《國(guó)際貿(mào)易拓展課程教案》報(bào)價(jià)和還盤

1、第 頁(yè)教 學(xué) 內(nèi) 容 提 要備注Unit 3 Offer and Counter-offer 報(bào)價(jià)和還盤3.1 Offer(45 mins)3.1.1 Introduction (5 mins)目的：掌握發(fā)盤的基本約束，以及如何進(jìn)行報(bào)價(jià)和發(fā)盤的信函書(shū)寫(xiě)。在國(guó)際貿(mào)易中，發(fā)盤（Offer）又稱發(fā)價(jià)，在法律上又稱“要約”，是指買方或賣方向?qū)Ψ教岢龅母黜?xiàng)交易條件。發(fā)盤通常是一方收到對(duì)方的詢盤之后所提出的，但也可不經(jīng)過(guò)對(duì)方詢盤而主動(dòng)向?qū)Ψ教岢觥?在實(shí)際業(yè)務(wù)中，當(dāng)發(fā)盤針對(duì)一個(gè)或幾個(gè)特定的受盤人明示或暗示發(fā)盤人在明確、完整和最終的條件下訂立合同的明確意圖時(shí)，該盤就為實(shí)盤。受盤人一旦在發(fā)盤的有效期內(nèi)有效地表示

2、接受，這個(gè)實(shí)盤就為不可撤銷，并會(huì)對(duì)發(fā)盤人和受盤人雙方產(chǎn)生約束力。因此，實(shí)盤又稱為“有約束力的發(fā)盤”。報(bào)實(shí)盤時(shí)必須注意以下三點(diǎn)： （1）發(fā)盤必須注明是實(shí)盤。 （2）發(fā)盤必須明確、清楚、完整、具有最終效力并列出所有的主要交易條件。 （3）發(fā)盤必須注明有效期。完整的報(bào)價(jià)和發(fā)盤應(yīng)包括以下內(nèi)容： （1）對(duì)詢價(jià)表示感謝。 （2）提供所要求的所有信息，如價(jià)格、折扣及付款條件等細(xì)節(jié)。 （3）對(duì)交貨期或裝運(yùn)期的承諾。 （4）如為實(shí)盤，應(yīng)注明有效期。 （5）希望對(duì)方接受報(bào)價(jià)訂購(gòu)貨物。 3.1.2 Writing Skills（寫(xiě)作技巧）(5 mins)3.1.3 Specimen Letters（樣函）(35 m

3、ins)Notes to the specimen letters1. be obliged to sb. for sth.為不勝感激2. discount折扣 3. date of delivery交貨期4. crockery陶器，瓦器5. subject to our final confirmation以我方最后確認(rèn)為準(zhǔn)6. by confirmed irrevocable L/C憑保兌的不可撤銷信用證7. draft at sight即期匯票8. make sb. an offer向報(bào)盤9. commission傭金10. at ones option 由選擇決定11. make sh

4、ipment in three equal monthly installment三個(gè)月分三批交貨，每批數(shù)量相等12. push the sale 推銷13. be in a position to 能夠14. without engagement 不受約束的15. at your request 按照你方要求16. in ones favor 以某人為受益人17. delivery date 交貨日期18. solid frame 結(jié)實(shí)的框架19. attractive design 吸引人的設(shè)計(jì)3.1.4 Focal Words（焦點(diǎn)詞匯）advisevt. 通知，告知We are stu

5、dying your list of commodities and will advise you of our present interest.Please advise us when you will ship the goods.advisable: adj. 可取的，明智的It is advisable that you should ship the goods by s.s. Red Star.advice: n. 通知，報(bào)告We have duly received the advice of opening an L/C.certifyvt. 證明This is to c

6、ertify that we, the undersigned, have inspected the quality of the above-mentioned goods and found the result as follows.When contractor shall have completed the work, he shall certify in writing, completion of the work to the owner.certificate: n. 證明書(shū)The Inspection Certificate of Quality, Quantity

