綜合性作業(yè)(商務(wù)報告翻譯)

1、 課程名稱：商務(wù)英語翻譯 作業(yè)名稱：商務(wù)報告翻譯姓 名：凌蝶、陳雪嬌、吳恬婧、章芳芳班 級： 英語1101 任課教師： 俞曉霞 完成日期： 2013-06-12 湖州職業(yè)技術(shù)學(xué)院 商務(wù)貿(mào)易分院20122013 學(xué)年 第二學(xué)期一、作業(yè)內(nèi)容商務(wù)報告的翻譯將一則擴(kuò)業(yè)計劃書的過程報告進(jìn)行英譯。二、作業(yè)要求作業(yè)準(zhǔn)備要求：掌握各類商務(wù)報告中的常見詞匯、語句和段落；商務(wù)報告的構(gòu)成和翻譯技巧。作業(yè)完成形式：小組討論合作完成成果形式： 擴(kuò)業(yè)計劃書過程報告的英譯稿作業(yè)過程要求：步驟一：教師提供一則擴(kuò)業(yè)計劃書的過程報告（業(yè)務(wù)分析、客戶資料、目標(biāo)客戶群、SWOT分析、行動計劃），學(xué)生分組討論分析其構(gòu)成。步驟二：小組討

2、論分工合作完成翻譯。評價標(biāo)準(zhǔn)：l 內(nèi)容忠實度（講求客觀、忠于事實）l 結(jié)構(gòu)完整度（語篇完整、布局合理）l 語言通順度（風(fēng)格自然、通順流暢）Process Report 1Analysis of the BusinessThe current state of the businessUniversity Books, a privately owned, on-campus bookshop at the University of International Business, manly carries textbook, reference books, and various best

3、sellers for students, instructors and staff, and local residents. It is located next to the largest cafeteria, the center of the campus, and attracts a large number of customers.However, the bookshop only occupies an area of 50 square meters, in which two thirds is the shopping area and one third th

4、e storage room. This is hindering the shop from expanding its services. The management planned to offer a wider range of services, but the tight space has constrained such plans.It is time to expand the bookshop before it is too late.Current business analysisThe main business of the bookshop now is

5、selling teaching-related books covering management, finance, accounting, economics, international trade, law, computer science, foreign language, etc. It also carries books for entertainment and about current issues. It usually has a stock of 20,000 books, which increases when a semester starts and

6、decreases by the end of an academic year. The textbooks assigned by instructors, dictionaries, books on various examinations, and those on current issuesChinas accession to the WTO, the terrorist attacks on the United States, fashion trends, or stock market analysesalways enjoy a high turnover rate.

7、The shop also takes orders from the customers who cannot find the books they need in the shop.Financial performanceThe financial performance has improved a great deal since the bookshop opened. The revenue in 2000, at 80,000 yuan, increased by 20% over the 1999 level of 66,000 yuan. Profits rose by

8、30%, while costs declined by 10%, thanks to the effective cost-cutting measures initiated at the beginning of 2000. The inventory turnover ratio has reached ten times and the profit margin on sales six percent, well above the average of eight times and five percent respectively.The shop was granted

9、a loan of 100,000 yuan for starting the business. As of October 30, 2001, half of the loan has been paid back, one year ahead of the schedule due to the increased enrollment during the past two years. The shop will have paid off the debt by the end of 2002 based on the current case flow.Process Repo

10、rt 2Customer ProfileCustomer complaints and unsatisfied requestsDue to lack of space, the shop is unable to increase its stock, or hire more employees to expand services. Therefore, customers often express their dissatisfaction. Their main complaints are as follows:- The bookshop is too small. They

11、often have to squeeze into it to find the books they need, let alone enjoy browsing in a leisurely way.- It is too close to the cafeteria. It is noisy and smelly during meal times.- The air in the shop gets very stuffy. They cannot stay long in the shop.- They have to go out of campus to get things

