新世紀-4-scripts-and-keys-Unit-5聽力原文答案

1、Unit 5 Big BusinessLesson A1.vocabulary linkB.1. produces, purchase, employs2. develops, ship, manage3. advertise, competeAudio Track 4-5-1Talk 1Our company employs 100 people from the local area. It develops and produces wooden artware which it sells in one of its five city stores. Even without adv

2、ertisement, the products are very popular and the stores are always busy. Customers often come directly to the stores to make purchases.*Talk 2I m the Product Marketing Manager of our company. We are working on a marketing plan at the moment. Before any contracts are signed, there are a lot of thing

3、s we have to take into careful consideration. We should know, for instance, the needs and preferences of consumers, the best distribution channel, the governing rules and regulations concerning the distribution of products, and the price at which products can be sold.*Talk 3My employer is a world-le

4、ading information and communications technology (ICT) solutions provider. The company supplies networking and telecommunications equipment to 45 of the world s 50 largest telecom operators. In such a competitive market, the company has to innovate to stay ahead. That s why it invests heavily in rese

5、arch and development, the department I work in. I m a seniornalyst in the R&D division.Audio Track 4-5-2/Audio Track 4-5-3He may have been your typical teenager in most ways. But he was different in one particular way: he started his own magazine. At the age of 15 he managed the magazine called

6、Student. It was written for and about young people in school. He was very busy, but it was a satisfying job.His next business venture was completely different. He and some friends started a mail order record company. It was also the same year, 1970, when his music discount store was opened in Englan

7、d. It made a lot of money.In the early 1990s, he sold his successful music business and used the money for another business idea: an airline company. And so, Virgin Airways Ltd. was born. To compete with other airlines, his company offered good prices to customers. Today Virgin is known for its exce

8、llent service.Richard Branson now runs the Virgin Group, Ltd. He employs 50,000 people and in many different fields, such as book publishing, financial services, modeling, and even bridal services!Not bad for a teenager from the UK who dreamed of editing his own magazine!AName: Richard Branson Compa

9、ny: Virgin Group, Ltd.B1, 3, 4, 5, 7, 8 are mentioned.Audio Track 4-5-4/Audio Track 4-5-5Host: Welcome back to “ You Snooze, You Lose! ” the best game show on television! This is our final round. Let me remind you of the rules. We will show an object for a couple of seconds. It your job to guess wha

10、t it is. Michael? Linda? Are you ready to play?Michael & Linda: Yes!Host: OK, then, let s play ” You Snooze, You Lose! ” Show us item number one.Host: Yes, Michael?Michael: I know what they are. They re called “ cams” and they re used in mountain climbing.Host: That s right for one point! They r

11、e used to hold climbing ropes. All right then, heresecond object. Yes, Linda?Linda: Is it some kind of tool?Host: Can you be more specific?Linda: I don t know . a tool used to fix some kind of machine?Host: No, I m sorry. It s a nose and ear hair trimmer. Next. Do- yOtemavenabyr threeidea? Time is u

12、p. Since no one guessed, I ll tell you the answer. Those are called Hopi ear candles.Linda: You stick them in your ears?Host: That s right. They are used to clean out your ears. They also help to relax you. Leton to item number four. Here it is. Michael: That s obvious. It Host: Yes, that s correct!

13、 ItYou know what that means! We s a corkscrew. You use it to open bottles.-tra velscaormksincirew. You can pack it in your suitcase. Oh, no! re out of time. Micwhiathelt,wo correct answers, you are today swinner! Congratulations! And before we leave, let me show the remaining objects. Item numberfiv

14、e is an egg slicer. Item number six is a tongue scraper make sure to use it so that you don thave bad breath! That s all the time we have for today. See you next time on“ You Snooze, YouLose! ” Goodbye everybody!B1. Objects are shown for a couple of seconds and contestants must guess what they are t

15、o win points.2. The cams and the corkscrew.Audio Track 4-5-6/Audio Track 4-5-7Microsoft CorporationMicrosoft Corporation is a multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for computing devices. Headquartered in Re

16、dmond, Washington, USA, its best selling flagship products are the MicrosoftWindows operating system and the Microsoft Office suite. Microsoft ships products to Europe, Asia, and Latin America.Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975. In the mid-1980s, it rose to dominate

17、the home computer operating system market with MS-DOS. Since 1985, Microsoft has released an upgrading line of Windows operating systems featuring a friendly user interface. The latest one, Windows 7, was released in October 2009 and has sold 600 million copies to date. A more powerful one, Windows

18、8, is to be released in late 2012. It is reported that this product can deliver a fast and fluid experience, along with a new user interface that responds equally well to touch as it does to keyboard and mouse.As one commentator notes, Microsoft s original mission was“ a codmespkutaenrdonin everyeve

19、ry home, running Microsoft software, a”nd now it is a goal near fulfillment. Microsoft also makes profits in other markets such as computer hardware products and home entertainment products.B1. April 4, 19752. Bill Gates and Paul Allen3. Redmond, Washington, United States4. Worldwide5. Microsoft Win

