高級綜合商務(wù)英語1-Unit-12-entrepreneur-彭青龍

1、1Unit Twelve Entrepreneurship2Lead-inText A: Can Red Wine Help You Live Forever?Text B: An Interview with Tim FerrissAuthor of The 4-Hour Workweek3Lead-in4 Lead-in Discussion1. What qualities or personalities should a person have to be a successful entrepreneur?2. Which entrepreneur do you respect m

2、ost?3. Have you ever tried to run your own business? What was the outcome? 54. How should we measure the success of an entrepreneur? 5. What kind of social responsibilities should an entrepreneur have? 6. What do you think of the entrepreneurship by university students? Advantages and disadvantages?

3、 Lead-in Discussion6Reference answers Q1. What qualities or personalities should a person have to be a successful entrepreneur?The ability to learn from others Self confidence Being innovativeinventive Self motivation and determinationShowing initiative7Reference answers Analytical abilities The abi

4、lity to make decisions and to take (considered) risks. A focus on results that ensures products are sold for a profit.8Q4. How should we measure the success of an entrepreneur? His financial worthThe stability of his company Innovative abilityContribution to societyHis social responsibility Integrit

5、y Reference answers 9Q5. What kind of social responsibilities should an entrepreneur have?Environmental protectionCommunity concernsSocial equality Create safe quality productsTimely tax payer And other?Reference answers 10Discuss the entrepreneurial concepts thefollowing cartoons convey. Lead-in Di

6、scussion11Lead-in Discussion12 Lead-in Discussion13Lead-in Discussion14 Do you agree with the following opinions about financial crisis?“An entrepreneur tends to bite off a little more than he can chew hoping hell quickly learn how to chew it.” Roy Ash, co-founder of Litton Industries “My son is now

7、 an entrepreneur. Thats what youre called when you dont have a job.” Ted Turner, broadcasting entrepreneur Lead-in Discussion15Business opportunities are like buses, theres always another one coming. Richard BransonThe most valuable thing you can make is a mistake you cant learn anything from being

8、perfect. Adam OsborneI dont know the key to success, but the key to failure is trying to please everybody. Bill CosbyLead-in Discussion16Study the following graph, and then talk about your understanding. Lead-in Discussion17Read the following financial crisis joke and discuss its implications:“So, w

9、hat made you decide to go into business for yourself?” “It was something my last boss said.” “Really, what was that?” “Youre fired.”Lead-in Innovative Inventions18Click the website to learn more about entrepreneurship/library/Enc/Entrepreneurship.htmlDo you agree to the authors opinions? Why or why

10、not? Lead-in Entrepreneurship19Text ACan Red Wine Help You Live Forever?20Structural AnalysisPara. Main TopicsPara. 1-3Introduction to the effect of resveratrol and the company Sirtris. Para. 4-16The process of Sirtris establishment and Westphals working conditions. Para. 17-26The future development

11、 of Sirtris and its owners major concerns.21Part I Questions about Part IQ1. Whats the main idea of Part I (Para. 1-3)? This part introduces the three main factors of the text: the productresveratrol, the companySirtris and the entrepreneur Westphal, which consists of the quintessential part of the

12、whole story.22Q2. What is Sirtris goal? In fact, Sirtris is a lab which focuses on the research of medicines that can boost peoples health and slow their aging process. Resveratrol is one of its product. Part I Questions about Part I23Q3. Is it easy for Sirtris to develop such kind of medicines? No.

13、 For all that to happen, Sirtris must spend many years doing the research about the medicines functions. Besides, it has to take many risks to venture into this biochemical field. To achieve its goal, it must have a dreamer, a science whiz and a riverboat gambler. Part I Questions about Part I24 Few

14、 medical discoveries have generated so much instant buzz- even Jay Leno riffed about it in his opening monologue. (Line 7, Para 1) Few medical discoveries have aroused so big and quick response from the market-even Jay Leno, the famous comedian talked humorously about it in his opening speech. Part

15、I Sentence Interpretation25 Three years ago one such paradox strolled into the Harvard lab that put resveratrol on the map and set in motion events that may in time radically transform the way we age (Line 7, Para 3) Three years ago, one person with such kind of contradictory characteristics walked

16、into the Harvard lab. It was him who started advertising resveratrol and made it well-known and launching some activities which were very likely to make ready and complete changes to our way of aging Part I Sentence Interpretation26Part I Words and Expressionsunprepossessing (Para.2)adj. not very at

