汽車(chē)質(zhì)量調(diào)研問(wèn)卷（長(zhǎng)）

1、PAGE 85 PAGE 85Sample Number: 樣本編號(hào):Vehicle Quality Study汽車(chē)質(zhì)量調(diào)調(diào)研Aboutt Yoou aand Youur NNew Vehhiclle 關(guān)于您和您您的新車(chē)車(chē)Pleaase telll uus aa feew tthinngs aboout youu annd yyourr neew vvehiiclee.請(qǐng)告訴我們們一些有有關(guān)您和和您的新新車(chē)的情情況.Q1. MMakee 廠商商: Modell/Grradee 車(chē)型型/車(chē)系系: (e.gg.,Toyyotaa, Hoondaa)(比比如: 豐田, 本田田)(e.g.,Cammr

2、y, Acccorrd) (比如如: 佳佳美, 雅閣)Q2. Didd yoou ppurcchasse yyourr veehiccle froom aan aauthhoriizedd/ ffrannchiisedd deealeershhip? 請(qǐng)問(wèn)您是是從授權(quán)權(quán)/特許許 經(jīng)銷(xiāo)銷(xiāo)商處購(gòu)購(gòu)得您的的車(chē)嗎?1. YYes是是 Pleaase staate thee auuthoorizzed deaalerr (QQ2v.) 2. NNo不是是 請(qǐng)說(shuō)明該該經(jīng)銷(xiāo)商商a. Inn whhichh ciity is thiis ddeallersshipp loocatted?該經(jīng)銷(xiāo)商在在那一個(gè)個(gè)城

3、市?Q3. Datte oof ddeliiverry 交交貨日期期: (a) Yeaar 年年(b) MMontth: 月Q4. Howw diid yyou payy foor yyourr veehiccle? 您您這輛車(chē)車(chē)的付款款方式是是什么? 1. Owwn ffundds2. Looan3. Leeasee4. Coompaany paidd自己付款 貸款款 租租賃 公司司付款Q5. Dommesttic/ Immporrt 國(guó)國(guó)產(chǎn)/進(jìn)進(jìn)口車(chē): 1. Dommesttic 國(guó)產(chǎn)車(chē)車(chē) 22. IImpoort 進(jìn)口口車(chē)Q6. Fueel TTypee 燃油油類(lèi)型: 11. PPetr

4、rol 汽油油 2. Dieesell 柴油油Q7. Engginee Diispllaceemennt 發(fā)發(fā)動(dòng)機(jī)排排量(升升):1. 0.884. 1.227. 1.5510. 1.913. 2.316. 3.32. 1.005. 1.338. 1.6611. 2.014. 2.417. 3.53. 1.116. 1.449. 1.8812. 2.215. 3.0Otherr (QQ7v. Plleasse sspeccifyy)其它(Q77v.請(qǐng)請(qǐng)具體說(shuō)說(shuō)明) Q8. Traansmmisssionn tyype? 變速速箱類(lèi)型型? 1. Maanuaal2. Auutommatiic3.

5、 Maanuaal/ Autto HHybrrid (Sttepttronnic, Spportts mmodee, eetc.) 手動(dòng)動(dòng) 自動(dòng)動(dòng) 手手動(dòng)/自自動(dòng)混合合(運(yùn)動(dòng)動(dòng)模式等等)Q9. Whaat bbodyy sttylee iss yoour neww veehiccle? 您新新車(chē)的外外觀樣式式是什么么?2-dooor (Passsenngerr Caar)雙門(mén)轎車(chē)(客用)4. 5-ddoorr (HHatcchbaack Passsenngerr Caar)五門(mén)轎車(chē)(客用掀掀背式)Pickuup ttrucck輕型小卡車(chē)車(chē)2. 33-dooor (Haatchhbacck PP

6、asssengger Carr)三門(mén)轎車(chē)(客用掀掀背式)Wagonn (PPasssengger Carr)箱型轎車(chē)(客用)Van面包車(chē)4-dooor (Passsenngerr Caar)四門(mén)轎車(chē)(客用)Sportt Uttiliity Vehhiclle越野車(chē)Q10. Howw maany killomeeterrs ddo yyou currrenntlyy haave on youur vvehiiclee?Kms公里里 您的的車(chē)現(xiàn)在在已經(jīng)行行駛了多多少公里里?Q11. Whaat iis yyourr avveraage fueel cconssumpptioon? (Plleass

7、e sspeccifyy kmm/L)Kms/LL(公里里/升) 您的的這部車(chē)車(chē)平均耗耗油量是是多少?(請(qǐng)注注明公里里/升)Q12. Howw maany yeaars do youu exxpecct tto kkeepp yoour neww veehiccle befforee reeplaacinng iit?Yearss 年 您預(yù)預(yù)計(jì)您這這輛新車(chē)車(chē)要使用用多少年年后才更更換它?Q13. Is youur nnew vehhiclle tthe firrst NEWW veehiccle YOUU haave eveer ppurcchasse/ leaasedd?1. Yees2.

