新視野英語教程第三版 UNITSymbols of Culture

1、整理ppt1NEW HORIZON ENGLISH COURSES Book Two整理ppt2Unit 1Symbols of Culture1Around the Topic2Section A3Section B4Section C Leading in Exploring the Topic Plus Activities Warming-up Text A Exercises Background Information Reading Through Exercises Related Knowledge Sample Reading Exercises Useful TermsS

2、ection BSection CSection AExploring the TopicPlus ActivitiesAround the Topic When talking about the symbols of American culture, probably we will never leave out McDonalds and Disney. McDonalds is the worlds leading fast food service retailer. Nowadays, it has more than 30,000 restaurants in over 10

3、0 countries serving millions of customers each day. That explains why the tearing down of the first McDonalds restaurant had caused such a big stir in the minds of many Americans. Section BSection CSection AExploring the TopicPlus ActivitiesAround the Topic And, according to most Americans, Disney M

4、irrors American Culture. There are so many products with the Disney brand: films, books, songs, TV shows and records. There are even Disney hotels and Disney stores. Americans may have mixed feelings about Disney, but even those who strongly oppose it are Disney customers themselves. Section BSectio

5、n CSection ALeading inPlus ActivitiesAround the Topic Nowadays, not only McDonalds but also some other fast food restaurants are getting more and more popular. Why is it so? Lets do a survey. Work in pairs and ask each other the following questions while checking () the answers and providing your ow

6、n in the blanks. Please notice that the questions are open-ended with no right or wrong answers. Section BSection CSection ALeading inPlus ActivitiesAround the Topic1 Whats your favorite fast food restaurant? My favorite is _. My partners favorite is _.p McDonaldsp KFCp Pizza Hutp McDonalds p KFCp P

7、izza Hut Section BSection CSection ALeading inPlus ActivitiesAround the Topic2 Why do you think many Chinese people like to go to McDonalds or KFC? l I think its because My partner thinks _ . its because _. the food there is served fast and thus time is saved the food there is great the food is clea

8、n it is cheap it is different from a Chinese restaurant and gives an exotic (異國情調(diào)的) feeling one can learn something about American cultureSection BSection CSection ALeading inExploring the TopicAround the TopicDirections: You will hear a short passage. Listen carefully and answer the following quest

9、ions.1. Why do people react when a historic building is about to be destroyed?2. What are the typical symbols of American culture?Section BSection CSection ALeading inExploring the TopicAround the Topic Suggested answer: People react in this case just because such a Building serves as a symbol of cu

10、lture, and may remind people of what has happened in history there. When it is torn down, peoples memory about the past is destroyed at the same time. Suggested answer: Every nation is blessed with its own unique cultural symbols. The United States of America is no exception. So far as I know, there

11、 are some famous symbols of American culture, such asthe Statue of Liberty, Uncle Sam, Disneyland, the McDonalds Restaurant and so on. These symbols reflect American culture.ReturnSection BSection CSection ALeading inExploring the TopicAround the TopicListen and answer the following questions3. What

12、s your favorite fast food restaurant?4. Why do you think many Chinese people like McDonalds or KFC?Section BSection CSection ALeading inExploring the TopicAround the TopicSuggested answer: As China is opening its door to the outside world, many foreign fast food restaurants have found their way into

13、 China and are getting more and more popularity. But if it is left to me to choose, my first choice would be the McDonalds.ReturnSection BSection CSection ALeading inExploring the TopicAround the TopicSuggested answer: To my way of thinking, many people Choose to go to the McDonalds or KFC for the f

14、ollowing reasons. First of all, food is served fast and thus time is saved. Besides, it is different from a Chinese restaurant and gives a foreign feeling to people who never have a chance to go abroad. Moreover, people can learn something about American culture. So “Dont dismiss the dish saying tha

15、t it is just, simply food. The blessing thing is an entire civilization in itself.”ReturnSection BSection CAround the TopicSection AThe First McDonalds Restaurant Section A:Text AExercisesSection BSection CAround the TopicSection A Xiaoqi is traveling in America. One day, he steps into McDonalds, bu

16、t he doesnt know the English names of the food he wants. Can you help him? Look at the pictures below, and try to name them in English.Text AExercisesSection BSection CAround the TopicSection AText AExercisesSection BSection CAround the TopicSection A Here is a McDonalds menu in English and Chinese.