12、that could be provided in the bookshop. Such as phone cards, stationery, etc.- The bookshop lacks the atmosphere that a bookshop should have.- The shop is often asked if they stock University-branded items such as T-shirts, calendars, postcards, etc.- Many customers say they wish that the shop could

13、 offer a photocopying service.Customer profilesThe majority of the customers of the bookshop are students:- Undergraduates, who account for eighty percent of the student population.- Full-time graduate students is growing much faster than that of undergraduates, because more and more job vacancies a

14、re only open to candidates with a masters degree- Part-time graduate students, who only come to school on weekends.- Trainees, who come to school to attend intensive training programs on a specific subject.- Foreign students, who are either studying for a college degree, or to improve their Chinese.

15、Non-student customers include:- Instructors, staff, and retirees of the University.- Residents living near the University.Process Report 3Focus GroupsTo get a clearer idea of the views and opinion of customers, three focus groups were organized. The focus groups were as follows:- 10 undergraduates s

16、tudents- 8 graduate students- 8 university staffIt was felt that each of these categories of customer might have different expectation, views and needs, so separate focus groups would be desirable. Separate focus groups of men and women were not used as it was felt that there would be no significant

17、 differences of opinion between them in a university context.A basic list of questions was prepared, but the discussions with each focus group were allowed to be free and open.Questions- How often do you visit the bookshop?- How do you feel each time you visit the shop?- Do you usually find the book

18、s you need?- What do you do when you cant find the book you are looking for?- What kinds of books are not available now, but which you or your friends would like to read?- What do you think of the prices the bookshop offers?- What additional services would you like to see if the bookshop could expan

19、d its services?- What most often disappoints you when you come to the shop?- What do you think of the business hours at present?- Do you think the shop assistants are helpful?- How do you expect the bookshop to be remodeled when it reopens?The responses to the questions were positive and constructiv

20、e for the expansion project.Process Report 4SWOT AnalysisStrengths- The management of UIB Books is given the exclusive right to run an on-campus bookshop.- The bookshop serves the students who need textbooks and reference books for their study.- The bookshop has extensive contact with the instructor

21、s, who provide information on the books needed.- The bookshop purchases directly from publishers, so it can offer larger discounts to the customers than the publishers outlet.- The rent of the shop is low. This allows the bookshop to lower prices.Weaknesses-The narrow space constrains the shop from

22、increasing stock and from offering more services. Customers often do not have much choice when choosing books.- It is impossible to expand the bookshop at the present location, because the rooms around are all being occupied by the cafeteria that refuses to give any up.- The University did not have

23、a plan to build a bookshop in the first place. Therefore, it is difficult to find an ideal site for the new shop. It may end up in some building far from the center of the campus.- The manager, who used to work in another field, lacks experience of running a bookshop.Opportunities- There are five un

24、iversities in this area, but there is no decent bookshop around.- The number of students at the University is growing rapidly due to the fact that the Chinese government is encouraging Chinese universities to enlarge their enrollment to satisfy the Chinese peoples demand for higher education.- China

25、 will soon join the WTO and need qualified personnel to deal with the relevant issues as China becomes more integrated into the world community. The University has excellent programs to train such candidates.- Students are taking various examinations to fulfill their personal goals, such TOEFL, GRE,

26、 GMAT, IELTS, LCCI, BEC, or examinations for CPA or lawyer qualifications. Those who plan to take the examination need books to prepare for it.- Students need a used-book exchange center. There is no place on campus for trading used books.- The University needs an agency to develop and sell souvenir

27、s of the University.- It is difficult to find a place to make photocopies or print a document from a computer disk, especially in the evenings.Threats- the outlet of the university publisher is located outside the campus. It handles the textbook orders that the Academic Affairs Department collects f

28、rom the students.- The national newspaper, whose offices are across the street from the University, is considering transforming the fast food restaurant that occupies one of its building along the street into a decent bookshop.- Book prices are rising rapidly. This encourages people to borrow books