7、and Weight issued by the Shanghai Import and Export Commodity Inspection Bureau shall be final.Offern. 報(bào)盤，報(bào)價(jià)This offer will remain effective for another 10 days from 15th May.vt. 報(bào)盤We offer you firm 50 long tons of Tin Foil Sheets at Stg.135 per long ton CIF Shanghai for delivery in June.vi. 給予，提供Fo

8、r quantities of 10 tons and over, we can offer a discount of 15% on list prices.Pricen. 價(jià)格If prices are right, we should place a first order for 400 raincoats.vt. 定價(jià)All our table-cloths are exquisitely made and moderately priced.Our low-priced tweeds have a great market in East African Areas.price l

9、ist: n. 價(jià)格表，價(jià)目單Will you please send us a price list of your portable transistor sets.Quotevt. 引用，復(fù)述The buyer is always requested to quote the number of this Sales Confirmation in the L/C to be opened in favor of the seller.vt. 給報(bào)價(jià)Please quote us your lowest price.vi. 報(bào)價(jià)Will you please quote for the

10、supply of approximately 100 reams of good quality white poster paper.3.1.5 Useful Sentences（實(shí)用語(yǔ)句）1. 發(fā)盤用語(yǔ)to offer/ to make an offer/ to submit an offeringto offer firm/ to make a firm offerto offer subject to goods being unsoldto hold an offer open/ to keep an offer opento withdraw an offer/ to cance

11、l an offerto alter an offerto extend an offer2. In our offer, we shall make it our business to charge you the lowest possible price for any quantity you may require, in order to give you an entire satisfaction and to retain your customers.3. If your prices are most favorable than those of other supp

12、liers we shall send you an order.4. This offer is firm subject to your immediate reply, which should reach us not later than the end of this month. There is little likelihood of the goods remaining unsold once this particular offer has lapsed.5. The offer will remain firm until 31st March, beyond wh

13、ich date the terms and prices should be discussed anew.6. The stock on hand at present will be sold at a reduction of at least 50 percent, and purchasers are respectfully invited to avail themselves of this opportunity of providing themselves with articles in furniture and ironmongery at unprecedent

14、ed low prices.7. As recently the goods are in extremely short supply, we regret being unable to offer the price.8. The item is presently sold out. Therefore, we cannot send you an offer.9. As requested, we are offering you the following subject to our final confirmation.10. On the 17th May, I ventur

15、e to invite you to have a look at my shop, and wish me success.3.2 Counter-offer (45 mins)3.2.1 Introduction（簡(jiǎn)介） (5 mins)目的：掌握在接到發(fā)盤后，如何撰寫(xiě)還盤和接受的相關(guān)信函。在接到發(fā)盤后，受盤人必須對(duì)報(bào)盤內(nèi)容進(jìn)行認(rèn)真研究。如果發(fā)盤人認(rèn)為發(fā)盤價(jià)格難以接受或?qū)ζ渌麠l件不滿意，既可以拒絕接受，也可以向發(fā)盤人提出建議，要求對(duì)發(fā)盤內(nèi)容進(jìn)行修改。這種受盤人對(duì)發(fā)盤內(nèi)容進(jìn)行變更的表示被稱為還盤（Counter-offer），也被稱為還價(jià)。事實(shí)上，還盤既是受盤人對(duì)發(fā)盤的拒絕，又是受盤人以發(fā)盤

16、人的地位提出的新發(fā)盤。 還盤信函的寫(xiě)作應(yīng)十分小心，雙方要本著珍視友誼和未來(lái)交易機(jī)會(huì)的態(tài)度。還盤信函應(yīng)包含以下內(nèi)容：（1）對(duì)發(fā)盤人的發(fā)盤表示感謝。（2）對(duì)由于某種原因無(wú)法接受發(fā)盤表示遺憾，同時(shí)解釋原因。（3）對(duì)還盤的內(nèi)容也就是己方所希望的交易條件提出建議。（4）希望對(duì)方能夠接受己方所提出的還盤建議。 如果受盤人認(rèn)為能夠接受發(fā)盤的全部?jī)?nèi)容和條件，那么就可向發(fā)盤人訂購(gòu)商品。這種買方或賣方同意對(duì)方在發(fā)盤中提出的各項(xiàng)交易條件，并愿意按照這些條件達(dá)成交易、訂立合同的表示被稱為接受（Acceptance），即法律上所稱的“承諾”。作為一項(xiàng)有效接受，必須具備以下四項(xiàng)條件： （1）接受只能由受盤人做出。 （2）