17、 Did you manage to help Xiaoqi get the right food? 巧克力圣代巧克力圣代巨無霸巨無霸麥樂雞麥樂雞Chocolate SundaeBig MacChicken McNuggetsText AExercisesSection BSection CAround the TopicSection A麥辣雞翅麥辣雞翅草莓奶昔草莓奶昔大薯條大薯條中薯條中薯條小薯條小薯條Spicy Chicken WingsStrawberry ShakeLarge FriesMedium FriesSmall FriesText AExercisesSection BSe

18、ction CAround the TopicSection ABackground Information McDonalds is the worlds largest restaurant corporation with more than 30,000 restaurants in 119 countries serving 68 million customers each day. McDonaldsIn the United States, there are more than 5,000 McDonalds restaurants. It serves some of it

19、s favorite foodsworld-famous French fries, Chicken McNuggets (大大雞塊雞塊) and so on. The largest McDonalds restaurant is located in Beijing, China. This restaurant has 1,000 employees. Also, up to 700 customers can sit and eat in this restaurant at one time.Text AExercisesSection BSection CAround the To

20、picSection A Raymond Albert Kroc was the founder of the McDonalds Corporation. Brothers Mac and Dick McDonald opened the first fast food restaurant called McDonalds in 1953 in Downey, California. Ray KrocIn 1955, Kroc, a milkshake (奶昔奶昔) salesman went to visit the restaurant. He saw the potential of

21、 this fast food business and thus persuaded the brothers to sell the name to him. In this way, Kroc opened the first store of the McDonalds Corporation in 1955 in Illinois. Kroc died in the 1980s.Text AExercisesSection BSection CAround the TopicSection A In 1953, the McDonald brothersDick and Macdev

22、eloped a new idea for their restaurant. The brothers called their idea a drive-in restaurant, and customers could order food from their cars. The restaurant also cut down on the number of choices on the menu, so the cooks could make the food very quickly. The restaurant specialized in making hamburg

23、ers, French fries, and chocolate shakes. In 1955, Ray Kroc visited the restaurant and offered to buy the rights to the two brothers idea. The two brothers agreed, and the McDonalds restaurant chain was born.Dick and Mac McDonaldWarming-upExercisesSection BSection CAround the TopicSection A Even thou

24、gh the first McDonalds restaurant sold only hamburgers and French fries, it still became a cultural symbol. Now, in the Southern California city of Downey, people are trying to save the first McDonalds restaurant in history. McDonalds, though, says the building should be torn down.Para. 1雖說第一家麥當勞餐館只

25、售漢堡包和薯條，它還是成為了一種文化象征。如今，在加州南部唐尼市，人們正努力保住歷史上第一家麥當勞餐館。然而，麥當勞卻稱這幢房子應該拆掉。The First McDonalds Restaurant Warming-upExercisesSection BSection CAround the TopicSection A Many people have good memories of that old McDonalds. These people are angry that the building is now in danger of being destroyed, along

26、 with their memories. Built in 1953, the restaurant in Downey, California, is the oldest of all the Golden Arches in America, and has the earliest McDonalds building design.Para. 2-3坐落于加州唐尼的這家餐館建于1953年，是美國所有帶雙拱形金色標志的建筑中歷史最久的，它的設(shè)計也是麥當勞最早的建筑設(shè)計。許多人對那家老餐館有著美好的回憶。這些人想到餐館連同他們美好的回憶一起將被摧毀，感到很氣憤。Warming-upEx

27、ercisesSection BSection CAround the TopicSection APara. 4-5McDonalds explains that the building was damaged in an earthquake, and therefore needs to be torn down. Many people in the town of Downey dont agree with this line of thinking, though.麥當勞方面解釋說，那家老店在一次地震中遭到損壞，因此必須拆掉。不過，唐尼的許多人卻不同意這種說法。One woma

28、n says, “I think its terrible. They are using the earthquake as an excuse. Its a big lie.”有位女士說：“我認為這件事太可怕了。他們在利用那次地震作借口。這是一個極大的謊言?！盬arming-upExercisesSection BSection CAround the TopicSection AAnother Downey resident remarks, “I am so upset. They dont respect the public at all. They havent even tri

29、ed. They could do some small repairs and make it a good restaurant again.”Para. 6另一位唐尼市居民說：“我非常難過。他們一點也不尊重公眾的意見，甚至都沒試著這樣做。他們可以稍加修理，使它再成為一家好餐館。”Warming-upExercisesSection BSection CAround the TopicSection A麥當勞的經(jīng)理們說餐館設(shè)在那個位置一直在虧本。那兒沒有地方可以開辟“免下車外賣窗口”，里面也沒有地方安排座位。他們說，那次地震后這個餐館就沒辦法修了。不過那些經(jīng)理們想在其他位置按原餐館再仿造一

