商務(wù)英語(yǔ)實(shí)用語(yǔ)句(一)

1、1-17日  Business is closed at this price. 交易就按此價(jià)敲定。Your price is acceptable (unacceptable). 你方價(jià)格可以（不可以）接受。Your price is feasible (infeasible). 你方價(jià)格是可行（不可行）的。Your price is workable. 你們出價(jià)可行。Your price is realistic (unrealistic). 你方價(jià)格合乎實(shí)際（不現(xiàn)實(shí)）。Your price is reasonable (unreasonable). 你方價(jià)格合理（不合理）。Yo

2、ur price is practicable (impracticable). 你方價(jià)格是行得通的（行不通）。Your price is attractive (not attractive). 你方價(jià)格有吸引力（無(wú)吸引力）。Your price is inducing (not inducing). 你方價(jià)格有吸引力（無(wú)吸引力）。Your price is convincing (not convincing). 你方價(jià)格有吸引力（無(wú)吸引力）。Your price is competitive (not competitive). 你方價(jià)格有競(jìng)爭(zhēng)力（無(wú)競(jìng)爭(zhēng)力）。The goods are

3、(not) competitively priced. 此貨的定價(jià)有（無(wú)）競(jìng)爭(zhēng)力。Price is turning high(low). 價(jià)格上漲（下跌）。Price is high(low). 價(jià)格高（低）。Price is rising (falling). 價(jià)格上升（下降）。Price is up (down). 價(jià)格上漲（下跌）。Price is looking up. 價(jià)格看漲。Price has skyrocketed.價(jià)格猛漲.Price has shot up. 價(jià)格飛漲。Price has risen perpendicularly. 價(jià)格直線上升。Price has ris

4、en in a spiral. 價(jià)格螺旋上升。Price has hiked. 價(jià)格急劇抬高。Your price is on the high side. 你方價(jià)格偏高。Price has advanced. 價(jià)格已上漲。The goods are priced too high. 貨物定價(jià)太高。Your price is rather stiff. 你方價(jià)格相當(dāng)高。Price is leveling off. 價(jià)格趨平。Your price is prohibitive. 你方價(jià)格高得令人望而卻步。The Japanese yen is strengthening. 日?qǐng)A堅(jiān)挺。The U.

5、S. Dollar is weakening. 美圓疲軟。Your price is much higher than the price from U.K. France and Germany. 你方價(jià)格比英、法、德的都高。Since the prices of the raw materials have been raised, Im afraid that we have to adjust the prices of our products accordingly. 由于原材料價(jià)格上漲，我們不得不對(duì)產(chǎn)品的價(jià)格做相應(yīng)的調(diào)整。Your price is $500/mt, twice

6、of the other countries. 你們每公噸500美圓的價(jià)格是其他國(guó)家的兩倍。Is it possible for you to raise (lift) the price by 5%? 你們能否把價(jià)格提高5%？Words and Phrasesceiling price 最高價(jià)，頂價(jià)maximum price 最高價(jià)minimum price 最低價(jià)average price 平均價(jià)格base price 底價(jià)rockbottom price 最低價(jià)bedrock price 最低價(jià)price 價(jià)格，定價(jià)，開(kāi)價(jià)priced 已標(biāo)價(jià)的，有定價(jià)的pricing 定價(jià)，標(biāo)價(jià)pric

7、ed catalogue 定價(jià)目錄price of commodities 物價(jià)pricing cost 定價(jià)成本price card 價(jià)格目錄pricing method 定價(jià)方法price list 定價(jià)政策，價(jià)格目錄，價(jià)格單pricing policy 定價(jià)政策price format 價(jià)格目錄，價(jià)格表price tag 價(jià)格標(biāo)簽，標(biāo)價(jià)條price current (p.c.) 市價(jià)表UNDER PRESSING 中燙UNDER SLEEVE 小袖UNDER VENT/BOTTOM VENT 叉的底層UNDERARM SEAM 袖底骨UNDERLAP PLACKET 下層明筒，三尖折的小

