XX招聘面試案例分析樣題和答案(英文)

1、McKineyOnlinecasestudyTostepthroughthiscaseexample,wewillgiveyousomeinformation,askaquestion,andthen,whenyouareready,giveyouasampleanswer.Wehopethattheexercisewillgiveyouasenseoftheflowofacaseinterview.(Pleasenote,youcanstopthisexerciseandpickupwhereyouleftofflater.Yourcookiesmustbeontousethisfeatur

2、e).Inthisexercise,youwillansweraseriesofquestionsasthecaseunfolds.Weprovideourrecommendedanswersaftereachquestion,withwhichyoucancompareyourownanswers.Wewanttoemphasizethatmostquestionsinacasestudydonothaveasinglerightanswer.Inalivecaseinterview,wearemoreinterestedinyourexplanationofhowyouarrivedaty

3、ouranswer,notjusttheansweritself.Aninterviewercanalwaysassessdifferentbutequallyvalidwaysofapproachinganissue,andthenbringyoubacktotheparticularlineofinquirythatheorshewantstopursue.Youshouldalsokeepinmindthatinalivecase,therewillbefarmoreinteractionwiththeinterviewerthanthisexerciseallows.Forexampl

4、e,youwillhavetheopportunitytoaskclarifyingquestions.Finally,alivecaseinterviewwouldtypicallybecompletedin30-45minutes,dependingonhowthecaseevolves.Inthison-lineexercise,thereisnotimelimit.Thereareeightquestionsinthison-linecasestudy.Thiscasestudyisdesignedtoroughlysimulateoneduringyourinterview,soyo

5、uwillnotbeabletoskipaheadtothenextquestionuntilyouhaveansweredtheoneyouareon.YoucanrefreshyourmemoryofpreviousanswersbyclickingthehighlightedQ&Alinkstotheleft.Toprinttheanswer,clickontheprinticonthatappearsintheTOPRIGHTcorner.Attheend,youcanprinttheentireon-linecasestudyatonce.ThecaseQuestion1Cl

6、ientGoal:DoublethenumberofrecruitswhilemaintainingtheirqualitywithminimalincreaseinresourcesexpendedOurclientrecruitsgraduatingcollegeseniorsforentry-levelpositionsinlocationsaroundtheworld.Itcurrentlyhiresandplaces500graduatesperyearbutwouldliketotripleinsizeoverthenexttenyearswhilemaintainingquali

7、ty.Assumethattheincreasemustallcomefromhiringgraduatingseniors.(Inanactualcase,youmaynotbegiventhisandotherassumptionsunlessyouask.)Theclient'scurrentrecruitingbudgetis$2millionannually,andwhileitisinastrongfinancialposition,itwouldliketospendasfewadditionalresourcesaspossibleonrecruiting.McKins

8、eyisadvisingtheclientonwhatstepsitwillneedtotakeinordertomeetitsgrowthtargets,whilestayingwithinitsbudgetconstraints.Q1:Whatleversdoestheorganizationhaveatitsdisposaltoachieveitsgrowthgoal?A:Somepossibleleversaregivenbelow.It'sterrificifyouidentifiedseveraloftheseandperhapssomeothers.?Attractmor

9、eapplicantsatthesamecost?Reviewthelistofcampusestargeted(e.g.,optimizeresourceallocationacrossschools).Thereviewmayresultinaddingcertainhigherpotentialcampusesandeliminatingotheronesthatappeartohavemorelimitedpotential.?Reviewrecruitingapproachateachcampus(e.g.,optimizecost-effectivenessofmessagesan

10、dapproachesateachschool).?Extendofferstoahigherpercentageofapplicantswhilemaintainingquality(e.g.,reducethenumberofpeoplewhoareturneddownwhowouldhaveperformedequallywellinthejob)?Improveacceptanceratesamongofferees(e.g.,bettercommunicatethebenefitsofthejobrelativetoalternativesorimprovetheattractive

11、nessofthejobrelativetoalternatives)Question2Fortheremainderofthediscussionwe'dliketofocusonthetwospecificleversinvolvingattractingmoreapplicantsatthesamecost.?Reviewthelistofcampusestargeted(e.g.,optimizeresourceallocationacrossschools).Thereviewmayresultinaddingcertainhigherpotentialcampusesand

12、eliminatingotheronesthatappeartohavemorelimitedpotential.?Reviewrecruitingapproachateachcampus(e.g.,optimizecost-effectivenessofmessagesandapproachesateachschool).Pleasenotethatifyouidentifieddifferentbutequallyvalidlevers,theinterviewerwouldbeabletoassessthem.Butforthepurposeofthiscasestudy,wearego

