泛讀試題庫文件

1、Direction: Give correct orders for each of the following underlined sentences or paragraphs.Passage 1The most overused word in marketing these days is“brand”. Every company claims that its advertising is all about brand-building, but few companies actually succeed. (1)The ads helped cement the idea

2、that in the world of e-business, IBM is the place to go for answers. (2)In 1997, IBM coined a word and created a concept larger than Marlboro Country or McDonadland: the world of “ebusiness”. (3)Since 1994, when it fired its 40 ad agencies worldwide and consolidated its account at Ogilvy & Mathe

3、r, Big Blue has consistently let the world know that it is the company with the solution for any and all technology problems. (4) Since then, IBM has released a string of cleverly amusing commercial advertisements that focus on issues for business people. (5)A prominent exception is IBM, Internation

4、al Business Machines.One of the keys to the ads success is IBMs ability to identify real technology issues without carelessly rejecting them. “The campaign is like the Dilbert of advertising , ”says Maureen McGuire , vice president of worldwide marketing communications. “We try to explain complex th

5、ings by bringing them down to a level where people can understand. We think people appreciate the humor, but we want it to be smart. Our brand is about intelligence. ”Perhaps the most intelligent thing IBM did was popularize the term e-business. By being first with the concept, IBM took ownership of

6、 this field. McGuire says that IBMs research shows that consumers overwhelmingly associate the company with e-business. Nike succeeded not by selling sneakers but by standing for sports and fitness. Disney has succeeded by standing for family values and entertainment. IBM has succeeded because it no

7、 longer sells computersit sells solutions. Passage 2(1)In most of these, teams are required to manage an organization or practice skills which they will need in their day- to-day working life. (2)Although there are certainly plenty of opportunities to play management games, it should not be thought

8、that this is because business people are light-hearted. They are often quite the opposite, in fact. （3）Many companies nowadays are finding that playing games can be beneficial to their executives. (4)With all the pressures of modern business life, many people do not have opportunity to relax. Games

9、can allow individual self-expression and give business people the time to explore practical issues. Many team-based games take place outside.(5) Here, the facilitators try to bring out issues of team communication, strategy and working style. Board games are also popular. At a different level, there

10、 are inter-company games in which teams from a range of organizations and industries come together in friendly competition. The teams never actually meet, but they a re kept in touch with how well they are doing by the games organizers. Part of the attraction of this type of game is that it provides

11、 companies with the opportunity to let their teams build business awareness in a fairly realistic environment. Passage 3It would be difficult to have society like ours without public goods such as defense，transportations，and other servicesA public good is one that a person can use without reducing t

12、he use of it for another person(1)The market system does not work well in producing public goods(2)One of the best examples of a public good is national defense0ne person can benefit from our national defense without reducing another person's benefits(3)Suppose that the neighbors in a high crime

13、 area decide to hire a police force(4)This is because a per-son who refuses to pay for a public good cannot be kept from using it(5)1n fact，it is difficult to keep any person in our society from enjoying the benefits of national defense. Each neighbor, except Mr. Smith, agrees to pay $100 a year for

14、 itMr. Smith refuses to Pay because he knows that if all the others pay the $100，the police will guard the area anywaySo Mr. Smith can enjoy the services of the police force without paying$100The market system has no way to deal with this type of problemFor this reason, we cannot ask each person to

15、make a direct payment in the form of product priceTherefore，we collect money for public goods by using taxesPassage 4People in different parts of the world have very different ideas about what is good to eatEven when people in different countries eat the same food，they often prepare it very differen

16、tlyIf you were in Germany，you would find soup that is thick and heavy If you were in China，you would find soup that is thin and clearOn holidays most of us eat special foodsYear after year, even if many other things change，the food is always the sameSometimes housewives begin weeks in advance to pre

17、pare the special foods that are traditionally served on certain holidays (1)Among the most popular hot drinks are coffee and tea(2)People in different parts of the world also have different ideas about what is good to drink. (3)Tea is the national drink in China, Japan and other Oriental(東方的) countr

18、ies(4)Coffee is very popular in northern Europe and in the Middle EastSome people put cream and sugar in their coffeeBut in the United States，many people drink their coffee “black” that is without cream or sugar. (5)In the Orient，people drink tea without sugar. But in England，where it is also a nati

19、onal drink，many people use both sugar and hot or cold milk in their teaPassage 5(1)In order to fulfill it primary mission，the bookstore stocks new and used textbooks，general books，school supplies，office products，educationally priced computer software，and art and engineering supplies(2) The Universit

20、y Bookstore is a self-supporting university-owned organization，which was founded in 1921(3)Services the bookstore provides include bookbinding，special order book service，gift wrapping，photo developing，used book buy-back and postage stamps，as well as fax services(4)As a convenience，the bookstore also

21、 stocks additional items like gifts，sportswear，greeting cards，candy and sundries(假貨)(5)It provides students, faculty，staff and campus visitors with a variety of products and services The bookstore is located on the main floor of the Wyoming UnionHour of operation during the academic year(學年) are：9：0

22、0 a.m.5：00pmMonday through Fridy10:00 am2：00 pmSaturday：9:00a.mto 30minutes prior to kickoff (開球) on Saturday with home football gamesPassage 6(3) Is American losing the battle against teen drug abuse? (1)Despite years of antidrug campaigns, drug use among American teens is increasing dramatica

