南開(kāi)大學(xué)22年春學(xué)期《電子商務(wù)英語(yǔ)》在線作業(yè)-00002

1、-本頁(yè)為預(yù)覽頁(yè)P(yáng)AGE14-本頁(yè)為預(yù)覽頁(yè)-本頁(yè)為預(yù)覽頁(yè)22春學(xué)期（高起本1709-1803、全層次1809-2103）電子商務(wù)英語(yǔ)在線作業(yè)-00002第1題. ()is a point of entry to the web, usually a search engine that includes diversified content or services.選項(xiàng)A：portal選項(xiàng)B：classifieds選項(xiàng)C：paid placement選項(xiàng)D：contextual advertising參考答案：A第2題. ?A business model is the method of d

2、oing business by which a company can sustain itself - that is, generate ().選項(xiàng)A：patent選項(xiàng)B：information選項(xiàng)C：partner選項(xiàng)D：revenue參考答案：D第3題. () refers to the universal code now attached to most goods, final and intermediate that identifies the particular product and its manufacturer.選項(xiàng)A：EDI選項(xiàng)B：supply chainB

3、ar coding選項(xiàng)C：patent參考答案：C第4題. On the Internet, a?()?is a site that consists of links to other websites.選項(xiàng)A：password選項(xiàng)B：system選項(xiàng)C：portal選項(xiàng)D：strategy參考答案：C第5題. ?Members of Internet-based supply chains will need to evaluate their security needs and employ ()and other electronic security tools to protec

4、t confidential data.選項(xiàng)A：patents選項(xiàng)B：passwords選項(xiàng)C：telnet選項(xiàng)D：encryption technologies參考答案：D第6題. ?The （） plays its role in connecting Internet and proprietary network of banks.選項(xiàng)A：payment gateway選項(xiàng)B：software選項(xiàng)C：intranet選項(xiàng)D：firewall參考答案：A第7題. ( ) are market-makers: they bring buyers and sellers together a

5、nd facilitate transactions.選項(xiàng)A：brokers選項(xiàng)B：enterpriser選項(xiàng)C：human resources departments選項(xiàng)D：enterprise leaders參考答案：A第8題. （） is part of the shift of technology into mainstream business and everyday life.選項(xiàng)A：Mobile commerce選項(xiàng)B：Computer development選項(xiàng)C：Software business選項(xiàng)D：Hardware business參考答案：A第9題. EC set

6、 a high demands on the responsiveness, flexibility, visibility,and optimization of().選項(xiàng)A：sales activity選項(xiàng)B：tractions選項(xiàng)C：security system選項(xiàng)D：logistics service參考答案：D第10題. To B2B EC, the focus of vendors competition has been turned from the products to ().選項(xiàng)A：profit選項(xiàng)B：service選項(xiàng)C：low-cost選項(xiàng)D：efficiency參

7、考答案：B第11題. ?Regardless of their basic purposes B2C or B2B virtually all EC sites rest on the same (), communication protocols, Web standards and security systems.選項(xiàng)A：informaiton選項(xiàng)B：patent選項(xiàng)C：network structure選項(xiàng)D：contract參考答案：C第12題. A search engine reads its () of sites and site information around th

8、e world for particular items searched on by users.選項(xiàng)A：webpage選項(xiàng)B：database選項(xiàng)C：attachment選項(xiàng)D：password參考答案：B第13題. ()is the flow of intermediate goods and services from one business to another.選項(xiàng)A：EDI選項(xiàng)B：the supply chain選項(xiàng)C：EC選項(xiàng)D：TPN參考答案：B第14題. () is a key factor in successfully moving products through

9、the supply chain.選項(xiàng)A：Information management選項(xiàng)B：information opening選項(xiàng)C：information sharing選項(xiàng)D：information flowing選項(xiàng)E：none of them參考答案：A第15題. the main advantage of the electronic exchange of information between individual companies that are linked along the supply chian is ()選項(xiàng)A：speed選項(xiàng)B：accuracy選項(xiàng)C：s

10、ecurity選項(xiàng)D：improved speed and accuracy參考答案：D第16題. TPN refers to()選項(xiàng)A：Trading Process Network Post選項(xiàng)B：Trading Price Network Post選項(xiàng)C：Trading Price Net Position選項(xiàng)D：Trading Process Nigation Post參考答案：D第17題. () provides incentives to customers such as redeemable points or coupons for making purchases from

11、 associated retailers.選項(xiàng)A：utility model選項(xiàng)B：incentive marketing model選項(xiàng)C：subscription model選項(xiàng)D：Merchant Model參考答案：B第18題. The movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and ()選項(xiàng)A：effective inventory management選項(xiàng)B：effective intern

12、et browse選項(xiàng)C：quality of products選項(xiàng)D：personnel management參考答案：A第19題. If you need to access information and know where it is on the web, you only need enter the entire www address into your browsers ().選項(xiàng)A：address選項(xiàng)B：computer選項(xiàng)C：http選項(xiàng)D：Unifrom Resource Loactor field參考答案：D第20題. ()is the flow of interm