30、家。 McDonalds managers say the restaurant is losing money at that location. There is no room for a drive-thru window, or for seating inside. After the earthquake, they say it was impossible to fix. The managers want to build a copy of this building at another location instead.Para. 7Warming-upExercis

31、esSection BSection CAround the TopicSection A Building inspectors, on the other hand, say that the structure can be repaired, but that it will be expensive. Many people say that McDonalds can certainly afford to pay that amount. Some think that McDonalds real reason for wanting to close down the res

32、taurant has nothing to do with money.Para. 8但是房屋檢查人員說該建筑是可以修理的，不過費用很高。許多人說這個費用麥當勞當然承受得起。有人認為麥當勞想關(guān)閉這家餐館的真正原因與金錢無關(guān)。Warming-upExercisesSection BSection CAround the TopicSection A Modern McDonalds restaurants often have a sign claiming that a man named Ray Kroc opened the first McDonalds restaurant in I

33、llinois in 1955. The truth, however, is that Mr. Kroc actually learned the fast food business from Dick and Mac McDonald in Downey. Later, Mr. Kroc bought their restaurants. Thus, many people in Downey think McDonalds is trying to change history, though the company denies this.Para. 9現(xiàn)代的麥當勞餐館常常有一個牌子

34、，聲稱有個叫雷克羅克的男人于1955年在伊利諾伊州創(chuàng)辦了首家麥當勞餐館。然而事實是，克羅克先生的快餐生意實際上是從唐尼市的迪克麥當勞和麥克麥當勞那里學來的。后來克羅克先生買下了他們的餐館。因此，盡管公司竭力否認，唐尼鎮(zhèn)的許多人還是認為麥當勞是想篡改歷史。Warming-upExercisesSection BSection CAround the TopicSection A To local historians, this explanation makes total sense. One historian said, “We should not rewrite the past.

35、Ray Kroc did not invent McDonalds. The McDonald brothers did.”Para. 10在當?shù)氐臍v史學家看來，這種解釋頗有道理。有位歷史學家說：“歷史不容篡改。雷克羅克沒有創(chuàng)建麥當勞。創(chuàng)建麥當勞的是麥氏兄弟。”Warming-upExercisesSection BSection CAround the TopicSection A These days, a group of historians want the building to be added to the National Register of Historic Place

36、s so that the city of Downey will be able to stop McDonalds from tearing the building down. The McDonalds managers are very angry, and have abandoned the structure.這些天來，一群歷史學家希望將該處建筑列入國家歷史文物保護單位名冊，這樣，唐尼鎮(zhèn)就能使麥當勞免遭拆除。麥當勞的經(jīng)理們非常惱火，因而將房屋棄置一旁。Para. 11Warming-upExercisesSection BSection CAround the TopicSec

37、tion A Everyone hopes that the McDonalds managers and the people of Downey will soon find peace. The building is still there, but boards cover the windows. Even so, people drive by to remember their McDonalds, taking pictures of a moment in history before it gets taken away.Para. 12 人人都希望麥當勞經(jīng)理們與唐尼的居

38、民很快達成一致。房子仍在，但窗子用木板封了起來。即便如此，人們?nèi)蚤_車前來紀念他們的麥當勞，想搶在它被拆除前拍照留念，留下歷史上的珍貴一刻。Warming-upExercisesSection BSection CAround the TopicSection AEven though the first McDonalds restaurant sold only hamburgers and French fries, it still became a cultural symbol.1Meaning: In spite of the fact that the first McDonal

39、ds restaurant served only two kinds of food: hamburgers and French fries, it still became a symbol that represents the American culture. Warming-upExercisesSection BSection CAround the TopicSection AMcDonalds, though, says the building should be torn down.2McDonalds, however, says that the building

40、should be pulled down. Meaning: 3. in the Southern California city of Downey.Meaning: . in Downey, a city in the south of California. Warming-upExercisesSection BSection CAround the TopicSection ABuilt in 1953, the restaurant. is the oldest of all the Golden Arches in America.4Since the restaurant w

41、as built in 1953, it is the oldest among all the McDonalds restaurants with the logo of the Golden Arches in America.Meaning: Warming-upExercisesSection BSection CAround the TopicSection A. the building is now in danger of being destroyed, along with their memories.The first McDonalds restaurant is

42、now facing the possibility of being torn down. Together with the disappearance of the building, peoples good memories about it would be ruined too.Meaning: 5Warming-upExercisesSection BSection CAround the TopicSection AMcDonalds explains that the building was damaged in an earthquake.6McDonalds tell

