IPS液晶屏特點(diǎn)介紹_圖文

1、LGDs Display Technology Aug. 12, 2008 TV Advantage of IPS New Product Strategy (TV Future Display Advantage of IPS Vertical Alignment 90 90 VA mode IPS mode TN mode OFF ON E 45 45 In-Plan Switching 1/26 Advantage of IPS IPS VA > > Contrast Ratio Contrast Ratio < 2/26 Advantage of IPS IPS Tr

2、ue Wide Viewing Angle Color Shift IPS uv 0.020 VA uv 0.067 Gamma Shift IPS VA 2.2 uv 0.012 uv 0.021 gamma 2.2 1.5 60 60 Color shift (uv v 1 IPS 0.018 0.78 VA 0.037 43.5 uv 0.020 uv 0.064 GSR 2 (% 1 Average of 24-color patches of Macbeth color checker 2 Gamma Shift Ratio : ( | 60 - 0 | / 0 x 100 3/26

3、 Advantage of IPS IPS Vivid Motion Picture (1 IPS mode R1 G1 B2 R1 R2 VA mode G1 G2 B1 B2 Pixel Structure Pixel Structure 1 1 1 1 1 1 2 2 2 # of data line : 5,760 (1,920xRGB # of data line : 11,520 (1,920xRGBx2 Material Material Material Resistivity (u.cm Thickness ( Cu 1.7 2,000 Material Resistivit

4、y (u.cm Thickness ( Mo/Al/Mo 2.8 3,200 4/26 Advantage of IPS IPS Vivid Motion Picture (2 IPS mode VA mode Fin 6 Fin 5 Fin 4 Fin 3 Fin 2 Fin 1 Fin 0 MPRT_LPL 120 50 45 40 35 30 25 20 15 10 5 0 Fin 0 Fin 1 Fin 2 Fin 3 Fin 4 Fin 5 Fin 6 MPRT_A 120 50 45 40 35 30 25 20 15 10 5 0 MPRT (ms Ave. Max. Min.

5、8.44 11.12 5.93 MPRT (ms Ave. Max. Min. 10.30 48.67 7.22 In 6 In 5 In 4 In 3 In 2 In 1 In 0 Fin 0 Fin 1 Fin 2 Fin 3 Fin 4 Fin 5 Fin 6 Initial Final Initial 5/26 In 6 In 5 In 4 In 3 In 2 In 1 In 0 Fin 0 Fin 1 Fin 2 Fin 3 Fin 4 Fin 5 Fin 6 Final Advantage of IPS IPS Professionalism , IPS . Premium Mon

6、itor - “IPS panels have superior true color values, the most consistent image and creamy smooth contrast, and we are doing IPS co-promotion with LGD - HP quote -“Graphic designers prefer IPS for superior gray scale and better image quality. It is like luxury brand car compared to the others.” - Floo

7、r sales person quote HighHigh-end Products - “Major medical equipment makers like GE Medical, Philips Medical National Display, they prefer IPS because Doctors require stable color characteristic in any viewing angle.” - President of BSI quote - “IPS product guarantees consistent gray scale display

8、and luminance over a very wide viewing angle.” Medical Display 6/26 - Siemens quote Advantage of IPS IPS mode Dark Scene Bright Scene IPS 硬 VA mode Dark Scene Bright Scene Normal status Touch Touch Change of L/C array by press Fast Recovery Slow Recovery Recovery Impossible After removal of press 7/

9、26 Advantage of IPS IPS promotion in China Camp IPS Logos LGE PCL 超穩(wěn)硬屏 Skyworth Panasonic/Konka/Haier Co-Promotion Activities Co- Presentation on IPS硬 Test IPS硬 Result from China Government Electronic R&D Center Experts Symposium IPS vs VA Blind Test & Reporters Vote Reporter CCTV Co-promoti

10、on with CoSuning Distributor 8/26 New Product Strategy LCD TV Mega Trend Broadcasting : Analog Digital FHD Contents, Design, CRT Replacement,Green Product Post 120Hz Design Differentiation 120Hz LED Humanized, OLED,Flexible Larger Size 16:9 Low Power Consumption Post CRT FHD 01 03 05 07 09 11 9/26 N

11、ew Product Strategy Full Product Line-up FHD/120Hz LED 500nit 5ms(GTG 1400:1 LED Dec FHD/60Hz 500nit 5ms(GTG 1400:1 HD/60Hz Aug Sep 350/400/500nit 5ms/8ms(GTG 1100:1 19W 22W 26W 32W 37W 42W 47W 55W Brand New Products 10/26 New Product Strategy Advanced Glare Pol POL Type Anti-Glare Advanced-Glare Im

