劍橋商務(wù)英語(yǔ)授課Unit2

1、 Unit2(a) Company historyI. Teaching Objectives:i. To enable Ss to describe companies and their historiesii. To practise reading for specific informationiii. To review the past simple and prepositions of timeII. Materials needed: Cards- 8 Cards: one set of cards per pair / grooup to be photocopied f

2、rom Ts GuideIII. Teaching Process: i.Unit overview·The history of Volkswagen Warmer: T elicits any knowledge / experience of VW / Beetles. Reading:Ss doa quiz about Volkswagen in pairs then scan a text to find answers to the quiz. Ss then answer multiple choice questions. Vocabulary: Ss scan th

3、e text again to pick out target vocabulary. Language focus: Ss review the form of the past simple. Speaking: Ss exchange information about their own companys history. ·Company profile Vocabulary: Ss match company descriptions with definitions. Speaking: Ss order cards to make a company organigr

4、am the describe the company structure. Ss exchange information about the present situation of their own companies.·Self-study Language focus: Dap-fill exercise(past simple). Vocabulary: Sorting exercise (prepositions of time: in, st, on). Odd-one-out collocation exercise (verbs and nouns). Exam

5、 practice: Vocabulary matching exercise (reading Test Part 2). Not-writing exercise ( Writing Test Part 1).ii.Detailed study of this unitStep 1 The history of VolkswagenWarmer:T asks Ss if they know what the most successful car ever is: the Volkswagen Beetle. T asks Ss what they know about Volkswage

6、n (VW).Ex.1 Speaking:The quiz focuses Ss attention on the subject matter of the unit and introduces Ss to the history of VW. Ss do the quiz in pairs.Useful expression:1 As far as I know2 The first factory was founded in3. The first factory was located in4. One of the most popular.in the world5 Europ

7、es largest car-maker.Ex.2 ReadingSs check their answers to the quiz by scanning through the text on page 14. T reminds Ss that they are scanning the text for relevant information only .Ex.3 Reading T asks Ss to read the text again and answer the multiple-choice questions T makes sure Ss identify the

8、 relevant passage of text in support of their answers. Ss should always read the questions carefully, paying attention to features such as absolutes (e.g. completely ).Note:1. peoples car : volkswagen Ex.4 VocabularySs now read the text once more for detailed comprehension, searching for specific vo

9、cabulary to match a list of definitions. The words are in the same order in the text. T encourages Ss to use the new vocabulary in context. Only when the feedback has been completed does T invite questions concerning any remaining vocabulary problems from the text. 1. Take over2. Subsidiary3. Public

10、 limited company 4. Globalization5. Setting up production facilities6. TurnoverEx.5 Speaking Working in pairs. T asks Ss to find out five things about the history of the partners company or VW Ss should pool their knowledge of companys history to present to the class. On the other hand. Open groups

11、would suit s genuine information exchange.Useful expressions:1. Manufacture 制造 2. The company started in 公司史建于3. It expanded rapidly 公司發(fā)展迅速4. In the first few years the annual turnover only came to 開頭的幾年?duì)I業(yè)額僅達(dá)5. Became a public limited company in 于成為一家上市公司6. formed partnerships with 和建立了伙伴關(guān)系7. When d

12、id your company first register? 你們公司最早是在那里注冊(cè)的？8. What type of product did your company sell at the very beginning? 你們公司最初銷售那些產(chǎn)品？Step 2 Company profileEx.1 Vocabulary presentationThis exercise is a combination of vocabulary consolidation and input, preparing Ss for Ex 2. Ask Ss to match the company d

13、escriptions with the definitions. Ss can do the task individually or in pairs. Ex.2 SpeakingT explains the task to Ss before handing out the cards. Ss lay out the cards on the table and form an organigram. They then present their organigram on the board. The answer appear at the end of the Ts notes

14、for this unit.MNE: The holding company controls the 3 divisions of the whole groupDELSTAR: This is the largest company in the engineering division The company has a Marjory subsidiary, which has a controlling stake in a subsidiary of its own. Euro plant: This is a parent company that has a controlli

15、ng stake in Howell Engineering.Invest1 : This is the largest wholly-owned subsidiary in the financial services division.Pryce and Wyllie: These are two public limited companies in financial services they are not totally owned by MNE. MNE has a minority stake in Pryce and Wyllie.Tele communications d

16、ivision: This is the most important division of the holding company.Futel: This is the largest company in the Tele communications division. The company has a major joint venture company.Telephonic do Basil: It not totally owned by MNE. This is a joint venture company which shall be governed by the l

17、aws, decrees and pertinent rules and regulations of the very country it bused.Step 3 Self-studyHelp Ss finish the exercise in self-study Unit 2 (b) Company activitiesI. Teaching Objectives:i. To enable Ss to describe companies activitiesii. To practise reading for specific informationiii. To raise a

