商務(wù)英語(yǔ)閱讀課 后習(xí)題答案-chapter 1-8

1、【精品文檔】如有侵權(quán)，請(qǐng)聯(lián)系網(wǎng)站刪除，僅供學(xué)習(xí)與交流商務(wù)英語(yǔ)閱讀課 后習(xí)題答案-chapter 1-8.精品文檔.Chapter 1二、短語(yǔ)翻譯。英翻漢Sluggish economy 蕭條的經(jīng)濟(jì) Full employment 充分就業(yè)Trade deficit 貿(mào)易赤字 in-depth analysis 深入的分析Industrialized countries 工業(yè)化國(guó)家free-trade agreement 自由貿(mào)易協(xié)定international specialization國(guó)際專業(yè)化product differentiation 產(chǎn)品差別trade surplus 貿(mào)易盈余 de

2、terminative factor 決定性因素三、漢翻英經(jīng)濟(jì)雙贏 economic win-win 關(guān)稅壁壘 tariff barrier收入不平等 wage inequality 勞動(dòng)生產(chǎn)率 labor productivity解雇工人 lay off works 生產(chǎn)要素 factor of production雙邊協(xié)議bilateral deal 回歸分析 regression analysis市場(chǎng)準(zhǔn)入 market access 世界經(jīng)濟(jì)復(fù)蘇 world economic recovery四. Translation1. The monitoring system will fina

3、lly substitute the US Governments cap on cigar imports from Cuba.2. The quarrel between Mexico and the US will be no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement.3. An economic cooperation business forum, which will discuss how to min

4、imize the negative impact of global economic imbalance adjustment on China, will take place shortly before the ministerial conference.4. Few Americans attribute this to such obvious causes as a devalued dollar or business cycle.5. Recent research has shed light on the fact that there are heavy finan

5、cial and political costs associated with the measures necessary to reduce the emission of greenhouse gases.6. There are rumors that the government struck a private deal with the corporations chairman last month. 7. The opposition is exerting pressure on the US government to change the policy towards

6、 textile imports.8. Since the establishment of the bilateral free-trade agreement, the emerging economy has always been at the forefront of science and technology.9. In general, floating exchange rates are supposed to insulate countries from persistent differences in inflation with their trading par

7、tners.10. According to conservative estimates, by 2010, Chinas import and export volume with North America and the EU would surpass $400 billion respectively, with ten ASEAN countries exceeding $200 billion. 五、完形填空1.manufacturing petitive 3.deficit 4.budget 5.expanding6.recovery 7.revival 8.emerging

8、 9.innovation 10.propertyChapter2二、consumer-goods 消費(fèi)品 discount retailers折扣零售商brand equity 品牌資產(chǎn)價(jià)值 advertising budget 廣告預(yù)算real-time sales data 實(shí)時(shí)銷售數(shù)據(jù) sales promotion促銷profit margin 盈利 scanner data掃描數(shù)據(jù)三、 漢翻英價(jià)格溢價(jià) price premium 基線銷售 base-line sales減價(jià) price reductions 廣告支出 advertising spending營(yíng)銷組合 marketi

9、ng mix 銷量溢價(jià) quantity premium產(chǎn)品數(shù)量（種類） product-line variety 美元分配 allocation of dollars四. 翻譯1. The government has allocated $ 0.1billion to the development and utilization of renewable energy in the rural areas.2. We should not develop the Western region at the expense of environment. Therefore the gov

10、ernment has been following a sustainable development road attaching equal importance to economic development and environment protection.3. As a big responsible nation, China will strictly be abide by the WTO rules and honor its commitments. 4. The rapid growth in Chinas grain production can be ascri

11、bed to the fact that the Chinese government has implemented a series of reform policy and measures in the rural areas, such as raising the prices of grain purchased by the state.5. In the globalization era, not all countries play on the level playground. Some developing countries have to adhere to s

12、ome marketing principles, or even accede to the requests of some governments. 6. Over the past year, the global investment demand was on the wane; the major world currencies suffered swift turbulence and some emerging markets underwent severe financial crisis.7. Networks fundamentally alter the natu

13、re of competition and level the playing field, especially for smaller business regardless of the barriers like time and distance.8. Through micro credit projects, with the credit available on demand, farmers are able to pay back both the principle and interest in time. 9. Chinas vigorous economic de

14、velopment is indicative of the fact that China has become one of the countries that enjoy the highest economic growth speed in the world.10. With the reform of the wholly state-owned commercial banks, when some qualified commercial banks seek listing in the stock market, others certainly will follow

15、 suit.五、完形填空1.blame 2.damaged 3.short-term 4.building 5.profiability6.arm 7.boosts 8.orientation 9.moreover 10.loweringChapter3二. Privileged minority 享有特權(quán)的少數(shù)人 Gas station加油站Marketing research 市場(chǎng)調(diào)查 Professional competence 專業(yè)技能A sales point 賣點(diǎn) Product design 產(chǎn)品設(shè)計(jì)Potential consumer潛在顧客 Business disaste

16、r 商業(yè)災(zāi)難三、漢翻英日常生活 daily life 廣告活動(dòng) advertising campaigns物理特征 physical characteristic 視覺想象 visual imagination國(guó)內(nèi)媒體 national media 銷售增長(zhǎng) sales increase銷售渠道 distribution system 產(chǎn)品到導(dǎo)向型的廣告 product-orientated advertising四. 翻譯1. Experts have attributed the main cause of the companys poor performance to its poor