8、NNo 這是您您自己所所擁有/租賃的的第一輛輛新車(chē)嗎嗎?是 不不是Aboutt Yoou aand Youur NNew Vehhiclle(cconttinuued)關(guān)于您和您您的新車(chē)車(chē)(繼續(xù)續(xù))Q14. Whiich of thee foolloowinng bbestt deescrribees yyourr neew vvehiiclee?下列列那一項(xiàng)項(xiàng)最確切切的描述述了您的的新車(chē)？ 1. Addditiionaal vvehiiclee foor MMY HHOUSSEHOOLD (coontiinuee) 家家中增添添的車(chē)(繼續(xù)) 2. Repplaccemeent vehhicl

9、le ffor MY HOUUSEHHOLDD (cconttinuue) 代替家家中原來(lái)來(lái)的車(chē)(繼續(xù)) 3. MY HOUUSEHHOLDDs ffirsst vvehiiclee evver (Goo too Q115)家家中的第第一輛新新車(chē)(跳跳至Q115) Pleeasee teell us aboout thee veehiccle youu reeplaacedd ORR iff yoour neww veehiccle is an addditiionaal vvehiiclee ffor yoour hoouseeholld, telll uus aabouut tthe la

10、sst vvehiiclee yoour houusehholdd accquiiredd. 請(qǐng)告訴訴我們您您所替代代的車(chē)的的情況,或者,如果您您的車(chē)是是增添的的,請(qǐng)告告訴我們們您以前前使用的的車(chē)的情情況Q14a. Maake (e.g.,Toyyotaa, HHondda)Modell (ee.g., Caamryy, AAccoord) 廠廠商(例例如:豐豐田,本本田)車(chē)型(例如如: 佳佳美, 雅閣)Q14b. Moodell Yeear 車(chē)的的出廠年年份:Q15. Whaat wwas impporttantt too yoou wwhenn yoou ffirsst sstarrted

11、d loookiing forr yoour NEWW veehiccle? (MMARKK ALLL TTHATT APPPLYY) 當(dāng)您開(kāi)開(kāi)始選購(gòu)購(gòu)新車(chē)時(shí)時(shí),什么么是對(duì)您您來(lái)說(shuō)是是比較重重要的考考慮因素素?(復(fù)復(fù)選)R1. BBrannd oof vvehiiclee 汽車(chē)車(chē)品牌R6. VVehiiclee quualiity/ duurabbiliity 汽車(chē)的的品質(zhì)/耐用性性R11. Tecchnoologgy 科技技含量R2. OOriggin of vehhiclle(ee.g., Ammeriicann, JJapaanesse) 汽汽車(chē)原產(chǎn)產(chǎn)地(例例如: 美國(guó), 日本本)R7.

12、 PPricce rrangge 價(jià)格格R12. Reaasonnablle mmainntennancce/ runnninng ccostt 合理的的保養(yǎng)/運(yùn)行費(fèi)費(fèi)用R3. SSpeccifiic ddealler 特特定的經(jīng)經(jīng)銷(xiāo)商R8. TTypee off veehiccle (e.g. seddan, vaan) 車(chē)的的類(lèi)別(例如:轎車(chē),面包車(chē)車(chē))R13. Engginee peerfoormaancee 引擎擎的性能能R4. RRatiing & ccommmentts iin mmagaazinnes & rrepoortss 雜雜志專(zhuān)欄欄報(bào)道的的評(píng)價(jià)R9. VVehiiclee

13、 sttyliing 車(chē)子子的式樣樣R14. Vehhiclle ssafeety 車(chē)的安安全性R5. IInteerioor sspacce車(chē)內(nèi)內(nèi)空間R10. Fueel eeconnomyy 節(jié)油油情況R15. Moddel yeaar/ newwnesss 車(chē)的的出廠年年份/新新舊程度度R16. Othher, plleasse sspeccifyy(Q155R166v) 其它它 (請(qǐng)注明明 Q115R116v):Q16. Whaat wwas thee siinglle MMOSTT IMMPORRTANNT rreasson? 這些些因素中中, 那那一項(xiàng)是是最重要要的?Pleasse

14、 wwritte tthe appproppriaate nummberr frrom aboove. R 請(qǐng)請(qǐng)寫(xiě)出最最重要項(xiàng)項(xiàng)的選項(xiàng)項(xiàng)號(hào).Q17. Whiich ONEE off thhe ffolllowiing besst ddesccribbes thee tyype of vehhiclle yyou wanntedd too puurchhasee whhen youu FIIRSTT BEEGANN TOO SHHOP forr a vehhiclle? 當(dāng)您您第一次次購(gòu)車(chē)時(shí)時(shí),下列列那一項(xiàng)項(xiàng)可最確確切的表表述您所所要購(gòu)買(mǎi)買(mǎi)的車(chē)的的類(lèi)別?I kneew tthe EXAACT M

15、ODDEL I wwantted (e.g., Tooyotta CCamrry, Honnda Acccordd) 我知知道我要要買(mǎi)的車(chē)車(chē)的確切切車(chē)型(例如:豐田佳佳美, 本田雅雅閣)3. I onlly kkneww thhe ggeneerall tyype of vehhiclle II waanteed (seddan, vvan, SUUV) butt noot wwhicch mmakee orr moodell我只知道我我要買(mǎi)的的車(chē)的大大體類(lèi)型型(例如如:轎車(chē)車(chē),面包包車(chē),),卻不不知那一一個(gè)品牌牌或車(chē)型型I kneew tthe MAKKE II waanteed (e.gg

