劍橋商務(wù)英語(yǔ)BEC中級(jí)閱讀練習(xí)試題及答案

商務(wù)英語(yǔ)考試(BEC)/模擬試題2016BEC試題及答案Questions8-12 lReadthetextbelowaboutuniforms. lChoosethebestsentencefromtheoppositepagetofilleachofthegaps. lForeachgap8-12,markoneletterA-IonyourAnswerSheet.AlteredImages WehaveteamedupwithCareerandWorkwearShowtofindthebest-dressedorganization.Twohotelgroupsandamanagementcenterhavemadeittotheshortlist.Uniformsprojectaninstantimageaboutabusiness,aswellascreatingateamspiritamongstaff.Choosethewrongworkwearandyouriskupsettingyourcustomersandemployees.Threeentrantshavebeenshortlistedinthecompetitiontofindthebest-dressedbusiness:CountryHotelGroup,GoringResidentialManagementCollegeandMajorHotels.(example) --.Adetailedentryformsetouttodiscoverthethoughtprocessestheentrantshadusedbeforeselectedtheirnewuniforms.(8) .Inadditiontopriceandstylethejudgeswantedtoknowhowtheorganisationintroducedthenewlookandwhatlessonsithadlearnt.TheCountryHotelGroupwaslookingforauniformthatwascomfortabletowearandpresentedarelaxedcountryimagetoguests.Thefirmtoplacingagreatemphasisontheclothingandappearanceofitsstaff.(9) .Abriefwasissuedtoanumberofcompanieswhothenhadtopresenttheirideasinafashionshowformattoemployees.Afterthedesignwaschosen,onehoteltriedouttheuniformforthreemonths.(10) TheaimofthenewuniformatGoringResidentialManagementCollegewastomakestaffinstantlyrecognisabletocourseparticipants.ThechosendesignfromClassyRagsestablishedaclearcorporateimageatthecollege.Thereweremanydifferentoutfitsbutonlythreefabricshadbeenusedthroughouttherangeandthereforetheuniformwaseasilyrecognisable.Oneofthejudgesinthecompetition,fashionjournalistSallyBain,wasalsoimpressedwiththevalueformoneyaspectoftheuniforms.(11) AtMajorHotelsanewuniformwasneededtoreplacetheoldonewhichwasconsideredtobe‘old-fashionedandunattractive.’Thenewwaswellreceivedbythereceptionstaffofthehotelchain.(12) .Thenewbottle-greenuniformswereselectedfromRaynerCorporateClothing.Itwasfeltthatitwasafunctionalchoiceofcolourandmadeapleasantchangefromthemoretraditionalblack.lDonotuseanylettermorethanonce.A.Feedbackwasthencollectedfromstaffatthehotelandminorchangesweremadebeforetheuniformwasintroducedacrossallhotels.TheawardwillbepresentedtothecompetitionwinnersatTheCareerandWorkwearShowwhichwillbeheldatBusinessDesignCentreinLondon. Theyallbelievethatitsintroductionhasledtoamodern,moreprofessionalcorporateimageandgreaterconfidenceamongthem. D.Oneentrypredictedthatuniformfabricswouldincorporatesecurityaidswhicharereadbysensorsondoorsandonlyallowaccesstoauthorisedpersonnel.E.Inheropinionthishadbeenachievedathalfthecostoftheotherentries,withtheaveragecostperpersonbeing￡201,andeachuniformbeingexpectedtolasttwoyears. F.Itaskedwhyuniformwasintroduced,whoitwasdesignedtobewornby,andhowthefirmwentaboutselectingasupplier. G.Shefeltthattheheadreceptionistatthehotelshouldbeaskedtoputforwardtheviewsandpreferencesoftheteam.H.Initsentryitsaid:‘Substantialinvestmenthasbeenmadeinthisuniformbecauseuniformsseenasaveryimportant