17、接受必須是無(wú)條件的，完全同意發(fā)盤中提出的各項(xiàng)交易條件。 （3）接受的方式必須符合發(fā)盤的要求。 （4）接受必須在發(fā)盤規(guī)定的有效期內(nèi)做出。3.2.2 Writing Skills（寫(xiě)作技巧）(5 mins)還盤信函的寫(xiě)作步驟及常見(jiàn)表達(dá)方式：3.2.3 Specimen Letters（樣函）(35 mins)Letter 1：OfferLetter 2：Counter-offerLetter 3：AcceptanceLetter 4：A firm offerLetter 5：A counter-offerLetter 6：Counter-offerLetter 7：AcceptanceNotes

18、to the specimen letters1. be competitive for和相比是富有競(jìng)爭(zhēng)力的2. large number of order大宗訂貨3. wide gap差距很大4. step up the trade促進(jìn)交易5. take sth. into consideration考慮6. pass through the recognition通過(guò)認(rèn)證7. in succession連續(xù)8. comply with ones request按照某人的要求9. place a trial order試訂貨 10. be in possession收到11. make a

19、study of研究12. have E-mail confirmation收到電子郵件確認(rèn)書(shū)13. terms and conditions 條款14. retailing price 零售價(jià)15. let alone 更不用說(shuō)16. shift 轉(zhuǎn)向17. enquire into 調(diào)查，查詢18. bear in mind 記住19. special character 特點(diǎn) 3.2.4 Focal Words（焦點(diǎn)詞匯）acceptvt. 接受（邀請(qǐng)、報(bào)價(jià)等）；承認(rèn)，同意；承兌（票據(jù)）We cannot accept your price.We accept that we have

20、no alternative but to replace the damaged parts.We request you to accept the draft drawn on you.acceptable: adj. 可接受的，合意的The quality is acceptable, but the time of shipment is not.We shall place a large order for mens shirts with you, if the time of delivery is acceptable to us.acceptance: n. 接受；(票據(jù)

21、等的)承兌，經(jīng)承兌的匯票This time we allow you a big discount, and recommend your immediate acceptance.We shall present the draft for acceptance.contributevi. 有助于，促進(jìn)You know that the appearance of the package contributes greatly to the sale of consumer goods.These measures contributed greatly to raising the qua

22、lity and output of our products.executevt. 執(zhí)行；簽署(單證，契約等)We always do our best to execute our contracts to the full.In witness whereof, the parties hereto have caused this contract to be executed in duplicate by their duly authorized representatives.execution: n. 執(zhí)行；簽署We hope that you will promptly a

23、ccept our order and make your usual careful execution.Party A shall, within 30 days of the execution of this agreement, provide Party B with the list mentioned below.Ordern. 訂單，訂貨，定購(gòu)；命令；匯票；定購(gòu)(貨物)We hope you can give us an order soon.We shall immediately give orders to the factory for the consignment

24、 to be prepared.We suggest that for this trial order, you let us have a demand draft or a postal money order.vt. 貯存，備貨We have a large tailoring department and would like to stock a new type of material.stockvi. 備貨We advise you to stock up while supplies are available.adj. 庫(kù)存的Stock offers are a touch

25、-and-go kind of things.n. 現(xiàn)貨，存貨in stockout of stockThese are the only stocks available.3.2.5 Useful Sentences（實(shí)用語(yǔ)句）1. We would very much like to place orders with you if you could bring down your price at least by 20%. Otherwise we shall switch our requirements to other suppliers.2. You will be interested to hear that we can offer a further supply of the best quality products at the lowest price.3. We regret being unable to make use of these goods as the price you of