13、ingtofocusonthesetwolevers.Q2:Howwouldyouinitiallyapproachdeterminingwhethertheclientcanincreasehiringbyadjustingthelistofcampusestargeted?Whatsortofanalysiswouldyouwanttoconductandwhy?A:Youmighttakethefollowingapproach,wherewe'veoutlinedtwoavenuesofanalysis:?Estimatethehiringpotentialacrossscho

14、ols?Analyzethenumberofhiresbyschooloverthelastseveralyears?Developacomprehensivelistofschoolsthatmeetourrequirementsandaminimumsetofstandardsforrecruits?Surveyseniorsattheseschoolstodetermineinterestinanentry-levelpositionwiththeclient?Considerthesizeofthegraduatingclassateachschool,determinehowthat

15、classmightbesegmented(e.g.,eachclasscouldbesegmentedbydisciplineorsegmentedbasedoncareerinterestsinresponsetothesurvey),thencalculatethesizeofeachsegment?Estimatetheoptimalcost-per-hireacrossschools?Comparethecurrentcost-perhireacrossschools?Identifyopportunitiestodecreasethecost-per-hireateachschoo

16、lseeHelpfulTipYoumayhaveaslightlydifferentlist.Whateveryourapproach,welovetocandidatescomeataprobleminmorethanoneway,butstilladdresstheissueasdirectlyandpracticallyaspossible.Ingivingtheanswer,it'susefulifyouareclearabouthowtheresultsoftheanalysiswouldhelptoanswertheoriginalquestionposed.Questio

17、n3Twenty-fivepercentoftheannualrecruitingbudgetisspentoncandidates(i.e.,attracting,assessing,andgettingthemtoaccept).Twentypercentofhiresarecategorizedas"mostexpensive"andhaveanaveragecost-per-hireof$2,000.Q3:Whatistheaveragecost-per-hireofallothercandidates?Rememberthattheclienthires500st

18、udentsperyearanditsannualrecruitingbudgetis$2million(informationthatwehopeyounotedearlier).A:Theansweris$750perhire(orlessthanhalfthecost-per-hireofthe"mostexpensive"candidates).Amountspentonthelessexpensivecandidates:25%of$2millionbudget=$500,000spentoncandidates20%of500student=100student

19、scategorizedas"mostexpensive"100x$2,000cost-per-hire=$200,000spenton"mostexpensive"hires$500,000recruitingbudget-$200,000=$300,000remainingforallotherhiresThenumberoflessexpensivecandidates:500hires-100=400"otherhires"Cost-per-hireofthelessexpensivecandidates:$300,000/4

20、00=$750perhireHelpfulTipWhileyoumayfindthatdoingastraightforwardmathprobleminthecontextofaninterviewisabittougher,youcanseethatitisjustamatterofbreakingtheproblemdown.Wearelookingforbothyourabilitytosettheanalysisupproperlyandthentodothemathinrealtime.Question4Q:Inordertodecidewhethertoreducecostsat

21、theleastefficientschools(i.e.,thosewithanaveragecostperhireof$2,000),whatelsewouldyouwanttoknow?A:Someofthepossibleanswersaregivenbelow.Basicquestions:?Whatarethecomponentsofcostsattheseschools(whyisitsoexpensivetorecruitthere)?Whatopportunitiesexisttoreducecosts?Howmuchcostsavingswouldresultfromimp

22、lementingeachoftheopportunities?Whatconsequenceswouldimplementingeachoftheseopportunitieshaveonrecruitingattheleastefficientschools?Questionsdemonstratingfurtherinsight:?Whyisthecostloweratmoreefficientschools,andaretherebestpracticesinresourcemanagementthatcanbeappliedtotheleastefficientschools?Ifw

23、ereducecostsattheleastefficientschools,whatwillwedowiththecostsavings(i.e.,whatwouldbethebenefitofspendingthemoneyelsewherevs.whereitiscurrentlybeingspent)?HelpfulTipWewouldnotexpectanyonetocomeupwithalloftheseanswers,butwehopesomeofyouranswersheadinthesamedirectionasours.Yoursmaybringsomeadditional