20、dows, Microsoft Office, Computer hardware products, home entertainment productsAudio Track 4-5-8/Audio Track 4-5-9A different kind of holiday: Shop less, live more!Advertising is everywhere. It s on race cars and subway tr-asihnisrt,soannTd billboards. Everyday, you see hundreds of ads, and each adv

21、ertiser wants you to buy their product. But do we really need all these products? A group in Canada says“ No. ” In 1991, they started an event called BuyNothing Day, to protest against consumerism and waste. Every year, on the last Friday in November, no one should spend any money for 24 hours. The

22、event has spread to over 15 countries around the world, including Japan, Australia, and the United Kingdom.In the United States, Buy Nothing Day takes place on the Friday after the Thanksgiving holiday. This is usually the busiest day of the year in department stores and shopping malls. Traditionall

23、y, it s the first day of the Christmas shopping season, when Americans buy gifts for family and close friends.However, this “ seasonh” as grown longer every year. Now some stores put up their Christmas window displays in the middle of October, and Americans are pressured to buy gifts for every one o

24、f their relatives, for all of their coworkers, and for everyone they do business with. Many people feel that they are forgetting the real significance of the holidays, because companies just want them to spend more money.Of course, Buy Nothing Day supporters don t want to change just one day. They w

25、ant the changeto continue all year. But if we take a break from shopping on one day, we can start thinking about what we really need in life. Michael Smith, British organizer of Buy Nothing Day, says: “ Our message is clear: Shop less, live more!”A1. department stores, shopping malls2. put up their

26、Christmas window, displays3. companies just want them to spend more money4. we can start thinking about what we really need in life B1. By Nothing Day2. They shouldn t spend any money for 24 hours.3. In over 15 countries.4. Canada.5. The Christmas shopping season starts.6. People are forgetting the

27、real meaning of the holidays.7. People s ideas about shopping.Audio Track 4-5-10/Audio Track 4-5-11Ad or no ad?Is advertising really necessary? Billions of dollars are spent on it every year, so it must be important. After all, it s a busy world. You have to advertise, sell products, and make money!

28、Not every company thinks that way. The NO- AD company (“ -naod” stands for “ not advertised” )avoids big advertising campaigns. The company was started in 1960 and is successful today. Their products are still affordable because the company saves money on advertising. They also use their savings to

29、support a drug and alcohol awareness program to educate high school students.NO-AD sells by word of mouth. “ Wor-dof- mouth advertisingh”appens when a person tellsanother person about a good experience with a product or service. That second person then tells another friend, family member, or colleag

30、ue. And so a chain of information is created.Typically, advertisers talk about how good their product is. Although they say things like, show that our product is the best, ”or “ Everyoneloves this product, i”t can sound insincere or unconvincing. It s much more believable to hear about a product fro

31、m someone who did not make it. Our friends o pinions are very important to us, so we often listen to their advice about a product.Word-of- mouth advertising has other advantages, too. It -effective (afstecroasltl, it s free) and acompany doesn t have to create a complex business plan to do it. Here

32、is some advice for small business about word-of-mouth advertising:? Be prepared to talk about your company at any time. You never know who you will meet.Always carry business cards.? Only say positive things about your company. Don t say negative things about your company.? Help other companies by r

33、eferring people to them. The more you help others, the more good fortune will come back to you.B1. too much2. 1960, affordable, advertising, educate high school students3. necessary4. 1) talk about the company at any time2) say positive things about the company3) referring people to themCa) It s cos

34、t-effective. It s much more believable. The company doesn t have to create a complex business plan to advertise products.b) It can sound insincere or unconvincing.Speaking & CommunicationAudio Track 4-5-12Noun: He gave me a beautiful present.Verb: Tomorrow I will present my ideas to the board of

35、 directors.Audio Track 4-5-131. a. I buy my produce at the market.b. We produce stereos and CD players.2. a. No one buys records anymore.b. I like to record my voice and listen to it.3. a. I can t deliver it without an address.b. You need to address the envelope.Audio Track 4-5-14Host: So, welcome t

36、o our show. Why don t you tell our listeners who you are and what you do.Woman: My name is Beverly Smith. I m the CEO for TalkBack Cicoamtiomnusn.Host: Can you tell us about your company?Woman: Certainly. Our company was founded in 1995. We re based in New York City. We haveabout 10,000 employees wo

37、rldwide.Host: What does your company do?Woman: We do business in a large number of fields, such as telecommunications and computers.Our main area of business is new cell phone technology.Host: I hear your company is doing quite well.Woman: Well, we made over five million dollars profit last year. Ex

38、perts say our company willgrow by up to 10% next year.Audio Track 4-5-15Conversation 1A: What s the name of your company?B: It s called Moonlights.A: Can you tell us about your company?B: Certainly. Our company was founded in 1999. We rebased in Seattle. We have over 5,000 employees.A: What does you

39、r company do?B: Moonlights produces and sells bottled coffee drinks. We also purchase coffee from farmers and sell it in our stores. Moonlights has over 3,000 stores worldwide.A: I hear your company is growing.B: Well, we made approximately 100 million dollars in profit last year. Experts say our co

