體育旅游開發(fā)教學(xué)課件

1、第1頁，共30頁。Sport Tourism體育旅游第2頁，共30頁。Content 內(nèi)容Definitions 定義History 發(fā)展過程Types 類型Issues/Trends問題、發(fā)展趨勢第3頁，共30頁。WHAT IS SPORT TOURISM?第4頁，共30頁。Sport Tourism 體育旅游“Travel for non-commercial reasons to participate or observe sporting activities away from the home range” (Hall, 1992)“All forms of active and

2、 passive involvement in sporting activity, participated in casually or in an organized way for non-commercial or business/commercial reasons, that necessitate travel away from home and work locality” (Standeven &Deknop, 1999)“Holidays involving sporting activity either as a spectator or a participan

3、t” (Weed&Bull,1997)第5頁，共30頁。體育旅游是以參與或觀賞體育活動為目的,或以體育為內(nèi)容而產(chǎn)生的一種短暫性的生活方式,是旅游者在旅游和暫時性停留中所引起的一切與體育有關(guān)的現(xiàn)象和關(guān)系的總和。第6頁，共30頁。Sport tourist 體育旅游者“A temporary visitor staying at least 24 hours in the event area and whose primary purpose is to participate in a sports event with the area being a secondary attractio

4、ns” (Nowaga et al,1996)“Individuals and/or groups of people who actively or passively participate in competitive or recreational sport, while travelling to and/or staying in places outside their usual environment”(Gammon & Robinson, 1997)第7頁，共30頁。Definitions 定義Sport TourismSport Tourist第8頁，共30頁。IS S

5、PORT TOURISM A NEW FIELD?第9頁，共30頁。History of Sport + Tourism發(fā)展過程Ancient (776 B.C.480 A.D.)GreeceOlympic Games(776 B.C)Rome (200 B.C 480 A.D.)Gladiators 角斗士 Middle Ages and Renaissance (5001400 A.D)Jousting馬上槍術(shù)比賽第10頁，共30頁。History of Sport + Tourism16th 19th CenturiesThe European Grand TourInitially i

6、nvolved cultural tourism, but spread to outdoor scenery (skiing in the Swiss Alps) and spectator and participant events (fencing, horse racing, hunting)19th 20th CenturiesDevelopment of team sport provided spectator opportunities for the massesDevelopment of mass transportation provided access第11頁，共

7、30頁。History of Modern SportDeveloped in late 19th and early 20th CenturiesBaseball, American Football, Soccer, Basketball (Team); Skiing, Mountaineering (Individual) Explosion during 1970s and 1980sCable TV, Live Broadcasting, Emergence of Sports Media Icons (Michael Jordan)Extreme Sports/ Adventure

8、 sports“in things” such as backpacking, hiking, trekking, bridge jumping, bungee jumping第12頁，共30頁。WHAT ARE SOME EXAMPLES OF SPORT TOURISM?第13頁，共30頁。Types of Sport Tourism類型Participant (Active) 參與型Spectator/Observer (Event) 觀賞型Nostalgia 懷舊型第14頁，共30頁。Participants (Active)參與型Top performance AthletesOly

9、mpics, Professional Leagues, Serious Leisure AthletesGolf, Snowboarding, Road RacersHealth and Fitness AthletesRunners, Bikers, ResortsRecreational or Social AthletesBowling, Golf, Tennis, Cruises乘船游覽 Indirect ParticipantsInstructors, Trainers, Guides第15頁，共30頁。Spectator/Observer (Event)觀賞型Paying or

10、Non-paying Visitors Fans“Official” Support PersonnelOfficial, Coaches, Trainers, Event Personnel“unofficial” Support PersonnelFamily, FriendsMedia Reporters, Photographers, Broadcasters第16頁，共30頁。Nostalgia 懷舊型Sports MuseumsChina Sports MuseumThemed Bars and RestaurantsESPN Club, Yao Restaurant & Bar

11、Heritage Events, Sports Reunions25th Reunion of the 1980s Houston Astros第17頁，共30頁。China sport Museum中國體育博物館第18頁，共30頁。Yao Restaurant & Bar第19頁，共30頁。WHAT ARE SOME ISSUES AND TRENDS OF SPORT TOURISM?第20頁，共30頁。Issues 存在問題SeasonalityAll tourism ventures must deal with periodic ups and downs associated wi

12、th tourist supply/demandSome sports have natural seasonsDownhill skiing, Professional Sports LeaguesSustainable DevelopmentHow can sports tourism be promoted in ways that can be maintained and will not be overly-destructive of natural resources or environment? 第21頁，共30頁。Trends 發(fā)展趨勢Developing Markets

13、 市場開發(fā)Nostalgia TourismSports MuseumHistoric or Famous Sites (Olympic Sites)Fantasy sports weekends, CruisesExtreme Sport TourismHiking, trekking, bridge jumping, bungee jumpingVisual Sports TourismHome video games, virtual reality, Fantasy Sports第22頁，共30頁。Trends 發(fā)展趨勢Participation Patterns 參與方式Indivi

