導(dǎo)購銷售英語培訓(xùn)

1、導(dǎo)購初級英語培訓(xùn)English for professional shop-assistants人力資源部2009年11月可編輯課件課程大綱:打招呼留意顧客需求產(chǎn)品介紹邀請試穿及試穿過程完成銷售練習(xí)可編輯課件一打招呼用語如何向外國顧客打招呼？可編輯課件歡迎光臨阿迪達斯/耐克/彪馬！Welcome to Adidas/Nk/Pu!新品上市！New arrival!打七折促銷啦！On Sale! 30%(percent) off!請隨意挑選！Please choose with ease!打招呼1welcome/welkm/ 歡迎 2arrival /raivl/ 到達;到來;達到 3percen

2、t /psent/ 百分比 4choose /tu:z/ 選擇;挑選 5ease /i:z/ 舒適;悠閑 可編輯課件二留意客戶需求當(dāng)外國顧客觸摸某一產(chǎn)品，或?qū)⒛抗馔Ａ粼谝患a(chǎn)品上許久，我們該說什么呢？可編輯課件喜歡可以試穿一下！You may try it on if you like!我有什么可以幫助你嗎？May I help you ?如回答“yes”, 外國顧客會接著提出問題，店員們作出相關(guān)回答或介紹；如外國人說“No, not necessary.”(不必了，我自己看看）店員們可以說：“O.K. Just call me if you need.”(好，您有需要的話叫我。）產(chǎn)品介紹2h

3、elp /help/ 幫助 1Try/trsi/ 嘗試,試行 3Need/ni:d/ 需要;必要 可編輯課件三產(chǎn)品介紹優(yōu)秀的導(dǎo)購應(yīng)主動對顧客進行產(chǎn)品介紹，并且能回答顧客提出的問題。如何用英語應(yīng)答？如何用英語介紹？會不會很難呢？可編輯課件介紹及應(yīng)答技巧tips:英語口語的句子結(jié)構(gòu)簡單，做介紹時多用It is /It has然后再加上顧客穿上后的感受，也就是You will feel when you are wearing it.在應(yīng)答外國顧客的提問時，只要說關(guān)鍵詞，不用回答出完整的句子。產(chǎn)品介紹1Wear/w/ 穿著;戴著; 可編輯課件基礎(chǔ)單詞：貨品類別：服裝T-shirt/ti:t/短袖圓領(lǐng)

4、汗衫 Skirt /sk:t/裙子;襯裙 Shorts/:ts/寬松運動短褲 Trousers/trauzz/褲子,長褲 Dress/dres/連衣裙 Sport jacket/dkit/運動背心 Sweater/swet/ 套頭衫、運動衫 Jersey/d:zi/平針織物 Waist coat /weist/ 襯衫 Swimming suit/su:t/游泳衣 產(chǎn)品介紹可編輯課件網(wǎng)球鞋：跑步鞋：籃球鞋：足球鞋：訓(xùn)練鞋：戶外鞋：tennis /tenis/ shoesrunning/rni/ shoes basketball / bskitb:l/ shoesfootball /futb:l/

5、 shoestraining /treini/ shoesoutdoor /autd:/ shoes鞋 Shoe/u:/ 產(chǎn)品介紹可編輯課件附件：socks /sk / 短襪 a pair of sockswristlet /ristlit/ 護腕 glove /glv/ 手套cap / kp/ 帽子scarf/sk:f/ 圍巾產(chǎn)品介紹配件：wallet/wlit / 錢包bag/bg/ 包包 handbag/schoolbag/backpack水壺：water/ w:t/ bottle/btl/ 可編輯課件Red/red/ 紅Pink/pik/ 粉Blue/ blu:/ 藍 navy blu

6、e藏青sky blue天藍Yellow / jelu / 黃Green/grin/ 綠Black/ blk / 黑White /wait/ 白Grey/grei/ 灰Brown/ braun / 棕Purple/ p:pl/ 紫Orange/ :rind / 橙Golden /guldn/ 金顏色 COLOR產(chǎn)品介紹可編輯課件Little GameA:Which color do you like best?B:I like best./My favorite color is規(guī)則: 右邊的同學(xué)輕聲問A問的問題,左邊的同學(xué)用耳語輕聲告訴他,最后大家選出兩位大家最想知道他喜歡什么顏色的同學(xué),讓他

7、們右邊的同學(xué)告訴大家.產(chǎn)品介紹1color /kl/ 顏色 2favorite /feivrit/特別喜愛的練一練可編輯課件面料material/mtiril/ Cotton/ktn/ 棉 Dacron/ d:kw:z / 滌綸(的確涼)Nylon/nailn/ 尼龍 Lycra/ laikr / 萊卡介紹特性：輕薄 light /lait/ 厚實 thick/ik/ 透氣 breathable/bri:bl/ 柔軟 soft/sft/ 涼爽 cool/ku:l/ 溫暖 warm/w:m/ 舒適 comfortable/kmftbl/ 防水 waterproof /w:tpru:f/ 耐磨 w

8、earable/wrbl/ 穩(wěn)定：stable/steibl/產(chǎn)品介紹可編輯課件例句：The material of this T-shirt is 100% cotton. It is very light and breathable. You will feel very cool and comfortable when you are wearing it. It sells well in our shop.產(chǎn)品介紹1material /mtiri/材料,原料 2breathable /bri:bl/可以吸入的 3comfortable /kmftbl/使人舒服的,舒適的 可編輯課

