如何撰寫開題報(bào)告,開展定量,定性分析ppt課件

1、How to write a research proposal qualitative and quantitative research methodsWhat is a research proposal?A research proposal is intended to convince others that you have a worthwhile research project and that you have the competence and the work-plan to complete it. Generally, a research proposal s

2、hould contain all the key elements involved in the research process and include sufficient information for the readers to evaluate the proposed study.Key components of a research proposalA description of the research problem.An argument as to why that problem is important.A review of literature rele

3、vant to the research problem.A description of the proposed research methodology.A description of how the research findings will be used and/or disseminated.Research proposal formatEnglish VersionChinese VersionEnglish is preferred I. Research problem, research background (Literature Review), signifi

4、cance of the research1.1 Research problem (研討對(duì)象研討對(duì)象)A clear and simple formulation of your research questione.g This study made and attempt to understand how students assess their peers essay writing and how they respond to their peers feedback. Specific research questions include: 本文主要是以在校大學(xué)生為研討對(duì)象，

5、經(jīng)過維克本文主要是以在校大學(xué)生為研討對(duì)象，經(jīng)過維克多多弗洛姆的期望實(shí)際分析安踏是怎樣提高其在大學(xué)弗洛姆的期望實(shí)際分析安踏是怎樣提高其在大學(xué)生中的稱心度和堅(jiān)持大學(xué)生忠實(shí)度的。特別關(guān)注的生中的稱心度和堅(jiān)持大學(xué)生忠實(shí)度的。特別關(guān)注的是大學(xué)生的消費(fèi)期望的組成要素以及安踏如何有效是大學(xué)生的消費(fèi)期望的組成要素以及安踏如何有效地運(yùn)用營銷組合以滿足這些期望。地運(yùn)用營銷組合以滿足這些期望。1.2 Research background (literature review) (研討背景)Why is this problem or question important?Who else has worked o

6、n this or similar problems?What methods were used?What were the results or conclusions of previous research?“ In this section, show the relevance of your research to other research that has been done. 1.3 Significance of the research (選題意義)- the rationale“: in what way is the research worth doing. T

7、hink about how your research: may resolve theoretical questions in your areamay develop better theoretical models in your areamay influence public policymay change the way people do their jobs in a particular field, or may change the way people live.other contributions your research will make? e.g 從

8、安踏的勝利可以看出，滿足目的消費(fèi)者的心思期望極其重要。本文意圖經(jīng)過對(duì)安踏案例的分析，了解大學(xué)生對(duì)運(yùn)動(dòng)品牌的心思期望，從而對(duì)從事運(yùn)動(dòng)服飾運(yùn)營的商家提出一些建議。 II. Chief research contents and the anticipated results (including the thesis outline)2.1 Research contents (outline) (論文提綱)Sample reading2.2 Anticipated results (預(yù)期目的)Sample readingIII. Intended research methods, design

9、 and procedures In this section, you provide your work plan and describe the activities necessary for the completion of your project.3.1 Research method (擬采用的研討方法)Empirical or library-based research?Qualitative or Quantitative research?What method is appropriate for your research topic?Interview? Ca

10、se study? Focus group? Observation? Survey? Experimentation?.Justify your choice3.2 Research design and procedure (研討設(shè)計(jì)和步驟)Empirical research designHypothesis (if any) to be tested during data analysisDesign how you intend to collect data, what instruments will you use, a questionnaire, or an experi

11、ment? Subjects or participants - Who will take part in your study ? What kind of sampling procedure do you use? Procedure to collect data, activities involved, instrument for data analysis, expected time length of each step? IV. Planed timetable for the research and the thesisThe timetable should co

12、rrespond to the timetable of the departmentThe timetable should be workable V. References (At least 10 entries are needed, among which no less than 5 are in English)Sample reading:The evolution of a good research proposal07屆，李垚Draft 1Draft 2Draft 3 I Qualitative data analysis1.1 Qualitative data are

13、 forms of information gathered in a nonnumeric form, such as:Interview transcript Field notes (notes taken in the field being studied) Video Audio recordings Images Documents (reports, meeting minutes, s)Qualitative Data Analysis (QDA) is the range of processes and procedures whereby we move from th

14、e qualitative data that have been collected into some form of explanation, understanding or interpretation of the people and situations we are investigating.Procedures used in qualitative data analysisRead through all results formats, note down any points and ideas that are identified.Go through the

15、 formats again, code the ideas and points. Keep a special note of useful quotes given by the respondentsDivide the coded data into representative categories and ideasGeneralize the categories ideas into research findings II Quantitative data analysis2.1 Quantitative dataBased on meanings derived fro

16、m numbers. Analysis is by the use of tables, diagrams and statistical methods based on the type of data (nominal, ordinal, interval or ratio)2.2 Types of dataNominal: values are assigned to categories; the categories can not be ranked; the numbers assigned have not intrinsic meaninge.g. Nationality,

17、 race, religion, genderAnalysis: count frequency and calculate percentage 2.2 Types of dataBinary: A special type of nominal data where there are only two categories e.g gender: male, female Closed questions: yes. no analysis: calculate the percentage or frequency 2.2 Types of dataOrdinal: Assign nu

18、mbers to categories that correspond to ranks; Responses can be ranked from high to lowThe distance between two neighboring categories is not necessarily the samee.g. level of satisfaction over products, experienceAnalysis: calculate the percentage or average the result 2.2 Types of dataIntervalHave the properties of ordinal scalesThe distance between two neighboring categories is not necessarily the same e.g. Job satisfaction: from 1 (very unsatisfied) to 10 (very satisfies)Analysis: average and various statistical calculation2.2 Types of dataratioHave the properties of in