專業(yè)英語傳播學-教學大綱

1、專業(yè)英語（傳播學）教學大綱Specialized English for Journalism & Communication Studies I課程編號：061982B課程類型：專業(yè)選修課總 學時：32講課學時：21.5 實驗（上機）學時：10.5學分：2適用對象：傳播學專業(yè)先修課程：大學英語、中外新聞傳播史（雙語）一、課程的教學目標本課程是傳播學專業(yè)本科生的專業(yè)選修課。它的開設(shè)目的在于引導新聞學與 傳播學專業(yè)的高年級本科學生直接閱讀專業(yè)原著， 在專業(yè)學習中鞏固和提高英語 水平，在英語學習中了解和研究專業(yè)知識。 具體而言，本課程能夠?qū)⑿侣剬W與傳 播學的歷史與現(xiàn)實、理論與實踐、專業(yè)領(lǐng)域與相關(guān)學

2、科的論述原汁原味地展現(xiàn)在 學生面前，使他們通過這些作品的學習，熟悉新聞學與傳播學專業(yè)英語的基本詞 匯、語法、表達方法、句型和部分經(jīng)典論述與名人名言，為在今后的工作與研究 中直接閱讀并有效借鑒國外的研究成果打下堅實的基礎(chǔ)。課程還能提高學生用英 語進行有關(guān)專業(yè)內(nèi)容的一般性的會話或討論的能力， 以及寫作和翻譯專業(yè)性文章 的能力。該課程還將為學生們?nèi)蘸髤㈤唶庑侣剛鞑W專業(yè)論著，撰寫學術(shù)論文,參加高層次的學術(shù)交流和專業(yè)性極強的科學研究奠定堅實的基礎(chǔ)。二、教學基本要求（一）教學內(nèi)容教學內(nèi)容大致涵蓋大眾傳播事業(yè)主要部類和新聞傳播學的主要領(lǐng)域， 點面結(jié) 合，深淺有致，形成梯次。每個單元由 4或5篇選文構(gòu)成，

3、一般有1-2篇著名 學者關(guān)于該主題的經(jīng)典論述，1-2篇比較具體的個案研究性質(zhì)的文章，以及 1 篇綜合性的概述。（二）教學方法和手段課上教師重點講解課文中難點。課堂翻譯練習著重培養(yǎng)學生的專業(yè)翻譯能力。為了鞏固和提高學生的聽說能力，每個單元后的練習中都設(shè)有role play （角 色扮演）和presentation （展示）的訓練。學生可結(jié)成若干小組，選擇某一感 興趣的專題，尋找相關(guān)英文材料，制作成演示文件，課上用英文進行闡釋。教師 結(jié)合學生未來實際工作需要，酌情補充實用性強的新聞傳播領(lǐng)域的英文專業(yè)術(shù) 語。課上所有訓練都將提高學生進行口頭與筆頭專業(yè)交流的能力。（三）考核方式課程的考核方式為開卷。本

4、課程平時成績占 30%期末考11t成績占70% （四）學習要求學習本課程前，學生已對大眾傳播的理論與實踐有了初步了解和應(yīng)用。課前,學生預習指定章節(jié)，提出問題。課后，學生還要閱讀教師推薦的西方新聞傳播學 經(jīng)典名著。分組準備課堂演講。三、各教學環(huán)節(jié)學時分配京下內(nèi)谷講課實驗其他合計An Introduction to English for Journalism & Communication Studies IWorkshop： Resume Writing1.50.52Unit 1 Education for journalism and communicationPassage 2 What

5、They Don t Teat J-SchoolLecture: Research Methods inMedia Studies發(fā)ch1.50.52Unit 2 IntroductionPassage 2 McQuail s NormativTheoriesLecture: Public Speaking Skillsa1.50.52Unit 2 IntroductionPassage 2 McQuail s NormativTheoriesWork Shop： Mind Mape 1.50.52Unit 3 BookPassage 1 Books in HistoryPassage 2 T

