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1、ted 演講稿 4 篇last year when i was here, i was speaking to you about a swim which i did across the north pole. 去年,當(dāng)我站在這里的時候,我在談?wù)撐覚M跨北極的游泳。and while that swim took place three years ago, i can remember it as if it was yesterday那還是發(fā)生在3年前,對我則好像是昨天一般。i remember standing on the edge of the ice, about to dive

2、 into the water, and thinking to myself, i have never ever seen any place on this earth which is just so frightening.我還記得我站在冰層的邊緣,就要扎進(jìn)水里,然后我自己想到,我再也再也不要看到地球上的這個地方,這里是如此的讓人恐懼。the water is completely black.the water is minus 1.7 degrees centigrade, or 29 degrees fahrenheit.it's flipping freezi

3、ng in that water.那里的水是全黑色。水的溫度是負(fù)1.7攝氏度,華氏 29度。那水里就是翻動的冰塊。and then a thought came across my mind: if things go pear-shaped on this swim, how long will it take for my frozen body to sink the four and a half kilometers to the bottom of the ocean?然后一個念頭在我腦中劃過:如果這場泳出了點問題,我這冰凍的身體要花多長時間才能沉到這4500 米的底部呢?and

4、then i said to myself, i've just got to get this thought out of my mind as quickly as possible然后我告誡我自己,我要把這個念頭盡快的拋在我的腦后。and the only way i can dive into that freezing cold water and swim a kilometer is by listening to my ipod and really revving myself up能讓我扎入 這冰冷的水里 然 后游了 4千米的唯一方法就是 聽著我的ipod

5、,讓我自己全力運轉(zhuǎn)起來,listening to everything from beautiful opera all the way across to puff daddy, and then committing myself a hundred percent - there is nothing more powerful than the made-up mind -and then walking up to the edge of the ice and just diving into the water.我聽了所有的歌,從華麗的歌劇到吹牛老爹,然后全身心的投入沒有什么比下

6、定決心還要厲害的-然后走到冰的邊緣扎入水里。and that swim took me 18 minutes and 50 seconds, and it felt like 18 day這次游泳花了我18 分 50 秒, 但好像是18 天一樣。and i remember getting out of the water and my hands feeling so painful and looking down at my fingers, and my fingers were literally the size of sausages because - you know, we

7、're made partially of water - when water freezes it expands, and so the cells in my fingers had frozen and expandedand burst.我記得當(dāng)我從水里出來時我的手時如此的疼痛然后我看著我的手指,我的手指真的像香腸一樣粗,因為-你們知道了,我們身體一部分由水組成- 當(dāng)水結(jié)冰時會膨脹,這樣我手指的里細(xì)胞就冷凍了,膨脹了炸裂了。and the mostimmediate thought when i came out of that water was the foll

8、owing: i'm never, ever going to do another cold water swim in my life again我從水里上岸的瞬間的 想法 時這樣的:我一生中再也再也不要去在冰冷的水里游泳了。anyway, last year, i heard about the himalayas and the melting of the - (laughter) and the melting of the glaciers because of climate changed這樣,去年,我聽至U了 喜馬拉雅山以及那里融化的-(笑 ) 因為氣候變化

9、所融化的冰川。i heard about this lake, lake imja我聽說了這個湖泊,映佳湖。this lake has been formed in the last couple of years because of the melting of the glacier這個湖是幾年前 由于冰川融化所形成的。the glacier's gone all the way up the mountain and left in its place this big lake這些冰川順山而下 然后在這里留下了這個大湖。and i firmly believe tha

10、t what we're seeing in the himalayas is the next great, big battleground on this earth.由此我堅信 我要去看見的喜馬拉雅 就是我 下一個在地球上的戰(zhàn)場。nearly two billion people - so one in three people on this earth - rely on the water from the himalayas.將近20億的人口 -世界上三分之一的地球人口-依靠著喜馬拉雅山的水源。and with a population increasing a

