施耐德20周年活動(dòng)

1、Prepared by HighTeamAs Feb. 12Schneider Inititive 2007 China第一頁，共一百零一頁。2Initiative 2007 Working CoreVisual DesignROI SystemShow Area Layout Key Visual Visual Extension Gift DesignGala DinnerClient ConferenceTeam Profiles第二頁，共一百零一頁。3Thank you for your attention!Merci de votre attention!第三頁，共一百零一頁。4Ba

2、ck up第四頁，共一百零一頁。5Schneider Inititive Key Visual (Option A)Back第五頁，共一百零一頁。6Schneider Inititive Key Visual (Option B)Back第六頁，共一百零一頁。7Schneider Inititive Key Visual (Option C) (Chinese look and feel)Back第七頁，共一百零一頁。8Master Traffic Plan3. Exhibition Center2. Hotel-Holiday Inn1. Event Center123Back第八頁，共一百

3、零一頁。9Inititive 2007 Event Center Level 3Back第九頁，共一百零一頁。103F PlanBackVIP Room第十頁，共一百零一頁。11BackLevel 3: Opening Magic moment Room: 蜀都廳 Track Conference Room 1: 蜀韻廳 Track Conference Room 2: 蜀錦廳 Track Conference Room 3: 蜀風(fēng)廳 Track Conference Room 4: 蜀漢廳 Track Conference Room 5: 蜀蓉廳 PR release Room 1: 蜀山廳

4、 PR release Room 2: 蜀水廳 VIP Room: 蜀繡廳 3F Plan (Room distribution)第十一頁，共一百零一頁。12Inititive 2007 Event Center Level 5Back第十二頁，共一百零一頁。135F: Plan Back第十三頁，共一百零一頁。14Level 5: Exhibition Area: 水晶大廳(1-6) Demo Wall Room 1: 錦江廳 Demo Wall Room 2: 金牛廳 Track Conference Room 6: 高新廳 Track Conference Room 7: 武侯廳 Tra

5、ck Conference Room 8: 青羊廳 Operational War Room 9: 成華廳5F Plan (Room distribution)Back第十四頁，共一百零一頁。15Outdoor: Welcome archway and AD boardBack第十五頁，共一百零一頁。16Outdoor: Path FlagBack第十六頁，共一百零一頁。17Outdoor: Branding cubes / Large hanging banner (Hotel)Back第十七頁，共一百零一頁。18Each color represents a different atten

6、dance:Energy Efficiency / Productive Automation etc.Outdoor: Master Floor planBack第十八頁，共一百零一頁。19Outdoor: Entrance Decoration (lobby)Back第十九頁，共一百零一頁。203F: Reception RFID systemsBack第二十頁，共一百零一頁。21Gala Dinner: Exhibition Hall 1Back第二十一頁，共一百零一頁。22Gala Dinner: Exhibition Hall 2Back第二十二頁，共一百零一頁。23Directio

7、n / Information systems (3F)Back第二十三頁，共一百零一頁。24Large Banner (3F/5F) OptionalBack第二十四頁，共一百零一頁。253F: Opening Room BackMain StageLive Broadcasting Room第二十五頁，共一百零一頁。263F: Opening Story BoardBack第二十六頁，共一百零一頁。273F: OpeningBackSchneider Electric VIP will arrive driving a high tech electric vehicleDriving t

8、his high tech vehicle symbolizes Schneider Electrics desire to create value for the customer using Energy Efficiency and environmental friendly Energy ResourcesEnhance the lifestyle value to publicSchneider Electric VIP stops the vehicle, and then plays with the Magic Cube.The whole audience will fo

9、cus on his hands第二十七頁，共一百零一頁。283F: PR Room Back第二十八頁，共一百零一頁。293F: Track RoomsBack第二十九頁，共一百零一頁。30Track Name PlateBack第三十頁，共一百零一頁。3131Track Name PlateOption 1:Option 2:金星，木星，水星，火星，土星，天王星，海王星，冥王星Option 3:成長，觀注，進(jìn)取，承諾，尊重，暢想，執(zhí)著, 拓展Option 4:A，B，C，D，E，F(xiàn)，G，HBack第三十一頁，共一百零一頁。325F: Show AreaWelcome x9 Producti

