北京樹奇?zhèn)髅綇V告有限公司宣傳課件

1、北京樹奇?zhèn)髅綇V告有限公司北京樹奇?zhèn)髅綇V告有限公司宣傳樹奇價值鏈之一 驅(qū)動力“溝通創(chuàng)造價值”在一個以消費者為中心的時代，樹奇?zhèn)髅酵ㄟ^廣告創(chuàng)意的方式，幫助客戶傾聽消費者的聲音，提高企業(yè)品牌知名度、美譽度、拉動產(chǎn)品的銷售，獲得消費者的認知和認同，為消費者和品牌之間建立聯(lián)系，最終提供給消費者品牌歸屬感和難忘的消費體驗！We uphold the unity, pragmatic, innovative, trustworthy service, with professional services, as well as many years of hard work of all employees

2、 to provide customers with the most efficient, accurate, and complete media research services.北京樹奇?zhèn)髅綇V告有限公司宣傳We uphold the unity, pragmatic, innovative, trustworthy service, with professional services, as well as many years of hard work of all employees to provide customers with the most efficient, a

3、ccurate, and complete media research services.樹奇價值鏈之二 專注力專業(yè)團隊的從業(yè)人員具有前瞻性和預見力。對于一個重要的話題，今天是怎么樣的？下周的，半年后將會變成怎樣？在哪些方面客戶能成為這些話題的一部分？我們?nèi)绾螏椭蛻羟‘數(shù)亩ㄎ唬顾麄兘裉鞂@個話題的表態(tài)，能跟上話題的發(fā)展變化？客戶希望與能經(jīng)常以這種方式思考問題的人共事。北京樹奇?zhèn)髅綇V告有限公司宣傳We uphold the unity, pragmatic, innovative, trustworthy service, with professional services, as we

4、ll as many years of hard work of all employees to provide customers with the most efficient, accurate, and complete media research services.樹奇價值鏈之三 洞察力始終關注客戶追求結(jié)果，同時愿意嘗試新的方法。 由于世界彌漫老王賣瓜自賣自夸的聲音，它需要一群對客戶或公眾都能以真誠之道打 動人心的專業(yè)人士。 深諳撥動心弦之道的人擁有正確無誤的感情指南針。北京樹奇?zhèn)髅綇V告有限公司宣傳樹奇價值鏈之四 創(chuàng)造力We uphold the unity, pragmatic

5、, innovative, trustworthy service, with professional services, as well as many years of hard work of all employees to provide customers with the most efficient, accurate, and complete media research services.聚焦到人類本性的最富煽動力的方面，創(chuàng)造新的語言和語言環(huán)境，在消費者接觸的場所進行多重信息的鏈接，使消費者得到滿足。北京樹奇?zhèn)髅綇V告有限公司宣傳樹奇價值鏈之五 執(zhí)行力We uphold

6、the unity, pragmatic, innovative, trustworthy service, with professional services, as well as many years of hard work of all employees to provide customers with the most efficient, accurate, and complete media research services.要特別注意執(zhí)行細節(jié)；在我們這個行當，沒有“重來一次”的機會。 英國有首古老的民謠：缺了一枚鐵釘，掉了一只馬掌；掉了一只馬掌，失去一匹戰(zhàn)馬； 失去

7、一匹戰(zhàn)馬，損失一位騎兵；損失一位騎兵，丟了一次戰(zhàn)斗；丟了一次戰(zhàn)斗，輸?shù)?一場戰(zhàn)役；輸?shù)粢粓鰬?zhàn)役，毀了一個王朝。這首民謠來源于一個真實的故事。 我們同樣深信成功來源于細節(jié)，失敗也同樣來源于細節(jié)！北京樹奇?zhèn)髅綇V告有限公司宣傳We uphold the unity, pragmatic, innovative, trustworthy service, with professional services, as well as many years of hard work of all employees to provide customers with the most efficient,

8、 accurate, and complete media research services.關于我們 about us 北京樹奇?zhèn)髅綇V告有限公司成立于2006年，我們秉承著團結(jié)、務實、創(chuàng)新、守信的服務宗旨，憑借專業(yè)的服務，以及全體員工多年的勤奮努力，發(fā)展成為一家集設計、制作、代理、發(fā)布為一體的綜合性廣告?zhèn)髅焦尽Ｖ饕?jīng)營戶外led大型電子屏、車站路牌、寫字樓及社區(qū)廣告等業(yè)務。公司為客戶提供最快捷、準確、完善的媒介研究服務，其中包括廣告監(jiān)測服務、平面媒體及電視收視率調(diào)查、媒介指數(shù)調(diào)查及相關競爭品牌的廣告投放資料收集。北京樹奇?zhèn)髅綇V告有限公司宣傳We uphold the unity, pra