11、s quickly as it is, and with the water supply from these glaciers - because of climate change -decreasing so much, i think we have a real risk of instability而世界人口照這個速度發(fā)展下去, 而冰川水源的提供 - 由于氣候的變化-下降的如此之快,我像我們就有了一個十分不穩(wěn)定的威脅。north, you've got china; south, you've india, pakistan, bangladesh

12、, allthese countries.北方,我們由中國;南方,我們有印度,巴基斯坦,孟加拉,和其它所有國家。and so i decided to walk up to mt. everest, the highest mountain on this earth, and go and do a symbolic swim underneath the summit of mt. everestii 樣我決定 了 登上珠峰,地球上的最高峰,如何在珠峰下游一次具有象征意義的泳。now, i don't know if any of you have had the oppo

13、rtunity to go to mt. everest, but 讓's quite an ordeal getting up there.我不知道,你們是否有機會去 珠峰, 但是要去那的話,是一個考驗。28 great, big, powerful yaks carrying all the equipment up onto this mountain -i don't just have my speedo, but there's a big film crew who then send all the images around t

14、he world.28只巨大的耗牛 載著所有的儀器登上山峰 -我不 僅僅帶這我的泳褲。還有一個攝像團(tuán)隊這個攝像團(tuán)隊,會向世界各地直播。the other thing which was so challenging about this swim is not just the altitude. 這次游泳的挑戰(zhàn)不僅僅只有海拔。i wanted to do the swim at 5,300 meters above sea leve我想做的是在 5300 米 的海平面上游泳。so it's right up in the heavens 所以直達(dá)天堂。it's

15、 very, very difficult to breath. you get altitude sickness 這里呼吸十分, 十分困難。你會有高原反應(yīng)。i feels like you've got a man standing behind you with a hammer justhitting your head all the time.你會感到有一個人不停的那著一把錘子在敲你的后腦勺。that's not the worst part of it. 這還不是最差的。the worst part was this year was the ye

16、ar where they decided to do a big cleanup operation on mt. everest最糟糕的是,這一年他們決定在珠峰上做一個大掃除。many, many people have died on mt. everest, and this was the year they decided to go and recover all the bodies of the mountaineers and then bring them down the mountain. 許多人死在珠峰上,然后今年,他們決定收回珠峰上所有的尸體然后把他們帶下山。an

17、d when you're walking up the mountain to attempt to do something which no human has ever done before, and, in fact, no fish - there are no fish up there swimming at 5,300 meters -而當(dāng)你想上山做一些事情一些沒有人做過的事情, 事實上, 魚都沒游過。在 5300 米的海拔高度上,沒有任何魚在那里游過。when you're trying to do that, and then the b

18、odies are coming past you, it humbles you, and you also realize very, very clearly that nature is so much more powerful than we are.當(dāng)你嘗試著去做這些事情,然后你看到這些尸體和你擦肩而過, 這讓人不禁有些氣餒,也讓你就會清晰的認(rèn)識到自然比我們要強大多了。and we walked up this pathway, all the way upM后我們就沿著這條路 一直走 上去。and to the right hand side of us was this gr

19、eat khumbu glacie然后在我們的右 手邊 是巨大的昆布冰川。and all the way along the glacier we saw these big pools of melting ic然后, 我們在沿路經(jīng)過所看到的冰川的都是一大塊融化的冰塊。and then we got up to this small lake underneath the summit of mt. everest, and i prepared myself the same way as i've always prepared myself,for this swim

20、which was going to be so very difficult然后我們到達(dá)在珠峰下的一個小湖這然后我開始準(zhǔn)備自己,像往常一樣準(zhǔn)備自己,因為這樣的游泳方式會是十分艱難的。i put on my ipod, i listened to some music, i got myself as aggressive as possible -but controlled aggression - and then i hurled myself into that water.我?guī)衔业?ipod, 我聽聽歌,我讓我能有多激奮就多激奮- 但是是可以控制的激奮- 然后我把我自己扎進(jìn)水里。