40、mpany will grow by up to 10 percent next year.Conversation 2A: What s the name of your company?B: It s called Wasedosoft.A: Can you tell us about your company?B: Certainly. Our company was founded in 2001. We rebased in Tokyo. We have over 12,000 employees.A: What does your company do?B: Wasedosoft

41、produces millions of computer games and ships them to many countries. We also purchase computer games from freelancers and sell them in our stores. Wasedosoft has over 4,000 stores worldwide.A: I hear your company is growing.B: Well, we made approximately 1.5 billion dollars in profit last year. Exp

42、erts say our company will grow by up to 15 percent next year.Audio Track 4-5-16History of Yahoo!This company was originally started as a hobby by two students in 1994. In the beginning it was called “ Jerryand David Gsuide to the World Wide Web.” Their product was placed on two computers. The comput

43、ers were named after two sumo wrestlers. The company grew quickly. Many stories were broadcast about it in the 1990s.Yahoo! TodayThis company s Internet destination is visited by millions of people worldwide. It is used to find information. Free e-mail services are offered, too. Most of its profit i

44、s provided by advertising. Its main offices are found in California.History of Yahoo!a hobby, students, Jerry and David s Guide, computers, grew quicklyYahoo todayInternet, millions of, information, e-mail services, profitLesson BPart I 1.1 5 d f b i c 6 10 j e h a gBflyers, smoothie, brochures part

45、 21 preview c1 5 f i j c b6 10 d a e g hVideo CourseVideo Track 4-5-1Catherine: I ' na lawyer and the company I work for, we help people in the city um get assistance in a lot of different ways. We help them get housing, food, shelterGian: My company is a management consulting firm. We do educat

46、ion for executives. I make brochures that I send out to many executives throughout the United States. We invite those people to come to our trainings.Kevin: My friends and I founded a smoothie business back in college. We advertise by word of mouth and we also hand out flyers to students on campus.M

47、alinda: The company that I work for employs about thirty people. We do a lot of things so that other people will know the kinds of work that we do. We talk to reporters to try to get articles in the newspaper, and we take lots of photographs.Calum: For my um classes I had to study a company. And I c

48、hose a company that produces advertisements. The adverts are usually quite complex, but they also have to be easy to remember.David: My friend dasd bsusiness is a janitorial service. And businesses call him and he has people come in and clean the building, after hours. The business is succes sful be

49、cause he s a very hard worker.Video Track 4-5-2Gian: My company is a management consulting firm. We do education for executives. I make brochures that I send out to many executives throughout the United States. We invite those people to come to our trainings.Kevin: My friends and I founded a smoothi

50、e business back in college. We advertise by word of mouth and we also hand out flyers to students on campus.David: My friend dasd bsusiness is a janitorial service. And businesses call him and he has people come in and clean the building, after hours. The business is successful because he hard worke

51、r.B1. do education for executive2. send out to3. invite those people to come to our trainings4. smoothie business back in college5. word of mouth6. hand out flyers 7. janitorial service 8. he has people come in and clean the building, after hoursVideo Track 4-5-3Takeshi: By the way Mike, thanks a lo

52、t for helping me out with this. I can t believe Tara gotAnd on the day of my first real commercial shoot. Can you believe it?Mike: Don ' t worry about it. It' s going to be great especially since you have a“ lovellike me.Takeshi: Right there, that should do it. Got your signs? Mike: Check!Ta

53、keshi: Ready Mr. Howard? (Mr. Howard nods ) And rolli ng OK "Furniture Showroom ”commercial take one.Mr. Howard: Hello there! My name is John Howard, president of Furniture Showroom, and Ihere to tell you why we reone of the most successful furniture stores around. The keys to our success are e

54、xcellent quality, great design, and affordable prices. And who are these keys for? Why for you our customers! And that s why I m here today to show you some of our premier pieces. Like this sleek and stylish lounge chair. All our loungers are covered in 100% genuine leather, and built with solid ste

55、el-frame construction. Take a look at that talk about well-made.Or take a look at this Super Sleeper Sofa why it ' s one of the most comfortable sofas youlay your head on! It s true! See for youriskeelfl!ie(sMdown on sofa ) You know, folks, Furniture Showroom is not one of those flyby- night ope

56、rations “ heretoday, gone tomorrow. ”O(jiān)urcompany was founded in 1982 with only three hard-working employees: my wife, my son, and me. Here at Furniture Showroom, we really pride ourselves in giving you the best product at the right price! So come on down to Furniture Showroom and take a look at our(i

57、nterrupted by Mikesnore) Tara: Hey, what happened to that TV commercial? The one I couldns sticdko? because I waTakeshi: You mean the one where Mike fell asleep on my first paying client? I just sent in the tape last week. Who who knows what ' ll happen. Mike: Look, I said I was sorry. Plus that

58、 couch was really comfortableTakeshi: (phone rings) Hello? Th is is. Oh, hello, Mr. Howard! Yeah-huh uOK great!Thank you! Tara: Well?Takeshi: They loved it. They just booked me for another five commercials! Mr. Howard said that the big guy who fell asleep on the couch was the best part! Mike: Well, you know what this calls for, don t you?Ta