9、gmatic, innovative, trustworthy service, with professional services, as well as many years of hard work of all employees to provide customers with the most efficient, accurate, and complete media research services.媒體介紹 media is introduced 電梯廣告電梯廣告北京樹奇?zhèn)髅綇V告有限公司宣傳We uphold the unity, pragmatic, innovat

10、ive, trustworthy service, with professional services, as well as many years of hard work of all employees to provide customers with the most efficient, accurate, and complete media research services.媒體針對性media pointed 北京樹奇?zhèn)髅綇V告有限公司宣傳We uphold the unity, pragmatic, innovative, trustworthy service, wit

11、h professional services, as well as many years of hard work of all employees to provide customers with the most efficient, accurate, and complete media research services.媒體優(yōu)勢 media advantage 北京樹奇?zhèn)髅綇V告有限公司宣傳媒體特點 media characteristics We uphold the unity, pragmatic, innovative, trustworthy service, wit

12、h professional services, as well as many years of hard work of all employees to provide customers with the most efficient, accurate, and complete media research services.北京樹奇?zhèn)髅綇V告有限公司宣傳We uphold the unity, pragmatic, innovative, trustworthy service, with professional services, as well as many years o

13、f hard work of all employees to provide customers with the most efficient, accurate, and complete media research services.媒體性質(zhì) media properties北京樹奇?zhèn)髅綇V告有限公司宣傳We uphold the unity, pragmatic, innovative, trustworthy service, with professional services, as well as many years of hard work of all employee

14、s to provide customers with the most efficient, accurate, and complete media research services.媒體效果 media effect 北京樹奇?zhèn)髅綇V告有限公司宣傳We uphold the unity, pragmatic, innovative, trustworthy service, with professional services, as well as many years of hard work of all employees to provide customers with th

15、e most efficient, accurate, and complete media research services.媒體介紹 media is introduced LEDLED屏廣告屏廣告華亨國際中心樓宇LED顯示屏，寬15米，高4.4米。大屏幕采用P10全彩色臺灣晶源LED屏幕，畫質(zhì)清晰，效果極佳。北京樹奇?zhèn)髅綇V告有限公司宣傳We uphold the unity, pragmatic, innovative, trustworthy service, with professional services, as well as many years of hard work

16、 of all employees to provide customers with the most efficient, accurate, and complete media research services.戶外媒體傳播對品牌最大的貢獻就是在于（重復信息），就是不斷向目標群重復品牌信息，從而在其心目中留下品牌記憶，媒體價值對于品牌價值的貢獻就是對地區(qū)和消費者選擇性強，傳真度高，費用較低，具有一定的強迫訴求性質(zhì)。夜晚近景實圖白天近景實圖媒體針對性media pointed 北京樹奇?zhèn)髅綇V告有限公司宣傳We uphold the unity, pragmatic, innovativ

17、e, trustworthy service, with professional services, as well as many years of hard work of all employees to provide customers with the most efficient, accurate, and complete media research services.滾動150次/日華亨國際中心位于良鄉(xiāng)中路與拱辰大街交界處的十字口，本路口有12個紅綠燈有效的駐留廣告受眾人群。周圍云集著國內(nèi)外知名品牌專賣店和大型購物商場（如：國泰百貨，新蘇寧廣場，家樂福超市，客賽思等）。

18、媒體優(yōu)勢 media advantage 夜晚實拍效果北京樹奇?zhèn)髅綇V告有限公司宣傳地處交通要道，是各條公交線路必經(jīng)之路，日經(jīng)過公交車10余路，500輛次，絕佳的地理位置聚斂了大量的人，車流量(15萬/8萬)。良鄉(xiāng)中路、拱辰大街是良鄉(xiāng)最繁華的路段之一，是商家的必爭之地，也是廣告發(fā)布的首選之地。 媒體特點 media characteristics We uphold the unity, pragmatic, innovative, trustworthy service, with professional services, as well as many years of hard wor

19、k of all employees to provide customers with the most efficient, accurate, and complete media research services.白天實拍效果北京樹奇?zhèn)髅綇V告有限公司宣傳We uphold the unity, pragmatic, innovative, trustworthy service, with professional services, as well as many years of hard work of all employees to provide customers wi