23、lly. Consider the statistics. The PRIDE(Parents Resource for Drug Education) survey of more than 140,000 students shows that 11-to 14-year-olds is on the rise, with 11.4 percent of junior-high students reporting monthly use of marijuana(大麻), cocaine, or other illicit drugs. In a study issued last ye

24、ar by the National Center on Addiction and Substance Abuse(CASA) at Columbia University, researches found that drugs are more readily available and used by youth at a younger age than ever before.(5)The findings have sounded a national alarm and ongoing debate about how to counter the disturbing tre

25、nd. Last year, President Clinton called the dramatic increase in drug use among Americas youth“the ultimate threat to the future of our country.”(4)Ironically, todays teenagers are exposed to more drug education than any previous generationthe federal government has required public schools to teach

26、drug prevention since 1987. The fact that drug use is still on the rise has caused policymakers, school officials, and parents to examine current drug prevention efforts.(2)While many parents call for more governmental and school intervention to tackle the drug problem, the PRIDE survey revealed tha

27、t parental involvement plays a key role in teenage use. According to the survey, only 31 percent of parents are warning their children often about the dangers of drugs, but that these parental warning can have a dramatic effect. Students who are given a clear set of rules reported 57 percent less dr

28、ug use.Passage 7Everyone becomes a little more forgetful as they get older, but men's minds decline more than women's, according to the results of a worldwide survey.      (1)Many studies have looked for a connection between sex and the amount of mental decline (衰退) peopl

29、e experience as they age, but the results have been mixed. (2)Some studies found more age-related decline in men than in women, while others saw the opposite or even no relationship at all between sex and mental decline. Those results could be improper because the studies involved older people, and

30、women live longer than men: The men tested are the survivors, "so they're the ones that may not have shown such cognitive decline," said study team leader Elizabeth of the University of Warwick in England.(3)Certain differences seem to be inherent in male and female brains: Men are bet

31、ter at maintaining and dealing with mental images (useful in mathematical reasoning and spatial skills), while women tend to excel (擅長) at recalling information from their brain's files (helpful with language skills and remembering the locations of objects). (4)Within each age group studied, men

32、 and women performed better in their separate categories on average. And though performance declined with age for both genders, women showed obviously less decline than men overall. (5)People surveyed completed four tasks that tested sex-related cognitive skills: matching an object to its rotated fo

33、rm, matching lines shown from the same angle, typing as many words in a particular category (范疇) as possible in the given time, e.g. “object usually colored gray” and recalling the location of objects in a line drawing. The first two were tasks at which men usually excel; the latter are typically do

34、minated by women. Passage 8(5)Everyone in Britain has the right to religious freedomin teaching, worship and observance- without interference from the community or the State. Religious organizations and groups may own property, run schools, and promote their beliefs in speech and writing. There is n

35、o religious bar to the holding public office.(2)Britain has a long tradition of religious tolerance. Freedom of conscience in religious matters was achieved gradually from the seventeenth century on words. The laws discriminating against minority religious groups were gradually administrated less ha

36、rshly and then finally repealed.(4)The past 30 years have seen the acceptance of a wide variety of religious beliefs and traditions of large numbers of immigrants are made at places of work to allow members of non-Christian religious to follow their religious observances.(3)There are two established

37、 churches in Britain, that is, churches legally as official churches of the State: in England the (Anglican) Church of England, and in Scotland the (Presbyterian ) Church of Scotland. Ministers of the established churches, as well as clergy belong to other religious groups, work in services run by t

38、he State, such as the armed forces, national hospitals and prisons, and are paid a salary for such services by the State.(1)The State makes no direct contribution to church expenses, although since 1997 limited state aid has been given for the repair of historic churches.Passage 9YANGON - Myanmar ha

39、s officially accepted an offer of the United States to send humanitarian aid(人道主義援助) to the country's cyclone(颶風;暴風)victims, state radio reported Friday in a night broadcast Myanmar Deputy Foreign Minister U Kyaw Thu gave the assurance Friday, saying that the country is receiving such relief aid

40、 from any country without limit at this time according to its policy(政策) of dealing with the disaster, the report said.     (1)According to the report, the US relief aid would arrive in Yangon in days.(2)Kyaw Thu denied rumors about Myanmar's turning down of such relief mater

41、ials from Western countries but accept those from nations in good relations with Myanmar, saying that the country has never done so in this case.     (3)Kyaw Thu said that well wishers abroad may make cash donation through Myanmar embassies（使館）stationed there, while those who lik

42、e to donate relief goods may present at the Yangon International Airport and seaports.       (4)A foreign ministry's statement said earlier on Friday that at this moment, the international community can best help the victims by donating emergency provisions such as

43、medical supplies, food, cloth, electricity generator, and materials for emergency shelter or with financial assistance," adding that "Myanmar will wholeheartedly welcome such course of action".     (5)The government and the people of Myanmar are grateful to the fri

44、endly nations, the United Nations, international organizations, non-governmental organizations, private individuals and others for their sympathy and generosity." it said. Passage 10Kindergarten students are typically four or five years of age. In class, they are introduced to the alphabet, num

45、bers, and colors; they study their bodies, their families, and their communities; they listen to stories read aloud; they make art projects; and they learn about holidays, plants, animals, and other topics in science and social studies. Some kindergartens also teach introductory reading and mathematical skills. Kindergartens tend to offer children a foundation for the developmen