21、i swam as quickly as i could for the first hundred meters, and then i realized very, very quickly, i had a huge problem on my hand豉盡力的游著 最起碼在前百米, 然后,我突然意識到,我面臨一個巨大的問題。i could barely breathe.我?guī)缀醪荒芎粑?。i was gasping for ai成喘了一 口氣。i then began to choke, and then it quickly led to me vomiting in the water

22、 然后我開始 嗆水了,這導(dǎo)致我在水里嘔吐。and it all happened so quickly: i then - i don't know how it happened -but i went underwater.這一切發(fā)生的如此之快然后-我不知到是怎么發(fā)生的-但是我沉入水底。and luckily, the water was quite shallow, and i was able to push myself off the bottom of the lake and get up and then take another gasp of airf!幸

23、運的是, 水比較 的淺, 我可以從湖底跳起來然后喘另一口氣。and then i said, carry on. carry on. carry on.然后我說道,堅持,堅持,堅持。i carried on for another five or six strokes, and then i had nothing in my body, and i went down to the bottom of the lake. 我繼續(xù)劃了五到六下水,然后我就筋疲力盡了,我沉入湖底。and i don't where i got it from, but i was able to

24、 somehow pull myself up and as quickly as possible get to the side of the lakefi 是我不知從哪來的力氣,我可以就這樣把自己從湖底以最快的速度弄到湖的岸邊。i've heard it said that drowning is the most peaceful death that you can have.我聽說過溺水是你可以死的最安詳?shù)姆绞健 have never, ever heard such utter bollocks.我從來沒有聽過 這樣的胡說/l 道。(laughter) it i

25、s the most frightening and panicky feeling that you can have.笑) 這是你們所感受過的最恐懼,最驚慌的感覺。i got myself to the side of the lake 我把我自己拽到湖岸。my crew grabbed me, and then we walked as quickly as we could down - over the rubble - down to our camp.我的隊友抓住了我,然后我們以最快的速度 下山 -在碎石中 - 到達(dá)我們的營地。and there, we sat down, an

26、d we did a debrief about what had gone wrong there on mt. everest.在那里,我們坐下來,然后我們做了一下在珠峰哪里出錯的報告。and my team just gave it to me straight然后我的隊員直接告訴我。they said, lewis, you need to have a radical tactical shift if you want to do this swim.他們說道,lewis,你要有一個劇烈的戰(zhàn)術(shù)變化如果你想完成這個游泳。every single thing which you hav

27、e learned in the past 23 years of swimming, you must forget.你必須忘掉 在23年里所學(xué)到的游泳 里所有的東西。every single thing which you learned when you were serving in the british army, about speed and aggression, you put that to one side以及忘掉你在英國部隊里 所 學(xué)習(xí)的,關(guān)于那些速度和激奮,你要先放在一旁。we want you to walk up the hill in another two

28、days' time. 我們想讓你花兩天走上山。take some time to rest and think about things.花點時間休息和思考。we want you to walk up the mountain in two days' time, and instead ofswimming fast, swim as slowly as possible.instead of swimming crawl, swim breaststroke.我們想讓你花兩天走上山。不要游的太快,但是慢慢的游。不用自由泳,但是用蛙泳。and rememb

29、er, never ever swim with aggression后t己住,不要游太激奮。this is the time to swim with real humility. 是時候謙遜地去游泳了。and so we walked back up to the mountain two days late所以我們又走了 回去 兩天后回到山峰下。and i stood there on the edge of the lake, and i looked up at mt. everest - and she is one of the most beautiful mountains

30、on the earth -我站在那 在湖的邊緣, 然后望向珠峰- 她是地球上最美麗的山峰之一-and i said to myself, just do this slowly就像這樣慢慢的對我自己說道。and i swam across the lak熬后我游過了這個湖泊。and i can't begin to tell you how good i felt when i came to the other side.我無法告訴你們當(dāng)我到達(dá)湖的另一邊時我感覺有多好。but i learned two very, very important lessons there

