新編劍橋商務(wù)英語初級第4單元TPI 課件

新編劍橋商務(wù)英語學(xué)生用書

（初級）

（第三版）

SUCCESSWITHBEC

PRELIMINARY

Module4ContentsSectionASectionBSectionC4.1BusinessTopic:Internationalbusiness_____________________________________________4.2BusinessSkills:BusinessCommunications4.3ExamSpotlight:SpeakingTest4.1READINGInternationalbusiness4.1LISTENINGViewsonimportcontrols4.1SPEAKINGImportedgoods4.1GRAMMARcan,couldandshould4.1READINGBusiness2BusinessWORDS10.spokeswoman11.hugelosses

12.resign13.garment14.clothingblockade

[bl?'keid]15.infavourof16.disastrous[di'zɑ:str?s]17.importcontrol18.importquotas

[k'w??t?z]女發(fā)言人巨大損失辭職服裝服裝封鎖支持、贊成損失慘重的、災(zāi)難性的進口控制進口配額UsefulWordsandExpressions

WORDS19.compromise['k?mpr?maiz]20.stockexchange

21.appealtosb.22.available23.Rotterdam

['r?t?d?m;,r?:t?r'dɑ:m]妥協(xié),折衷證券交易所，證券交易對……有吸引力有空的，能得到的鹿特丹UsefulWordsandExpressions

READINGInternationalbusiness1.Canyounametenclassroomobjects?Whatarethey?Classroomobjects2Wherewaseachthingmade?Howmanywereimported?Discussion

projector投影儀laptop 筆記本電腦screen屏幕loudspeaker擴音器microphone麥克風(fēng)DVDplayerDVD影碟機electronicboard電子板recorder錄音機platform講臺whiteboard白板recordplayer 錄音機P36BackgroundInformation歐盟的主要組織機構(gòu)有：歐洲理事會(EuropeanCouncil)，歐盟理事會（歐盟各國部長理事會，CouncilofEuropeanUnion）歐盟委員會(CommissionofEuropeanUnion)歐洲議會(EuropeanParliament)歐洲聯(lián)盟（EU）MapofHollandNorthSeaRotterdamBelgiumGermany2.WhatisChristmasseason?圣誕季節(jié)通常指從12月初到第二年的元月6號這段時間，商家會利用這段時間進行商品促銷活動，相當(dāng)于我國的傳統(tǒng)節(jié)日春節(jié)。BackgroundInformationproducer生產(chǎn)商 customer顧客

warehouse倉庫competitor競爭對手

port港口 3Tickthewordsyouknow.wholesaler批發(fā)商 retailer零售商

consumer消費者customs海關(guān)

clothing服裝clothing/clothes/cloth不可數(shù)，意思是“衣服的總稱”。常譯為“服裝”，但比clothes更正式。如：TheywearmuchclothinghereinMelbourne.Foodandclothingareofgreatimportancetoourlife.clothing

服裝clothing/clothes/clothclothing

常用的表達有：一件衣服anarticle/apieceofclothing冬裝winterclothing夏裝summerclothing防護服protectiveclothing專用工作服specialclothing如：Ihavetowashmanyclotheseveryday.Ifyouwanttoattendtheparty,you’dbetterchangeintoformalclothes.clothes衣服、衣物復(fù)數(shù)名詞(無單數(shù)形式)，謂語動詞用復(fù)數(shù)。意義與clothing相近，但意義比較具體。其前不可加不定冠詞，也不可加數(shù)詞，但可用some，these，those，many，few等詞修飾。H&M:全球時裝零售連鎖巨頭，來自瑞典的連鎖服飾店Hennes&Mauritz的縮寫。公司成立于1947年，總部設(shè)在斯德哥爾摩，創(chuàng)辦人是現(xiàn)任董事長史蒂芬·皮爾森(StefanPersson)的父親。H&M是歐洲最大的服飾零售商,其官方網(wǎng)站為。FashionindustrycrisisafterEUimportban(page36)相關(guān)服裝品牌Zara：成立于1975年，通過快速地推出時尚又價格親和的服裝，目前已經(jīng)成為全球排名第三、西班牙排名第一的服裝零售商。在全球56個國家，Zara擁有超過兩千家以上的服裝連鎖店。然而，擁有如此龐大的零售系統(tǒng)，卻能夠保證從商品設(shè)計、試做、生產(chǎn)到店面銷售，平均只花費三周時間的“極速供應(yīng)鏈”，這稱得上是時尚產(chǎn)業(yè)的“奇跡”，其官方網(wǎng)站為。FashionindustrycrisisafterEUimportban(page36)相關(guān)服裝品牌KeyPoints在該文中意思是“被困住”。stuck是stick的過去分詞。如：IwasstuckinthetrafficinLondon.

