高中英語(yǔ) unit1 advertisingTask課件 牛津譯林module4

1、2021/8/11 星期三1Task Writing an advertisement2021/8/11 星期三2Leading-in:Warming-Up:Are you good at listening?What difficulties do you have in listening?2021/8/11 星期三3Listening:What numbers are given when you listen for statistics?What phrases should you listen carefully for? 2021/8/11 星期三4Numbers in sta

2、tistics:Fractions: 1/2(a/one half), 2/3(two thirds), 3/4(three quarters), etcDecimals: 0.3(zero point three), 6.79(six point seven nine), etcPercentages: 63%(sixty-three per cent), 45.72(forty-five point seven two per cent), etc2021/8/11 星期三5Describing statistics:an increase: an increase of, increas

3、e/rise by, etca decrease: a decrease of, decrease/fall by, etcno change: no change, remain/stay the same, etctrends: a steady increase/decrease, rise/fall slowly, etc2021/8/11 星期三6Describing statistics:a range: between and , from to , etcaverage: average, etca limit: lowest, peak at, etc2021/8/11 星期

4、三7Listening:YearMarket Share (%)YearMarket Share (%)195019902000197010.51960125.57 12201020201519.52419802021/8/11 星期三8Bar Chart :2021/8/11 星期三9Listening textDirector: Good morning, ladies and gentlemen. Were here today to talk about sales of our chocolate bar, ChocoLoco. ChocoLoco was first sold in

5、 nineteen fifty. We did quite well in the first year, with a2021/8/11 星期三10ten point five per cent share of the market. However, the sales figures in the next few years were not so good. By nineteen sixty, market shares had decreased by five per cent. Then we introduced a new marketing programme, an

6、d market share increased to seven per cent in nineteen seventy. However, this 2021/8/11 星期三11was still below what we had expected. In nineteen seventy-nine, we packaged the chocolate bar in a new way. The results were good, and in nineteen eighty, the number of people buying ChocoLoco rose sharply t

7、o twelve per cent. The sales figures for nineteen ninety stayed the same as those for nineteen eighty. In 2021/8/11 星期三12the year two thousand, we had a new model in our advertisements. This had a good effect and market share increased to fifteen per cent. We will continue using this model in our ad

8、vertisements and packaging. In two thousand and ten, we expect a nineteen point five per cent market share. We hope that this increase 2021/8/11 星期三13will continue, and in two thousand and twenty, we expect it to rise to twenty-four per cent. Thank you for your attention.2021/8/11 星期三14Whats your op

9、inion of advertising in public places?What advertisements attract your attention?What do you think makesadvertisements interesting?Discussion:2021/8/11 星期三15What have you seen in an ad and later bought?Whats your favorite advertisement? Why?2021/8/11 星期三16Writing:Try our delicious sandwiches!You wil

10、l be _at the new fillings, new bread and _taste! Our sandwiches are _ and finger-licking good. They are also the _ in town. amazed new delicious biggest 2021/8/11 星期三17We use only _ meat and freshest vegetables. Our sandwiches cost only ￥5 each. When you buy one now you get another one _!the best fr

11、ee 2021/8/11 星期三18Introducing Funky Swanky!These are funky new jeans! They look _! Are you _ with wearing the same blue jeans every day? Then why dont you get into our new jeans in deep red? This is the seasons _ color. great bored hottest 2021/8/11 星期三19They are so _ that youll want to wear them da

12、y and night! A pair of Funky Swanky jeans costs only ￥80, available in all Funky Swanky shops fortable 2021/8/11 星期三20Designing an Ad:Write an ad for your companys ChocoLoco bar. You may want to mention:taste/lookbenefitsprice/discountswhere people can buy the product2021/8/11 星期三21You can never ima

13、gine how delicious chocolate bars can be if you have never had a ChocoLoco chocolate bar. Only the best quality coco beans from Mexico and the freshest milk from China are used to make the delicious ChocoLocoPossible example2021/8/11 星期三22chocolate bars. Because it is low in fat, it is also a good c

14、hoice for anyone trying to lose weight. Almost everyone who has tried it loves it! ChocoLoco chocolate bar is of high quality and average price, available in all supermarkets around China now.2021/8/11 星期三231. increase/rise/grow by 上漲了 increase/rise/grow to 上漲到 decrease/fall by 下降了 decrease/fall to 下降到2. sth end up with 某事以結(jié)束/告終 sb end up sth with 某人以結(jié)束某事Language Points:2021/8/11 星期三243. in ones opinion 等同于 in the opinion of sb 在某人看來(lái)4. “數(shù)詞+ more + 復(fù)數(shù)名詞”或 “another + 數(shù)詞+ 復(fù)數(shù)名詞”表示“還；再”e.g. The pro