17、 HR functions, especially the appointment of the senior management.2. British Airways intends to create a more flexible and modern corporate culture through the relocation3. Rumors about redundancy make the company at its worst in terms of morale ever since its foundation.4. After financial scandals

18、, many companies can only resort to charity activities to improve their corporate image.5. Politicians should not engage in business affairs that might affect their political judgment.6. As a sleeping partner of the enterprise, he is entitled to share the profits, but is deprived of participating in

19、 its management.7. After watching this interview, she realizes how difficult it is to be a venture capitalist. For one thing, you need to have the money; for another, you need to have the insight to pick the right(promising) start-ups.8. To enter a specific market, in addition to acquiring sufficien

20、t knowledge about our target customers, we also need to know about the local policies and abide by them.9. With the efforts of these university students, it was brought to light that this world-famous multinational had established some sweat factories in China.10. In a time when customers change con

21、stantly and rapidly in their needs, only companies who are quick to respond can survive and succeed in the end.五、完形填空1.sincere 2.privileged 3.led 4.constitutes 5.intellectual 6.resort 7.instead 8.reduce 9.clients 10.divertChapter4三. Phrase Translation1. 人口流動(dòng) 2. 供應(yīng)商網(wǎng)絡(luò)3.標(biāo)準(zhǔn)零配件 4. 特殊制造技術(shù)3.互補(bǔ)經(jīng)濟(jì)體 6.反日情緒7.

22、 外方合作人, 外國(guó)附屬公司 8.上市企業(yè)并購(gòu) mergers and acquisition海外擴(kuò)張 overseas expansion全球化戰(zhàn)略 globalization strategy保護(hù)主義措施 protectionist measures市場(chǎng)準(zhǔn)入 access to market 知識(shí)產(chǎn)權(quán) intellectual property right貿(mào)易伙伴 trading partners 資本投入 capital investment四. 翻譯1. Vendors now offer systems that work only with their hardware, but

23、they are trying to make their equipment integrate with others hardware.2. Agricultural exports, by contrast, respond immediately, growing at an annual rate of 17.7 percent in 1980 and 1981. 3. This book takes a strategic view of business and develops the ability to take a multidisciplinary approach

24、to managing a business and resolving problems and issues.4. Thanks to the recession and 9/11, Mayor Michael Bloomberg must contend with a whopping budget deficit projected to 60 billion.5. Dispose of batteries properly. Do not throw them into fire or expose to high temperature.6. In the future, in a

25、ddition to syndicating our groups efforts, we will ally with foreign companies to leverage advantages and enhance global competitiveness. 7. We are certain that in due course of time, the economic reforms will have brought about results and benefits that will go beyond Chinas boundaries. 8. One of t

26、he major banks has lowered its interest rate and the other bank is expected to follow suit.9. During these quarterly meetings, its the bosss responsibility to respond to each managers plan.10. We will put in place a new order of the socialist market economy through completing the market system and r

27、ectifying and regulating the market behavior. 五、完形填空 1. ambivalent, 2.integration 3. hindered 4. from 5. by. 6. shortage, 7. options 8. acquisitions 9. strategy 10. allianceChapter 5 三、漢翻英上市公司 對(duì)隨時(shí)留意, 小心提防會(huì)計(jì)師事務(wù)所 國(guó)外子公司經(jīng)濟(jì)規(guī)劃的 持觀望態(tài)度(財(cái)務(wù))調(diào)帳報(bào)告 業(yè)績(jī)?cè)u(píng)定指標(biāo)/方法Generally accepted accounting principles revenue recogn

28、itionIncome statement earnings per shareManaging director credit-rating agenciesFinance chiefs/executives institutional investors四. 翻譯1. Escalating costs have almost wiped out the companys profits from last year. 2. This area is studded with bars all vying for customer attention. But its not easy to

29、 pin down what exactly it is that pleases customers the most.3. The project team decided to adhere to its original plan despite the appalling weather.4. At the press conference, the PR manager reiterated that the companys operation has returned to normal. However, many private shareholders remain sk

30、eptical about such claims. 5. The new labor law, which took effect last year, is likely to raise the labor cost of a considered number of enterprises6. The less senior employees are reluctant to express their views or make any suggestions because they dont think their ideas will really be put into p

31、ractice.7. Local relief organizations have also embarked on fund-raising campaigns so as to provide more financial support for the earthquake victims.8. Up to 30 companies submitted their request for price rises, but most of them didnt stand a chance of getting approval from the regulatory agency.9.

32、 The decision-makers seem to have already given up on the reform program though its initiators are still trying hard to elicit support from other stakeholders.10. The new model, which has just been released onto the market recently, is being touted as the most energy-efficient and environmentally-fr

33、iendly product of its kind. 五、完形填空1. toll 2.leveraged 3. grips 4. shaping 5.counterpart6. joint 7.potential 8. with 9.light 10. transparent 11. responses 12. on Chapter 8三、漢翻英公司未來(lái)愿景消減成本利用資源投資組合untapped niches 尚未被競(jìng)爭(zhēng)者發(fā)現(xiàn)的市場(chǎng)機(jī)會(huì)convenience stores 便利店market segments 市場(chǎng)細(xì)分premium brand 高端品牌實(shí)施戰(zhàn)略 execute strategy競(jìng)爭(zhēng)優(yōu)勢(shì) competitive advantage實(shí)證研究 empirical studies 核心品牌 core brand 分銷系統(tǒng) distribution system控股公司 a holding company 文化沖突 culture clashes股東財(cái)富 shareholders wealth四. 翻譯1. The management believes that its existing manufacturing and marketing expertise can be leveraged with the