16、., Tooyotta, Honnda) buut nnot whiich MODDEL我知道我想想要的車(chē)車(chē)的廠牌牌(例如如:豐田田,本田田),但但不是車(chē)車(chē)型.4. II coonsiiderred twoo orr moore diffferrentt maakess 我考慮慮過(guò)兩個(gè)個(gè)或更多多的品牌牌5. I wass oppen to anyy veehiccle I ffounnd tthatt fiit mmy bbudgget andd ttrannspoortaatioon nneedds 我可可以接受受任何一一輛車(chē),只要它它符合我我的預(yù)算算和交通通需要Q18. Whyy diid

17、 yyou dessiree too puurchhasee a neww veehiccle? (MMARKK ALLL TTHATT APPPLYY) 您為為什么想想要買(mǎi)一一輛新車(chē)車(chē)?(復(fù)復(fù)選)R1. IIncrreassed payy 收收入增加加R7. OOrigginaal ccar outtdatted 原原有的車(chē)車(chē)過(guò)時(shí)了了R13. Inccreaase in fammilyy meembeer 家庭成成員的增增加R2. CChannge in jobb/ ccareeer shiift 換換了工作作/職業(yè)業(yè)變化R8. OOrigginaal ccar dammageed/ sto

18、olenn 原原有的車(chē)車(chē)損壞/被偷R14. Proomottionn/ aattrracttivee looan terrm 促 銷(xiāo)/吸吸引人的的貸款R3. CChannge of worrkinng llocaatioon 工工作地點(diǎn)點(diǎn)的變化化R9. WWantt a saffer carr 想想要一輛輛更安全全的車(chē)R15. Sennd ffamiily memmberrs tto wworkk/ sschoool 為送送家人去去工作/學(xué)校R4. CChannge of ressideencee 住住處的變變更R10. Timme tto cchannge carr 到了了換車(chē)的的時(shí)候了了R

19、16. Gifft ffromm frriennd/rrelaativve 朋朋友/親親戚送的的禮物R5. WWantted to ownn a carr 想要要擁有一一輛車(chē)R11. Thiis vvehiiclee atttraacteed mme 這輛輛車(chē)很吸吸引我R17. Othher, plleasse sspeccifyy (QQ18RR17vv) 其其它 (請(qǐng)注明明 Q118R117v):R6. WWantt a carr too reefleect staatuss 想要要一輛車(chē)車(chē)以顯示示地位R12. Neww leeisuure acttiviitiees/ liffestty

20、lee 新的的業(yè)余活活動(dòng)/生生活方式式Aboutt Yoou aand Youur NNew Vehhiclle(cconttinuued)關(guān)于您和您您的新車(chē)車(chē)(繼續(xù)續(xù))Q19. WWhatt innforrmattionn soourcces didd yoou uuse to deccidee whhat makke aand moddel to purrchaase? (MMARKK ALLL TTHATT APPPLYY) 您您在選擇擇要買(mǎi)的的品牌和和車(chē)型時(shí)時(shí),您的的參考信信息來(lái)源源是什么么?( 復(fù)選)R1. FFinaanciial insstittutiion (e.g. bann

21、k) 金金融機(jī)構(gòu)構(gòu)(例如如: 銀銀行)R8. MMagaazinne aartiiclee 雜雜志上的的文章R2. PPricce gguidde 價(jià)價(jià)格指南南R9. RRadiio aads 廣播廣廣告R3. FFrieendss/ rrelaativves朋朋友/親親戚R10. TV adss電視廣廣告R4. AAnottherr owwnerr off thhe ssamee maake 擁?yè)碛邢嗤瑥S牌出出廠的車(chē)車(chē)的車(chē)主主R11. Newwspaaperr adds 報(bào)紙紙廣告R5. MManuufaccturrer weeb ppagee廠商的的網(wǎng)頁(yè)R12. Autto sshoww

22、s汽車(chē)車(chē)展覽R6. DDealler webb paage 經(jīng)銷(xiāo)商商的網(wǎng)頁(yè)頁(yè)R13. Mecchannic reccommmenddatiion專(zhuān)專(zhuān)業(yè)技師師的推薦薦R7. IInteerneet (othher thaan RR5 aand R6) 網(wǎng)網(wǎng)上查詢(xún)?cè)?除RR5和RR6)R14. Deaalerr owwnerr/Saalessperrsonn reecommmenndattionn 經(jīng)銷(xiāo)銷(xiāo)商/推推銷(xiāo)人員員的推薦薦R15. Othher, plleasse sspeccifyy (QQ19RR15vv) 其它它 (請(qǐng)注注明Q119R115v)Q20. a. Amoong thee b

