新視野大學(xué)英語第三版Book2unit5Spendorsave—Thestudentx27sdilemma課文翻譯

1、-WORD格式 - 可編輯 -Unit 5 Section ASpend or save The student's dilemma花錢還是存錢，學(xué)生進(jìn)退維谷1 Do you feel as confused and manipulated as I do with this question, "ShouldI spend or should I save?" I think that the messages we get from our environment seem to defy common sense and contradict each oth

2、er. The government tells us to spend or we'll never get out of the recession. At thesame time, they tell us that unless we save more, our country is in grave danger. Banks offer higher interest rates so we increase savings. Then the same banks send us credit card offers so we can spend more.1 你是

3、不是跟我一樣對(duì)“我應(yīng)該花錢還是存錢”這個(gè)問題感到困惑，且有被操縱的感覺？ 我覺 得我們從生活的環(huán)境里所獲得的信息似乎是有違常識(shí)、互相矛盾的。政府告訴我們要花錢， 否則我們將永遠(yuǎn)走不出衰退；與此同時(shí)，他們又告訴我們，除非我們節(jié)省更多的錢， 否則我 們的國家會(huì)處于嚴(yán)重危險(xiǎn)之中。銀行提供較高的利率以增加儲(chǔ)蓄。 然后，同樣是這些銀行 又提供信用卡讓我們可以花更多的錢。2 Here's another familiar example: If we don't pay our credit card bill on time,we get demanding, nasty emails

4、from the credit card company saying something like: "Your failure to pay is unacceptable. Pay immediately or you'llbe in trouble!" Then, as soon as we pay, we get a follow-up email in a charming tone telling us how valuable a customer we are and encouraging us to resume spending.Which

5、depiction is correct: a failing consumer in trouble or a valued customer? The gap between these two messages is enormous.2 這里還有一個(gè)大家熟悉的例子：如果我們不按時(shí)支付信用卡賬單，我們會(huì)收到從信用卡 公司發(fā)來的類似這樣的令人討厭的催繳賬單的電子郵件：不還款是不可接受的。請(qǐng)立即繳付， 否則后果自負(fù)！ 之后，一旦還款，我們就會(huì)收到一封跟進(jìn)的電子郵件，語氣和藹可親，說 我們是多么寶貴的客戶，并鼓勵(lì)我們繼續(xù)花錢。 到底哪一個(gè)描述是正確的？有麻煩的失敗 消費(fèi)者還是寶貴的客戶？ 這兩

6、者之間可是天壤之別！3 The paradox is that every day we get two sets of messagesat odds witheach other. One is the "permissive" perspective, "Buy, spend, get it now. Youneed this!" The other we could call an "upright"m essage,which urges us,"Work hard and save. Suspendyour de

7、sires.Avoid luxuries.Controlyourappetite for more than you truly need." This message comes to us from many- 完整學(xué)習(xí)資料分享-WORD格式 - 可編輯 -sources:from school, from parents,even from politicalfiguresreferringto"traditionalvalues". Hardwork, family loyalty, and the capacityto postponedesires a

8、re core American values that have made our country great.3 自相矛盾的情況還有，我們每天都收到彼此相左的兩種信息。一種從“縱容”的角度，讓我 們“買東西，花錢，現(xiàn)在就得到它。你需要這個(gè)！ ” 另外一種，我們可稱之為“正直”的信息， 它力勸我們：“努力工作，把錢存起來?？刂颇愕挠?，不要買奢侈品，不要垂涎那些你并不真正需要的東西?！边@類信息- 完整學(xué)習(xí)資料分享-WORD格式 - 可編輯 -來源甚多，有學(xué)校方面的，有家長方面的，甚至還來自提及傳統(tǒng)價(jià)值觀的政治人物。艱苦創(chuàng)業(yè)，忠于家庭、能推遲欲望是美國價(jià)值觀的核心，它使我們的國家變得強(qiáng)大。4

9、But the opposite message, advertising's permissive message, is inescapable. Though sometimes disguised, the messages are everywhere we look: on TV, in movies on printed media and road signs, in stores, and on busses, trainsand subways. Advertisementsinvade our daily lives. We are constantly surr

10、ounded by the message to spend, spend, spend. Someone recently said, "The only time you can escape advertising is when you're in your bed asleep!"4 但相反的信息，即那些縱容人們不斷花錢的廣告，無所不在。雖然此類信息有時(shí)經(jīng)過了 喬裝打扮，但仍隨處可見，電視、電影、印刷媒介和路牌、商店，及公共汽車、火車和地鐵上，比比皆是。 廣告侵入了我們的日常生活。我們時(shí)時(shí)被包圍在花錢，花錢，花錢的信息中。最近有人說： “唯一可以逃脫廣告的