18、wareness of cohesion and connectors of addition and contrastiv. To review the present continuousII. Materials needed: NoneIII. Teaching Process: i.Unit overview·Investing in central Europe Warmer: T introduces the topic and elicits Ss experience / knowledge. Reading: Ss answer questions based o

19、n a diagram showing investment in central Europe. Language focus: Ss review the present simple / continuous contrast and stative verbs. Speaking: Ss discuss reasons for inward investment. ·Driving eastwards Reading: Ss do a jigsaw reading scanning the text to answeRight, Wrong, Doesnt say quest

20、ions. Vocabulary: Ss scan the text for connectors of addition / contrast then use the connectors to link information from the text. Speaking: Ss draw and explain maps of their companies activities.·Self-study Vocabulary: Gap-fill exercise( present continuous).Language focus: Gap-fill exercise (

21、 present simple vs continuous ).Vocabulary: Matching exercises (companies, nationalities and activities). Exam practice: Multiple-choice gap-fill text .ii.Detailed study of this unitEssential Vocabulary:total investment 總投資 grant 補(bǔ)助金inward 輸入的，進(jìn)口的distributor 分銷商，批發(fā)商N(yùn)okia 諾基亞Reuters 路透社（英國(guó)）Daewoo 大宇集

22、團(tuán)（韓國(guó)汽車，電子制造商）Godiva 戈代娃（比利時(shí)巧克力制造商）Swatch 瑞士手表制造商10.Softbank 軟銀公司（日本網(wǎng)絡(luò)公司） Step 1 Investing in central EuropeWarmer (books closed): T asks Ss for examples of companies investing overseas and reasons why. T aks Ss for examples of inward investment and the changes it brings.Ex.1 ReadingSs look at the vi

23、sual on page 17. T checks vocabulary such as plant, model, van, assembly and abbreviations such as mand bn. Ss then look at the questions and scan the visual for the answers. T asks Ss to support their answers with relevant information.Ex.2 Grammar: This exercise is a reminder of the different uses

24、of the presents tenses. Ss sort the uses into two groups. T asks Ss to give an example of each use.Ex.3 SpeakingThe pair work activity allows Ss to discuss the unit topic and also acts as a prediction exercise for the text and a chance to introduce some relevant vocabulary .Ss work in pairs /groups

25、and list possible reasons for investment which can be written on the board before Ss do Ex. 1 in the next section, they can quickly check their predictions by scanning through the text.Reasons given in the text:Cheap workforceGenerous government inward investment grantsSlow economic growth at home S

26、trong growth in central /eastern Europe car marketsPossible to take over exiting facilities/companies cheaplyGood locations for exporting to the former soviet UnionOther possible reasons not mentioned in the text:By manufactory in Europe Asian and US companies avoid restrictions on imports into Euro

27、peInvesting in the area boosts local economies and adds to market growthHigher returns on investments due to low costs Shareholder pressure to investments due to low costsShareholder pressure to increase performanceUseful expressions:1.Cheap workforce廉價(jià)勞動(dòng)力 2.Generous inward investment grants from lo

28、cal governments當(dāng)?shù)卣畬?duì)進(jìn)口投資慷慨的資助3.Slow economic growth at home國(guó)內(nèi)經(jīng)濟(jì)增長(zhǎng)緩慢4.Rapid development of central/eastern European car-markets 中,東歐汽車市場(chǎng)的迅速發(fā)展5.Good locations for exporting to the former Soviet Union d地理位置有利于向前蘇聯(lián)出口6.Having production facilities in Europe enables Asian and US companies to avoid restric

29、tions on imports into Europe 在歐洲擁有生產(chǎn)基地使亞洲和美國(guó)的公司可以避開進(jìn)口歐洲的限制7.Investments boost local economies and add to market growth 投資可以促進(jìn)當(dāng)?shù)亟?jīng)濟(jì)和市場(chǎng)發(fā)展8.Higher returns on investments due to low-costs低成本有利于投資的高回報(bào)Step 2 Driving eastwardsEx.1 ReadingThe jigsaw reading task is not an exam-style exercise but introduces t

30、he subject of cohesion Texts can be made cohesive through the use of various devices. In this case the text is made cohesive through lexical cohesion (e.g. the mention of VW and Fiat in paragraph 3 refers back to the worlds largest car-makers in paragraph 2). The writer also uses (italicised) connec

31、tors of addition and contrast. Ss quickly read through the five extracts. When reporting back, Ss explain their decisions and quote relevant passages. T corrects as necessary and invites questions concerning difficult vocabulary in the text.Suggestion answers:2. In addition to the cheap labour.3. Volkswagen, for example.4. Companies such as VW and Fiat.5. However, in