五百強-營銷總監(jiān)-中英文版

精選優(yōu)質(zhì)文檔-----傾情為你奉上精選優(yōu)質(zhì)文檔-----傾情為你奉上專心---專注---專業(yè)專心---專注---專業(yè)精選優(yōu)質(zhì)文檔-----傾情為你奉上專心---專注---專業(yè)營銷總監(jiān)—職位說明書職位名稱營銷總監(jiān)職位代碼所屬部門職系職等職級直屬上級總經(jīng)理薪金標準填寫日期核準人職位概要:規(guī)劃并推進市場營銷戰(zhàn)略與策略，實現(xiàn)公司各項年度經(jīng)營指標。工作內(nèi)容:1.依據(jù)公司整體戰(zhàn)略，組織制定營銷戰(zhàn)略規(guī)劃，組織全國市場銷售推廣工作；2.規(guī)劃公司銷售系統(tǒng)的整體運營、業(yè)務(wù)方向，領(lǐng)導團隊建設(shè)；3.建立、健全各項規(guī)章制度，推動公司銷售系統(tǒng)管理的規(guī)范化、科學化和不斷進步；4.依據(jù)公司整體銷售目標，提交銷售計劃方案，監(jiān)督實施銷售全過程，完成銷售任務(wù)；5.制定市場的經(jīng)營前景規(guī)劃和市場設(shè)計工作；6.塑造企業(yè)形象；7.制定和貫徹企業(yè)的產(chǎn)品策略及政策；8.培訓市場營銷人員，建設(shè)和管理高素質(zhì)的營銷團隊，指導其完成公司計劃、市場營銷任務(wù)。任職資格:教育背景:管理、市場營銷、公共關(guān)系、新聞等專業(yè)本科以上學歷。培訓經(jīng)歷:受過戰(zhàn)略管理、戰(zhàn)略市場營銷、變革管理、管理能力開發(fā)、財務(wù)管理等方面的培訓。經(jīng)驗:8年以上企業(yè)營銷、市場管理工作經(jīng)驗，3年以上營銷主管工作經(jīng)驗。技能技巧:對市場營銷工作有深刻認知；具有敏銳的市場感知、把握市場動態(tài)和市場方向的能力；有密切的媒體合作關(guān)系，具備大型活動的現(xiàn)場管理能力；熟練操作辦公軟件；優(yōu)秀的英語聽、說、讀、寫能力。態(tài)度:正直、坦誠、成熟、豁達、自信；高度的工作熱情，良好的團隊合作精神，優(yōu)秀的溝通、協(xié)調(diào)、組織與開拓能力；較強的觀察力和應(yīng)變能力。工作條件:工作場所:辦公室。環(huán)境狀況:基本舒適。危險性:基本無危險，無職業(yè)病危險。直接下屬間接下屬晉升方向輪轉(zhuǎn)崗位DirectorofMarketing-jobdescriptionJobTitleMarketingDirectorpostcodedepartmentGradesGradelevelImmediatesuperiorsGeneralmanagerSalariesstandardDateofcompletionApprovedpersonPositionsummary:Planningandadvancemarketingstrategyandtacticstoachievethecompany'sannualbusinesstargets.工作內(nèi)容:Work:

1.Basedonthecompany'soverallstrategy,organizationaldevelopmentmarketing,strategicplanning,organizationofnationalsalesandmarketingpromotion;

2.Ofsalesoveralloperationalplanningsystems,businessdirection,leadershipteambuilding;

3.Establishandimprovevariousrulesandregulations,promotethestandardizationofsalessystemmanagement,scientificandprogressive;

4.Basedonthecompany'soverallsalesgoals,plantosubmitmarketingplans,overseetheimplementationofthewholesalesprocess,completethesalestask;

5.Developedmarketbusinessplanningandmarketoutlookdesignwork;

6.Shapingcorporateimage;

7.Formulationandimplementationofcorporateproductstrategyandpolicy;

8.Trainedmarketingstaff,constructionandmanagementofhigh-qualitymarketingteamtoguidethecompanyplanstocompleteitsmarketingtasks.Qualifications:

Education:management,marketing,publicrelations,journalismandotherprofessionaldegreeorabove.

Trainingexperience:highlystrategicmanagement,strategicmarketing,training,changemanagement,managementdevelopment,financialmanagementandotheraspects.

Experience:morethan8yearsofcorporatemarketing,marketingmanagementexperience,marketingdirectorformorethanthreeyearsofworkexperience.

Skillsandtechniques:workonadeepunderstandingofmarketing;withkeenmarketawareness,graspofmarketdynamicsandmarketorientationcapabilities;Thereisaclosecooperationbetweenthemedia,withthemajoreventsofsitemanagementcapabilities;Proficiencyinofficesoftware;ExcellentEnglishlistening,speaking,readingandwritingskills.

Attitude:upright,honest,mature,open-minded,self-confidence;highdegreeofenthusiasm,goodteamspirit,goodcommunication,coordination,organizationanddevelopmentcapacity;strongpowersofobservationandabilitytocope.Workingconditions:Workplace:Office.Environmentalconditions:basiccomfort.Hazard:basicnon-hazardous,non-occupationalhazard.。Directsubordinates