31、on mt. everest, and i thank my team of sherpas who taught me this但是我從珠峰學(xué)習(xí)到兩個十分, 十分 重要 的教訓(xùn)。我十分感謝我隊伍中的夏爾巴告訴了我這些。the first one is that just because something has worked in the past so well,doesn't mean it's going to work in the future. 第一個就是一個事情無論原來是怎樣的,并不代表在未來就會怎樣。and similarly, now, b

32、efore i do anything, i ask myself what type of mindset do i require to successfully complete a task相同的, 現(xiàn)在,在我做一件事情之前, 我 問到我自己,我需要怎樣的一種態(tài)度才能成功的完成我的任務(wù)。and taking that into the world of climate change - which is, frankly, the mt. everest of all problems - just because we've lived the way we have

33、 lived for so long,just because we have consumed the way we have for so long and populated the earth the way we have for so long, doesn't mean that we can carry on the way we are carrying on然后這樣來想一想氣候變化,那是,說實話,珠峰和其他所有的問題 - 不能因為我們已經(jīng)像這樣生活了這么長時間,不能因為我們已經(jīng)像這樣消費了那么長時間不能因為我們像這樣人口增長了這么長時間,就意味著我們可以這樣

34、像以往一樣堅持下去。the warning signs are all there 警告信號就在那。when i was born, the world's population was 3.5 billion people.當(dāng)我出生時,世界的人口只有 35 億。we're now 6.8 billion people, and we're expected to be 9 billion people by 2050.現(xiàn)在有68 億 然后我們預(yù)計在2050 年有 90億。and then the second lesson, the radic

35、al, tactical shiftS 里就有第二個教訓(xùn),居 U烈的戰(zhàn)術(shù)改變。and i've come here to ask you today: what radical tactical shift can youtake in your relationship to the environment, which will ensure 我今天來到這里問你們: 你在你的環(huán)境里能做出怎樣的劇烈的戰(zhàn)術(shù)轉(zhuǎn)變才能保證that our children and our grandchildren live in a safe world and a secure world,

36、and most importantly, in a sustainable world旗們的子孫 能居住在個安全的 個保險的世界,最重要的是,一個可持續(xù)發(fā)展的世界?and i ask you, please, to go away from here and think about that one radical tactical shift which you could make, which will make that big difference 然后我要求 你, 請你們, 從這里出發(fā)然后想象你要做怎樣的激進(jìn)的戰(zhàn)術(shù)變化,才能做出巨大的改變,and then commit a hu

37、ndred percent to doing it.如何下定決心去做。blog about it, tweet about it, talk about it, and commit a hundred percent, because very, very few things are impossible to achieve if we really put our whole minds to it.些關(guān)于這些變化的博客,微博,談?wù)撘幌?,然后全身心投入。因為如果我們?nèi)硇耐度?,只有很少事情是不可能的。so thank you very, very much所以,十分感謝你們。TED英語

38、演講稿:如何讓選擇更容易ted演講稿(2) |返回目錄簡介: 面對商場里五花八門的商品,你的選擇恐懼癥又犯了嗎? 美國哥倫比亞大學(xué)商學(xué)教授sheena iyengar研究如何讓你在做選擇時更容易。為了讓你的選 擇省時省力,商家又會有哪些訣竅呢?do you know how many choices you make in a typical day? do you know how many choices you make in typical week? i recently did a survey with over 2,000 americans, and the average

39、number of choices that the typical american reports making is about 70 in a typical day. there was also recently a study done with ceos in which they followed ceos around for a whole week. and these scientists simply documented all the various tasks that these ceos engaged in and how much time they

40、spent engaging in making decisions related to these tasks. and they found that the average ceo engaged in about 139 tasks in a week. each task was made up of many, many, many sub-choices of course. 50 percent of their decisions were made in nine minutes or less. only about 12 percent of the decision

41、s did they make an hour or more of their time. think about your own choices. do you know how many choices make it into your nine minute category versus your one hour category? how well do you think you're doing at managing those choices?today i want to talk about one of the biggest modern da