23、rrandds/ makkes lisstedd beeloww, ppleaase marrk tthosse yyou vissiteed wwhenn yoou wweree shhopppingg foor yyourr neew vvehiiclee. 在下下列品牌牌/廠商商中, 請(qǐng)勾出出您在購(gòu)購(gòu)買(mǎi)新車(chē)車(chē)時(shí)曾經(jīng)經(jīng)去看過(guò)過(guò)的. b. Foor eeachh brrandd/ mmakee viisitted, plleasse iindiicatte hhow manny oof tthe braands/ mmakees ddeallerss yoou vvisiitedd IINC

24、LLUDIING thee deealeer wwherre yyou purrchaasedd yoour neww veehiccle. 對(duì)對(duì)于每一一種看過(guò)過(guò)的品牌牌/廠商商, 請(qǐng)告訴訴我您總總共去過(guò)過(guò)多少該該品牌/廠商的的經(jīng)銷(xiāo)商商處看車(chē)車(chē), 包包括您最最后買(mǎi)車(chē)車(chē)的那一一個(gè)經(jīng)銷(xiāo)銷(xiāo)商.a.b.a.b.Beijiing Jeeep 北北京吉普普01Mitsuubisshi三三菱10Changgan Suzzukii 長(zhǎng)安安鈴木02Nissaan 尼尼桑(日日產(chǎn))11Dongffengg Ciitrooen 東風(fēng)雪雪鐵龍03SGM BBuicck 上上海別克克12FAW 一一汽04Shanggh

25、aii Voolksswaggen 上海大大眾13FAW AAudii 一汽汽奧迪05Southh Eaast Autto東南南汽車(chē)14FAW VVolkkswaagenn 一汽汽大眾06Tianjjin Daiihattsu 天津大大發(fā)15Fengsshenn 風(fēng)神神07Toyotta 豐豐田16Guanggzhoou HHondda廣州州本田08Yuejiin IIvecco 躍躍進(jìn)伊維維柯17Jinbeei 金金杯09Otherr 其它它 18Q21. Didd yoou sseriioussly cconssideer aanottherr moodell?1. Yees2. Noo

26、(GGo tto QQ22) 您曾曾經(jīng)慎重重考慮過(guò)過(guò)其它車(chē)車(chē)型嗎? 有有 沒(méi)沒(méi)有(跳跳至Q222) Q221a. WWhatt ONNE ootheer VVEHIICLEE diid yyou serriouuslyy coonsiiderr puurchhasiing? 除您購(gòu)購(gòu)買(mǎi)的這這輛車(chē)以以外,哪哪一種車(chē)車(chē)也是您您曾經(jīng)慎慎重考慮慮要購(gòu)買(mǎi)買(mǎi)的? Makke/MManuufaccturrer (e.g. Toyyotaa, HHondda) 廠商/制造商商(例如如: 豐豐田,本本田) Moddel/Serriess (ee.g. Caamryy, AAccoord) 車(chē)型型/車(chē)系系(例如如

27、: 佳美, 雅閣閣 ) Q221b.Whyy diid yyou nott buuy tthe vehhiclle yyou mosst sseriioussly connsiddereed? (MAARK ALLL THHAT APPPLY) 就就您上面面提到的的曾經(jīng)慎慎重考慮慮過(guò)的車(chē)車(chē),您最最后為何何沒(méi)有購(gòu)購(gòu)買(mǎi)呢?( 復(fù)復(fù)選)R1. PPricce ttoo higgh 價(jià)價(jià)格太高高R9. DDeliiverry pperiiod tooo loong送送貨時(shí)間間太長(zhǎng)R2. DDid nott liike finnanccingg teermss不喜歡歡財(cái)務(wù)方方案R10. Dessiree

28、d ccoloor/ feaaturre nnot avaailaablee沒(méi)有想想要的顏顏色/特特點(diǎn)R3. DDid nott liike vehhiclles sstyllingg 不喜喜歡車(chē)的的式樣R11. Vehhiclle ttoo smaall 車(chē)子太太小R4. NNot enooughh ennginne ppoweer引擎擎馬力不不夠大R12. Vehhiclle ttoo bigg 車(chē)子子太大R5. PPoorr fuuel ecoonommy耗油油量大R13. Fammilyy/ ffrieendss diid nnot likke iit 家家人/朋朋友不喜喜歡R6. P

29、ooor qquallityy/ rreliiabiilitty質(zhì)量量/可靠靠性差R14. Pooor rrepuutattionn off maake 廠商信信譽(yù)差R7. VVehiiclee saafetty 安安全性考考慮R15. Pooor rrepuutattionn off deealeer 經(jīng)經(jīng)銷(xiāo)商信信譽(yù)差R8. DDeallersshipp peersoonneel業(yè)務(wù)務(wù)代表的的表現(xiàn)R16. Higgh mmainntennancce ccostt 保養(yǎng)養(yǎng)費(fèi)用太太高R17. Othher, plleasse sspeccifyy (Q211bR117v ) 其它它( 請(qǐng)請(qǐng)注明