12、age (Shop : 1,500lux Surface Treatment Change Panel Panel Surface Roughness Diffused Reflection Features C R Dark Bright 1,300:1 1,300:1 260 :1 (1,5002,000 lux 3H - 420 :1 (1,5002,000 lux 3H Luxury Image (Shining Effect Higher C/R in Living Room Condition Hardness Remark - Low Surface Reflection - 1

13、1/26 New Product Strategy FHD/120Hz Market Forecast Advantage of LGDs FHD/120Hz FHD CAGR (0710 : 70% 120Hz FHD CAGR(0710 : 192% % of FHD 120Hz in FHD Market Fundamental Advantage of IPS over VA - 1Tr vs. 2Tr 71.8M FHD HD 45.9M 29.5M 39% 10% 61% 58% 25% 59.9M 78% 51% Reduce No. of LVDS interface (LVD

14、S 4ch 2ch Integration chip (ASIC 1-chip 38% 71% 42% 29% 22% 07 08 09 10 Source: LGD Marketing Cost Competitiveness 12/26 New Product Strategy 120Hz+Scanning Improvement Plan of Motion Picture Performance 60Hz 60Hz MPRT 12ms 120Hz 120Hz 120Hz+ Scanning 8ms 6ms 06 07 08 09 Advantage of 120Hz+Scanning

15、(vs. 240Hz Worlds first and best motion picture quality Almost same performance Using same AD board (120Hz without additional cost 13/26 New Product Strategy Slim Design Development Plan of Slim Design Normal CCFL/EEFL Slim Design (D35.5mm 19.8mm (44% Super Slim Design LED (D16.3mm (D<10mm 14/26

16、New Product Strategy Shine out (Bobos Style Advantage of “Shine out” Normal Shine Out Current LCD Bobos Style 80:1 4000lux 400:1 4000lux 15/26 New Product Strategy LED Advantage of LED Picture Quality 8ms <6ms 47 LED 1,300:1 10mm(71% 72% 80% 35.5mm Slim Design 15,000:1 47 Lamp C/R MPRT WCG Low Po

17、wer Green Product 214.2W 165.8W(23% 16/26 New Product Strategy Low Power Advantage of LCDs Technology Higher Transmittance LGD Competitor Product Planning Step 1 EuP Class B target with Optimized cost for mainstream market (09 ( Transmittance (42FHD 4.3% 167W Transmittance Change of Sheet Structure

18、# of Lamp 4.3% 3.5% 4.9% Now 133W Low Power Higher Efficiency Lamp LGD (EEFL Competitor (CCFL External electrode Step 2 Phosphor W-rod Glass bead Electrode 50% Metal disk Phosphor Ti-Hg alloy pellet RGB RGBW 17/26 Future Display FPD Market Ubiquitous New market creation Leading industry Green Enviro

19、nment Digital Convergence Security & Privacy Time Expansion FPD market Main Business Product New Application New Biz NBPC Mobile Monitor Television Public Display Solar Cell AMOLED Flexible 18/26 Future Display MSC 2 BY 2 MSC 4 BY 1 Portrait Multi-Screen MSC 3 BY 3 FHD 2007 2008 2009 * MSC 6 BY

20、5 MSC 3 BY 1 Landscape MSC 2 BY 2 FHD MSC 3 BY 3 FHD 3D * MSC ; Multi-screen control 19/26 Future Display Zoom In Multi-Screen Zoom Out Gesture sensing Rotation Searching Map using Dual touch function Worksheet Electric Board Virtual Keyboard Internet searching 20/26 Future Display Triple View Featu

21、res Triple-directional view realization by 3D based technology The Worlds Largest(47” and Highest Resolution(WUXGA TVD Panel 21/26 Future Display Mirror TV Act as Mirror Exhibition sample size Panel model CR (the application of DBEF Pol Mirror Display 42”(930.25mm x 523.01mm LC420WX7(AH 1180 22/26 F

22、uture Display Two Side Reflective Display 2.5 P/A layer 2.5 Backlight-less Full reflective mode Features Reflective color display for both sides of the panel using single cell Slim & light / Improved outdoors readability Low power consumption pseudo-XGA on sub-pixel rendering Quad pixel 23/26 Fu

23、ture Display 3D Display Parallax barrier type 2D panel R L R L Lenticular sheet type 2D panel R L R L Electrically-driven LC 3D 2D panel LC M barrier S Lenticular sheet D watching point watching point Image split by slit array (barrier Luminance degradation ( > 50% Image split by lenticular sheet

24、 Merit : Little Brightness degradation Dev. of Lens switching tech. in progress High transmittance Using the existing LCD infra. 2D3D switching by LC driving 17”WUXGA 42”XGA Cant apply to NBPC 2.4”VGA Added production infra. Under feasibility test 24/26 Future Display Rigid LCD (Conventional Transmissive Flexible Display Flexible Transmissive Transmissive Flexibl