Thelittlegirlhasbeenstuckintheelevatorfor3hours.

be（get）stuck：常見的搭配有ataloss虧損，如：soldthemerchandiseataloss賠本賣出貨物standtheloss承受損失sufferlosses遭受損失等hugelosses巨大損失KeyPoints如：Weareinfavourofhismarketingplan.KeyPointsbeinfavourof贊同、支持beinfavourof還有其他兩種含義“有利于”以及“以……為受款人”如：Thejudgementisinfavouroftheirrival.Theyreceivedananonymouscheckinfavouroftheirfather.

restriction意為“限制，約束，限定”，后常加介詞on，表示“對…的限制”。如：Thegovernmentplacedrestrictionsonthefreedomofnews.政府限制新聞的自由。importrestrictions進口限制KeyPointsflood用作動詞，含有比喻意義，表示“充斥：以豐富或過多的東西充滿”。如：Cheapforeigngoodsarefloodingthemarket.floodthemarket像洪水般充斥市場KeyPointsLISTENINGViewsonimportcontrols8.ListentotheradionewsitemanddecidewhethereachOfthetwospeakersisfororagainsttheimportcontrols.(Page37)該新聞報道中有三人發(fā)言，其中一人為主持人，另二人分別為若奧和達格瑪。1.答題信息在若奧的發(fā)言中的第二句“TheEuropeanUnionshouldprotectEuropeanindustry”以及他的最后總結(jié)“StoptheChineseimports，supportEuropeanproducers”。因此該發(fā)言者若奧對進口控制持支持態(tài)度。KeyandAnalysis2.答題信息在達格瑪?shù)陌l(fā)言中的第一句“...weshouldimportgarmentsfromChina…atagoodprice.”和第三句“Wearenotatallhappywiththissituation”；以及第六句“TheEuropeanTradeCommissionershouldact…topermittheclothestoleavethewarehouse”。因此，該發(fā)言者達格瑪對控制進口持反對態(tài)度。KeyandAnalysisEuropeanTradecommissionerMr.Mandelsonwouldtaketwooppositeviewsaboutpresentsituationintohisaccount.InordertosafeguardtheprofitsoflocalclothingproducersincountrieslikeItaly,SpainandPortugal,EUTradeCommissionwouldgoonwiththeimportrestriction.Ontheotherhand,EUwouldpossiblysubsidizetheclothingretailerssoastomaintainthebalancebetweenproducingandretailing.10.Doyouknowwhathappenednext?Thinkoftwopossibleendings.SuggestedAnswer1:EuropeanTradecommissionerMr.MandelsonwouldputanendtoimportrestrictionsonconditionthatChinatakesinitiativetocutdownitsimportquotastoEuropeanUnion.Thusclothingretailerscouldgetsuppliesoftheimportedgarments,whereas,withlessimportedclothingfloodingintoEuropeanmarket,localclothingproducerscouldalsogaintheirmarketshare.10.Doyouknowwhathappenednext?Thinkoftwopossibleendings.SuggestedAnswer2:11.Listentotherestofthenewsitemtofindoutifyouareright.Today’sheadlineisthatChinaandtheEuropeanUnionhavejustannouncedthatanendtotheclothingblockadehasbeenagreed.KeyPoints今天的標(biāo)題新聞是：中國和歐盟已經(jīng)宣布中止服裝封鎖。類似的詞組還有如：reachadecision做出決定reachaconclusion得出結(jié)論KeyPointsreachanagreement達成協(xié)議，取得一致意見5.stockexchange證券交易所也可叫做stockmarket。KeyPoints3.importquotas進口配額4.compromise妥協(xié)，折衷如：makeacompromise做出讓步。SPEAKINGImportedgoods12.Inpairs,discusswhyaEuropeancompanydecidestoimportgoods.Lessenergywillbeconsumed.Naturalenvironmentwillbebetterpreserved.Largenumbersoflocalworkersaresetfreetopursuejobswithskills.

