文創(chuàng)藝術(shù)產(chǎn)業(yè)的大數(shù)據(jù)時(shí)代

1、EAC講座精彩回顧：大數(shù)據(jù)的文藝范兒Review the EAC lecture: The Tone of Big Data 云時(shí)代的到來(lái)，As the Cloud era arrival ,有關(guān)“大數(shù)據(jù)”的傳說(shuō)日漸深入人心，The legend of Big Data has looked so deeply into peoples mind,大數(shù)據(jù)掀起的商戰(zhàn)風(fēng)云，讓每個(gè)商業(yè)職場(chǎng)人士為之著迷。Professionals fascinated by the business competition of Big Data. 那么，大數(shù)據(jù)究竟是何種存在？ But actually, what

2、is Big Data and why it could be exist ? 與藝術(shù)文創(chuàng)行業(yè)又有哪些關(guān)聯(lián)？ What kind of relationship is between cultural creative industry and Big Data?作為集藝術(shù)細(xì)胞與商業(yè)頭腦于一身的EAC，特推出這場(chǎng)“大數(shù)據(jù)與文創(chuàng)產(chǎn)業(yè)”主題講座，初探文創(chuàng)藝術(shù)產(chǎn)業(yè)的大數(shù)據(jù)時(shí)代。EAC, integrated by artistic and commercial element, especially choose the topicand hold this lecture,in order to

3、illustrate Big Data&Cultural Creative Industry. 2016年1月9日，EAC法國(guó)藝術(shù)文化管理學(xué)院MBA新年第一講“看大數(shù)據(jù)玩轉(zhuǎn)文創(chuàng)藝術(shù)產(chǎn)業(yè)”，在同學(xué)們的熱切期盼中如期而至。即便當(dāng)天，上海的氣溫降至最低點(diǎn)，依舊無(wú)法阻擋同學(xué)們參與的熱情。參與講座的人員，除了才華與氣質(zhì)并存的本校同學(xué)外，同時(shí)吸引了眾多來(lái)自各行各業(yè)的精英人員的參與，講座現(xiàn)場(chǎng)座無(wú)虛席。 Jan 1 2016, EAC ,France institute of art and cultural management,held her first lecture-How to play

4、in a role in the Big Data Era,which is keenly awaited by the students in the the beginning of year.Although the temperature was worst frozen, students enthusiasm cant be stopped .Excepted the talent pretty student, this lecture attracted all kinds of elites in different fields,which was a full and h

5、ot live. 而此次我們特邀了實(shí)力派講師俞楠博士，帥氣的俞楠博士對(duì)大數(shù)據(jù)時(shí)代的數(shù)據(jù)思維戰(zhàn)略及企業(yè)轉(zhuǎn)型，人工智能，情境社交理論等學(xué)科領(lǐng)域，有著非常的研究與實(shí)戰(zhàn)經(jīng)驗(yàn)，本次給我們帶來(lái)了趣味十足的干貨。 Dr.Yu Nan was invited as an excellent lecturer at this time. In the field of date thinking strategy &enterprise transformation,artificial intelligence, situational social theory, handsome Dr.Yu ha

6、d an extraordinary research and practical experience at the back-grand of Big Data Era, meanwhile,he bright us some interesting enough hardcore information.人物背景：數(shù)據(jù)科學(xué)家Key man Background: Data Scientist 大數(shù)據(jù)商策聯(lián)盟會(huì)長(zhǎng) Present of Big Data Business Strategy Alliance 開(kāi)開(kāi)會(huì)聯(lián)合創(chuàng)始人 Co Founder of KKH 上海交大-法國(guó)尼斯工商管理博士

7、 DBA of University of Shanghai Jiaotong&France Nice Sophia-Antipolis 天賦藝術(shù)才華，擅長(zhǎng)速寫(xiě)漫畫(huà)素描 Art Talent, good at sketch,comic and line drawing 最具顏值博士、科學(xué)家 Best Appearance of Doctor and Scientist 講座開(kāi)篇，俞楠博士用有趣的生活案例，為我們揭開(kāi)了“大數(shù)據(jù)”的神秘面紗。俞楠指出，大數(shù)據(jù)沒(méi)有想象中的神秘，大數(shù)據(jù)是需要新處理模式才能具有更強(qiáng)的決策力、洞察發(fā)現(xiàn)力和流程優(yōu)化能力的海量、高增長(zhǎng)率和多樣化的信息資產(chǎn)，可堪稱“未來(lái)