6、he Printing Press as AAgent of Changen 1.50.52Unit 4 MagazinePassage 1 Magazine as Media Innovators0.50.512Unit 4 MagazinePassage 2 Magazines Push ImageOver Wordss 20.52.5Unit 5 NewspaperPassage 2 Tedium on DeadlineWorkshop： Mind Map1.50.52Unit 6 FilmPassage 1 Importance of MoviesPassage 2 The Struc

7、ture of theWestern FilmFree Discussion : Film Rating System1.50.52Film Show and Film Review0.51.52Unit 7 RadioPassage 3 Trends and Convergenc in Radio and Sound Recording；e 1.50.52Unit 8 TVPassage 1 Impact of Television1.50.52Passage 2 Culture1.50.52Unit 9 InternetPassage 2 Worldwide Wedge Division

8、and Contradiction in the Global Information Infrastructure1.50.52Discussion： Media Literacy22復習22合計21.510.532四、教學內(nèi)容An Introduction to English for Journalism & Communication Studies IAimContentSkills to be improvedProgramScheduleScoreWorkshop: Resume Writing教學重點、難點:重點：Resume Writing難點：Resume Writing課

9、程的考核要求：了解： Aim, content, program, schedule and score of the course理角隼:Skills to be improved掌握：Resume writing應(yīng)用： Help all students make their own resumeUnit 1 Education for journalism and communicationLecture: Research Methods in Media Studies教學重點、難點:重點：The Origin of Journalism Education; Graduate pr

10、ograms of journalism schools; Things not taught at Journalism School; Two ways of university training of journalists; Research Methods in Media Studies難,點：Two ways of university training of journalists; Research Methods in Media Studies; Resume writing課程的考核要求：了解：Two models of journalism education in

11、 both America and Europe理角單：Two ways of university training of journalists; Things not taught atJournalism School掌握： How to choose a graduate program of journalism school; ResearchMethods in Media Studies復習思考題：How to choose a graduate program of journalism school?What dont they teach in J-school?Uni

12、t 2 IntroductionPassage 2 McQuail s Normative TheoriesAuthoritarian theoryFree Press theorySocial Responsibility theorySoviet theoryDevelopment theoryDemocratic-participant theoryWorkshop： Mind Map本章重點和難點：重點： McQuail s six normative theories of media purposes難點： McQuail s six normative theories of m

13、edia purposesMind map課程的考核要求：掌握： McQuail s six normative theories of media purposrawing of a mind map復習思考題：Try to differentiate the authoritarian theory, soviet theory and development theory.What is the core of democratic-participant theory? Can we recognize it anywhere in practice?Do you think demo

14、cratic-participant theory is possible with the technology of Web 2.0?Unit 3 BookPassage 1 Books in HistoryThe introduction of mass-produced books in the l5h century marked a turning point in human historyWhat is Gutenburg s impact?Passage 2 The Printing Press as An Agent of ChangeThe printing press

15、and the RenaissanceThe printing press and the ReformationThe printing press and the scientific revolution教學重點、難點：重點： Gutenburg s impacThe Printing Press as An Agent of Change課程的考核要求：掌握： Gutenburg s impacThe Printing Press as An Agent of Change復習思考題：What does the author mean by saying that“the introd

16、-pfaduoe massbooks in the 1sh century marked a turning point in human history/ ?How did Gutenburg print pages using metal letters?What is Gutenburg s impact?How could movable type make possible societal, cultural, familial and industrial changes facilitating the Renaissance, the Reformation and the

17、scientific revolution?Why did Henry VIII limit printing in England?Unit 4 MagazinePassage 1 Magazine as Media InnovatorsInvestigative Reporting and“muckraking ”Personality ProfilePhotojournalismPassage 2 Magazines Push Images Over WordsThe National Magazine Awards in the United StatesThe trend in ma

18、gazine publishing industryMagazines running counter to the trend教學重點、難點：重點：“muckraking Photojournalism and the magazines of NationalGeographic and Life; The National Magazine Awards in the United States; The trendin magazine publishing industry; Magazines running counter to the trend難點：Investigative

19、 Reporting and“muckrThieigrend in magazinepublishing industry; Magazines running counter to the trend課程的考核要求：了 解：Personality Profile; Photojournalism; The National Magazine Awards inthe United States理角單：Investigative Reporting and“muckrThieigrend in magazinepublishing industry; Magazines running cou