SuggestedIdeas:GRAMMARcan/could/should情態(tài)動詞

情態(tài)動詞沒有人稱、數(shù)的變化。情態(tài)動詞的否定式為：情態(tài)動詞+not(n’t)構(gòu)成。在問句中情態(tài)動詞應(yīng)位于主語之前。?can表示現(xiàn)在的能力和可能性IcanspeakEnglishandSpanish.(ability)我能講英語和西班牙語。（能力）Hecan’tfinishtheworkbeforehegoeshome.(possibility)他回家前不可能完成作業(yè)。（可能性）can、could、should?could表示將來的可能性和過去的能力Ourshopscouldbeemptynextweek.(future)我們的商店下周可能要無貨可賣了。（將來的可能性）Icouldn’tspeaktohimyesterday.(past)我昨天沒能和他通話。（過去的能力）情態(tài)動詞can、could、should情態(tài)動詞

can、could、should·Can/CouldI/we引導(dǎo)的一般疑問句表示請求許可、主動提議。Can/Couldyou引導(dǎo)的一般疑問句表示要求。CanIleaveearlythisevening?(permission)我今晚可以早點走嗎？（請求許可）HowcanIhelpyou?(offer)我該怎么幫你？ （主動提議）Couldyousignthisformforme?(request)你能否在表格上簽字？（要求）情態(tài)動詞

can、could、should?should表示提出建議、征求意見和給予勸告TheEuropeanUnionshouldprotectEuropeanindustry.(recommendation)歐盟應(yīng)該保護歐洲的工業(yè)。（建議）Youshouldn’tberudetocustomers.(advice)你不應(yīng)該對顧客態(tài)度粗魯。 （勸告）情態(tài)動詞

can、could、should如：Thealarmwillgooffat7o’clock.除此之外，gooff還有很多其他意義，常用的有“離開、出發(fā)”；“爆炸”；“進行”等。如：Hewentoffwithoutsayinggoodbye.Itwassaidthatabombwentoffonthetrain.Theconcertwentoffwell.KeyPointsgooff

發(fā)出巨響如：IsMr.Smithavailable?available還可表示“可用的”如：First-aidkitsshouldbekeptavailable

anytime.

KeyPointsavailable可得到的如：Pleasereadthisdossieronmarketresearchingifyouhavetime.

KeyPointsdossier卷宗、檔案如：Ibringthechargerwithmeincasethebatteryisflat.KeyPointsflat沒電的除此之外，flat的常用意義很多，如“單調(diào)的”；“跑氣了的”；“漏氣的，尤指輪胎”等。如：Thisisaflatfilmwhichattractsfewaudience.Iwaslateforworktodaybecauseoftheflattyre.

Hethrewabottleofflatbeeraway.

Keypointsflat1.Youshouldgivehimacallassoonaspossible,givereasonableexplanationsandpromiseitwon’thappenagain.SuggestedAnswersWorkinpairs.TaketurnsasstudentAandStudentBineachofthesesituations.(page38)2.Youshouldtalktoyourcolleaguefacetofacesincerelyandanalyzetheinfluencehisbehaviorwillbringtothecompany.3.You’dbetterhelpyourbosskeephisrecordsfirst.Butthenyou’llhavetoteachhimhowtokeephisownrecordsbyexplainingtheimportancetohim.SuggestedAnswers4.Ifyouwanttobepromoted,youhavetolearnanotherlanguagewhichwillbeofgreathelptoyourjob;ontheotherhand,youmayalsoimproveyourperformanceinworkbyattendingadvancedtrainingcoursesorbymeetingyourtargets.5.Youshouldrefusetomakeexcusesforyourcolleaguebymakinghimawareoftheseriousoutcomeofhisbehaviorandthebadeffectonyou.SuggestedAnswers6.Youhavetopayspecialattentiontoyourclients’namebywritingthemdownonyournotebook;oryoumaychecktheirnameseachtimetoavoidembarrassmentbeforeyoumeetthem.READINGBusiness2business

teleconference:電話會議、遠程電信會議；即“ameetinginwhichthepeopletakingpartareindifferentplaces,buttheyarelinkedbyatelephoneline”。是不同地方人員參加同一會議的很好方式，既省時又省力，方便快捷，在商務(wù)中應(yīng)用廣泛。

BackgroundInformationbusiness2business也可縮寫為B2B。數(shù)字2夾在兩個business中間形式獨特。其文體效果是吸引讀者的眼球，激發(fā)讀者的好奇心。實際上數(shù)字2是英文單詞to的諧音，而且與兩個business中無任何空格，既節(jié)約了標(biāo)題空間又具有獨特意義，表示“先進的通訊方式拉近了國際商務(wù)之間的距離?！保颤c出了文章的主題——全球通訊。KeyPoints：

Question:Howtomakeyourteleconferenceeffective?Canyouanswerthefollowingquestions?

