世界旅游經(jīng)濟趨勢報告

1、世界旅游經(jīng)濟趨勢報告Report on World Tourism Economy TrendsISlight fluctuations in the growth of global tourism economy全球旅游經(jīng)濟增速有所放緩IIThe obvious trend of tourism differentiation in the five major regions五大區(qū)域旅游差異化更加明顯IIIThe consistent development trend of tourism in the two types of economies兩類經(jīng)濟體旅游趨勢漸趨一致IVThe

2、remarkable development of tourism in T20 countriesT20國家旅游發(fā)展引人注目VInternational cities as the main destinations for inbound tourism國際城市是入境旅游主要聚集地VISteady growth of global tourism investment全球旅游投資穩(wěn)定增長VIIDistinctive characteristics of three sectors旅游三大細分行業(yè)各具特點VIIITransport promotes tourism: connection o

3、f infrastructure交通促進旅游：設(shè)施的連接IXPayment remodels tourism: connection of transaction支付重塑旅游：交易的連接XTourism marketing driven by innovation: connection of emotion旅游營銷創(chuàng)新：情感的鏈接目 錄P A G E 2Section IDecelerating growth and slight fluctuation of global tourism economy全球旅游經(jīng)濟增速有所放緩全球：將2018年和2019年全球經(jīng)濟增速預期從半年前的3.9%

4、下調(diào)至3.7% World: Forecasted Growth rate of 2018 and 2019, lowered from 3.9% to 3.7%美國： 2018年經(jīng)濟增速預期維持2.9%不變，2019年增速從2.7%下調(diào)至2.5% USA: 2018, 2.9%; 2019, lowered from 2.7% to 2.5%歐元區(qū)：2018年增長預期由2.2%下調(diào)至2.0%， 2019年預期維持1.9%不變Euro Area: 2018, lowered from 2.2% to 2.0%; 2019, 1.9%新興市場經(jīng)濟：增長預估大幅下調(diào)Emerging Economi

5、es: lowered significantly國際貨幣基金組織（IMF）全球經(jīng)濟增長：在2017年和2018年達到3.1%之后，預期將在接 下來的兩年里減速，2019和2020年分別為3%和2.9%。Global Economy Growth: 2018, 3.1%；2019, 3%；2020, 2.9%世界銀行（WB）全球經(jīng)濟處于高速回落進程P A G E 4全球旅游總?cè)舜渭捌湓鏊伲?006-2019）2018年全球旅游總?cè)舜芜_121億人次，增速為5.0%，與上年相比增速下降0.7個百分點12.0%10.0%8.0%6.0%4.0%2.0%0.0%14000120001000080006

6、0004000200002006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019In 2018, the global total tourist arrivals exceeded 12 billion, with the growth rate of 5.0%MillionP A G E 52018年全球旅游總收入達5.34萬億美元，增速為5.34%全球旅游總收入及其增速（2006-2019）-10.0%-5.0%0.0%5.0%10.0%15.0%20.0%0100000020000003000000400

7、000050000006000000Million2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 20182019Global Total TourismGrowthRevenueRateIn 2018, the global total tourism revenue reached 5.34 trillion USD, with the growth rate of 5.34%P A G E 6全球旅游總收入與GDP增速The gap between GDP growth and global tourism reve

8、nue growth gradually narrows.GDP增速與全球旅游總收入增速的差距逐步縮小P A GE 7全球國際旅游人次增長趨勢（2006-2019）2018年全球國際旅游人次達12.79億，增速漸趨穩(wěn)定在4.0%左右。In 2018, the international tourist arrivals around the world reached 1.279 billion, with the growth rate gradually stabilizing at around 4.0%全球國際旅游收入增長趨勢（2006-2019）2018年，全球國際旅游收入達到1.5

9、9萬億美元，增速達3.1%，實現(xiàn)連續(xù)四年增長。In 2018, the global international tourism revenue reached USD 1.59 trillion with an increase of 3.1% and achieved four consecutive years of growth.P A G E 8全球國內(nèi)旅游人次增長趨勢（2006-2019）2018年全球國內(nèi)旅游人次達108.2億，增速達 到5.1%。In 2018, global domestic tourist arrivals reached 10.82 billion, wi