30、Q211bR117v):Aboutt Yoou aand Youur NNew Vehhiclle(cconttinuued)關(guān)于您和您您的新車(chē)車(chē)(繼續(xù)續(xù))Q22. Whyy diid yyou deccidee too puurchhasee yoour NEWW veehiccle? (MMARKK ALLL TTHATT APPPLYY) 您為為什么決決定要買(mǎi)買(mǎi)這部新新車(chē)呢?( 復(fù)復(fù)選)R1. AAdveertiisemmentt waas aattrracttivee 廣廣告很吸吸引人R9. LLow priice低售價(jià)R17. Rooominnesss/innterriorr spp

31、acee 車(chē)內(nèi)內(nèi)空間R2. PPrevviouus eexpeerieencee wiith thee deealeershhip 據(jù)以以往對(duì)經(jīng)經(jīng)銷(xiāo)商的的經(jīng)驗(yàn)R10. Goood ffinaanciing opttionns較好的購(gòu)車(chē)車(chē)貸款方方案選擇擇R18. Engginee peerfoormaancee 引擎擎性能R3. PPervviouus eexpeerieencee wiith thee maake/braand 據(jù)以以往對(duì)該該汽車(chē)品品牌的經(jīng)經(jīng)驗(yàn)R11. Relliabbiliity of thee maake 品牌牌的可靠靠性R19. Exccelllentt affterrs

32、alles serrvicce 優(yōu)秀秀的售后后服務(wù)R4. AArtiiclees iin mmagaazinnes 雜志志上的報(bào)報(bào)道R12. Goood vvehiiclee quualiity 高品品質(zhì)的汽汽車(chē)R20. Pleeasaant staaff atttituude 工作作人員可可親的態(tài)態(tài)度R5. GGoodd reeputtatiion of thee maake 該該品牌的的良好信信譽(yù)R13. Goood vvehiiclee sttyliing 出色的的汽車(chē)造造型R21. Sallesppersson unhhurrriedd foor aa puurchhasee deec

33、issionn 銷(xiāo)售人人員不催催促作購(gòu)購(gòu)買(mǎi)決定定R6. RRecoommeendeed bby ffrieendss/reelattivees 朋朋友/親親戚的推推薦R14. A mmodeel II waanteed 是我想想要的車(chē)車(chē)型R22. Loww maainttenaancee coost 保養(yǎng)養(yǎng)費(fèi)用低低R7. TThe vehhiclles ttradde-iin vvaluue 舊車(chē)車(chē)換新車(chē)車(chē)的折價(jià)價(jià)R15. Saffetyy 安全性性R23. Envviroonmeentaallyy frrienndlyy 環(huán)保保R8. EEnjooyedd teest-driive 愉愉悅的

34、試試車(chē)R16. Commforrtabble 舒適適性R24. Othher, plleasse sspeccifyy(Q222R224v) 其它, 請(qǐng)注注明(QQ22RR24vv)Q23. Whaat iis tthe sinnglee MAAIN reaasonn yoou ddeciidedd too puurchhasee thhe vvehiiclee? 哪一一項(xiàng)是您您買(mǎi)這部部車(chē)的最最主要原原因?Pleasse wwritte tthe appproppriaate nummberr frrom aboove. R 請(qǐng)從上上面的選選項(xiàng)中,寫(xiě)出符符合的選選項(xiàng)號(hào).Ratinng YYou

35、rr Seelliing Deaalerr評(píng)價(jià)您的銷(xiāo)銷(xiāo)售商Pleasse aanswwer thee foolloowinng qquesstioons aboout thee deealeer ffromm whhichh yoou ppurcchassed youur nnew vehhiclle.請(qǐng)回答下列列關(guān)于您您所購(gòu)買(mǎi)買(mǎi)的新車(chē)車(chē)的經(jīng)銷(xiāo)銷(xiāo)商的問(wèn)問(wèn)題.Q24. Wheere didd thhe ssalees ttalkk taake plaace? 購(gòu)買(mǎi)買(mǎi)洽談的的地點(diǎn)在在哪兒?1. Hoome/ woork2. Deealeer3. Hoome/ woork andd deealeer

36、 家里里/工作作地點(diǎn) 經(jīng)銷(xiāo)銷(xiāo)商 家里里/工作作地點(diǎn)和和經(jīng)銷(xiāo)商商處Q25. Havve yyou vissiteed tthe deaalerr frrom whiich youu puurchhaseed tthe vehhiclle? 您是否否到您購(gòu)購(gòu)車(chē)的這這家經(jīng)銷(xiāo)銷(xiāo)商處去去過(guò)?1. Yees2. Noo(Goo too Q228) 去過(guò)過(guò) 沒(méi)去去過(guò)(跳跳至Q228)Q26. Froom tthe mommentt yoou eenteeredd thhe ddeallersshipp, hhow lonng wwas it befforee a sallesppersson or othh

37、er deaalerrshiip pperssonnnel greeeteed yyou? 當(dāng)您您進(jìn)入這這家經(jīng)銷(xiāo)銷(xiāo)商處時(shí)時(shí),多久久后才有有業(yè)務(wù)人人員或其其他工作作人員來(lái)來(lái)招待您您?Minuttes 分鐘Q27. Whiich of thee foolloowinng bbestt deescrribees tthe wayy yoou wweree grreetted wheen yyou FIRRST arrriveed aat yyourr deealeershhip? 當(dāng)您您去的時(shí)時(shí)候,下下列哪一一項(xiàng)可最最好的表表述他們們對(duì)您的的接待方方式?1. Toook lonng tto ffin

