如何成為一個(gè)好的演講者ppt課件

1、How to Become A Good SpeakerKai-Fu LeeCorporate Vice PresidentMicrosoft CorporationWhy Be a Good Speaker? “The man who can think and does not know how to express what he thinks is at the level of him who cannot think.PericlesNot just “presentation, but also “persuasionGet peoples “mindshareInfluence

2、 a friend, colleague, or bossTell people what you did, and why it mattersLearn Speaking SkillsWhat Youll Learn Today:Develop Key PointOrganize StoryDesign GraphicsPractice TalkQ&ADeliveryLearn Speaking SkillsFirst Topic: Learn Speaking SkillsDevelop Key PointOrganize StoryDesign GraphicsPractice Tal

3、kQ&ADelivery“Without effective delivery, a speech of the highest mental capacity can be held in no esteem.With effective delivery,even one with moderate abilities maysurpass those of the highest talent.CiceroSpeaking Skills Are ImportantWhat Are Speaking Skills?Verbal (words spoken)Vocal (tone, rang

4、e, appeal, credibility of voice)Visual (physical appearance, gestures, eye contact)7%38%55%Delivery SkillsCan be learnedMost Important: Enthusiasm“There is just one sure cure for bad speeches Get truly excited on the subject, and 99 percent of the faults of your speaking will disappear. Robert Montg

5、omery Dont accept a talk without enthusiasm Could be from interest, experience, environmentExample: Martin Luther KingI have a dream that one day this nation will rise up;live out the true meaning to its creed.We hold these truths to be self-evidentthat all men are created equal. Not how loud, but h

6、ow sincereVerbal Skills Be Simple & ClearBe simple and clear!Dont ramble Stop to think if you need toExample one: Dan Quayle celebrates democracyExample two: Dan Quayle trying to say “A mind is a terrible thing to wasteVerbal Skills Use simple wordsSpeaking is not like writing!Use simple wordsDont u

7、se complex sentencesCan you understand this: Text:The development of this frightful means of destruction was ardently demanded by the perils of the time and situation. Simultaneously, however, a new paradoxical situation has been. is upon us continually. One cannot defend oneself effectively any mor

8、e.- Albert EinsteinVocal Skills : Play your voiceProject & resonate your voiceNo “UMs and “ERs. (Pause instead)Tools: silence, loudness, intonation, speed“You are right. I am wrong. Stalin to Trotsky“Ask not what your country can do for you; ask what you can do for your country.- John F. Kennedy“I w

9、elcome this kind of examination, because people have to know whether their president is a crook. Well, Im not a crook.- Richard M. NixonDont overdo it!Vocal+Verbal : Words+IntonationJohn Kennedy:“You need to contribute to your country“Ask not what your country can do for you; ask what you can do for

10、 your country.Quayle vs. Benson Debate:Quayle: I have as much experience in the Congress as Jack Kennedy did when he sought the presidency. Answer 1: “Jack Kennedy is better than you. Answer 2: Senator, I served with Jack Kennedy. I knew Jack Kennedy. Jack Kennedy was a friend of mine. Senator, your

11、e no Jack Kennedy.“Visual SkillsUS Election 1960 was won on visual skills Components of Visual Skills:EyesBodyHandsFaceVisual Skills EyesLook forward at audience (trust)Dont shift eyeballs; dont look in cornerDont look too much at computer screen or notesLook at peoples faces (not eyes)3-6 seconds p

12、er personShift randomlyNod, smile, use facial expressionVisual Skills BodyStand up when talkingWalk around = informalDont:Rock, shakeLean too muchVisual Skills HandsGesture complements talkShould come naturally, without thinkingMake sure they match!Need to exaggerate a littleEspecially with large au

13、dienceDont fidget or put in pocketVideotape whole talk & watchCan improve hand gesturing!Visual Skills FaceShow emotion!Most of the time:“I care a lot about this.“I really believe in this.“I love my work.Sometimes (in response to questions).“This is the most outrageous thing Ive ever heard.“I will h

14、ave nothing to do with this.Learn Speaking SkillsNext Topic: Develop the talkDevelop Key PointOrganize StoryDesign GraphicsPractice TalkQ&ADeliveryThe Key Point: the Goal of the TalkThe ONE clear walk-away message.The answer to the question: “How was the talk?The one thing people remember in 3 month

15、sThe Origin Point(Where the audience was)The Key Point(Where you took them)PersuasionMust Have Audience BenefitPut audience needs at heart“Whats in it for you?Has to be their reason, not yoursMust consider feeling, not just reactionMust have right “youGood phrases to know:“This is important to you b