17、tractive or noticeableexample: Despite his unprepossessing appearance, he was very popular with women.27in the wake of (Para. 2) If something, especially something bad, happens in the wake of an event, it happens afterwards and usually as a result of it.example: Famine followed in the wake of the dr

18、ought.in somebodys/somethings wakebehind or after someone or somethingexample: The car left clouds of dust in its wake. Part I Words and Expressions28retard (Para. 4)vt. to delay the development of something, or to make something happen more slowly than expected =slow down example: Cold weather reta

19、rds the growth of many plants.synonyms: delay, hold up, slow down, obstructPart I Words and Expressions29provocative (Para.2) adj. provocative behavior, remarks, etc. are intended to make people angry or upset, or to cause a lot of discussion provocative comment/remark/statement example: The ministe

20、rs provocative remarks were widely reported in the press.synonyms: suggestive, alluring, arousing, invitingPart I Words and Expressions30Q1. Whats the main idea of Part II (Para. 4 -Para. 16)? Westphal, as an entrepreneur, was hardworking, extroversive, humble and led a simple lifestyle and a unique

21、 working style. He used to be a well-experienced venture capitalist with risk-taking spirit, but it was not very smooth for him to establish Sirtris, the lab focusing on researches on the new medicine.Part II Questions about Part II31Q2. In para. 8, the author says “Westphals frenetic personal resem

22、bles attention deficit disorder”? What does he mean? The author does not mean Westphal has attention disorder. He implies that Westphal is a very capable person who can spread his attention over several matters at the same time. Part II Questions about Part II32Q3. Does the medicine produced by Sirt

23、ris cure human aging? No. As Westphal has explained many times that his company is working to cure diseases of aging, not to cure aging itself. Therefore its medicine can only slow down the aging process. Part II Questions about Part II33 Westphal isnt your standard-issue CEO. His lead haberdasher i

24、s probably Levis. (Line 1, Para. 7) Westphal does not look like other CEOs who dress very formally. He mainly dresses in jeans. Part II Sentence Interpretation34Part II Sentence Interpretation But in his case its probably better described as bandwidth-coming-out-of-the-ears syndrome. (Line 2, Para 8

25、) It is not precise to describe Westphal as having attention deficit disorder. His hearing span is very wide and can listen to and deal with different things all at the same time. 35Part II Sentence Interpretation Hes also a disarming extrovert who genially crushes competitors into the dust. (Line 3

26、, Para.9) Westphal is an outgoing person who easily makes friends and defeats the competitors completely. 36Part II Sentence Interpretation Westphal seems ready-made for the limelight. (Line 2, Para.11) Westphal seems to be born for the public attention. 37Part II Sentence Interpretation a nerdy aff

27、ection that caused much mirth at Sirtris. (Line 8, Para.11) a nerds most favorable way of dressing which amused every body at Sirtris. 38Part II Words and Expressions Conjure 1. vt. to perform clever tricks in which you seem to make things appear, disappear, or change by magic: example: The magician

28、 conjured a rabbit out of his hat.2. vt. to make something appear or happen in a way which is not expected: example: He has conjured victories from worse situations than this.synonyms: bewitch, invoke, rouse, contrive, create39spearheadto lead an attack or organized action. example: the troops who s

29、pearheaded the rescue missionPart II Words and Expressions40 enthral vt. to make someone very interested and excited, so that they listen or watch something very carefully be enthralled by/with somebody/something example: The children were enthralled by the story she was telling. synonyms: captivate

30、, enchant, fascinate, intrigue Part II Words and Expressions41frenetic adj. fast and not very organizedexample: She rushes from job to job at a frenetic pace.synonyms: excited, frantic, hyperactive, unbalancedPart II Words and Expressions42slog through (Para.10) to work hard at something without sto

31、pping, especially when the work is difficult, tiring, or boringexample: Mother slogged all her life for us.slog away After a day slogging away at work, I need to relax.slog through You just have to sit down and slog through long lists of new vocabulary.Part II Words and Expressions43get sucked in to

32、 become involved in a situation, especially a bad situation, when you do not want to example: The US has no intention of getting sucked into another war in Europe.Part II Words and Expressions44Part II Notes venture capitalist: Venture capitalist is a person who invests in a business venture, provid