14、dual, rather than team sportsDiversification (cross-participation)Sports hybrids continue to develop (snowboarding)Sports adapt to urban life (indoor climbing facilities)Natural environments (provide risk, uncertainty) will increase in popularity as sports tourism destinations 第23頁，共30頁。分析：北京奧運遺產(chǎn)旅游開

15、發(fā)Visible heritages 有形奧運遺產(chǎn)Invisible heritages 無形奧運遺產(chǎn)第24頁，共30頁。Olympic venues 奧運場館： “Birds Nest” 鳥巢 the “Water Cube”水立方 Olympic Park 奧體公園 and so on.第25頁，共30頁。Measures of development北京奧運遺產(chǎn)旅游開發(fā)措施Hosting sport events 積極承辦體育賽事Developing the exhibition industry 著力發(fā)展會展業(yè) Great efforts to develop sports leisu

16、re, travel, fitness exercise大力發(fā)展體育休閑、旅游、健身運動Developing cultural entertainment and cultural festivals 繁榮發(fā)展文化娛樂業(yè)，精心培育文化節(jié)事 第26頁，共30頁。Review 總結(jié)與回顧Definitions 定義History 發(fā)展過程Types 類型Issues/Trends問題、發(fā)展趨勢第27頁，共30頁。Practice 練習(xí)Suppose you are the head of the newly founded Sport Tourism Department under China

17、Sports Bureau. At a working conference of the Bureau, you and your colleagues propose to increase the input on sport tourism industry, while members of the other departments are opposed to this idea. You and members of your department have to give your reasons and be prepared to answer the questions

18、 that members of the other departments may ask.第28頁，共30頁。Thank You !第29頁，共30頁。5、世上最美好的事是：我已經(jīng)長大，父母還未老;我有能力報答，父母仍然健康。6、沒什么可怕的，大家都一樣，在試探中不斷前行。7、時間就像一張網(wǎng)，你撒在哪里，你的收獲就在哪里。紐扣第一顆就扣錯了，可你扣到最后一顆才發(fā)現(xiàn)。有些事一開始就是錯的，可只有到最后才不得不承認。8、世上的事，只要肯用心去學(xué)，沒有一件是太晚的。要始終保持敬畏之心，對陽光，對美，對痛楚。9、別再去抱怨身邊人善變，多懂一些道理，明白一些事理，畢竟每個人都是越活越現(xiàn)實。10、山有

19、封頂，還有彼岸，慢慢長途，終有回轉(zhuǎn)，余味苦澀，終有回甘。11、人生就像是一個馬爾可夫鏈，你的未來取決于你當(dāng)下正在做的事，而無關(guān)于過去做完的事。12、女人，要么有美貌，要么有智慧，如果兩者你都不占絕對優(yōu)勢，那你就選擇善良。13、時間，抓住了就是黃金，虛度了就是流水。理想，努力了才叫夢想，放棄了那只是妄想。努力，雖然未必會收獲，但放棄，就一定一無所獲。14、一個人的知識，通過學(xué)習(xí)可以得到;一個人的成長，就必須通過磨練。若是自己沒有盡力，就沒有資格批評別人不用心。開口抱怨很容易，但是閉嘴努力的人更加值得尊敬。15、如果沒有人為你遮風(fēng)擋雨，那就學(xué)會自己披荊斬棘，面對一切，用倔強的驕傲，活出無人能及的精

20、彩。5、人生每天都要笑，生活的下一秒發(fā)生什么，我們誰也不知道。所以，放下心里的糾結(jié)，放下腦中的煩惱，放下生活的不愉快，活在當(dāng)下。人生喜怒哀樂，百般形態(tài)，不如在心里全部淡然處之，輕輕一笑，讓心更自在，生命更恒久。積極者相信只有推動自己才能推動世界，只要推動自己就能推動世界。6、人性本善，純?nèi)缜逑魉冬摖q。欲望與情緒如風(fēng)沙襲擾，把原本如天空曠蔚藍的心蒙蔽。但我知道，每個人的心靈深處，不管烏云密布還是陰淤蒼茫，但依然有一道彩虹，亮麗于心中某處。7、每個人的心里，都藏著一個了不起的自己，只要你不頹廢，不消極，一直悄悄醞釀著樂觀，培養(yǎng)著豁達，堅持著善良，只要在路上，就沒有到達不了的遠方！8、不要活在別人眼中，更不要活在別人嘴中。世界不會因為你的抱怨不滿而為你改變，你能做到的只有改變你自己！9、欲戴王冠，必承其重。哪有什么好命天賜，不都是一路披荊斬棘才換來的。10、放手如拔牙。牙被拔掉的那一刻，你會覺得解脫。但舌頭總會不由自主地往那個空空的牙洞里舔，一天數(shù)次。不痛了不代表你能完全無視，留下的那個空缺永遠都在，偶爾甚至?xí)惓炷?。適應(yīng)是需要時間的，但牙總是要拔，因為太痛，所以終歸還是要放手，隨它去。11、這個世界其實很公平，你想要比別人強，你就必須去做別