38、dd a sallesppersson 花花很長(zhǎng)時(shí)時(shí)間才找找到一個(gè)個(gè)業(yè)務(wù)人人員3. Feelt likke ssaleespeersoon wwas reaady to “pouuncee” thhe ssecoond I aarriivedd 到達(dá)達(dá)時(shí), 感覺(jué)好好像銷(xiāo)售售人員突突然襲來(lái)來(lái)2. WWas greeeteed iin rrighht aamouunt of timme 在在恰當(dāng)?shù)牡臅r(shí)間內(nèi)內(nèi)得到接接待Q28. Didd thhe ssaleespeersoon ooffeer yyou a ttestt drrivee? 業(yè)業(yè)務(wù)人員員讓您試試開(kāi)車(chē)子子了嗎?1. Yees2. Noo

39、有 沒(méi)有有Q29. Didd yoou ttestt drrivee thhe vvehiiclee yoou bbougght (orr onne llikee itt) ffromm thhe sselllingg deealeer? 您是是否在經(jīng)經(jīng)銷(xiāo)商哪哪兒試開(kāi)開(kāi)過(guò)您買(mǎi)買(mǎi)的哪部部車(chē)(或或同類(lèi)型型的車(chē))? 1. YYes 2. NNo (GO TO Q300)試過(guò)沒(méi)試過(guò)過(guò) (跳至至Q300) Iff yees 如試試了 Howw loong wass thhe ttestt drrivee? QQ29aa1. .hoourss QQ29aa2. minnutees 試開(kāi)時(shí)時(shí)間有多多長(zhǎng)? 小

40、時(shí) 分鐘Ratinng YYourr Seelliing Deaalerr(coontiinueed)評(píng)價(jià)您的銷(xiāo)銷(xiāo)售商(繼續(xù))The ffolllowiing secctioon aaskeed youu too raate thee DEEALEERSHHIP WHEERE YOUU PUURCHHASEED youur nnew vehhiclle usiing a sscalle oof 11 too 100. TThiss seectiion is divvideed iintoo fiive parrts:下面的部分分, 將將讓您為為您購(gòu)得得您車(chē)的的經(jīng)銷(xiāo)商商評(píng)分,評(píng)分范范圍是 1 到

41、到 100 分.這部分分被分為為五部分分.1.Deaalerrshiip ffaciilitty 經(jīng)銷(xiāo)銷(xiāo)商設(shè)施施(地點(diǎn)點(diǎn), 外外觀等)3. Woorkiing witth yyourr Saalessperrsonn 銷(xiāo)銷(xiāo)售人員員(選車(chē)車(chē), 議議價(jià)等)5.Delliveery proocesss 交貨貨過(guò)程2.Youur ddeall 交交易條件件4. Paaperrworrk / Puurchhasee/ FFinaancee Prroceess 財(cái)財(cái)務(wù)過(guò)程程UNACCEPTABLEUNACCEPTABLE無(wú)法接受01020304050608070910OUTSTANDING非常好AVERA

42、GE一般Usingg thhe aabovve sscalle oof 11 too 100 whheree 1 is UNAACCEEPTAABLEE, 110 iis OOUTSSTANNDINNG, 5 iis AAVERRAGEE, ppleaase ratte tthe folllowwingg:用上面的 1到 10 的評(píng)分分標(biāo)準(zhǔn),1 是是無(wú)法接接受,110 是是非常好好, 55 是一一般, 給下面面的選項(xiàng)項(xiàng)打分:Q30. dEAALERRSHIIP ffACIILITTY經(jīng)銷(xiāo)銷(xiāo)商設(shè)施施R1. CConvveniiencce oof llocaatioon 位位置便利利/10R2.

43、SSeleectiion of vehhiclles (caarriied widde sseleectiion of collorss, ooptiionss, eetc.) 汽汽車(chē)可選選擇的范范圍(包包括:多多種可選選擇的顏顏色,車(chē)車(chē)子種類(lèi)類(lèi)等. )/10R3. HHourrs oof ooperratiion (evveniing, weeekeendss, eetc.) 營(yíng)營(yíng)業(yè)時(shí)間間(晚上上,周末末,等)/10R4. AAppeearaancee annd ccleaanliinesss oof ffaciilitty 整整個(gè)經(jīng)銷(xiāo)銷(xiāo)處的外外觀和整整潔情況況/10R5. NNeigghb

44、oorhoood (saafe, clleann, eetc.) 周周?chē)沫h(huán)環(huán)境(安安全, 整潔,等)/10R6. CComffortt off thhe aareaa orr offficce wwherre yyou andd yoour sallesppersson commpleetedd thhe ssalees ttrannsacctioon 您您和業(yè)務(wù)務(wù)人員完完成交易易的場(chǎng)所所或辦公公室里, 那兒兒的舒適適程度/10R7. EEasee off loookiing at vehhiclles (veehiccle parrkedd foor eeasyy acccesss, we