16、ecause“Why am I telling you this? Because“What does this mean for you? Let me tell youKnow your audienceExperience, knowledge, attitudeLearn Speaking SkillsNext Topic:Develop Key PointOrganize StoryDesign GraphicsPractice TalkQ&ADeliveryOrganizing the StoryYoure the salesmanFirst lesson for salesmen

17、:Tell them what youre going to saySay itTell them what you saidOpeningBodyEndingThe OpeningYou never get a second chance to make a first impressionJerry WeissmanThe openingA questionFactoidAnecdoteQuotationAnalogyJoke (make it relevant!)Customize the openingLead to the Key PointGive a (very short) o

18、utline/overviewThe BodyBrainstorming into data dumpConnect the ideas into “main themesConnect the teams using one logic flowReady to write the slides? DONT!Data DumpKey point“How was the talk?Remember in 3 monthsWhats in it for you?Right youAudience benefitAudience feelingGood phrases to use3-step s

19、alesmanOpeningJokeRelevantQuoteAnalogyData dumpbrainstormingConnect to main themesClustersResearch backgroundTransitionsRepeat KPIssue / ActionProblem / SolutionFeature BenefitChronologicalFlowForm / FunctionOpportunity / LeverageEverything a good ideamain themesEnding& Main ThemesThe FlowPossible f

20、lows:Convincing logic & orderSmooth transitionsKeep repeating the Key Point!SpatialNumericalChronologicalCompare / ContrastProblem / SolutionFeature / Benefit(See “Presenting to Win by Jerry Weissman for more examples)The EndingEnd with a BANG!“Tonight, we are a country awakened to danger and called

21、 to defend freedom. Our grief has turned to anger, and anger to resolution. Whether we bring our enemies to justice or bring justice to our enemies, justice will be served.George W. BushRepeat the Key Point“If you remember only one thing from this talk, then you should remember XXXSay thank youRevie

22、w of Organizing Your StoryOpening Key PointClosing Key PointFlow Main ThemesTheme 1Issue ActionTheme 2Issue Action Data Dump Main ThemesBody (Repeat Key Point)Tell them what youre going to saySay itTell them what you saidLearn Speaking SkillsNext Topic:Develop Key PointOrganize StoryDesign GraphicsP

23、ractice TalkQ&ADeliveryDesign Graphics only supports your talkSpend more time on organization & delivery!Design principlesKeep it simpleApply psychologyMake it easy to followMake it attractiveYour titles should tell your storyWhy “Keep It Simple?Aim to develop a consistent style, using the standard

24、stylesheet whenever possible.One concept per slide.The font that is being used should be very large24 point or larger. I will now use smaller fonts to prove to you that it is a major strain to your eyes to read small fonts.The color of the font and the background should be in sharp contrast. If one

25、is light, then the other should be dark. Otherwise it will be very hard to read.The use of bullets should be simple. Too many bullets distracts the user from listening to you.3 big sub-ideas (or bullets) is the most you should have.The entire slide should have fewer than 8 bullets and sub-bullets.I

26、will add a few more bullets to show this is not a good ideaAnd one moreAnd one more Keep the language used simple, so that the user doesnt have to “think to understand your point.Each bullet should fit in one line, because the idea of a bullet is to convey idea, headline, and server as a reminder (o

27、r cue) for you to describe and amplify.Parallel wording means the bullets are roughly parallel, and contain similar grammatical constructs. This can save the user a lot of time trying to “understand what you said.Keep It SimpleConsistent lookOne concept per slideReadable20 pointAvoid abbreviationUse

28、 shadow outline fontsContrast font & backgroundDont leave too much blank spaceKeep It Simple : BulletsHeadline, not sentenceReminder for youConcise4 top-level bullets10 total bullets & sub-bulletsSimple languageOne line per bulletParallel wordingWhats wrong with this?A good speechClear pointUndersta

29、nds what audience wantsOrganization based on logicPowerful openingEnding that people rememberInstead, do this.A good speechClear pointAppealing audience benefitLogical flowPowerful openingStrong closeApply Psychology to DesignDont fight natural eye movementsMove left to rightReturn to upper left cor

30、nerSweep to lower right cornerSubliminal hintsGraphics to match your key pointAnticipationRequirementFast speedLow costEasy to useOur SolutionApply Psychology to DesignDont fight natural eye movementsMove left to rightReturn to upper left cornerSweep to lower right cornerSubliminal hintsGraphics to