42、y choosing problems that we have, which is the choice overload problem. i want to talk about the problem and some potential solutions. now as i talk about this problem, i'm going to have some questions for you and i'm going to want to know your answers. so when i ask you a question,

43、since i'm blind, only raise your hand if you want to burn off some calories. (laughter) otherwise, when i ask you a question, and if your answer is yes, i'd like you to clap your hands. so for my first question for you today: are you guys ready to hear about the choice overload probl

44、em? (applause) thank you.so when i was a graduate student at stanford university, i used to go to this very, very upscale grocery store; at least at that time it was truly upscale. it was a store called draeger's. now this store, it was almost like going to an amusement park. they had 250 di

45、fferent kinds of mustards and vinegars and over 500 different kinds of fruits and vegetables and more than two dozen different kinds of bottled water -and this was during a time when we actually used to drink tap water. i used to love going to this store, but on one occasion i asked myself, well how

46、 come you never buy anything? here's their olive oil aisle. they had over 75 different kinds of olive oil, including those that were in a locked case that came from thousand-year-old olive trees.so i one day decided to pay a visit to the manager, and i asked the manager, "is this model

47、of offering people all this choice really working?" and he pointed to the busloads of tourists that would show up everyday, with cameras ready usually. we decided to do a little experiment, and we picked jam for our experiment. here's their jam aisle. they had 348 different kinds of jam

48、. we set up a little tasting booth right near the entrance of the store. we there put out six different flavors of jam or 24 different flavors of jam, and we looked at two things: first, in which case were people more likely to stop, sample some jam? more people stopped when there were 24, about 60

49、percent, than when there were six, about 40 percent. the next thing we looked at is in which case were people more likely to buy a jar of jam. now we see the opposite effect. of the people who stopped when there were 24, only three percent of them actually bought a jar of jam. of the people who stop

50、ped when there were six, well now we saw that 30 percent of them actually bought a jar of jam. now if you do the math, people were at least six times more likely to buy a jar of jam if they encountered six than if they encountered 24.now choosing not to buy a jar of jam is probably good for us - at

51、least it's good for our waistlines - but it turns out that this choice overload problem affects us even in very consequential decisions. we choose not to choose, even when it goes against our best self-interests. so now for the topic of today: financial savings. now i'm going to desc

52、ribe to you a study i did with gur huberman, emir kamenica, wei jang where we looked at the retirement savings decisions of nearly a million americans from about 650 plans all in the u.s. and what we looked at was whether the number of fund offerings available in a retirement savings plan, the 401(k

53、) plan, does that affect people's likelihood to save more for tomorrow. and what we found was that indeed there was a correlation. so in these plans, we had about 657 plans that ranged from offering people anywhere from two to 59 different fund offerings. and what we found was that, the more

54、 funds offered, indeed, there was less participation rate.so if you look at the extremes, those plans that offered you two funds, participation rates were around in the mid-70s - still not as high as we want it to be. in those plans that offered nearly 60 funds, participation rates have now dropped

55、to about the 60th percentile. now it turns out that even if you do choose to participate when there are more choices present, even then, it has negative consequences. so for those people who did choose to participate, the more choices available, the more likely people were to completely avoid stocks

56、 or equity funds. the more choices available, the more likely they were to put all their money in pure money market accounts. now neither of these extreme decisions are the kinds of decisions that any of us would recommend for people when you're considering their future financial well-being.

57、well, over the past decade, we have observed three main negative consequences to offering people more and more choices. they're more likely to delay choosing - procrastinate even when it goes against their best self-interest. they're more likely to make worse choices - worse financia

58、l choices, medical choices. they're more likely to choose things that make them less satisfied,even when they do objectively better. the main reason for this is because, we might enjoy gazing at those giant walls of mayonnaises, mustards, vinegars, jams, but we can't actually do the

59、math of comparing and contrasting and actually picking from that stunning display. so what i want to propose to you today are four simple techniques - techniques that we have tested in one way or another in different research venues - that you can easily apply in your businesses.the first: cut. you've heard it said before, but it's never been more true than today, that less is more. people are always upset when i say, "cut." they're

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