9、件B. This is a tennis shoe and a Safin shoe as well. There are some techniques in it ,such as adiwear6 It is very wearable. It protects your foot from injury. It helps you have better performance when you are playing tennis. You will feel very stable and comfortable when you are wearing it.產(chǎn)品介紹1tenni

10、s/tenis/ 網(wǎng)球運動/網(wǎng)球2Technique/tekni:k/技巧;技術(shù);技法 3wearable/wrbl/ 耐穿的;耐用的 4injury /indri/ (對人,動物的)傷害 5stable/steibl/ 穩(wěn)定的,牢固的 6comfortable/kmftbl/使人舒服的,舒適的 可編輯課件四 . 邀請試穿及試穿過程如何指引外國顧客去試衣間？如何讓外國顧客照鏡子看試穿效果？如何問外國顧客穿什么尺寸？如何回答外國顧客對價錢及打折情況的提問？如何問外國顧客試穿后的感覺？可編輯課件問尺碼：Whats your size? L or M? 你穿什么尺碼的？大號還是中號？ 如沒有顧客尺碼

11、的貨物，可以說：Sorry, the shoes of your size have been sold out.去拿貨了：Please wait a moment. 請稍等。引導(dǎo)試穿：Fitting room is over there. 試衣間在那邊。照鏡子： Here is the mirror. 鏡子在這邊。試 穿1mirror /mir/鏡子2skirt/ sk:t/裙子;襯裙 可編輯課件贊美性促銷：It matches your skirt very well.它和你的裙子很搭配。The design is very smart.這個設(shè)計很時髦的。You look very coo

12、l/sporty /fashionable with it.你穿著這件看上去很酷/很運動/很時尚。試 穿1smart /sm:t/ 漂亮的;時髦的;瀟灑的 2design /dizain/ 設(shè)計;構(gòu)思:繪制3fashionable /fnbl/流行的,時尚的;時髦的可編輯課件詢問顧客穿后的感覺：How do you like it?2)What do you feel about it? 穿著感覺怎么樣？試 穿可編輯課件外國顧客可能會這樣回答:- O.k. I take it . 好的，我買下了。- Very good! I like it very much.很好！ 我非常喜歡！- It i

13、s too small. Can you bring me a larger one? 太小了，給我換大一點的好嗎?- Sorry, I dont like it.對不起,我不喜歡.- It doesnt suit me, sorry. 對不起,這件不適合我.- Its good, but Id like to look around all the shops here. If there is no better T-shirt, I will come back. 很好，但是我想把這里的店兜一圈，如果沒有更好的T恤衫我會回來買的。試 穿1small/ sm:l/ 小2large/l:d/

14、 大3around /raund/ 到處,四處 可編輯課件價格與打折情況的回答或介紹：外國顧客詢問價錢會說： How much is it?/ How much does it cost?/ Whats the price?有的外國顧客會問有沒有打折，他會這樣問：Do you have any discount?如有打折， 可以說30 percent off(打七折）如因為是新品沒有折扣，可以說：The T-shirt is a new arrival. We have no discount.如果鞋子不打折，衣服褲子打九折，可以說：No discount for shoes. 10 perc

15、ent off for T-shirts and pants.試 穿1price /prais/價格,價錢 2discount /diskaunt/折扣;打折扣3percent /psent/ 百分之一 4pant /pnt/褲子可編輯課件數(shù)字:1 one wn 2 twotu: 3 threeri: 4 fourf: 5 fivefaiv 6 sixsiks 7 sevensevEn 8 eighteIt 9 ninenain 0 zero/ o10 tenten 11 elevenilevEn 12 twelvetwelv 13 thirteen WE:ti:n 14 fourteenfC

16、:ti:n 15 fifteenfifti:n 16 sixteensiksti:n 17seventeensevEnti:n 18 eighteen eIti:n 19 nineteennainti:n 20 twentytwenti 21 twenty-one22 twenty-two30 thirtyWE:ti 33 thirty-three40 fortyfC:ti 44 forty-four50 fiftyfifti 55 fifty-five60 sixty siksti 66 sixty-six70 seventysevEnti 80 eightyeItI 90 ninetyna

17、inti 試 穿可編輯課件100 one hundred101 one hundred and one112 one hundred and twelve120 one hundred and twenty198 One hundred and ninety-eight200 two hundred350 three hundred and fifty580 five hundred and eighty600 six-hundred999 nine-hundred and ninety-nine1000 one thousandLittle game 報數(shù)游戲試 穿1hundred hQnd

18、rEd, -drid 100可編輯課件五. 完成銷售過程指引外國顧客去收銀臺該怎么說呢？如何向外國顧客確認所要商品？怎樣禮貌送別？可編輯課件確認所購商品：例句： One T-shirt, one pair of socks. Altogether yuan. The cashier is over there. 一件T恤， 一雙襪子。一共 元。收銀臺在那邊。禮貌送別：Thank you. Bye!如外國顧客先說謝謝，可以回答：My pleasure. 或You are welcome!產(chǎn)品介紹1Altogether / :ltge/ 全部,合計 2cashier /ki/ 收銀員 3pleas

19、ure/ ple/ 愉快,高興;滿足 可編輯課件當(dāng)沒聽清楚外國顧客說的話時，我們應(yīng)該怎么辦呢？Pardon? 請再說一遍好嗎？Sorry, I speak only a little English. Can you speak more slowly? 對不起，我只能說一點英語，你能說得慢點嗎？Sorry, I didnt catch you. 對不起，我沒有聽清你說的話。小貼示Tips可編輯課件口譯練習(xí):1.Where are the socks?2. Whats the material of it?3. Do you have any golf skirts?4. How many pairs are there in it?5. This one is too small. Can you give