8、袖叉UNDERWEAR 內(nèi)衣UNEVEN DYING 染色不均勻UNEVEN HEM 衫腳不平均UNEVEN PLAIDS 格仔不均勻UNIT PRICE 單價(jià)VELCRO 魔術(shù)貼VELVET 天鵝絨VELVETEEN 仿天鵝絨VENETIAN 縮絨呢VENT 叉（有疊位）VISCOSE RAYON 人造絲V-NECK V形領(lǐng)窩VOGUE 流行的，風(fēng)尚的WAIST 腰圍WAIST TAG 腰卡WAISTBAND 腰頭WAISTBAND IS EXTENSION OF BODY 原身褲頭WALES 縱向線圈WARDROBE 某一季節(jié)那一類(lèi)型的服裝WAREHOUSE 倉(cāng)庫(kù)WARP / ENDS 經(jīng)

9、紗WARP KNITTED FABRIC 經(jīng)向針織布WARP-KNITTING 經(jīng)編織物WASHING INITIAL LOAD 頭缸洗水WASHING INSTRUCTION 洗水指示W(wǎng)ASHING STREAKS 洗水痕WATER REPELLENT 防水處理WATERPROOF FABRIC 防水布WAVE STITCHING 線步起波浪WEB 網(wǎng)狀物WEFT / PICKS 緯紗WEFT-KNITTING 緯編織物WELT POCKET 西裝袋，手巾袋WOOLEN 粗紡羊毛WORK TICKET 工票WORKMANSHIP 手工WORSTED 精紡羊毛WOVEN LABEL 織嘜WRA

10、PSEAM 包縫WRINKLES 起皺WRONG TYPE SEAM 錯(cuò)誤的縫骨類(lèi)型YARN 紗線ZIG-ZAG 人字ZIG-ZAG STITCHES 人字線步ZIPPER FASTENER 拉鏈系結(jié)物  1-18日這部分盡可能簡(jiǎn)明扼要而又全面地介紹公司的情況，以及公司所在行業(yè)的信息。市場(chǎng)環(huán)境，例如：The marketplace has been stagnant for 2 years. We are poised now to.產(chǎn)品或服務(wù)，例如：The present stage of S30 is in the design stage.產(chǎn)品生命周期，例如：Our curre

11、nt product line is.價(jià)格和利潤(rùn)，例如：Current prices are. and profits are.客戶，例如：Current customers are using our. for.銷(xiāo)售渠道，例如：We have service centers, retailers, manufacturer's representatives.管理團(tuán)隊(duì)情況，例如：Most of our management is in place, however, we require a production manager to complete our team.財(cái)務(wù)狀況，例

12、如：Current cash available is.1-19企業(yè)目標(biāo)是企業(yè)使命和指導(dǎo)方針的具體化和數(shù)量化，它反應(yīng)企業(yè)在一定時(shí)期內(nèi)經(jīng)營(yíng)活動(dòng)的方向和所要達(dá)到的水平。企業(yè)目標(biāo)的實(shí)現(xiàn)時(shí)間較長(zhǎng)，一般為三到五年或者更長(zhǎng)時(shí)間。好的企業(yè)目標(biāo)具有總體性、與外部環(huán)境聯(lián)系密切、有很大的激勵(lì)作用、切實(shí)可行等特點(diǎn)。企業(yè)的基本目標(biāo)，例如：The primary objectives of our organization are to:ABC投資收益率(ROI)，例如：Based on a XXX% market share for our XXX product by 20XX, we estimate our r

13、eturn on investment to be XXX%.財(cái)務(wù)目標(biāo)，例如：                                        Last Year      This Year        Next YearSales$ VolumeUnit Volume% Increase/DecreaseSh

14、are of MarketGross ProfitManufacturingFully BurdenedMarketing ExpensesAdvertisingSales PromotionTrade AllowancesOther欲計(jì)將來(lái)增長(zhǎng)、改進(jìn)的目標(biāo)，例如：Other objectives we have set for ourselves include XXX.We expect to replace (competitive/existing products or services) by XXX% by 20XX.We plan to add XXX (retailers,

15、distributors, service centers) per month/year and we will have a total of XXX (retailers, distributors) by 20XX.1-22投資者考察企業(yè)時(shí)，管理是最為重要的因素。沒(méi)有一支優(yōu)秀的管理團(tuán)隊(duì)和有效的組織模式，科技成果不可能和資本很好結(jié)合創(chuàng)造現(xiàn)實(shí)的生產(chǎn)力。一般需要介紹的管理人員有：總裁、常務(wù)副總裁、人事部總監(jiān)、營(yíng)銷(xiāo)副總裁、財(cái)務(wù)副總裁、生產(chǎn)部總監(jiān)。對(duì)每一位關(guān)鍵人員用文章一個(gè)段落的篇幅進(jìn)行描述就可以。介紹組織結(jié)構(gòu)時(shí)要注意以下問(wèn)題：1 主要管理人員和專業(yè)人員的發(fā)展路徑是怎樣的？他們具有哪些技能？2

