大學(xué)商務(wù)英語 課程作業(yè)PPT

1、Sales manager acted by Sales director acted by Sales staff A acted by Sales staff B acted by Roles:共十五頁Executive SummarySituation AnalysisMarketing Strategy CONTENTS共十五頁 2.4 Product Offering Sandals1Stylish work shoes2Loafers3Dress shoes4Canvas athletic/stylish shoes5共十五頁2.5 Keys to Successfast cust

2、omer deliveryfashionable designswell-trained employeesKeys to Successselection共十五頁P(yáng)art Three: Marketing Strategy Part of KISSCAT marketing strategy will be based solely on location. Another form of marketing to be described later in detail will be advertising. The strategy of the marketing campaign

3、is to increase the target customers awareness of KISSCAT. KISSCAT mission is to provide Tianjin with an upscale selection of womens shoes and outstanding customer service. 3.0 Marketing Strategy 3.1 Mission 共十五頁3.2 Marketing Objectives Increase repeat customers by 7% per quarter. 1Decrease customer

4、acquisition costs by 8% per year. 2Build an effective pull campaign, bringing in new customers at an increased rate of 9% per quarter. 3共十五頁3.3 Financial Objectives Experience a double digit growth rate for the first three yearS.1Reduce store overhead by 5% each year. 2Reach profitability by the end

5、 of year two.3共十五頁3.4 Target Markets Professionals1Housewives2共十五頁P(yáng)ositioning12carry as many styles of shoes as possible.a unique inventory model共十五頁P(yáng)ositioningLocation:How to achieve this desired positioning ?the premier outlet for womens fashionable shoes1Tianjin共十五頁Strategies create customer awar

6、eness regarding develop the customer basework toward building customer loyaltyIn order to共十五頁Strategiesgenerates large mallamounts of visibilityadvertisements in Tianjins daily newspapera strategic with one of the upscale womens clothes stores共十五頁Marketing MixPricingdistribution advertising and promotion and customer service 共十五頁THANKS共十五頁內(nèi)容摘要Sales manager acted by。Canvas athletic/stylish shoes。Part Three: Marketing Strategy。create customer awareness regarding。develop the customer base。work toward building customer loyalty。generates