11、時(shí)候是當(dāng)在床上睡著時(shí)！”5 It's been calculated that by the age of 18, the average American willhaveseen 600,000 ads; bythe age of 40, the total is almost one million. Eachutmostto influence ouradvertisement is doingits diversebuying decisions,from the breakfastto whichcruise line we will usecerealwe eatforo

12、urvacation. There is no shortage of ideas and things to buy! Now, of course, wedon't remember exactly what the products were, but the essentialmessage iscementedintoour consciousness,"It's good to satisfyyourdesires.Youshould have what you want. You deserve the best. So, you should buyi

13、tnow!" A famous advertisement said it perfectly, "I love me. I'm a goodfriend tomyself. I do what makes me feel good. I derive pleasure from nicethings andfeel nourished by them. I used to put things off. Not anymore. TodayI'll buynew ski equipment, look at new compact cars, and bu

14、y that camera I'vealwayswanted. I live my dreams today, not tomorrow."15 據(jù)計(jì)算，普通的美國人到8歲時(shí)，會(huì)看過60萬則廣告；到40歲時(shí)，看- 完整學(xué)習(xí)資料分享-WORD格式 - 可編輯 -過的廣告總數(shù)近百萬。每個(gè)廣告都在盡最大努力影響我們形形色色的購買決定從我們吃的早餐麥片到我們的假期將使用哪條郵輪線路。決不會(huì)缺少怎么花錢和買什么東西的廣告！現(xiàn)在，我們當(dāng)然不能確切地記得廣告上的產(chǎn)品，但重要的信息已凝聚在我們的意識(shí)里：“要滿足你的愿望。你應(yīng)該擁有你想要的。你應(yīng)該得到最好的。所以，你應(yīng)該買下它現(xiàn)在！”一個(gè)著名

15、的廣告詮釋得很完美：“我愛自己。我是自己的好朋友。我做讓我感覺舒服的事。我從精美的東西里得到樂趣，并感覺到它們給我的滋養(yǎng)。我過去常想著等一下再買，現(xiàn)在再也不會(huì)了。今天，我會(huì)購買全新的滑雪裝備，看看新型的小巧靈便的轎車，買下那臺(tái)我一直想要的相機(jī)。我今天就要實(shí)現(xiàn)我的夢(mèng)想，不會(huì)等到明天?！? What happens as we take in these contradictory but explicit messages?What are the psychological and social consequences of this campaign to control our spen

16、ding habits? On one hand, we want more things because we- 完整學(xué)習(xí)資料分享-WORD格式 - 可編輯 -want to satisfy our material appetite. Most of us derive pleasure fromtreating ourselves. On the other hand, a little voice inside us echoes thoseupright messages: "Watch out, takestock of your life, don't let

17、yourattention get scattered. Postpone your desires. Don't fall into debt. Wait!Retain control over your own life. It will make you stronger."6 當(dāng)我們接受這些相互矛盾但很明確的信息時(shí)，會(huì)有什么事情發(fā)生呢？這種控制我們花錢 習(xí)慣的宣傳活動(dòng)會(huì)造成什么心理和社會(huì)上的影響呢？一方面，我們希望買更多的東西，來 滿足我們的物質(zhì)欲望。 我們中的大多數(shù)通過善待自己來得到樂趣。與此同時(shí)，我們身體里 面有一個(gè)微弱的聲音與那些正直的信息在共鳴：“當(dāng)心，要掂量

18、掂量自己的生活，不要讓注 意力分散。推遲欲望。不要陷入債務(wù)。要等待！保留對(duì)自己生活的控制權(quán)。這會(huì)讓你更堅(jiān)強(qiáng)。 ”7 Anyway, many of the skills you need as a successful student can be applied to your finances. Consider your financial well-being as a keyingredient of your university education as money worries are extremely stressful and distracting. They can

19、 make you feel terrible and hinder your ability to focus on your prime objective: successfully completing your education.7 總之，一個(gè)成功的學(xué)生所需要的很多技能可以應(yīng)用到你的財(cái)務(wù)中去。把良好的財(cái)務(wù)狀況 看成是大學(xué)教育中的一個(gè)關(guān)鍵因素，因?yàn)閷?duì)金錢的擔(dān)憂會(huì)讓人倍感壓力，并讓人分心。 它 們會(huì)讓你感覺很糟糕，并阻止你專注首要目標(biāo)，即成功完成學(xué)業(yè)。8 How can you be a smart and educated consumer? Many schools, commun

20、ity organizations, and even some banks offer financial literacy classes. Consider consulting with your school's financial aid office or seek input fromyour parents or other respected adults in setting up a budget. An additional option is finding a partner to help you stay on track and find pleasure in the administration of your own financial affairs. Most importantly, if you find yourself getting into financial trouble, don't let your ego get in your way; urge