媒介策劃_箭牌口香糖電視投放分析監(jiān)測1

1、12綠箭香口膠52.6%白箭香口膠20.2% 黃箭香口膠27.2%3BAOTOUNANCHANGBEIJINGNANJINGCHANGCHUNNANNINGCHANGSHANATIONALCHANGSHOUNINGBOCHANGZHOUQINGDAOCHENGDUSHANGHAICHONGQINGSHANTOUDALIANSHAOGUANDONGGUANSHAOXINGFOSHANSHENYANGFUZHOUSHENZHENGUANGZHOUSHIJIAZHUANGGUILINSHUNDEGUIYANGSUZHOUHAERBINTAIYUANHAIKOUTIANJINHANGZHOUWENZH

2、OUHEFEIWUHANHUIZHOUWULUMUQIJIANGMENWUXIJIAXINGXIAMENJIEYANGXIANJILIN SHIYANGZHOUJINANYANTAIKUNMINGYINCHUANKUNSHANZHANJIANGLANZHOUZHAOQINGLIUZHOUZHENGZHOULUOYANGZHONGSHANZHUHAI4Others47.9%JINAN3.7%HANGZHOU7.4%NATIONAL6.5%NANJING2.9%SHANGHAI9.1%SHENYANG2.6%WUHAN2.7%ZHENGZHOU2.7%GUANGZHOU5.6%BEIJING9.1

3、%5Jan FebMarAprMayJunJulAugSepOctNov1065796509749109628911111857658112728663871281350200040006000800010000120006020040060080010001200140016001800JanFebMarAprMayJunJulAugSepOctNovBEIJINGGUANGZHOUHANGZHOUNATIONALSHANGHAIDescriptionJan FebMarAprMayJunJulAugSepOctNovBEIJING101279781811508917889691649402

4、481082GUANGZHOU1358652448428349436374737417353303HANGZHOU5235476098807811176615705547727647NATIONAL03107386706486545905601046840850SHANGHAI76879774610416747158071258946 11157737Others46.4%JINAN,TV3.6%HANGZHOU,TV7.7%NATIONAL,TV6.1%NANJING,TV2.9%SHANGHAI,TV8.8%SHENZHEN,TV3.0%WUHAN,TV3.0%ZHENGZHOU,TV2.

5、8%GUANGZHOU,TV6.5%BEIJING,TV9.2%8Jan FebMarAprMayJunJulAugSepOctNov558145704903636547566482401561004760375942410100020003000400050006000700090100200300400500600700800900Jan FebMarAprMayJunJulAugSepOctNovBEIJINGGUANGZHOUHANGZHOUNATIONALSHANGHAIDescription Jan FebMarAprMayJunJulAugSepOctNovBEIJING5352

6、5643477352635045575026521620GUANGZHOU697403283336263295173407257199205HANGZHOU257260303514445770328381321293284NATIONAL0310316300290304300280420380390SHANGHAI37637436965636528635562148649138210Others45.2%NANJING2.5%NATIONAL7.3%JINAN4.1%HANGZHOU7.3%GUANGZHOU5.8%BEIJING9.0%SHANGHAI9.4%SHENYANG2.8%WULU

7、MUQI3.5%ZHENGZHOU3.0%11Jan Feb MarApr May JunJul Aug SepOct Nov25662350207418931923146414042755166415501654050010001500200025003000120100200300400500600Jan FebMarAprMayJunJulAugSepOctNovBEIJINGGUANGZHOUHANGZHOUNATIONALSHANGHAIDescriptionJan FebMarAprMayJunJulAugSepOctNovBEIJING1782181271341598722046

8、39827205GUANGZHOU5611501124344392587575652HANGZHOU11812614017518417814518794107108NATIONAL00202160188140140140266160160SHANGHAI15315514114714913319736318919518513Others47.2%NANJING3.2%NATIONAL7.2%JINAN3.6%HANGZHOU7.1%SHANGHAI10.0%SHENYANG2.5%WULUMUQI3.4%HEFEI2.6%GUANGZHOU3.9%BEIJING9.4%14Jan FebMarA

9、prMayJunJulAugSepOctNov25112730277127042231323922402417223834022239050010001500200025003000350015050100150200250300350400450500Jan FebMarAprMayJunJulAugSepOctNovBEIJINGGUANGZHOUHANGZHOUNATIONALSHANGHAIDescription Jan FebMar Apr May Jun Jul Aug Sep Oct NovBEIJING299323 257 243 206 351 294 436390 257GUANGZHOU10099534942 102 176 243 1039846HANG