31、match your key pointAnticipationAvoid bad signsWhats Wrong With This?Great financial results- Revenue reached $1,000,000- Growth passed 20%- Profit exceeded $200,000Instead, do thisGreat financial resultsRevenue reached $1,000,000Growth passed 20%Profit exceeded $200,000Whats Wrong With This?Revenue

32、Instead, do thisRevenueMake it Easy to FollowUse outlineHighlight upcoming sectionUse buildsRemind where you areGeneral goal:Dont make the audience think(Other than what youre saying)Make It Attractive20 hours on preparation10 hours on practiceWhy not spend 1 hour on attractive design?Instead of doi

33、ng thisCostSatisfactionProductivityRevenueProductivitySatisfactionCostRevenueWhy not do thisInstead of doing thisBill GatesBrilliant TechnologistSteve BallmerPowerful SalesmanSteve JobsPassionate EvangelistLou GerstnerLogical BusinessmanWhy not do thisBill GatesSteve BallmerSteve JobsLou GerstnerBri

34、lliant technologistPowerful salesmanPassionate evangelistLogical BusinessmanYour Titles Should Tell the StoryBody & handsEyesVisual skillsPlay your voiceEnthusiasmVocal skills:Simple & ClearVerbal skillsWhat are speaking skills?Speaking skills are important Learn speaking skillsWhat youll learn toda

35、yWhy be a good speaker?Use simple wordsWords + intonation “The man who can think and does not know how to express what he thinks is at the level of him who cannot think.PericlesNot just “presentation, but “persuasionInfluence a friend, colleague, or boss.Tell people what you did, and why it matters.

36、Get peoples “mindshare.Apply psychology to designKeep it simple only supports talkDesign graphicsThe endingThe flowData dump & main themesThe bodyOrganizing the storyMust have audience benefitKey point = Goal of the talkDevelop Key PointFaceThe openingReview of organizing storyShow emotion!Most of t

37、he time:“I care a lot about this.“I really believe in this.“I love my work.Sometimes (in response to questions).“This is the most outrageous thing Ive ever heard.“I will have nothing to do with this.ConclusionGiving a good answerOpportunity to amplifyBe yourselfAudience participationHumorOvercoming

38、nervousnessConfidence & passionDeliveryRehearsing your deliveryPractice your talkMake it attractiveMake it easy to followOvercoming language barrierQ&AUse outlineHighlight upcoming sectionUse buildsRemind where you areGeneral goal:Dont make the audience think(Other than what youre saying)Learn Speak

39、ing SkillsNext Topic:Develop Key PointOrganize StoryDesign GraphicsPractice TalkQ&ADeliveryRehearsing Your ContentPrepare, prepare, prepareCustomize the talkWithin-talk referencesRepeat key pointRepeat main themesRepeat your company (university) namePractice to use same word(s) per conceptPractice t

40、ransitions between slidesRehearsing Your DeliveryRecord & listen to every talk at least twice!Best : featuresOK : Tape recorderGet the timing rightRunning out of time is a disasterPractice to an audience or record videoAsk experienced speaker to critiqueRecord video for critiqueLearn Speaking Skills

41、Next Topic:Develop Key PointOrganize StoryDesign GraphicsPractice TalkQ&ADeliveryDelivering the TalkConfidence & passionOvercoming language barrierOvercoming nervousnessHumorAudience participationBe yourselfConfidence & PassionMake sure youre not too tired:Get enough sleep the previous nightDrink (u

42、p to) 3 cups of coffee!No milkStand on left side of screenConfidence & PassionMake sure youre not too tired:Get enough sleep the previous nightDrink (up to) 3 cups of coffee!No milkStand on left side of screenDuring your talk, do not apologize“Sorry Im behind on time“Sorry this slide is so hard to r

43、eadOvercoming Language BarrierKnow your limitationsDont use fancy words, complex sentencesDont take any chance of looking sillyPrepare an outline/scriptRehearse before the talkDont have to use itNot OK to read your bulletsBut OK to read or memorize your speechPractice still requiredProper vocal & vi

44、sual skills still requiredOvercoming Nervousness“Do the thing you fearand the death of fear is certain.- Ralph Waldo EmersonIt is possible to hide nervousness!Dont let the shaking show!Make a fist; hold the lecternSpeak loudlyTake a deep breathDont have to look at audiences eyesLook at a friendly faceLook above peoples headsHumorGood humor:Rele