專題書面表達綜合練

1、綜合練（六）【1】隨著經(jīng)濟的快速發(fā)展，人們的物質生活水平迅速提高，但是社區(qū)居民的鄰里關系變得越來越冷漠你班利用寒假時間就鄰里關系組織了一次調查請根據(jù)下表的調查結果，用英語寫篇150詞左右的調查報告.現(xiàn)象比例不了解鄰居愛好的85%不知道鄰居姓名的80%沒有拜訪過鄰居的70%出現(xiàn)上述現(xiàn)象的原因你對此的觀點【2】Traditionally，customersmayconsidermoreaboutwhattheybuytheproductfor.However，theimageofproductandtheconsumingcircumstaneehavebecomethekeypointstoat

2、tractcustomers'awarenessandstimulatetheirbuyingneeds.Frequently,customersbuygoodsjustbecausetheyarecute,lovelyandunique.Withalessemphasisonfunctionalutilities，theexperienceandimaginativespaceareplacedintoanincreasinglyimportantrole.Theimageofproductisemphasized,aswellasthecommunicationbetweenpro

3、ductsandconsumers.“Customerbehavior，whichappearstobefocusedanddirectedattheobjectandatpleasure，infactrespondstoquitedifferentobjectives:displacedexpressionofdesire，andtheproductionofacodeofsocialvaluesthroughtheuseofdifferentialsigns”(Baudrillard).Thereasonforimage-orientedcustomerbehaviorisprobably

4、thatcustomers'lifestylehasbeencontinuouslyvirtualizedbypayingmuchattentionto“VirtualReality”.TheevidencescanbetracedfromcomputergamesandHollywoodmovies,inwhichcustomers'preferenceforfleeingrealityisperfectlymatched.Thischangerequiresustotakeeffortstoenhanceproductimagebyintegratingstyle,colo

5、r,taste,shapeandmaterial,andcommunicatewithcustomerscreatively,imaginativelyandinnovatively,andenablethemtoenjoythedistinctiveexperienceimagebrings.“Aneedisnotaneedforaparticularobjectasmuchasitisaneed'fordifference.”(Baudrillard)ThetypicalexampleisAppleComputer'sIMAC,whichhasstrongvisualimp

6、actandoutstandingdynamics.Bythisway,customerrelationshipcanbesetupthroughimage,andbrandcanbetreatedaslivingthatcantransformpeople.OtherexamplescommonlyusedareDisneyFairlandandLasVegas,wherenewexperieneeandimaginationarefullydemonstrated.Insum,consumptionisnegotiation,anever-endingconversationheldint

7、heIanguagesofadvertising,packaging,branding,fashion,andentertainment.MoreAttentiontotheImageofProduct【3】MaincomparisonsContextsDifferentaspects1.concerned/caredaboutbypeoplewhentheyareshopping.Inthepast,peoplethinkmoreaboutthe2.use/functionofthegoods.Peopletodayaremoreeasily3.attractedbythe4.imageof

8、productandthebuyingatmosphere.Different5.waystopromotesalesTraditionally,producersmayfocusmoreonthefunctionalutilitiesofgoods.Nowadays,MoredetailsworthnoticingThe8.reasonforimage-centeredbehaviourInflueneedbycomputergamesandHollywoodmovies,people's9.lifestvleisvirtualized.10.Fxamplesaregiventopr

9、ovetheimportaneeofimageAppleComputer'sIMAC/DisneyFairyland/LasVegasTheearth'soceancanreachdepthsofupto11,000metres.ThatisdeepenoughtocoverMountQomolangma!Marine（海洋的）scientistsdividetheoceansintofivezones.Eachzoneisdifferentmainlyasaresultofhowmuchsunlightreachesit.Mostofthelifeintheoceancanb

10、efoundinthefirstzone,whichbeginsatthesurfaceandgoesdowntoabout200metres.Becausethereissunlightatthislevel,plantsareabletogrow.Marineanimalssuchasdolphins,sharks,seaturtlesandsealions,andofcourseavarietyoffish,liveinthesunlightpartoftheocean.ltisdifficulttohidefromotheranimalsinthearea,butmanyspecies

11、haveadaptedbybecomingdarkonthetopandlightonthebottom.Thismakesithardtoseethemagainstthedarkwaterbelowandtheblueskyabove.Thesecondstartsat200metresandgoesdowntoabout1,000metres.Somesunlightcanreachthislevel,butitisnotenoughforplantstogrow.Becausethiszoneisrelativelydark,manyofthecreaturesthatlivehere

12、areabletomakelightwiththeirbody.Thelightfromtheseanimalsmakesthewaterlooklikeaskywithmovingstarsinit.Thethirdzoneisdark.Thisplace,about3,000metresdeep,maynotseemalikelyhabitat（棲息地）,aslowshowerofwhatlookslikesnowisfalling.Thisphenomenon,called“marinesnow”，isactuallynutrientsfallingtowardsthebottomoft

13、heocean.ltisasourceoffoodforthecreaturesthatliveinthedeep.Below4,000metres,thetemperatureisnearfreezingandthereisnolightatall.Infact,thezoneissodarkandemptythatscientistsnamedthiszoneaftertheGreekwordfor"nobottom”.Thereisnotmuchlifetobefoundinthiscoldandunpleasantpart.Butsomecreaturesmanagetosu

14、rviveheredespitehighwaterpressure.Theverydeepestpartoftheoceanis2,000metresfurtherdown.Atthisdepth,thewaterpressureisextremelyhighandlifeisverydifficultforthefewcreaturesthatlivehere.Comparedtotheotherzones,thisonehasverylittlelife.Sincethereisnolighthere,someanimalsdon'thaveeyes.Whenscientistse

15、xploredtheverydeepestpartsoftheocean,theydidnotexpecttofindanylifeatall.Itturnedoutthattherearecreaturesasfardownas10,000metres.Theyusuallysurvivebylivingclosetodeepseavents,"chimneys”thatsendoutgasesfromwithintheearth.1.DepthConditionsLife5.formsHowdotheanimalsadapt?Surfaceto200metresSunlight,

16、plantsMarineanimalsandavarietyofFishManyspeciesbecomedarkonthetopandlightonthe8.bottom.200-1,000metresNotenoughsunlight,relativelydarkManycreaturesManycreaturesareabletomakelightwiththeirbody.Theymakethewaterlooklikeaskywithmoving9.stars.1,000-4,0003.Lackoflight:MorecreaturesthanMostoftheanimalsareb

17、lackMetresa?marinesnow6.imagined/expectedorred.Below4,000metresDarkandempty:4.highwaterpressureNotmuchlife:somecreaturesSomecreaturesstillmanagetosurviveheredespitehighwaterpressure.Below2.2.6,000metresExtremelyhighwaterpressure;nolight:verycoldLittlelife:someanimalswith7.noeyes.Somecreaturessurvive

18、byliving10.neardeepseavents“chimneys”thatsendgasesfromwithintheearth.答案【1】【參考范文】Withthedevelopmentofsociety,people'slivingstandardhasbeengreatlyimproved.Butfromoursurveyoftheneighborhoodrelationship,wegetasurprisingresult.85percentofthepeoplesurveyedhavenoideaoftheirneighbors'hobbies.80percentfailtoknowtheirneighbor'snameswhile70percenthavenevervisitedtheirn