24、insights.Ineithercase,besurethatyoucanclearlyexplainhowyourquestionwillbringyouclosertotherightdecision.Question5TheMcKinseyteamconductssomeanalysisthatindicatesthatincreasingspendingonblanketadvertising(e.g.,advertisements/flyersoncampus)doesnotyieldanysignificantincreaseinhires.Q5:Giventhatincreas

25、edblanketadvertisingspendingseemstoberelativelyineffective,andtheclientdoesn'twanttoincreaseoverallcosts,whatmightbesomeotherideasforincreasingthecandidatepoolonaspecificcampus?A:Wearelookingforatleastacoupleofanswersliketheonesgivenbelow:?Improve/enhancerecruitingmessages(e.g.,understandtargetc

26、andidategroup,refocusmessageonthisgroup,understandcompetitivedynamiconcampus)?Utilizereferrals(e.g.,faculty,alumni)?Comeupwithcreativewaystotargetspecificdepartments/clubsoftheschool?Rethinkadvertisingspending-whileincreasingblanketadspendingdoesn'tseemtowork,advertisingmightstillbethemosteffici

27、entandeffectivewaytoincreasethenumberofcandidatesifitisdeployedinamoresystematic,targetedwayHelpfulTipThisquestionisagoodonefordemonstratingcreativitybecausethere'salonglistofpossibleideas.Additionalinsightsintohowagivenideawouldbeapproachedandhowmuchitwouldcostarehelpful.Question6Forsimplicity&

28、#39;ssake,let'ssaywe'veconductedmarketresearchandfoundthattherearetwotypesofpeopleoneachcampus,AandB.Historically,ourclienthasalsousedtwotypesofrecruitingmessagesinitsadvertising.Thefirst,called"SeetheWorld,"getsonepercentoftypeAstudentstoapply,butthreepercentoftypeBstudents.Thesec

29、ond,called"PathwaytoLeadership,"getsfivepercentofTypeAstudentstoapply,butonlytwopercentoftypeBstudents.ThechartbelowliststhebreakdownoftypesAandBstudentsatsomeofourmajorcampuses,andthemessageourclientisusingoncampus.School%ofTypeAStudents%ofTypeBStudentsRecruitingMessageUsedonCampusUnivers

30、ity180%20%PathwaytoLeadershipUniversity248%52%SeetheWorldUniversity370%30%PathwaytoLeadershipUniversity460%40%SeetheWorldQ6:Assumingthere'snodifferencebetweenthecostsofeachmessage,whatcanyoutellmefromthisinformation?School%ofTypeAStudents%ofTypeBStudentsRecruitingMessageUsedonCampusUniversity180

31、%20%PathwaytoLeadershipUniversity248%52%SeetheWorldUniversity370%30%PathwaytoLeadershipUniversity460%40%SeetheWorldA:Accordingtothesenumbers,theclientshouldusethe"PathwaytoLeadership"messageacrossallfouruniversities.The"SeetheWorld"messageispreferableonlyifmorethan80%ofthestudent

32、satagivenuniversityareoftypeB.HelpfulTipAnevenmoreinsightfulresponsewouldmentionthattheultimateanswerdependsonthecostofeachmessage,whetherthecostincreasesdependingonthenumberofstudentsatthecampus,andhowinterestedweareinstudentsofTypeAvs.TypeB(e.g.,willonetypebemorelikelythantheothertogetanofferandto

33、besuccessfulonthejob).Onecouldimagineusingbothmessagesonsomecampusesiftheadditionalcostwerejustifiedbytheresultingincreaseinhires.Question7University4graduates1,000seniorseachyear.Q7:HowmanynewcandidatesmightbegeneratedbychangingtherecruitingmessageatUniversity4toPathwaytoLeadership?A:Theansweris20c

34、andidates(i.e.,anincreaseofover100%).NumberofeachtypeofstudentatUniversity4:1,000seniorsx60%=600TypeAstudents1,000seniorsx40%=400TypeBstudentsCandidatesattractedbeSeetheWorldmessage:(1%x600)+(3%x400)=18candidatesCandidatesattractedbyPathwaytoLeadershipmessage:(5%x600)+(2%x400)=38candidatesIncreasein

35、candidatesresultingfromchangeinmessage:38-18=20morecandidates(anincreaseofover100%)Question8Q8:Whatsortofnextstepsshouldwetellourclientwe'dliketotakebasedonwhatwehavediscussedtoday?A:Theabilitytocometoalogical,defensiblesynthesisbasedontheinformationavailableatanypointinanengagementiscriticaltotheworkwedo.Eventhoughwe'dconsiderourselvestobeveryearlyintheoverallpr