16、公司未來(lái)的組織機(jī)構(gòu)是怎樣的？3 誰(shuí)將成為部門(mén)領(lǐng)導(dǎo)者？4 在哪些領(lǐng)域的管理應(yīng)該加強(qiáng)？5 報(bào)酬機(jī)制如何？團(tuán)隊(duì)結(jié)構(gòu)介紹，例如：Of the XXX people who make up the development staff, there are XXX founders who hold the following positions:XXX, PresidentXXX, Vice President of FinanceXXX, Vice President of MarketingXXX, Vice President of SalesXXX, Vice President of Engi

17、neeringXXX, Vice President of ResearchXXX, Vice President of OperationsXXX, Director of MarketingXXX, Manager XXX DevelopmentXXX, Corporate Attorney管理人員描述，例如：XXX, PresidentXXX Degree, University of XXXXXX's professional experience includes many different areas in the XXX industry.人力資源需求，例如：(Comp

18、any) development team recognizes that additional staff is required to properly support marketing, sales, research, and support functions1-25產(chǎn)品介紹應(yīng)包括以下內(nèi)容：1 產(chǎn)品名稱2 性能及特性3 產(chǎn)品所處的生命周期4 產(chǎn)品的市場(chǎng)競(jìng)爭(zhēng)力5 產(chǎn)品的研究和開(kāi)發(fā)過(guò)程6 發(fā)展新產(chǎn)品的計(jì)劃和成本分析7 產(chǎn)品的市場(chǎng)前景預(yù)測(cè)8 產(chǎn)品的品牌和專利此外，還要從顧客和投資者角度出發(fā)回答下面的問(wèn)題：1 顧客希望企業(yè)的產(chǎn)品能解決什么問(wèn)題，顧客能從企業(yè)的產(chǎn)品中獲得什么好處？2 企業(yè)的產(chǎn)

19、品與競(jìng)爭(zhēng)對(duì)手的產(chǎn)品相比有哪些優(yōu)缺點(diǎn)，顧客為什么會(huì)選擇本企業(yè)的產(chǎn)品？3 為什么用戶會(huì)大批量地購(gòu)買(mǎi)企業(yè)的產(chǎn)品？4 本公司能提供哪些購(gòu)買(mǎi)便利？5 企業(yè)為自己的產(chǎn)品采取了何種保護(hù)措施，企業(yè)擁有哪些專利、許可證，或與已申請(qǐng)專利的廠家達(dá)成了哪些協(xié)議？6 為什么企業(yè)的產(chǎn)品定價(jià)使企業(yè)產(chǎn)生足夠的利潤(rùn)？介紹產(chǎn)品，例如：This capability for XXX is a unique feature enjoyed by (Company) and our customers.專利保護(hù)，例如：Our product(s) is protected under the following:.產(chǎn)品價(jià)格優(yōu)勢(shì)，例如：

20、Regarding cost savings (product/service) will save our customers money in terms of XXX.產(chǎn)品測(cè)試，例如：Completed tests have shown that XXX (results).產(chǎn)品特性描述，例如：XXX is another powerful feature. This includes XXX.XXX saves a tremendous amount of time when XXX2-15:這部分內(nèi)容包括行業(yè)分析、市場(chǎng)分析和競(jìng)爭(zhēng)分析。行業(yè)分析包括企業(yè)所在行業(yè)概述、對(duì)行業(yè)發(fā)展方向的預(yù)測(cè)、對(duì)驅(qū)動(dòng)因素的分析。市場(chǎng)分析的核心內(nèi)容是在市場(chǎng)細(xì)分的基礎(chǔ)上確定目標(biāo)市場(chǎng)。要讓投資者了解市場(chǎng)的規(guī)模有足夠大的贏利空間和發(fā)展空間；知道市場(chǎng)有良好的發(fā)展前景，即所確定的目標(biāo)市場(chǎng)在未來(lái)將會(huì)長(zhǎng)生不衰。競(jìng)爭(zhēng)分析中要對(duì)全部競(jìng)爭(zhēng)產(chǎn)品及競(jìng)爭(zhēng)廠家作出描述與分