10、ve AutomationDemo x30EE DemoEnergy Efficiency Demox35Product CubeCorporate Image x7Business Partner x8e-KnowledgeLEDNew offerShow Area: Customer Welcome (9 panels) Corporate (7 panels) Partner (8 panels) Energy Efficiency (35 panels) Productive automation (30 panels) New offer (2 panels) e-knowledge

11、 (5 panels)Back第三十二頁，共一百零一頁。335F: Show Area BackColored BackgroundPC storage第三十三頁，共一百零一頁。345F: Show Area Backe-KnowledgeCorridor View第三十四頁，共一百零一頁。355F: Meeting Area/Rest AreaBackRest Area Capacity: 3F+5F = 300 PAX第三十五頁，共一百零一頁。36Rest Area ProgramsWine Appreciation SessionsPhoto MementoChocolatesBack第

12、三十六頁，共一百零一頁。37Wine Appreciation SessionsConducted in designated rest areas2 Wine Masters 4 Wine Ambassadors4 sessions - done hourly during the afternoonTargeted to reach 240 visitors per dayBack第三十七頁，共一百零一頁。38ChocolatesGourmet chocolates from FranceMade available in Rest AreasBack第三十八頁，共一百零一頁。3939Ph

13、oto MementoPhoto opportunity at designated rest areaPresented in a photo frame designed with event themeBack第三十九頁，共一百零一頁。405F: Demo WallBack第四十頁，共一百零一頁。415F: Live Broadcasting RoomBack第四十一頁，共一百零一頁。42Live Broadcasting To Identify initiative of format screen for standardBackDialogueBreaking NewsDebate

14、第四十二頁，共一百零一頁。43Name BadgeAttendee badgeBU badgeBack第四十三頁，共一百零一頁。44InvitationBack第四十四頁，共一百零一頁。45GuidebookBack第四十五頁，共一百零一頁。4646Gift for AttendeeComputer bagPrice: 90.00 RMBBack第四十六頁，共一百零一頁。4747Gift for Gala DinnerPrice: 200.00 RMBWorld Travel AdapterBack第四十七頁，共一百零一頁。Initiative 2007 Gala DinnerBack第四十八

15、頁，共一百零一頁。49Essential informationVenue: Exhibition Hall 2Date：Apr 10th-12th, 2007Attendee：about 1,100paxFormat: SpeechMagic moment Performance Back第四十九頁，共一百零一頁。50Thank all customers 20 years anniversaryInitiative 2007Communication Message:Capitalize on our existing friendship to move towards the next

16、 20 years of mutual benefit and success.Key MessagesBack第五十頁，共一百零一頁。51Outdoor Art Deco 1Back第五十一頁，共一百零一頁。52Outdoor Art Deco 2Back第五十二頁，共一百零一頁。53Floor PlanBack第五十三頁，共一百零一頁。54SimulationBack第五十四頁，共一百零一頁。55SimulationBack第五十五頁，共一百零一頁。56Rundown StartFinishDurationActivityKey player19:1519:3015 minutesWait

17、ing videoConceptual art 19:30 19:388 minutes絳州大鼓 中國功夫Players19:3819:402 minutesMC opening announcementMC19:4019:455 minutesVIP address SE VIP & MC19:4519:505 minutesVIP addressSE or customer VIP & MC19:5019:555 minutesVIP addressGovernment VIP & MC19:5520:0510 minutesMagic moment : 20 years annivers

18、ary logo launchVIPS & MC20:0520:105 minutesToast Dinner beginsVIPS & MCPerformance 女子新民樂Players & MCAcrobatics：柔術(shù)、轉(zhuǎn)碟Players & MCSichuan opera: Schneider變臉噴火Players & MC20:4521:0015 minutesMagic cube show + Hope Cake for 20 yearsPlayers & MC21:0021:055 minutesMC ending announcementMCBack第五十六頁，共一百零一頁。

19、57Back up第五十七頁，共一百零一頁。58Waiting videoObjectiveImpress key message of Inititive 2007 on customers againContentDaily feature of initiative 2007Daily news of initiative 2007Daily interview of initiative 2007第五十八頁，共一百零一頁。59Conceptual ArtObjective: show that Schneider supports trendy and hi-tech lifestyl