10、th a growth rate of 5.1%.全球國內(nèi)旅游收入增長趨勢（2006-2019）2018年全球國內(nèi)旅游收入達3.76萬億美元，增 速為3.1%。In 2018, the global domestic tourism revenue reached3.76 trillion USD, an increase of 3.1% .P A G E 9Section IIThe obvious trend of tourism differentiation in the five major regions五大區(qū)域旅游差異化更加明顯P A G E 10Proportion of To

11、tal Tourist Arrivals and Total Tourism Revenue of Different Regions in the World五大經(jīng)濟區(qū)域旅游總?cè)舜魏吐糜慰偸杖胝既虮戎貧W洲、亞太、美洲接待在全球旅游格局中呈三足鼎立P A G E 11歐洲：入境旅游高地，入境旅游收入全球占比下降Proportion of Inbound Tourist Arrivals in Different Regions in the World五大經(jīng)濟區(qū)域入境旅游人次占全球比重Europe received 50%+ of all inbound tourists歐洲接待入境旅游者超

12、過總?cè)舜蔚?0%P A G E 12歐洲：入境旅游高地，入境旅游收入全球占比下降Shares of Inbound Tourism Revenue in Different Regions to the World五大區(qū)域入境旅游收入占全球比重The proportion of Europes inbound tourism revenue in the world continues to decline.歐洲入境旅游收入在全球入境旅游總收入中占比下降P A G E 13Growth Rates of Domestic Tourist Arrivals in Different Region

13、s不同區(qū)域國內(nèi)旅游人次增速(2016-2019)Shares of Inbound Tourism Revenue in Different Regions to the World不同區(qū)域入境旅游收入占全球比重亞太：國際國內(nèi)雙增長，旅游總收入相當于GDP的比例最高就國內(nèi)旅游人次而言，亞太地區(qū)高速增長 In terms of the growth rate of domestic tourist arrivals, the Asia-pacific Region was far ahead of other regions.亞太入境旅游收入在全球占比上升The proportion of in

14、bound tourism revenue of the Asia- Pacific Region in the global inbound tourism revenue is rising.P A G E 14Proportion of Total Tourism Revenue of Different Regions to Regional GDP (2005-2019)五大區(qū)域旅游總收入相當于地區(qū)GDP的比例（2005-2019）亞太：國際國內(nèi)雙增長，旅游總收入相當于GDP的比例最高亞太地區(qū)旅游經(jīng)濟成為旅游發(fā)展對國民經(jīng)濟貢獻最大的地區(qū)The Asia-Pacific Region

15、is the top region by proportion of tourism to GDP.P A G E 15Section IIIThe consistent development trend of tourism in the two types of economies兩類經(jīng)濟體旅游趨勢漸趨一致P A G E 16不同經(jīng)濟體旅游總收入增速變化新興經(jīng)濟體旅游總收入保持穩(wěn)定增長，增幅逐漸趨同于發(fā)達經(jīng)濟體Total tourism revenue of emerging economies has maintained steady growth, the growth rate

16、gradually close to that of developed economies.P A G E 17Proportions of Inbound Tourist Arrivals in Different Economies不同經(jīng)濟體入境旅游人次占比新興經(jīng)濟體入境旅游人次規(guī)模在全球占比逐漸上升，接近50%。Inbound tourist arrivals in emerging economies account for nearly 50% of the worlds inbound tourist arrivals.P A G E 18金磚國家旅游總?cè)舜魏吐糜慰偸杖朐谛屡d經(jīng)濟

17、體中的占比在新興經(jīng)濟體中，金磚五國總?cè)舜魏涂偸杖胝急确謩e達到79.7%和61.3%In 2018, the total tourist arrivals in the BRICS countries accounted for 79.7% of those in emerging economies and the total tourism revenue of the BRICS accounted for 61.3% of that of emerging economies.P A G E 19在發(fā)達經(jīng)濟體中，G7國家旅游總收入和旅游總?cè)舜嗡急壤^70%Among develop

18、ed economies, G7 countries total tourism revenue and total tourist arrivals both accounted for more than 70%.G7國家旅游總?cè)舜魏吐糜慰偸杖朐诎l(fā)達經(jīng)濟體中的占比P A G E 20Section IVThe remarkable development of tourism in T20 countriesT20國家旅游發(fā)展引人注目P A G E 21旅游總收入排名前20國家201220132014201520162017201820191美國美國美國美國美國美國美國美國2中國中國中國中