20、nter to the trend復習思考題：Which features of today s mediantedibyemagazine?What is muckraking? When did it appear? Who coined the term? Why?Which 2 journals are the heralds on the way to photojournalism? How?What do consumer magazines have in common?How do the National Magazine Awards celebrate great na

21、rrative?Why are good candidates fewer than in years past?What is the trend in magazine publishing industry?Are there any magazines which run counter to the trend? Are they successful?Unit 5 NewspaperPassage 2 Tedium on DeadlineThe focus of contending on a Seattle Times series and the author s attitu

22、de towards itThe differences between British newspapers and American newspapersWorkshop: Mind Map教學重點、難點：重點：The problems that the newspaper industry are facing; The focus of contending on a Seattle Times series and the author s atThude towards itdifferences between British newspapers and American ne

23、wspapers難,點：The differences between British newspapers and American newspapers;mind map drawing課程的考核要求：了解：The focus of contending on a Seattle Times series and the author sattitude towards it理角岸: The problems that the newspaper industry are facing掌握：The differences between British newspapers and Ame

24、rican newspapers;Mind map drawing復習思考題：What were the results of the survey during a newspaper strike in 1949?When does Functional displacement occur?What if there were no newspapers in modern times? What value does the paper serve that is not or cannot be served by other media?According to the Reade

25、rship Institute, how to improve newspapefscontent?A journalistically instructive episode is mentioned in passage two, what is thefocus of the contending on a Seattle Times series?What was the author s attitude towards the contending?What are the difference between British newspapers and American new

26、spapers according to passage two?Unit 6 FilmPassage 1 Importance of MoviesThe effects of movies on the societyHollywood s Cultural InfluencePassage 2 The Structure of the Western FilmThe heroThe societyThe villainsFree discussion: Should China introduce film rating system?教學重點、難點：重,點：The powerful ef

27、fects of movies on the society and the reasons; The three sets of characters symbolizing social types in western films難,點： Hollywood s Cultar Influence; The relationship between the hero, the society and the villains; Free discussion課程的考核要求：了解：The three sets of characters symbolizing social types in

28、 western films理角岸: The relationship between the hero, the society and the villains掌握： Hollywood s Cultural Influencree discussion skills復習思考題：Movies have powerful effects on the society, why?In western films, what are the 3 sets of characters who symbolize social types?Whether are the heroes in west

29、ern film outside or inside society? Why?Do the heroes and the villain have something in common? Why?Why are the villains seen as parts of civilization?Unit 7 RadioPassage 3 Trends and Convergence in Radio and Sound RecordingThe impact of televisionSatellite and cableDigital technology教學重點、難點：重,點：The

30、 impact of television; Satellite and cable難點： Digital technology課程的考核要求：掌握：Trends and Convergence in Radio and Sound Recording復習思考題：Why does the convergence of radio and satellite aid the rebirth of the radio networks?Unit 8 TVPassage 1 Impact of TelevisionTV s effects on the societyThe presence of

31、TV reshaping other mediaPassage 2 CultureRaymond Williams attitude toward TV教學重點、難點：重點：Impact of Television; TV and culture難點：TV s effects on the soety課程的考核要求：理角岸: TV s effects on the societyThe presence of TV reshaping other media復習思考題：In passage 1, what does this sentence“it does so in much the sa

32、me way thatschool lessons slowly, over the year, tutor the unformed mind and teach it how to think mean?10What are the effects of TV on the society?How did the presence of television reshape other media?In passage 2, what s the author s attitude toward TV?Unit 9 InternetPassage 2 Worldwide Wedge: Di

33、vision and Contradiction in the Global Information InfrastructureCommunity use or market mechanismIntegration or exclusionDiversity or conglomerationElectronic democracy or cyber-individualism教學重點、難點：難點： Division and Contradiction in the Global Information Infrastructure;本章教學組織和設(shè)計：Make students study this unit by themselves and have a discussion The Impact of New Media from the following aspects:Virtual reality vs. reality: 2012 promotion case studyMedia literacy/educationSocial responsibilitySocial networkingOnline friendship vs. real friendshipGame vs. lifeUse and satisfactions