13、ediate goods and services from one business to another.選項(xiàng)A：EDI選項(xiàng)B：the supply chain選項(xiàng)C：EC選項(xiàng)D：TPN參考答案：B第21題. In general, the major benefits of B2B are()選項(xiàng)A：reduce administrative costs選項(xiàng)B：lower earch costs and time for buyers選項(xiàng)C：decrease productivity of employees選項(xiàng)D：reduce inventory levels參考答案：A,B,D第22

14、題. The essential security requirements for safe electronic payments are()選項(xiàng)A：authentication選項(xiàng)B：encryption選項(xiàng)C：integrity選項(xiàng)D：nonrepudiation參考答案：A,B,C,D第23題. Bar-coding technology which identifies the () and the (), can help companies identify the source of defective parts and improve quality control.選項(xiàng)

15、A：product選項(xiàng)B：logistics選項(xiàng)C：manufacturer選項(xiàng)D：quality參考答案：A,C第24題. Packet filtering firewalls identify and control traffic by examining the （），（），and ().選項(xiàng)A：ways選項(xiàng)B：source選項(xiàng)C：destination選項(xiàng)D：port參考答案：B,C,D第25題. There are two types of encryption:()選項(xiàng)A：secret key選項(xiàng)B：double keys選項(xiàng)C：missing key選項(xiàng)D：public key

16、參考答案：A,D第26題. Bluetooth is a proposed Radio Frequency specification for ()選項(xiàng)A：short range選項(xiàng)B：point-to-multipoint voice選項(xiàng)C：data transfer選項(xiàng)D：modem參考答案：A,B,C第27題. The Web server knows how to (),(), and () the document to the requesting client選項(xiàng)A：avoid選項(xiàng)B：locate選項(xiàng)C：read選項(xiàng)D：report參考答案：B,C,D第28題. The indu

17、stries affected by m-commerce include: ()選項(xiàng)A：financial service選項(xiàng)B：telecommunications選項(xiàng)C：bill payment選項(xiàng)D：account review參考答案：A,B,C,D第29題. detailed client information such as()can help business to set their marketing strategies effectively.選項(xiàng)A：product quality選項(xiàng)B：purchasing power選項(xiàng)C：personal preferences

18、選項(xiàng)D：mode of consumption參考答案：B,C,D第30題. Industries affect by M-commerce()選項(xiàng)A：financial services選項(xiàng)B：telecommunicaitons選項(xiàng)C：retail選項(xiàng)D：information services參考答案：A,B,C,D第31題. A firewall insulates a private network from a public network using established controls on the types of request they will route thro

19、ugh to the public network for processing and fulfillment.選項(xiàng)A：錯(cuò)誤選項(xiàng)B：正確參考答案：A第32題. ERP is often referred to as front-office software.選項(xiàng)A：錯(cuò)誤選項(xiàng)B：正確參考答案：A第33題. The Web site can be promoted expensively throughout the world with links on other Web pages and in E-mail newsletters.選項(xiàng)A：錯(cuò)誤選項(xiàng)B：正確參考答案：A第34題. Mar

20、keters with global goals are now establishing mirror sites, and simple-language versions of their web sites.選項(xiàng)A：錯(cuò)誤選項(xiàng)B：正確參考答案：A第35題. Two levels of network policy directly influence the sales, installation and use of a firewall system.選項(xiàng)A：錯(cuò)誤選項(xiàng)B：正確參考答案：B第36題. incentive market provides incentives, such

21、as redeemable points or coupons for customers for making purchases from associated retailers.選項(xiàng)A：錯(cuò)誤選項(xiàng)B：正確參考答案：B第37題. If business goes well, the cost of operation exceed the revenues from sales and the company realizes a profit.選項(xiàng)A：錯(cuò)誤選項(xiàng)B：正確參考答案：A第38題. incentive market provides suggestion for customer

22、s for making purchases from associated retailers.選項(xiàng)A：錯(cuò)誤選項(xiàng)B：正確參考答案：A第39題. E-Commerce is doing business through electronic media.選項(xiàng)A：錯(cuò)誤選項(xiàng)B：正確參考答案：B第40題. The web advertising model is an extension of the traditional media broadcast model選項(xiàng)A：錯(cuò)誤選項(xiàng)B：正確參考答案：B第41題. Despite their limitation, however, these sy

23、stems may eliminateor significantly reducethe costs that companies face when using privately owned electronic networks, making it difficult for smaller companies to afford EDI.選項(xiàng)A：錯(cuò)誤選項(xiàng)B：正確參考答案：A第42題. Technologies are not the real keys in terms of the success of EC.選項(xiàng)A：錯(cuò)誤選項(xiàng)B：正確參考答案：B第43題. The respons

24、ibility for the successful management of a private EDI net work clearly falls to the network operator.選項(xiàng)A：錯(cuò)誤選項(xiàng)B：正確參考答案：B第44題. The CPFR strategy makes it impossible for both the producers and retailers to compare and contrast separately with the anticipaitons wo the particular product.選項(xiàng)A：錯(cuò)誤選項(xiàng)B：正確參考答案：A第45題. From a web marketing standpoint, one of the difficulties you face when you offer a number of product