45、lll oorgaanizzed, ettc.) 看看車(chē)的方方便與否否(汽車(chē)車(chē)停放有有序, 取車(chē)方方便等)/10R8. AAvaiilabbiliity of prooducct iinfoormaatioon 產(chǎn)產(chǎn)品信息息的提供供/10R9. PPresssurre-ffreee ennvirronmmentt 輕輕松的氛氛圍/10R10.LLayoout invvitiing andd frrienndlyy 展示間間的環(huán)境境怡人/10R11.OOverralll raatinng oof tthe deaalerrshiip ffaciilitty 對(duì)整個(gè)個(gè)經(jīng)銷(xiāo)設(shè)設(shè)施的總總體評(píng)價(jià)價(jià)/10

46、Q31. youur ddeall交易條條件R1. PPricce ppaidd reelattivee too exxpecctattionns 最最終付出出的價(jià)格格同您的的期望相相比較/10R2. Deggreee too whhichh yoou hhad infflueencee onn thhe cconttracct ttermms您對(duì)合同條條款的影影響程度度/10R3. OOverralll raatinng oof ffairrnesss oof ddeall 請(qǐng)給整整個(gè)交易易條件的的公平性性打分/10Ratinng YYourr Seelliing Deaalerr(coon

47、tiinueed)評(píng)價(jià)您的銷(xiāo)銷(xiāo)售商(繼續(xù))UNACCEPTABLEUNACCEPTABLE無(wú)法接受01020304050608070910OUTSTANDING非常好AVERAGE一般 UUsinng tthe aboove scaale of 1 tto 110 wwherre 11 iss UNNACCCEPTTABLLE, 10 is OUTTSTAANDIING, 5 is AVEERAGGE, plleasse rratee thhe ffolllowiing: 用上上面的 1到 10 的評(píng)分分標(biāo)準(zhǔn),1 是是無(wú)法接接受,110 是是非常好好, 55 是一一般, 給下面面的選項(xiàng)項(xiàng)打分:

48、Q32. worrkinng wwithh yoour sallesppersson與與業(yè)務(wù)人人員的相相處R1. SSaleespeersoons kknowwleddge aboout vehhiclles 銷(xiāo)銷(xiāo)售人員員的汽車(chē)車(chē)知識(shí)/10R2. SSaleespeersoons eexpllanaatioon oof ffeatturees, advvanttagees, annd bbeneefitts oof vvehiiclee 銷(xiāo)銷(xiāo)售人員員對(duì)車(chē)的的特性,優(yōu)點(diǎn),以及好好處的解解釋/10R3. SSaleespeersoons aappeearaancee (cclotthess, gg

49、rooominng, etcc.) 銷(xiāo)銷(xiāo)售人員員的儀表表(衣著著,打扮扮,等)/10R4. SSaleespeersoons aatteentiion foccuseed oon yyou (noot ootheer ccusttomeers) 銷(xiāo)銷(xiāo)售人員員專(zhuān)心接接待您(而不是是其它顧顧客)/10R5. CConccernn yoou ppurcchassed thee beest vehhiclle ffor youur nneedds 考考慮到最最適合您您需要的的車(chē)子/10R6. CCourrtessy aand friienddlinnesss off saalessperrsonn 銷(xiāo)

50、銷(xiāo)售人員員禮貌親親切/10R7. HHoneestyy off saalessperrsonn 銷(xiāo)銷(xiāo)售人員員的誠(chéng)實(shí)實(shí)態(tài)度/10R8. FFulffillled alll prromiisess/ ccommmitmmentts mmadee duurinng tthe salle 兌兌現(xiàn)所有有在銷(xiāo)售售過(guò)程中中的承諾諾和義務(wù)務(wù)/10R9. MMadee thhe nnegootiaatioon pproccesss cllearr annd uundeersttanddablle 使使購(gòu)車(chē)定定價(jià)過(guò)程程清楚明明了/10R10. Conncerrn ffor youur bbudgget 為您您的預(yù)

51、算算著想/10R11. Abiilitty tto pprovvidee coomplletee annsweers to youur qquesstioons 有能能力對(duì)您您提出的的問(wèn)題作作全面的的回答/10R12. Allloweed ssuffficiientt tiime forr yoou tto mmakee a deccisiion 給您您足夠的的時(shí)間作作決定/10R13. Proovidde aa haasslle-ffreee saaless exxperriennce 給您您了一次次沒(méi)有爭(zhēng)爭(zhēng)執(zhí)的購(gòu)購(gòu)車(chē)經(jīng)歷歷/10R14. Howw quuickkly youu weere

52、ablle tto sseleect youur vvehiiclee 您挑挑選汽車(chē)車(chē)有多快快/10R15. Howw quuickkly youu neegottiatted/sett yoour priice 您協(xié)協(xié)商/確確定價(jià)格格有多快快/10R16. Amoountt off prresssuree duurinng ppurcchasse pproccesss 在整整個(gè)購(gòu)買(mǎi)買(mǎi)過(guò)程中中,您的的壓力有有多大/10R17. Oveeralll rratiing of worrkinng wwithh yoour sallesppersson 對(duì)您您與業(yè)務(wù)務(wù)員相處處的整體體感受打打分 /10

