白色簡(jiǎn)潔模板：傳統(tǒng)媒體如何更好的影響工作進(jìn)程Howu

1、How using social media can support and make work processes more efficientMark Morrell BT Intranet manager markmorrell.wordpressAgendaA little bit about BTs intranetHow did we start?What do you need tools to do to create the best possible interaction and cooperation between employees?What governance

2、model does the organisation need for social media to be beneficial?Examples of effective knowledge sharing and collaborationWhat will it take for collaboration to be of value?SummaryA little bit about BTs intranetIt started in 1994It is available to 140,000+ people in BT including third partiesAll o

3、ur information is online: guidance, policies, newsAll our applications are online: people management, bookings, expensesWe collaborate online too: blogs, wikis, podcasts, RSS, TwitterIt is benchmarked by the Intranet Benchmarking Forum as one of the best intranets overall and for:Governance and stra

4、tegyMetrics and performanceCommunications and cultureDesign and usabilityWhy is social media important to BT?Social media is: technology embedded in social behavioursocial networksglobal data networkscommunications technologybuilding sustainable communities from local to globalgiving power to usersm

5、aking technology simplethese are BTs business drivers! How are we using social media in BT?Key principlesno anonymous postingsay what you like but you will be held accountable!BTpediaRSS powered newsPodcastingBloggingProject wikisExamples: MyBT networkbuilding knowledge basebuilding communitiesra.bt

6、/one source; one truthuser controls their own contentra.bt/rss.htmsocial networkingmaking connectionsmybt.bt/bringing content to lifebuilding trustra.bt/engaging with each otherpersonalising contentra.bt/real time team collaborationra.bt/sharepoint.bt/blogs available for allI use traditional communi

7、cation channels municate business/time critical information to a wide audience communicate ad hoc news to a wider audience communicate news to a specific community on a regular basis communicate operational information, e.g. a process change communicate a message using pre-recorded video publish ref

8、erence material via the intranet promote a topic using an image/banner store a document for use on-line organise an interactive on-line event update a large audience face-to-face with key strategic/business information send something by postI use social media tools tointeract and develop new relatio

9、nships with my customers, partners and suppliers seek input from customers on product and service development improve customer service accelerate problem solving facilitate innovation through collaboration with third parties and industry experts manage the brand and reputation interact in new ways w

10、ith employees.Guidelines for using social media in BTAnyone can use social media tools on the BT IntranetSimple to use, no training neededSupport global collaboration and share opinions, insights, experiences and perspectives often with strangers Content is managed and regulated by the user communit

11、y itselfNo anonymous postingsAvoid unlawful and offensive postingsYou will be held accountable for what you sayGovernance for social media in BTOne set of publishing standards for all contentTwo types of content: accredited and collaborativeAppropriate standards applied to each typeAccessibilityUsab

12、ilityOwnershipUp to dateRegulatoryTemplates that embed standardsModerating contentNo anonymous postings or commentsWhat helps adoption of social media toolsBTs business drivers were the same as for social mediaMake it very, very, very easy for anyone to useIdentify early adopters to test tools withB

13、e flexible in direction users want tool to developSenior manager participationHave an open, collaborative, cultureMake it business as usual, embedded in existing processesMeeting the demand from younger and new usersNearly 90% of BT people under 25 use social mediaLess than 50% of BT people over 50

14、use social mediaGeneration Y naturally expect to be able to use Facebook, Twitter, etcWhy create duplicate social media tools internally?People are blending work with personal use of social mediaOne persona not different identities for all use of social mediaOvercoming internal barriers and resistan

15、ceStart smallStart cheapWork with IT partnersGain senior manager supportEvaluate what internet social media tools work and whyMake it as easy as possible to useGuidelines to cover risks and benefitsRaise awarenessMake it findableGain peoples confidence that it is OK to useWeighing up the benefits fr

16、om social mediaBalance guidelines with benefits as well as risksIdentify examples of benefits gained:By finding right personBy finding right informationBy joining a community of interestSharing/creating views and opinionsAlternative to other publishing toolsResearch the benefits people have gained b

17、y use of social mediaBT Today - our intranet newsdeskBT today your spaceBT today RSS you subscribe to your newsBlog Central BTs blogosphereBlogging exampleBTpedia BTs corporate wikiBTpedia wiki article examplePodcast Central show and tellPodcasting exampleCEO online chatsSummaryYou now:Understand better BT and its cultureSee how to get social media tools adopted in your organisationDraw up guidelines to minimise risks to, security, legal and brandHave an effective governance strategySee how BTs intra