零售常遇詞匯縮寫

1、【年終整理】零售業(yè)常遇詞匯、縮寫 注釋：詞匯可能涉及英式叫法或者美式叫法，以及單詞本身即為多義詞。僅供參考，歡迎跟帖補(bǔ)充division 品類category 大類sub-category 子類（中類）fresh food 生鮮grocery 雜貨HBC=Health and Beauty Care 日化appliance或electronics 家電RTE=ready to eat 熟食 DSPM Distribution 分銷 DC 分銷中心Merchandising 助銷 BCP (Basic Call Procedure) 基本訪問(wèn)門店流程 PCP Priority Comm

2、unication Package 重點(diǎn)活動(dòng)溝通函 DSPM Report 店內(nèi)表現(xiàn)報(bào)告 SFT (Sales Fundamental Tracking) 店內(nèi)信息跟蹤 Business Review Index Vs YA 對(duì)比去年增長(zhǎng)比例 FY Fiscal Year 財(cái)政年度 YTD Year to date 財(cái)年至今 Shipment 進(jìn)貨量 break even 持平mix 占比comparable=comp. 可比budget 預(yù)算target/goal 目標(biāo)GP=gross profit=gross margin 毛利GP rate 毛利率purchase cost 采購(gòu)成本pu

3、rchase price 進(jìn)價(jià)special offer 特價(jià)selling price 售價(jià)VIP price 會(huì)員價(jià)original purchase price原進(jìn)價(jià)lowest purchase price最低進(jìn)價(jià)Monthly Letter月度回顧 Volume Target Target銷量目標(biāo) Tracking form跟蹤表 TFI短期促銷基金 BDF品牌發(fā)展基金 CI達(dá)成銷量目標(biāo)給予客戶的獎(jiǎng)勵(lì) Shopper Marketing購(gòu)物者營(yíng)銷 Value share/ Volume share銷售額份額/銷售量分額 Category share=Value share 品類份額

4、Corporate share 綜合份額 YOY(year of year) report 同比年報(bào)ISP In Store Presence 店內(nèi)表現(xiàn) QPP Quarterly Priority Plan季度重點(diǎn)計(jì)劃 TPR零時(shí)降價(jià) Discount折扣 Promotion Pack 促銷裝 Allocation 配額 bakery 烘焙制品chinese bakery 面點(diǎn)、中式點(diǎn)心stock count 盤點(diǎn)stock inventory 庫(kù)存周轉(zhuǎn)OOS (Out of stock) 缺貨 standard assortment 標(biāo)準(zhǔn)配置，商品應(yīng)該備有的 clearance 清貨del

5、ivery mode 物流模式supplier devlier或direct delivery 直送NBB（never be beaten） 永不言敗的單品，即價(jià)格在同行中最低 NBO（never be out）永不缺貨 seasan change 換季Cateman Category Management品類管理 Reinvention (貨架)革新 Handle Object 處理反對(duì)意見(jiàn) PSF (Persuasive selling format)說(shuō)服性銷售規(guī)程 AP (Account Penetration)客戶滲透 Communication Skill 溝通技巧 planogra

6、m=POG貨架圖 modular 商品陳列圖end-cap 端架 podium 花車/堆頭home area 正常排面facing 排面，貨架陳列中，商品正面朝向顧客的排數(shù)hook 掛鉤OSD 貨架外陳列 Basket size 客單價(jià)，也可以說(shuō)per customer transactionTraffic 客流量 Purchasing decision tree 消費(fèi)者決策樹 first in first out 先進(jìn)先出，商品補(bǔ)貨的原則，先到貨的商品先出庫(kù)，先出庫(kù)的商品先上架，先上架的商品先銷售，以保證商品的快速周轉(zhuǎn)。KDM (Key Decision Maker)關(guān)鍵決策人 MM市場(chǎng)經(jīng)理

7、 AD副總監(jiān) VP副總裁format director業(yè)態(tài)總監(jiān)district manager 區(qū)總division manager 副總department manager 處長(zhǎng)supervisor 課長(zhǎng)staff 員工SPG或promoter 促銷員BC(Beauty Consultant) 美容顧問(wèn)  water tag 水標(biāo)security tag 防盜扣petition 簽呈cigarette&wine cabinet煙酒精品柜fixtures 陳列道具locker存包柜supply of goods=merchandise supplier 貨源stockout=

8、out of stock 缺貨problems existing in cooperating with supplier 供應(yīng)商合作的問(wèn)題ordering qty. 訂貨量estimation qty.或project qty. 預(yù)估量actual sales volume 實(shí)際銷量enlarge the merchandise supply增加資源participate in the completition參與競(jìng)爭(zhēng)increase the market share 增加市場(chǎng)份額special display特殊陳列advertising space 廣告位promotion space 促銷位price point 價(jià)格帶prof