43、s people that the building was destroyed in an earthquake and thus is not useful anymore. Meaning: Warming-upExercisesSection BSection CAround the TopicSection AMany people in the town of Downey dont agree with this line of thinking, though.But many Downey people dont share McDonalds view that the b

44、uilding was destroyed and thus needs to be torn down. Meaning: 7Warming-upExercisesSection BSection CAround the TopicSection AAnother Downey resident remarks.89Another person who lives in Downey says.They dont care at all about how people in general think and feel about this matter.They dont respect

45、 the public at all.Meaning: Meaning: Warming-upExercisesSection BSection CAround the TopicSection A10McDonalds managers say the restaurant is losing money at that location.McDonalds managers say the restaurant is doing business at a loss at that place. Meaning: Warming-upExercisesSection BSection CA

46、round the TopicSection AMeaning: 11There is no room for a drive-thru window, or for seating inside.There is no space where people can buy food without getting out of their car. Nor is there space for people to sit and eat inside.Warming-upExercisesSection BSection CAround the TopicSection AMeaning:

47、12The managers want to build a copy of this building at another location instead.Instead of fixing the restaurant, the managers want to build at another place another restaurant that looks exactly the same as the old one. Warming-upExercisesSection BSection CAround the TopicSection AMeaning: Buildin

48、g inspectors, on the other hand, say that the structure can be repaired, but that it will be expensive.However, officials who inspect buildings say that it is possible to fix the building, but they also say that the repair will cost a lot of money.13Warming-upExercisesSection BSection CAround the To

49、picSection AMany people say that McDonalds can certainly afford to pay that amount.14Meaning: Many people say that the McDonalds company is no doubt able to pay the money to fix the restaurant. Warming-upExercisesSection BSection CAround the TopicSection AMeaning: Some think that McDonalds real reas

50、on for wanting to close down the restaurant has nothing to do with money.15Some people believe that McDonalds wants to stop the restaurants business forever, not because they dont have money to repair the restaurant, but for other reasons. Warming-upExercisesSection BSection CAround the TopicSection

51、 AMeaning: . a sign claiming that a man named Ray Kroc opened the first McDonalds restaurant in Illinois in 1955.16. a notice saying that a man called Ray Kroc started the first McDonalds restaurant in Illinois in 1955. Warming-upExercisesSection BSection CAround the TopicSection AThe truth, however

52、, is that Mr. Kroc actually learned the fast food business from Dick and Mac McDonald in Downey.17Meaning: The fact is that Mr. Kroc in fact learned how to do fast food business from the two brothers who lived in Downey: Dick and Mac McDonald. . though the company denies this.18Meaning: . although t

53、he company declares it is not true.Warming-upExercisesSection BSection CAround the TopicSection AMeaning: 19To local historians, this explanation makes total sense.To those who study the history of this region, this saying is reasonable.20One historian said, “ We should not rewrite the past.”O(jiān)ne his

54、torian said, “We should respect our history and should not change the past .”Meaning: Warming-upExercisesSection BSection CAround the TopicSection AThese days, a group of historians want the building to be added to the National Register of Historic Places.22Meaning: Recently, some historians try tog

55、ether to put the old restaurant onto the list of the National Register of Historic Places, which includes Buildings that are significant in American history. 21The McDonald brothers did.Meaning: Dick and Mac McDonald started McDonalds.Warming-upExercisesSection BSection CAround the TopicSection AMea

56、ning: 23. so that the city of Downey will be able to stop McDonalds from tearing the building down. so that the city of Downey can prevent the restaurant from being torn down.24The McDonalds managers are very angry, and have abandoned the structure.Meaning: The McDonalds managers are very unhappy. T

57、hey have left the building empty and do not take care of it any more. Warming-upExercisesSection BSection CAround the TopicSection AMeaning: 25Everyone hopes that the McDonalds managers and the people of Downey will soon find peace.All hope that McDonalds managers and Downey residents will find a pe

58、aceful way to solve the problem. 26. but boards cover the windows.Meaning: . but the windows of the restaurant are covered with flat pieces of wood. Warming-upExercisesSection BSection CAround the TopicSection AMeaning: 27Even so, people drive by to remember their McDonalds, taking pictures of a mom

59、ent in history before it gets taken away.Although the windows of the restaurant are covered with boards, people still stop by to visit their McDonalds when driving past it. They take pictures to record a time in history before the restaurant is gone.Warming-upExercisesSection BSection CAround the To

60、picSection A People in Downey and the McDonalds hold different opinions about how to deal with the first McDonalds restaurant. On the one hand, the residents in Downey think the building should be saved because it is a cultural symbol and gives them good memories. On the other hand, the McDonalds sa