20、eFormat Customers can see different conceptual art in 8 mini stages as they enter in the hall第五十九頁，共一百零一頁。60BackMini-stage conceptual art第六十頁，共一百零一頁。61絳州大鼓、中國功夫Objective: OpeningFocus everybodys attentionDemonstrate Schneiders flourishing business FormatDrum show on the main stage and flagmen wave S

21、chneider flags in 8 mini stages All flagmen run from mini-stages to the main stage in performance climaxBack第六十一頁，共一百零一頁。62Schneider VIP addressObjective Thank all customers for attending this great event and working with Schneider all alongContentThank you speechSchneider Electric China 20 years an

22、niversary announcementSchneider Electric China 20 years reviewFuture development expectationBack第六十二頁，共一百零一頁。63Customer VIP addressObjective Show good relationship with SchneiderContentCongratulations Good relationships Future cooperation expectationsBack第六十三頁，共一百零一頁。64Government addressObjective Go

23、od relationship with governmentGrow together with ChinaBackground 朱志宏現(xiàn)任中共成都市委常委、成都市人民政府副市長、中共成都市石化管委會(huì)黨工委書記、成都市投資促進(jìn)委員會(huì)主任。 協(xié)助分管科技、信息化、工業(yè)、安全生產(chǎn)、物流、郵電及工業(yè)招商引資等工作，聯(lián)系民營經(jīng)濟(jì)等工作。 分管市科技局（知識(shí)產(chǎn)權(quán)局）、信息辦、經(jīng)委（中小企業(yè)局）、安監(jiān)局等單位；聯(lián)系市總工會(huì)、科協(xié)、郵政局等單位。 ContentCongratulations Future development expectationsBack第六十四頁，共一百零一頁。65Magic m

24、omentObjectiveAnnounce 20 years anniversary Launch 20 years anniversary logoFormat3 VIPs press the start button for magic moment togetherThe lights which outline Schneider industry image gradually brighten from far to main stage Video begins when all lights brighten20 years anniversary logo on main

25、screen after video finished第六十五頁，共一百零一頁。66第六十六頁，共一百零一頁。67第六十七頁，共一百零一頁。68Magic moment Video ObjectiveGood partnershipWin-WinGrow together with China ContentDevelopment in ChinaEmployers wishes for 20 years birthdayPartners wishes for 20 years birthday 第六十八頁，共一百零一頁。69SECI 20 years anniversary logo lau

26、nch第六十九頁，共一百零一頁。70SECI 20 years anniversary logoOption 1第七十頁，共一百零一頁。71SECI 20 years anniversary logoOption 2Back第七十一頁，共一百零一頁。72女子新民樂FormatMain performance on the main stage and other smaller performances on 8 mini stagesPerformers on each mini stage walk to main stage while performingAll players gat

27、her on main stage and perform together第七十二頁，共一百零一頁。73柔術(shù)、轉(zhuǎn)碟FormatMain stage+ mini-stage show第七十三頁，共一百零一頁。74Schneider變臉噴火Format1 artist perform on the main stage and 8 other performers perform on the 8 mini-stagesAll 9 players perform on the main stage 9 players respectively change their face to S、C、H

28、、N、E、I、D、E、R, forming SchneiderBack第七十四頁，共一百零一頁。75Magic cube show + Hope Cake for 20 yearsMagic showCube: initiative 2007 key imageBirthday cake in cube Share cake 第七十五頁，共一百零一頁。76第七十六頁，共一百零一頁。77第七十七頁，共一百零一頁。78Back第七十八頁，共一百零一頁。79ROI: The Goals That We Hope to AchieveBased on the brief, we have create

29、d metrics to measure:Overall SatisfactionSchneider corporate imageEducation (Energy Efficiency, Productive Automation, Business Applications)Participation (Corporate, Energy Efficiency, Automation (non-building), UT, Building Automation and Service education sessions)Client conference effectiveness

30、and satisfactionLogistical excellenceIn addition, we have the capability to perform:Analysis of key components that lead to participant overall satisfaction and dissatisfactionAnalysis of the key components that lead to satisfaction within client conferencesAnalysis of changes in perceptions of part

31、icipants in the broad areas of “Schneider corporate image” and “Education”Demographic breakdowns in order to measure the reactions of important target groupsBack第七十九頁，共一百零一頁。80Overall SatisfactionSchneider Influenced variables leading to overall satisfactionCare about PartnersClient Conference Satis