20、th the most efficient, accurate, and complete media research services.媒體介紹 media is introduced 候車廳燈箱廣告候車廳燈箱廣告候車廳燈箱通體采用不銹鋼材質(zhì)，外觀簡潔、美觀，并且抗損壞力很強。候車廳燈箱畫面尺寸3.5米1.5米，雙面展示，面向街道兩側(cè)，廣告有效面積近12平方米。北京樹奇?zhèn)髅綇V告有限公司宣傳We uphold the unity, pragmatic, innovative, trustworthy service, with professional services, as well a

21、s many years of hard work of all employees to provide customers with the most efficient, accurate, and complete media research services.媒體針對性media pointed 精美的畫面視覺沖擊，在銷售終端傳遞給消費者潛意識消費信息，以最貼近消費人群的方式將品牌信息有效傳遞，對消費者具有直接影響力。臨近消費終端北京樹奇?zhèn)髅綇V告有限公司宣傳We uphold the unity, pragmatic, innovative, trustworthy service

22、, with professional services, as well as many years of hard work of all employees to provide customers with the most efficient, accurate, and complete media research services.媒體特點 media characteristics 快速傳播候車廳燈箱廣告?zhèn)鬟f的品牌信息簡練而直接，不占用消費者的時間，不會像電視，廣播廣告一樣被輕易轉(zhuǎn)臺，不像報紙一樣翻頁，可以有效的避免媒體投放費用的流失。北京樹奇?zhèn)髅綇V告有限公司宣傳We uph

23、old the unity, pragmatic, innovative, trustworthy service, with professional services, as well as many years of hard work of all employees to provide customers with the most efficient, accurate, and complete media research services.媒體優(yōu)勢 media advantage 高品質(zhì)傳播載體候車廳高：2.5米；燈箱距地面高：0.5米；燈箱展示高度：0.52米；普通人的平

24、均無意識展望高度為1.7米公交車候車廳燈箱電源接通路燈，每晚與路燈一同亮啟，每夜可以提供6小時以上的照時間。每個燈箱內(nèi)裝有27支40w 熒光燈，夜晚在50米距離內(nèi)清晰閱讀廣告畫面內(nèi)容。北京樹奇?zhèn)髅綇V告有限公司宣傳媒體比較 media comparison We uphold the unity, pragmatic, innovative, trustworthy service, with professional services, as well as many years of hard work of all employees to provide customers with t

25、he most efficient, accurate, and complete media research services.北京樹奇?zhèn)髅綇V告有限公司宣傳We uphold the unity, pragmatic, innovative, trustworthy service, with professional services, as well as many years of hard work of all employees to provide customers with the most efficient, accurate, and complete media

26、research services.廣告效果監(jiān)測 調(diào)查背景為了有效評估這些廣告的不同的效果， 尤其是不同區(qū)域的廣告效果， 我公司本著對客戶負責的態(tài)度， 為每一位客戶量身定做了一份廣告效果調(diào)查報告。北京樹奇?zhèn)髅綇V告有限公司宣傳We uphold the unity, pragmatic, innovative, trustworthy service, with professional services, as well as many years of hard work of all employees to provide customers with the most efficien

27、t, accurate, and complete media research services.如廣告是否被受眾認知到？是否能正確識別品牌？對廣告內(nèi)容和主要傳達的信息的認知程度如何？以及客戶群對廣告播出的看法是什么？調(diào)查目的北京樹奇?zhèn)髅綇V告有限公司宣傳We uphold the unity, pragmatic, innovative, trustworthy service, with professional services, as well as many years of hard work of all employees to provide customers with t

28、he most efficient, accurate, and complete media research services.監(jiān)測案例北京樹奇?zhèn)髅綇V告有限公司宣傳We uphold the unity, pragmatic, innovative, trustworthy service, with professional services, as well as many years of hard work of all employees to provide customers with the most efficient, accurate, and complete media research services.售后服務a .合同期內(nèi)，我公司將為客戶發(fā)布戶外媒體廣告，包括戶外廣告的審批、制作及安裝、戶外廣告的發(fā)布、維護和監(jiān)測以及其他有關事宜。b .廣告媒體構(gòu)架或廣告畫，如有任何損壞或要求修改等，我公司會及時進行維修，并立刻通知客戶，在本合同期內(nèi)，未經(jīng)客戶同意不會拆除改建、加建或遮擋廣告的任何部份c .我公司負責對廣告牌進行日常維護，確保廣告媒體的完好和正常發(fā)布d .若遇廣告不能正常發(fā)布，我公司會在48小時內(nèi)排除障礙，并將修復情況通報客戶。發(fā)生故障及進行維修的天數(shù)，會在發(fā)布期中順延。不