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1、TaskWriting an advertisement 南京五中黃祖明 方玉勇 Skills building 1: Listening for statistics and descriptionsHow to read these statistics:*Fractions: 1/5(one fifth) 2/3(two thirds)(three quarters) 2 (two and one half)How to read:2/5 _ 4 _ two fifthsfour and three quatersHow to read these statistics:*decimal
2、s:0.3(zero/nought point three), 6.79(six point seven nine)How to read:0.9 _ 2.15_*percentages 63%(sixty-three per cent)45.72%(forty-five point seven two per cent)How to read27.35%_zero/nought point ninetwo point one fivetwenty-seven point three five per centWhen listening,we should care about:Anincr
3、easean increase ofgo up byincrease/rise bytwo times as manyAdecreasea decrease ofdecrease/fall byno changeno changeremain/stay the sameWhen listening,we should also pat attention to:trenddownward/upward trenda steady increase/decreasestart off at/end up atrise/fall slowly/sharply/smoothly/graduallya
4、 range: vary between* and */from * to *When listening,dont forget:an average: average price/numbera limitmaximumpeaked atfall to lowest leveldrop to lowest pointListening practice: Page 12Possible answers:1 1,200 1,3002 85% 65%3 50%-60% 75.5%4 23.4% 11.5% 24.5% 13.6%5 9,000 3,000Step One:completing
5、a bar chartB Repackaging of the ChocoLoco bar Skills building 2:stating opinions and giving supporting reasonsHow to state opinions?I (dont) think/believe It seems to me thatIn my opinion/To me,And How to give reasons?as/because/since/for First, Second , Then (Next, Finally, )Pair-work1 Work in pair
6、s and talk about your opinions on ads.2 Try to use different structures to state opinions and give reasons.3 You can refer to the dialogue on Page 14 as a model.Step Two:talking about adsA Conduct a survey B Role-playC Write a reportSkills building 3:Using different sentence types correctlyTypeExamp
7、leStructure and main usePositive statementsAds are an important part of our life.subject+verbgive inf.Negative statementsSome ads dont tell you the complete truth.not/never, nowhere questionsAre you used to ads?auxiliary+verbask for mandsDont do it!give ordersexclamationsHow interesting these ads ar
8、e!how/whatGive feelings/opinionsPractice: Label the sentence types (Page 16)Possible answers:2 negative statement 3 command4 positive statement 5 exclamation6 positive statement 7 exclamation8 positive statementStep 3: writing an advertisementFinish Part A on Page 17.Possible answers:(1) amazed (2) new (3) delicious (4) biggest(5) the best (6) free (7) great (8) bored(9) hottest (10) comfortablePart B WritingWrite an ad for your company ChocoLoco bar.You may want to mention:1 taste/look/ingredients 2 comments from consumers 3 what is unique about the product 4 pr
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