32、factionLogistical ExcellenceInterestAccessibilityRelevancePower of SpeakerQuestion 1, 2, 3, . . . Demographics(Allow for testing of multiple target groups)EducationTopicCorporate Image ChangeIndustry LeaderInnovationCommunity ContributorRespected PartnerBest ChoiceQuestion 1, 2, 3, . . . RegressionR

33、egressionFactorDependent VariableCategoryComposite DimensionLegend:Single Response QuestionParticipationPre-Post QuestionQuestion 1, 2, 3, . . . Question 1, 2, 3, . . . Question 1, 2, 3, . . . Back第八十頁，共一百零一頁。81Demographic breakdowns in order to measure the reactions of important target groupsDemogr

34、aphic breakdowns allow us to measure with more depth the reactions of specific groups that you wish to targetFor example, we can discover if there were any differences between program elements that were important to Schneider suppliers that were not important to Schneider customersA full analysis (d

35、escribed above) can be conducted on any target segmentSuppliersCustomersInvestorsFull AnalysisStatistical descriptionRegression analysisPerception changeKey indicatorsFull AnalysisStatistical descriptionRegression analysisPerception changeKey indicatorsFull AnalysisStatistical descriptionRegression

36、analysisPerception changeKey indicatorsBack第八十一頁，共一百零一頁。82Analysis of key components that lead to participant overall satisfaction and dissatisfactionOur goal is to discover which portions of the event, when done well, caused participants to be satisfiedUsing multiple regression analysis, we can ran

37、k each major event component to discover which elements are associated with satisfaction (and, which elements may lead to dissatisfaction)Schneider influenced variables leading to overall satisfactionLogistical ExcellenceClient conference overall satisfaction (both best and worst)Overall Satisfactio

38、n+Lead toBack第八十二頁，共一百零一頁。83Questions typically fall into 2 categoriesRating Feelings or attitudes:How satisfied are you with your overall experience at the Schneider Discover Inititive? (Choose one)5 Extremely satisfied, 4 - Somewhat satisfied, 3 Neutral, 2 Somewhat dissatisfied, 1 Extremely dissat

39、isfiedPlease indicate whether you agree or disagree with the following statements about the above conferenceStrongly Agree, Agree, Neither Agree nor Disagree, Disagree, Strongly DisagreeBackground Grouping questions:How would you characterize your primary business relationship with Schneider Electri

40、c?Supplier to Schneider, Customer of Schneider, General Industry, Prospective or current Schneider investor, Government, University Professor, Other (Specify)_Back第八十三頁，共一百零一頁。84Sample of Retrospective Post MethodPlease indicate whether you agree or disagree with the following statements : DisagreeD

41、isagreeNeutralAgreeStronglyCompletelyAgree 1 2 3 4 5Before the EventAfter the EventSchneider is the leader in its industry 1 2 3 4 5 1 2 3 4 5Schneider is dedicated to innovation 1 2 3 4 5 1 2 3 4 5Schneider contributes to the community 1 2 3 4 5 1 2 3 4 5 . . . 1 2 3 4 5 1 2 3 4 5Back第八十四頁，共一百零一頁。8

42、5Descriptive StatisticsThe breakdown of responses to questionsAverage response, Median response, Mode responsePercent of people responding each way to a question:Rating feelings or attitudes:Background Grouping:Ratings of feelingsand attitudes can berecalculated for eachgroup10%10%40%35%5%Strongly A

43、greeAgreeNeither Agree nor DisagreeDisagreeStrongly Disagree30%27%43%Schneider CustomersOtherSchneider SuppliersBack第八十五頁，共一百零一頁。86Overall Assessment of Initiative 2007 Sample ReportOverall assessment of the Initiative 2007 by all attendees is very positive, with 87% rating it good/very good.Four in

44、 ten (43%) attendees rated Initiative as very good.An additional 44% rated the event as good.First timers were more likely to be satisfied than alumni, based on their respective “very good” satisfaction ratings, 49% vs. 38%.Back第八十六頁，共一百零一頁。87Prioritizing Improvements: All Attendees - Sample ReportA