8、的石油”。大數(shù)據(jù)來(lái)源于各種科技產(chǎn)品，如移動(dòng)智能終端，社交媒體，傳感器等。大數(shù)據(jù)在商業(yè)中主要應(yīng)用于三大方面：Social-CRM、推薦系統(tǒng)和營(yíng)銷系統(tǒng)。而論及我們的文創(chuàng)藝術(shù)領(lǐng)域，大數(shù)據(jù)對(duì)其影響是非常廣泛而具有顛覆性的。First,Dr. Yu Nan lift the mystery veil of Big Data with the funny life cases.There was not so much mystery as peoples imagine,Dr. Yu pointed out.Big Data which need brand new processing mode so

9、 that it could be more stronger in decision-making,insight&discovery force, process optimization,was the mass and high rate of growth and diversification of information asset,and we can call it future energy. Big data came from different kinds of technology products, such as mobile intelligent t

10、erminals, social media, sensors, etc. In the business field,Big Data was used as three aspects: Social-CRM,Recommendation system and Marketing system. Even in our cultural creative industry, its influence was still extensive and subversive.俞博士指出，首先，從其內(nèi)容的產(chǎn)生和傳播方式而言，大數(shù)據(jù)重構(gòu)了兩者之間的關(guān)系?？梢詭椭膭?chuàng)領(lǐng)域?qū)崿F(xiàn)全方位多角度，新的客戶洞

11、察；其次，實(shí)時(shí)反饋，以數(shù)據(jù)結(jié)論指導(dǎo)內(nèi)容生產(chǎn)。紙牌屋就是一個(gè)非常典型的實(shí)例，借助大數(shù)據(jù)，拍出消費(fèi)者想要看的影視作品。Dr.Yu stated that, firstly,from the content generation and transmission mode, Big Data reconstruct their the relationship, which could realize all-round and multi-angle insight towards customers.Next,it can be real-time feedback so that date c

12、onclusion would guide the generation of content. House of Cards is the typical successful case for the practice of Big Data.而對(duì)于藝術(shù)品市場(chǎng)，大數(shù)據(jù)可以幫助其實(shí)現(xiàn)消費(fèi)群體的精準(zhǔn)定位，以及藝術(shù)市場(chǎng)行情的分析，為藝術(shù)市場(chǎng)帶來(lái)了非常多的發(fā)展機(jī)遇。In the art market,Big Data could make the accurate positioning towards customer group and analyze marketing condition,

13、which enrich much more development opportunities.對(duì)于大數(shù)據(jù)的應(yīng)用，最重要的是需要了解其算法，在此，俞博士為同學(xué)們科普了Apriori算法的相關(guān)知識(shí)，有趣的“啤酒”與“尿布”商業(yè)營(yíng)銷案例，讓同學(xué)們明白了算法的玄妙。（這些算法的普及，著實(shí)驚呆了純文科出身的小E）For the application of Big Data, the most important was how to understand the algorithm,therefore,Dr.Yu showed the knowledge of Apriori algorithm

14、within the funny business practical cases “Beer”& “Diapers” so that students could make it clear.(Apriori algorithm made little E surprised indeed)俞博士的演講結(jié)束，同學(xué)們進(jìn)入了熱烈的討論環(huán)節(jié)。來(lái)自各行業(yè)的大數(shù)據(jù)資深研究與實(shí)踐者，向俞博士探討了行業(yè)內(nèi)困惑已久的問(wèn)題，如數(shù)據(jù)的真實(shí)性問(wèn)題以及如何利用大數(shù)據(jù)為自身行業(yè)服務(wù)的問(wèn)題。在此，俞博士毫不保留的給予了詳細(xì)的解答。有同學(xué)表示，聽(tīng)了那么多場(chǎng)大數(shù)據(jù)講座，唯獨(dú)此場(chǎng)講座不虛此行。 When Dr.Yu

15、finished his speech, the students had a lively discussion.Senior research practitioners of Big Data from various industry explored long-time confused problems with Dr.Yu, such as the authenticity and the application of Big Data.According to the fact, Dr.Yu unreservedly imported the knowledge in deta

16、il.One student said,although he took part in so many lectures,only this lecture deserved his time.聽(tīng)君一席話，勝讀十年書(shū)。俞博士的精彩演講，讓同學(xué)們頗感受益匪淺，意猶未盡。有美女同學(xué)很文藝的發(fā)出感慨：BIG DATA大數(shù)據(jù)時(shí)代，你被數(shù)據(jù)了么？A single conversation across the table with a wise man worth a mouths study of books. Students expressed that they had benefits a lot from the speech of Dr.Yu,but also they expected longing for more.Another pretty girl sighed very literally that:Did Big Data data you?大數(shù)據(jù)為藝術(shù)文化領(lǐng)域帶來(lái)的機(jī)遇，讓我們看到了文創(chuàng)領(lǐng)域的市場(chǎng)潛力與信心。在這里，EAC將始終會(huì)與同學(xué)們一起去挖掘、探討。Big