三章管理環(huán)境社會責(zé)任和管理道德課件

1、第三章 管理環(huán)境、社會責(zé)任和管理道德第一節(jié) 管理與環(huán)境管理的外部環(huán)境外部環(huán)境一般環(huán)境經(jīng)濟(jì)環(huán)境政治和法律環(huán)境社會文化環(huán)境科技環(huán)境全球化環(huán)境具體環(huán)境顧客供應(yīng)商競爭者當(dāng)?shù)卣畠?nèi)部環(huán)境組織運(yùn)行條件組織文化表層：廠容、廠貌、廠歌、廠旗、產(chǎn)品形象中層：規(guī)章制度、組織結(jié)構(gòu)深層：沉淀于組織及職工心里的意識形態(tài)、道德規(guī)范、價值標(biāo)準(zhǔn)和行為準(zhǔn)則穩(wěn)定而簡單的環(huán)境動蕩而簡單的環(huán)境穩(wěn)定而復(fù)雜的環(huán)境動蕩而復(fù)雜的環(huán)境第二節(jié) 社會責(zé)任與管理的道德社會責(zé)任的兩種相反的觀點(diǎn)古典觀：管理的責(zé)任就是按股東（stockholder）的利益來來經(jīng)營業(yè)務(wù)財務(wù)收益率。社會經(jīng)濟(jì)觀：管理的責(zé)任是按照利益相關(guān)者（stakeholder）的利益來經(jīng)營

2、業(yè)務(wù)最低生活保障、就業(yè)、環(huán)境、稅收、平等。階段1所有者與管理層階段2雇員階段3具體環(huán)境中的各種成分階段4更廣闊的社會小大What is social responsibility?The classic view: The view that managements only social responsibility is to maximize profits. Milton Friedman. The socioeconomic view: the view that managements social responsibility goes beyond making profits

3、 to include protecting and improving societys welfare. Corporations are not independent entities responsible only to stockholder, but to the larger society that endorses their creation through various laws and regulations and supports them by purchasing their products and services. Business organiza

4、tions are not merely economic institutions. They are becoming more and more involved in social, political, and legal issues. Social responsibility: a business firms obligation, beyond that required by law and economics, to pursue long-term goals that are good for society. We are responsible to our e

5、mployees,the men and women who work with us throughout the world.Everyone must be considered as an individual.We must respect their dignity and recognize their merit.They must have a sense of security in their jobs.Compensation must be fair and adequate,and working conditions clean, orderly and safe

6、.We must be mindful of ways to help our employees fulfilltheir family responsibilities.Employees must feel free to make suggestions and complaints.There must be equal opportunity for employment, developmentand advancement for those qualified.We must provide competent management,and their actions mus

7、t be just and ethical. .We are responsible to the communities in which we live and workand to the world community as well.We must be good citizens support good works and charitiesand bear our fair share of taxes.We must encourage civic improvements and better health and education.We must maintain in

8、 good orderthe property we are privileged to use,protecting the environment and natural resources. Our final responsibility is to our stockholders.Business must make a sound profit.We must experiment with new ideas.Research must be carried on, innovative programs developedand mistakes paid for.New equipment must be purchased, new facilities providedand new products launched.Reserves must be created to provide for adverse times.When we operate according to these principles,the stockholders should realize a fair return責(zé)任同心圓