33、ing capital for start-up or expansion. Venture capitalists are looking for a higher rate of return than would be given by more traditional investments. 風(fēng)險投資家45Carlsbad Caverns: Carlsbad Caverns are located in a United States National Park in the Guadalupe Mountains in southeastern New Mexico. The pr

34、imary attraction of the park for most visitors is the show cave, Carlsbad Caverns. Visitors to the cave can hike in on their own. 卡爾斯巴德洞窟Part II Notes 46 Sirtuin: a class of proteins that possess either histone deacetylase or mono-ribosyltransferase activity 乙?；窹art II Notes 47Part III Questions ab

35、out Part IIIQ1: Whats the main idea of Part III (Para. 17- Para. 26)? Westphal is considering the future development of Sirtris. He can either cooperate with clinics or license drug rights to pharma concerns to realize his dream. 48Q2: Why didnt Westphal and Sinclair hit off at first? Because they w

36、ere of different characteristics: Westphal was too much arrogant while Sinclair was too strict with his discovery and did not want to disclose the details of his findings. Their cooperation did not go very well at first. 49Part III Sentence Interpretation 1. But those who reach into pharmas deep poc

37、kets tend to get entangled in its bureaucratic strings. (Line 6, Para. 24) But those who are engaged in pharma will soon find it not easy to do this business as they are always obsessed with the bureaucratic rules and practices within the industry. 50 2. Thus, the dream is likely to be realized with

38、in, at most, a few decades. The question is when, not if. (Line 8, Para.26) Therefore, Westphals dream of slowing down human beings aging process will probably be realized in scores of years. Its only a matter of time, as he has made up his mind. 51Part III Words and Expressions avid (Para. 18)adj.

39、doing something as much as possibleexample: an avid collector of old jazz records an avid readersynonyms: ardent, dedicated, devoted, eager, earnest, enthusiastic52replicate (Para. 23)vt. if you replicate someones work, a scientific study etc, you do it again, or try to get the same result again exa

40、mple: There is a need for further research to replicate these findings.synonyms: clone, copy, duplicate, imitation, model 53entangle (Para. 24)vt. 1. to make something become twisted and caught in a rope, net etc entangle in/with example: Small animals can get entangled in the net.2. to involve some

41、one in an argument, a relationship, or a situation that is difficult to escape from entangle somebody in something example:fears that the US could get entangled in another warsynonyms: entrap, tangle, trap, involve54sober (Para. 26)adj. 1.serious, and thinking or making you think carefully about thi

42、ngs:example: a sober, hard-working young man a sober reminder of the difficulties we face2. plain and not at all brightly colored: a sober grey suitsynonyms: clear-minded, rational, realistic, restrained, sedate, severe55Part III Notes Polaris Venture Partners：a venture capital firm specializing in

43、seed and early stage investments particularly in companies engaged in the information technology and life sciences sectors.56 Text BAn Interview with Tim Ferriss-Author of The 4-Hour Workweek57Structural AnalysisThe text is clearly divided into four parts, based on the questions asked by Scott Allen

44、:Introduction to todays topic: Para. 1-3Ferriss past experience as an entrepreneur: Para. 4-12What you can learn from other entrepreneurs: Para. 13-17How to deal with financial problems: Para. 18-2558 Introduction: Scott Allen, the host, is introducing todays topic. He first made a comparison betwee

45、n a life of 70-80 working hours and that of 4 hours, and then led the audiences attention to todays guest Tim Ferriss and his 4-hour workweek.Para. 1-359 Ferriss past experience as an entrepreneur: As an entrepreneur, Ferriss has got a lot of working experience in different businesses. First, he wen

46、t to Silicon Valley, and worked at a storage and networking company for 80-hours per week. Later, he moved into pharmaceutical design and finally ended up becoming involved in sports nutrition design and manufacturing. Para. 4-1260 What you can learn from other entrepreneurs. Tim Ferriss has actuall

47、y learned a lot from other businessmen, for example, Branson, who is a good example to someone who proactively designs a life. Para. 13-1761How to deal with financial problems: Many entrepreneurial companies end up with bad cash flow and the most difficult issue for an entrepreneur is to make financ

48、ial decision. Ferriss thinks one of the most valuable exercises an entrepreneur can perform is to ask what rules you need to set for your business, from a process standpoint and a cash flow stand point. Para. 18-25621. Discussion: market research and consultation Step One: Students first need to consult some materials for the information about the jobs of a consultancy company and the questions entrepreneurs are mostly concerned about. Exercises Speaking63Step Two: students need to di