29、rather than to buy them.- On-line bookshops that offer discount books are attracting more and more customers.過程報告1業(yè)務(wù)分析當(dāng)前的業(yè)務(wù)狀態(tài)大學(xué)的書，是私有的。在國際商業(yè)大學(xué)校園書店里，主要有教科書，參考書，并為學(xué)生、教師、工作人員和當(dāng)?shù)鼐用駮充N各種各樣的書，它位于最大的自助餐廳附近，處于校園的中心，吸引了大量的顧客。然而，書店只占地50平方米，其中三分之二是購物區(qū)和三分之一個儲藏室。這是阻礙其擴(kuò)大服務(wù)的原因。管理人員計劃提供一個廣泛的服務(wù)，但這樣的計劃受到了空間有限的限制。在為時太晚

30、之前，現(xiàn)在是時候擴(kuò)大書店了。目前的業(yè)務(wù)分析書店的主要業(yè)務(wù)是銷售教學(xué)相關(guān)的書籍管理學(xué)、財務(wù)學(xué)、會計學(xué)、經(jīng)濟(jì)學(xué)、國際貿(mào)易、法律、計算機(jī)科學(xué)、外語等，并提供有關(guān)娛樂和現(xiàn)實問題的書。它通常有20000本書的存貨，一個學(xué)期開始的時候增加、一個學(xué)年結(jié)束的時候減少。教科書根據(jù)教師、詞典、各種考試的書、和那些當(dāng)前的問題來編制。比如中國加入WTO、美國的恐怖襲擊、流行趨勢或股票市場分析-一直享有很高的周轉(zhuǎn)率。本店還滿足一些無法在店里找到他們所需要的書的顧客。財務(wù)績效自從書店開業(yè)以來，財務(wù)績效有很大的改進(jìn)。在2000年的收入達(dá)到了80000元，在1999年66000元的基礎(chǔ)上增長了20%。多虧了2000年初開始的

31、措施有效削減成本，使得利潤增長了30%，成本下降了10%。存貨周轉(zhuǎn)率已經(jīng)達(dá)到了十倍，銷售利潤率百分之六，分別遠(yuǎn)遠(yuǎn)高于平均水平的八倍和百分之五。商店獲準(zhǔn)開業(yè)貸款100000元。截至2001年10月30日，貸款的一半已經(jīng)還清，由于過去兩年擴(kuò)招將提前一年還清。根據(jù)目前的情況，該店將于2002年底償清債務(wù)。過程報告2客戶資料顧客的投訴和不滿的請求由于缺乏空間，商店無法增加其存貨，或雇傭更多的員工來擴(kuò)大服務(wù)。因此，客戶往往會表達(dá)他們自己的不滿。他們的主要抱怨如下：-書店太小。他們經(jīng)常不得不擠進(jìn)去尋找他們需要的書，獨(dú)自悠閑的隨處看看。-它太靠近餐廳。到吃飯時間，充滿噪音和氣味。-書店的空氣很悶。他們不能在

32、商店里呆很久。-他們從校外得到的東西，書店也提供。如電話卡，文具等等。-書店缺乏書店本該有的氣氛。-店里經(jīng)常問他們大學(xué)品牌項目是否有提供，如T恤衫、日歷、明信片等。-許多消費(fèi)者說他們希望商店可以提供影印服務(wù)?？蛻魴n案書店的顧客大多是學(xué)生：-本科生占百分之八十。-全日制研究生的增長比本科生要快得多，因為越來越多的職位空缺，只開放給碩士學(xué)位的報考者-兼職研究生，他們只能在周末去上學(xué)。-接受訓(xùn)練的人來學(xué)校參加一個特定主題的強(qiáng)化培訓(xùn)項目。-外國學(xué)生，他們既要為了大學(xué)學(xué)位學(xué)習(xí)，又要提高他們的漢語。非學(xué)生的客戶包括：-教師，員工和大學(xué)里的退休人員，。-大學(xué)附近的居民。過程報告3目標(biāo)客戶群得到一個清晰的概念-客戶的觀點(diǎn)和意見，由三個目標(biāo)客戶群組織。目標(biāo)客戶群如下：- 10本科生- 8