19、國中國中國中國中國3德國德國德國德國德國德國德國德國4日本英國英國英國英國日本日本日本5英國日本日本日本日本英國英國英國6法國法國法國印度印度印度印度印度7意大利意大利意大利法國法國法國法國法國8印度印度印度意大利意大利意大利意大利意大利9墨西哥墨西哥墨西哥墨西哥墨西哥墨西哥墨西哥墨西哥10巴西西班牙巴西西班牙西班牙西班牙西班牙西班牙11西班牙巴西西班牙澳大利亞澳大利亞澳大利亞澳大利亞澳大利亞12澳大利亞澳大利亞澳大利亞巴西巴西巴西巴西巴西13加拿大加拿大加拿大加拿大加拿大加拿大加拿大加拿大14俄羅斯俄羅斯俄羅斯韓國韓國泰國泰國泰國15土耳其土耳其韓國土耳其泰國韓國韓國韓國16韓國韓國土耳其泰

20、國土耳其土耳其土耳其菲律賓17泰國泰國奧地利俄羅斯菲律賓菲律賓菲律賓土耳其18瑞士瑞士瑞士瑞士俄羅斯瑞士俄羅斯俄羅斯19阿根廷瑞典瑞典奧地利瑞士俄羅斯瑞士瑞士20瑞典阿根廷馬來西亞菲律賓奧地利奧地利奧地利奧地利P A G E 22Top 20 Countries by Total Tourism RevenueP A G E 23T20國家旅游總?cè)舜魏吐糜慰偸杖胝既蛑确謩e高于88%和78%T20 countriess share to the world in terms of total tourist arrivals and tourism revenue90.0%88.0%86.0

21、%84.0%82.0%80.0%78.0%76.0%74.0%72.0%70.0%2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 share of total tourist arrivalsshare of total ourism revenueP A G E 24T20國家可分為三類：國內(nèi)旅游驅(qū)動型、國際國內(nèi)雙驅(qū)動型和入境旅游驅(qū)動型T20 countries can be divided into inbound-driven tourism countries, internation

22、al and domestic dual-driven tourism countries, and domestically driven tourism countriesP A G E 25Section VInternational cities as the main destinations for inbound tourism國際城市是入境旅游的主要聚集地P A G E 27國際城市旅游發(fā)展同樣呈現(xiàn)三足鼎立格局International cities are mainly located in the Asia-Pacific Region, Europe and the Am

23、ericasP A G E 28Section VISteady growth of Global tourism investment全球旅游投資穩(wěn)定增長P A G E 292018年全球旅游投資規(guī)模達9648.1億美元，增速為4.8%In 2018, global investment in tourism reached USD 964.81 billion, with growth rate of 4.8%P A G E 30The scale of tourism investment in the Asia-Pacific Region is the largest, and to

24、urism investment in the Middle East grows at the fastest rate.在全球旅游版圖中，亞太地區(qū)是旅游投資規(guī)模最大的地區(qū)，中東旅游投資增速最高。Investment Scale of Tourism in Different Regions (2018)不同區(qū)域旅游投資規(guī)模（2018）Growth Rate of Tourism Investment in Different Regions不同區(qū)域旅游投資增速（2018）P A G E 31Section VIIDistinctive characteristics of three to

25、urism sectors旅游三大細分行業(yè)各具特點P A G E 32OTAOTA主題公園Theme park郵輪Cruise集聚化Agglomeration智能化Intelligence規(guī)范化Standardization國際化Internationalization規(guī)?；疭cale科技化TechnologyIPIP集中度高Concentrating客單高Customer expenditure粘性高High viscosity重心東移Going easternP A G E 33Section VIIITransport promotes tourism: connection of in

26、frastructure交通促進旅游：設(shè)施的連接P A G E 34自動駕駛推動旅游市場增長Autopilot has driven tourism market growthETC的應用促進旅游出行便捷ETC application has made tourism more convenient電氣化加速旅游業(yè)的技術(shù)創(chuàng)新Electrification has expedited technical innovation in tourism sector共享出行開創(chuàng)旅游新模式Shared mobility has opened up new tourism mode旅游交通一體化程度加深T

27、ourism-transport integration has deepenedP A G E 35Section IXPayment remodels tourism: connection of transaction支付重塑旅游：交易的連接P A G E 36電子支付發(fā)展迅猛，打破了信用卡的主導地位In the global e-commerce market, electronic payment has developed rapidly and broken the dominant position of credit cards.全球支付方式比例現(xiàn)狀及預測P A G E 372013年至20