商業(yè)計劃書范例-英文

1、 Investor PresentationShanghai AAA Information Technology Co. Ltd. 2005/10LogoAAAs VisionTo be the dominant platform enabling universal B2C e-commerce consumers and merchants around the globe trading with each other through Access to more products on international marketsBuy smoothly and safely onli

2、ne, no worry about currency exchangeConvenient deliveryTimely customer servicesOverseas Merchants needsMaximize revenue by selling more products to more customers around the worldMinimize costs on marketing, logistics and customer servicesSecure transactionThe Problem With Cross-Border e-commerce: P

3、rocess GapsInternational PaymentsLogisticslanguagecustomer servicescultural differencesAlthough the Internet has long enabled information to flow freely around the globe, e-commerce has not spread as widely, because of various barriers.Domestic Customers needsProcess GapsAAA Bridges the Gaps in Cros

4、s-Border e-commerceInternational PaymentsLanguage DifferenceCustomer serviceLogisticsProduct InformationDomestic ConsumersOverseas MerchantsClear the hurdles to consumer overseas e-commerceLimited merchandise/service choicesLanguage differenceInternational payment & currency conversionInternational

5、shipping, tariffs & logisticsCustomer services & culture differencesGive overseas merchants simple access to overseas consumersLow cost and low risk Plug and playAAA provides an online e-commerce platform that bridges ALL 5 major gaps which prevent global B2C transactions from happeningStarting With

6、 Chinese ConsumersNear-Term Mission of :Capture the untapped market of high-end Chinese e-consumers shopping around the globeDevelop a strong brand name and deep customer loyaltyBuild a base of American online merchants to capture higher margins and provide differentiated offeringsTo Whom We Provide

7、 an Unparalleled Customer ExperienceBrand new shopping concept and experience No limit on choices, time and locationsOnly pay one price in local currency, all taxes, shipping costs, tariffs etc. included 6-14 working day guaranteed delivery on goods around the worldAccessible customer services with

8、return and exchange guarantees Highly efficient back office procedures and logistic systemsUnique and proprietary flow design and order systems Highly efficient logistic systems Superior customer service and relationship managementAlways be Friendly, timely, thorough and considerate to customersAAA

9、is Successfully Attacking the Most Profitable Segment of the B2C MarketLevel of merchandise choicesOrder SizeSpecialized brand name websitesOnline portal shopping mallsLogoAnd Is The Only Chinese e-commerce Player in Global B2CLaunch Biz. TypeKey BusinessBusiness SizeNotesAAA2004/11Global B2CFacilit

10、ates buying overseas goods/servicesOver 700k registered usersVery positive feedbacks; fast growth; seeking 1st round fundingAlibaba1999B2BMerchants in Asia5 million merchants membersDominance in B2BEachnet1999C2CAuction platform10million users, $250 million transaction volume in 2004Bought out by eB

11、ay in 2003 for over $100 million.Dangdang1999Domestic B2CLow end books, DVDs and small items 6 million users; $20million sales in 2004Rejected Amazons $100 mil bid for over 70% sharesJoyo2000Domestic B2CLow end books, DVDs and small items 5.4 million users; $38 million sales in 2004Bought out by Ama

12、zon in 2004 for $75 milTaobao2003C2CAuction platform4.3 million users; $80 million transaction volume in 2004 (est.)Directly competing against eBay China; free and no revenue source yet1pai2004C2CAuction platformFar behind eBay China and TaobaoFormed by Yahoo and Sina. Very limited growthAAAs Target

13、 MarketsChinese high-end (middle class) consumersMore than 8 million online users have over $5,000 annual income (CNNIC Survey 2004), 100 Million by 2021This number is growing quickly, and is actually higher than reported because many Chinese shield their true incomesDisposable income ratio is highe

14、r than in other countries because of lower cost of living and extremely high consumer confidenceMasterCard /Visa estimates more than 100 million Chinese with annual income $5,000 by 2021Overseas merchantsMerchants who are interested in China consumer marketLimited resources and capitalDo not want ex

15、posure to high business and/or financial risksProducts/services fit Chinese consumers demandHighly Desired Consumers$3K-2nd tier market$3-4K annual incomeCore market$5-49k annual Incomes2nd tier $50-100K$100K+10.7% of Internet users (10,000,000)Age 20-30, new graduates, junior professionals and ordi

16、nary staff0.5% of Internet users (500,000)Age 40+, senior professionals, middle+ managers and executives8.7% of Internet users (8,000,000)Age 25-40, college education; Young professionals, technicians and Sr. staff- Data from CNNIC 2005.1Internet Users in China Increasing DramaticallyAccording to CN

17、NIC, China internet users will reach 120 million in 2005Only 7.3% of internet users shop often online as of 2004However, this number is expected to grow over 60% by 2021 and online retail transaction volume is expect to reach $9 billion by 2021Direct online shopping for overseas goods/services is we

18、ll underserved Market Size, ContdA hassle free channel to reach global consumers highly desired, esp. by mid-small size onesUS small e-tailers alone - over 200,000 (Cahners In-Stat, July 2002) An estimated $130.3 billion US online retail sales in 2006Size could be doubled with expansion into Japan,

19、Europe and Korea $30 million revenue By grabbing 20,000 merchants (5%) with a $1,500 annual fee per merchantAdditional commission revenue from sold products via AAAobtaining Chinese distribution is a big deal because of the size of its market. Everybody wants to sell to virgin territory. - Mike Good

20、man, Yankee Group senior analystCompany OverviewFounded by 4 partners in 200 x, and headquartered in Shanghai in 200 xHas a sister company BBB International in Los Angeles to handle logistics and Sino-US trading Partners have already invested over $350K in AAAOperational MilestonesJuly 200X: Beta ve

21、rsion introduced November 1st 200X: Official site launched Market promotion startedCurrent annual run rate sales of $1.5 mil with 18% gross profit marginOrder grow 20% month over month with limited marketing budget and, Ultimately, RevenuesPent-up Customer Demand is Driving Our GrowthWe are just giv

22、ing customers what they needSurvey shows over 80% respondents need AAAs services90+% satisfaction level in post-sale surveyOver 35% repeat order volumesThis Is a Highly Profitable Business With Multiple Revenue StreamsRevenue from consumers service feesRevenue from foreign merchants Initial set-up f

23、eesCommissions on sold products/services Revenue from Logistic efficiency Revenue from advertisement and/or other value added servicesWebsite advertisement sales/Special promotional position salesValue added services on registered usersAlliance and affiliate programs Building Barriers To EntryKey ba

24、rriers for competitor to enter in near termHigh brand awareness in top 20 cities recognized by key Chinese medias as the pioneer and absolute leader in universal B2C e-commerceover 700,000 users with high loyalty within 10 months operationHighly efficient back office procedures and logistic systems

25、No branded players can build a platform like this in short term due to their existing large business scalesAAAs Management Team Is Already DeepA1, Co-Founder & CEOBased in US, responsible for overseas merchant market development2001-2003 Business Development Manager, xx Media, US2000-2001 Sr. E-comm

26、erce Market Analyst, xx Group, USMBA from the George Washington University, BA in accounting from xx Finance CollegeA2, Co-founder & PresidentDesigner and founder of AAA business model, based in Shanghai China, and responsible for AAA China operations and financing2001-2005 XX Bank, N.A. Assistance Vice President in Strategic and Internationa