高中英語(yǔ) Unit1 Advertisingword power課件 牛津譯林必修4

1、2021/8/11 星期三1Word PowerUnit 1 Advertising 2021/8/11 星期三2Blank-filling _ (advertise) are an important part of life.They use lots of _ (persuade) and _ (excite) images to sell products or services. _(general) speaking, there are two main types:_ (commerce) ads and PSAs.They do not always tell you the

2、 _ (true). We should be _(care).AdvertisementspersuasiveexcitingGenerallycommercialtruthcarefulQuestion:How are these new words formed?2021/8/11 星期三3More examples:Rootderivatives/new wordshealthinterestdependusedifficultweekhealthyinterestingdependentusefuldifficultyweekly2021/8/11 星期三4Competition:T

3、hink more words that are created this way.Which group can win ?The group that has the most words wins.2021/8/11 星期三5How to form adjective from nouns and verbs?Wu Ping: Do all ads play tricks on people?Wu Hong: No. PSAs use some of the same methods as commercial ads, like persuasive language and exci

4、ting images, but they are not meant to trick merce N. commercialpersuade V. persuasiveexcite V. excitingUsing suffixes2021/8/11 星期三6Noun +y +ly +ic +al +ous +fulhealth healthyweek weeklyhero heroicorigin originaldanger dangeroushelp helpfulVerb +ed +ing +iveamaze amazedexcite excitingattract attract

5、iveCan you think of more examples?2021/8/11 星期三7Exercise: Best Clothing ShopPossible answers:(1) lovely (2) attractive (3) boring (4) creative (5) fantastic (6) exciting(7) friendly (8) competitive (9) famous(10) lucky Lets learn more about suffixes.2021/8/11 星期三8SuffixMeaningExamples(adj.)-icalhavi

6、ng the quality of-ablehaving the quality of-ouslike,full of-fulcharacterized by-lesswithoutmedical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthful cloudless,hopeless2021/8/11 星期三9Puzzlecommercial1 commerce 2 health 3 hero 4 attraction 5 help 6 excitement 7 origin 8 danger12345678H

7、idden wordFood and _ are quite important to our human beings.用所給單詞的形容詞形式填空！h e a l t h yh e r o i ca t t r a c t i v eh e l p f u le x c i t i n go r i g i n a ld a n g e r o u sclothing2021/8/11 星期三10 Active showSuppose you are a book seller. You want your customer to buy a new book called English

8、Literature.How can you make your customer buy it?Make a dialogue with your partner and then have it presented.learn more about sales and marketing2021/8/11 星期三11Useful expressions:ProductMarket researchSales and marketingSales/marketing departmentConsumersMarket shareSales targetMarket leaderHigh qu

9、ality Sales figuresWhat do they mean?Can you have a guess?2021/8/11 星期三12Practice: BPossible answers:(1) product (2) market share(3) sales figure (4) consumers (5) high quality (6) market research (7) sales/marketing department (8) Sales target (9) market leader (10) sales and marketing Exercise for

10、 consolidation2021/8/11 星期三13product sales quality figure consumer discount I want to buy some milk _ from the shop. _of milk usually go up during this time.I like Fresh milk very much because this band usually has a good_ . Recent sales _ show that it is popular among _. The shop also gives much _ of 10 per cent for cash.Why dont you have a try?productsSalesqualityfigu