53、Ratinng YYourr Seelliing Deaalerr(coontiinueed)UNACCEPTABLE無(wú)法接受010203040506UNACCEPTABLE無(wú)法接受01020304050608070910OUTSTANDING非常好AVERAGE一般 Ussingg thhe aabovve sscalle oof 11 too 100 whheree 1 is UNAACCEEPTAABLEE, 110 iis OOUTSSTANNDINNG, 5 iis AAVERRAGEE, pleeasee raate thee foolloowinng: 用上上面的 1到 10 的

54、評(píng)分分標(biāo)準(zhǔn),1 是是無(wú)法接接受,110 是是非常好好, 55 是一一般, 給下面面的選項(xiàng)項(xiàng)打分:Q33. papperwworkk/puurchhasee/fiinannce proocesss書(shū)面面文件/購(gòu)買(mǎi)/付款過(guò)過(guò)程R1. CCleaarlyy exxplaaineed aall doccumeentss 詳詳細(xì)解說(shuō)說(shuō)所有文文件/10R2. HHoneestyy off thhe ppersson whoo haandlled youur ppapeerwoork/ puurchhasee/ finnancce pproccesss 處處理您書(shū)書(shū)面文件件/購(gòu)買(mǎi)買(mǎi)/付款款過(guò)程的的人的誠(chéng)誠(chéng)實(shí)

55、度/10R3. EEasee off coomplletiing loaan/ finnancce/ leaase/ puurchhasee apppliicattionn 完完成貸款款/付款款/租賃賃/購(gòu)買(mǎi)買(mǎi)申請(qǐng)的的順利程程度/10R4. PProvvideed aa haasslle-ffreee paaperrworrk/ purrchaase/ fiinannce proocesss 提提供了一一個(gè)沒(méi)有有爭(zhēng)執(zhí)簽簽訂文件件/協(xié)議議/購(gòu)買(mǎi)買(mǎi)/付款款過(guò)程/10R5. AAbillityy too prroviide commpleete ansswerrs tto yyourr paaper

56、rworrk/ purrchaase/ fiinannce rellateed qquesstioon 全全面回答答與書(shū)面面文件/購(gòu)買(mǎi)/付款過(guò)過(guò)程相關(guān)關(guān)問(wèn)題的的能力/10R6. CCourrtessy aand friienddlinnesss off thhe ppersson whoo haandlled youur ppapeerwoork/ puurchhasee/ ffinaancee prroceess 處理您您這份書(shū)書(shū)面文件件/購(gòu)買(mǎi)買(mǎi)/付款款過(guò)程的的人的禮禮貌和友友好程度度/10R7. KKnowwleddge of loaan/ finnancce/ leaase/ puurc

57、hhasee/ ppaymmentt opptioons 具具有貸款款/付款款/租賃賃/購(gòu)買(mǎi)買(mǎi)/付款款方式的的知識(shí)/10R8.Hoow qquiccklyy yoou ccomppletted thee fiinall paaperrworrk pproccesss(inncluudinng aany timme yyou waiitedd too beeginn thhe paaperrworrk pproccesss) 完完成最終終書(shū)面文文件的速速度 (包括期期間的等等候時(shí)間間)/10R9. OOverralll raatinng oof hhow youur ddealler hannd

58、leed tthe papperwworkk/ ppurcchasse/ finnancce pproccesss 對(duì)對(duì)經(jīng)銷(xiāo)商商整個(gè)書(shū)書(shū)面文件件/購(gòu)買(mǎi)買(mǎi)/付款款過(guò)程的的評(píng)價(jià)/10Q34. delliveery proocesss交貨貨過(guò)程R1. AAbillityy too deelivver vehhiclle aat pprommiseed ttimee有能力力在承諾諾的時(shí)間間送貨/10R2. LLenggth of timme nneedded to delliveer yyourr veehiccle送送貨所需需時(shí)間/10R3. OOverralll raatinng oof ddel

59、iiverry ttimiing送送貨時(shí)間間的總體體評(píng)價(jià)/10R4. AAbillityy too annsweer yyourr quuesttionns dduriing thee deelivveryy prroceess在在送貨過(guò)過(guò)程中答答復(fù)您提提出疑問(wèn)問(wèn)的能力力/10R5. CCourrtessy aand friienddlinnesss duurinng ddeliiverry 送送貨中的的禮貌和和友好態(tài)態(tài)度/10R6. AAtteentiion foccuseed oon yyou (noot ootheer ccusttomeers) duurinng ddeliiverry

60、送貨貨中對(duì)您您(而不不是其他他顧客)的關(guān)注注程度/10R7. CCondditiion of youur vvehiiclee (ffreee frrom dinngs, sccrattchees, etcc.) 交車(chē)時(shí)時(shí)的車(chē)況況(無(wú)臟臟污,劃劃痕,等等)/10R8. CCleaanliinesss oof yyourr veehiccle (waasheed, freee ffromm sttainns, etcc.) 車(chē)的整整潔程度度(洗過(guò)過(guò),無(wú)污污點(diǎn),等等)/10R9. HHow commpleetelly yyourr owwnerrs mmanuual wass exxplaaine