1.Whatarethegoodwaystoconnectpeopleindifferentpartsoftheworld?2.Whichisbetter,workinginofficeorworkingfromhome?3.Shouldtimedifferencesbetakenintoaccountwhenteleconferencesareprepared?Canyouanswerthefollowingquestions?

4.Whatadvicewillyougivetomanageateleconference?5.Whenwillyousendouttheagendatotheparticipants?6.Howmuchtimewillyouneedtoprepareaquestion?7.WhencanIpressthe‘mute’button?4.2BusinessSkillsBusinesscommunications4.2SPEAKINGOnthephone4.2WRITINGDealingwithcomplaints4.2GRAMMARwillforoffersandpromises4.2LISTENINGTelephonemessagesBusinessSkillsWORDS1.printercartridges['kɑ:trid?]2.description

3.passthemessageonto

4.complaint5.cancel6.extensionnumber

7.Pharmaceuticals

[,fa:m?'sju:tiklz]8.budget

9.plasma['pl?zm?]

screenTV打印機墨盒種類；性質(zhì)；描述把留言轉(zhuǎn)給……投訴取消分機號碼醫(yī)藥用品 預(yù)算等離子電視UsefulWordsandExpressionsBusinessSkillsWORDS10.freight

[freit]

forwarder

/?f??w?d?/貨運商11.Distributor發(fā)行人，銷售商12.container

[k?n'tein?]集裝箱

13.productionmanager

生產(chǎn)經(jīng)理，廠長14.Madrid[m?'drid]馬德里（西班牙首都）UsefulWordsandExpressionsBusinessSkillsMadridMadridisthecapitalandlargestcityofSpain.Itisthethird-mostpopulousmunicipalityintheEuropeanUnionafterGreaterLondonandBerlin,anditsmetropolitanareaisthethirdmostpopulousintheEuropeanUnionafterParisandLondon.MapofSpainSPEAKINGOnthephone1.Whatwillyousaywhenmakingacall?Onthephone2Whatwillyourespondwhenansweringthephone?Discussion

CanIhelpyou?CanIleavehimamessage?I’dliketospeakto…,please.I’llgiveittoyouI’llcallbacklaterThisis…,of…

CanIsaythatbacktoyou?Doesshehaveyournumber?I’llask…tocallyouwhenshegetsback.I’llpassyourmessageonto…I’msorry,thelineisbusy.Whoiscalling,please?Wouldyouliketoleaveamessage?Iamafraid…isnotinherofficeatthemoment. A:receptionistofSmith&Sons.OnthephoneB:CallerwhowantstotalktothemanagerSpeakingPractisesayingtheshortexchangeswithyourpartnerOfficesuppliesOnthephoneSpeakingcopypaperprintercartridgeinkenvelopediarysealingtapemarkerstonerribbonfileholderglue打印紙墨盒墨水信封筆記本膠帶記號筆調(diào)色劑彩帶文件夾膠水WRITINGDealingwithcomplaintsLetterofcomplaintsStructureoftheletter1.投訴事由2.詳述事件/投訴理由3.提出要求以及解決方案LetterofcomplaintsTipsyoushouldkeepinmindFirstly,becourteous,professionalbutfirm.Secondly,bereasonable.Thirdly,

bespecificaboutwhatiswrong.Fourthly,tellhowwehavebeenhurt.Fifthly,

keepitshort,tothepoint.Sixthly,stateconsequencesKeyrules:accurate,

brief,

clearDealingwithcomplaintsStructureofthereply1.ApolgisingfortheproblemsKeyrules:accurate,

brief,

clear2.Givinganexplanation3.SolutionDealingwithcomplaintsUsefullanguage:Iapologisefor…Pleaseacceptmyapologiesfor…Iwouldliketoapologisefor…Unfortunately…Theproblemwasdueto…WehadaproblemwithIwouldliketooffer…Icanoffer…Pleaseaccept…GRAMMAR“will”foroffersandpromises“will”表示提議和許諾當(dāng)我們決定做某件事時我們經(jīng)常用“will”。例如，表示提議和許諾時。I’llaskhimtocallyou.(表示提議)I’lldoitlater.(表示許諾)WorkinpairsUsethepromptsbelowtopractiseconversationswithyourpartner.Eachconversationwillinvolvemakinganoffer,apromiseorarequest.(page42)Suggestedanswertoprompt1:

Retailer：Wehaveaproblemthatwedon’treceiveourorderofnewplasmascreenTV.However,thespecialpromotionisgoingtobeheldtomorrow.Willyouhaveourorderdeliveredassoonaspossible?Ifnot,we’llhavetolookforothersu