45、t RiskBack第八十七頁，共一百零一頁。88This ROI measurement is to gauge both your and our performanceThe tools that we use have applications beyond what we have shown hereWe will work together with you to decide what is most important to measureWe will base this discussion on what you hope to learn, what you hope

46、 to do in the future, and what you hope to achieveWe hope that this process will allow our cooperation with you to be more productiveBy carefully designing the performance measurement system with us, you can shift our incentives so that they are best aligned with your strategic objectivesWe also hop

47、e that this process will allow you to keep your internal staff accountableBack第八十八頁，共一百零一頁。89March for the Future with Special OlympicsDate : November 2005Venue : Huapo GardenTotal Attendees : 7,000 paxSuccessful Case Studies In ChengduBack第八十九頁，共一百零一頁。90Johnnie Walker Black Label Journey of TasteDa

48、te : 2004 - 2005Venue : ChengduTotal Number of Shows : 180Total Attendees : 21,600Successful Case Studies In ChengduBack第九十頁，共一百零一頁。91Team ProfileMr. Alex Koi is currently the President of HighTeam Communications; he is responsible for the national P&L of HighTeam Communications. Alex first joined H

49、ighTeam in 2003, as its Beijing General Manager and Vice President of Operations. Subsequently, Alex assumed the title of Managing Director, responsible for 85% of HighTeams business, covering both Beijing and Guangzhou. Alex has played a vital role in helping to increase the turnover of HighTeam fr

50、om USD$ 8million to USD$ 15million in less than three years. In 2004, HighTeam became the first Chinese marketing service firm to break through the RMB 100million revenue mark. Alex served as Strategic Counsel for IDF, providing strategic counseling and management insights towards the overall manage

51、ment and marketing of IDF since 2004.Previously, Alex worked for Kodak China as the national digital products senior manager and e-Studio program manager. He was responsible for trade and consumer marketing programs of Kodaks digital services. In 2003, Alex introduced a new line of digital imaging k

52、iosks (PMGC), and achieved 75% of his annual target within two months of the announcement. Alex also created the e-Studio, a new digital imaging retail concept that included a screening phase and operational readiness. The technology was installed in 30 stores with complete training, services and af

53、ter sales support. For two consecutive years, Alex served as the Digital-Land brainchild for Kodaks key trade event of the year - the Kodak Consumer Imaging Show 2002 and 2003.During his tenure with Burson-Marsteller (BM), a worlds leading PR company, Alex was appointed as the general manager for Bo

54、lian Marcom, a new marketing division for BM. He was charged with the responsibility of managing BMs marketing related programs in Beijing, Shanghai and Guangzhou.Alex earned his Masters of Science in marketing research from the A.C. Nielsen Research Center at the University of Wisconsin, Madison (U

55、SA). He was also awarded the Bob Drane Award, an honor conferred upon the most outstanding Nielsen graduate every year. His academic background as an A.C. Nielsen scholar has since enabled him to do pioneering primary researches in China. These studies include both quantitative and qualitative resea

56、rch conducted throughout Tier 1 and Tier 2 cities.The quantitative modeling training he received during the Nielsen days has enabled Alex to design the marketing mix modeling system known as the Marketing Matrix. This is a marketing simulation program used extensively for marketing executive trainin

57、g and volumetric projection for new product launches.Alex also holds a Bachelor of Science in Business Administration and a Bachelor of Arts inJournalism and Mass Communications from Drake University. He graduated Summa Cum Laude (top 1%) of his graduating class for both degrees. At Drake, Alex is a

58、 Pioneer scholarship holder. This is a scholarship awarded to the top undergraduate student for each respective field. Alex Koi, President, HighTeam Communications, BeijingBack第九十一頁，共一百零一頁。92Team ProfileMr Elton Lee currently serves as Vice President of HighTeam Communications. He is responsible for

59、 maintaining key client relationships, managing routine account service operational process, improving team skill set in event management and coordinating cross-department operations.Elton has experience managing onsite operations of 5 cycles of IDF, 6 cycles of IBM Forum and 3 cycles of CISCO Netwo

60、rkers.Prior to joining HighTeam, Elton spent 8 years with Stone Group. Elton has a diploma in Business Administration from RenMin University of China. In 2000, Elton attended the Audience Motivation Company (AMC) for event service training in Singapore.Elton is one of the founders of HighTeam concen