BEC中級網(wǎng)上發(fā)給學(xué)生(重要)

講義umini-presentationn部分的sampleanswersTASKCARD10Therearemanyfactorstoconsiderwhenplanningpresentation.Themostimportantthingistofindoutabouttheaudience.Weneedtogettheinformationaboutthenumberofaudience,wheretheyarefromandtheyreasonwhytheyattendthepresentation.Thesekindsofinformationwillhelptotailorthepresentationtotheirneeds.Anotherimportantaspecttoconsideristoresearchthetopic.Forexample,whattopicintereststhemmost,whatarethelatestnewsaboutthetopic,whatarethebestexamplesaboutthetopicandsoon.Therefore,wecanmakethepresentationveryusefulandveryinteresting.XXXTrainingisthebestwaytogetmoreknowledgeofproducts,mastermorepracticalskillsandunderstandmoreaboutservice.Therefore,traininghelpsstafftodoabetterajobandmakescustomershappier.XXisimportantbecauseweneedtoknowhowthecustomersfeelaboutourservice.Weneedtolistentotheiropinions,getfeedbackfromthemaboutthestandardofourservice,andaskthemwhattheyneed.CustomerSatisfactionSurveythemostimportantthingsisencouragingteamwork.Mostprojectscannotbecompletedbyasingleperson,thesuccessofaprojectreliesontheclosecooperationbetweenteammembers.Teamworkguaranteeshighefficiencyandgoodcommunication.Anotherimportantaspectistokeeptoschedule.Everyteammembershouldfinishhistaskbeforethedeadlineaccordingtotheschedule,sothatthewholeprojectcanbefinishedontime.Consequencesofdelaycanbetoogreat:aheavyfine,clientrefusingtoacceptthegoods,losingprofit,orevenlosingclients.TASKCARD11A.Themostimportantthingistoofferfinancialbenefitstothestaff.Needlesstosay,moneyisimportantbecauseithelpstopaythebills.Thebestwaytomotivatestaffistoofferfinancialincentivesaccordingtotheresultsoftheirwork.Betterperformance,betterpaid.Anotherimportantaspectisofferingstaffcareerdevelopmentopportunities.Besidessalaryit'simportantthatastaffknowshisorherjobisleadingsomewhere,thatheorshehasabrightfutureinthiscompany.Ifastaffcanseeagoodcareerpathinthiscompany,heiswillingtostayandworkhardtoachievethegoal.B.略C.Themostimportantthingistochooserighttopics.Healthandsafetytrainingincludeslotsoftopicsandit'sjustimpossibleforustocoverallofthematonetime.Therefore,wemustchoosethemostneededtopicsforustomakethetraininghighlyeffective.Anotherimportantaspectistoselecttherightstafftoattend.Stafffromdifferentdepartmentshavedifferentneeds,andwemustputthosewhohavecommoninterestsandneedsinonegrouptomakethetrainingefficient,cost-effectiveandtime-effective.TASKCARD12Themostimportantthingispriceanddiscounts.Everypennywespendonofficeequipmentultimatelygoesintocostoftheproductorservice.Thereforeweshouldtrytogetthelowestpossibleprice.And,don'tforgeteverybrandoffersdiscountsfromtimetotime.Anotherimportantaspectisbrandsnames.Bigbrandsareusuallyassociatedwithhighqualityandreliableafter-salesservices.It'swisetolistseveralbigbrandsandthenchooseonefromthemwhichoffersalowerpriceoraspecialdiscount.Themostimportantthingistoconsiderthevenueofentertainment.Everyclienthashisownexpectationswhencomingtoaforeigncountry,forexample,someclientsmaybeinterestedinacitytourandsomeothersmaybemoreinterestedinatraditionalChinesemeal.Whatweshoulddoistoaskthemabouttheirexpectationsandtakethemtotheplacestheydesire.Anotherimportantthingistobeawareoftheculturaldifferences.Foreignclientsmayhavedifferentculturalbackgroundsandreligiousbeliefsfromus,andthefoodsorgestureswetakeforgrantedmaybeveryoffensivetothem.Forexampleit'sveryoffensivetoofferaMuslimporkandanIndianbeef.Understandingtheseculturaldifferenceswillmaketheclientsfeelvalued.C,略。TASKCARD13A.第一個點略。Anotherimportantaspectislengthofthecourse.Wewantthecourtstofitintoourschedule.Ifit'stoolong,itmightinterruptournormalbusinessorevenmakeuslosebusiness.Ifit'stooshortitwon'tachievetheresultswedesire.B.Themostimportantthingsisifenoughlocalworkforceisavailable.Paymentofworkersareusuallyamajorpartofproductioncostssoallbusinessownerswantthelowestpossiblelaborcost.Ifthereisashortageofworkforcewehavetopaymoretohireskilledworkers.Inseriouscases,wemayfindithardtofindenoughskilledworkersevenifwepayahighprice.Anotherimportantaspectisthatthelocationofthesiteisideal.Itshouldhaveaconvenienttransportationnetwork,thereforeit'sconvenientforthestafftogotowork,andlessexpensivetotransportrawmaterialsandgoods.Itwouldbegreatifthesiteisclosertothetargetmarket,sothatit'smorequicklyandlessexpensiveforustodelivertheproductstothemarkets.C.略。TASKCARD14themostimportantthingistolearntheknowledgeofthecompanyprocedures,forexample,whatisyourjobduty,howtousetheemailsystem,howtouseotherfacilities,howthebusinessisoperatedandsoon.Gettingthesehands-onknowledge（切實可用的）enablesanewcomertostartanewjobquickly.Anotherimportantaspectistogethelpfromexistingstaff.Theoldhandsmusthaveaccumulatedlotsofexperiencesabouttheirworkandmostofthemarewillingtoshare.Whatanewcomershoulddoistogetupthenerveandask“Couldyouhelpmeout,please??,themostimportantthingistoconsiderthepositionofthestaffinthecompany.Thestaffmustbeaboveacertainranktobeabletorepresentthecompanyverywellandmakequickdecisionswhenneeded.Anotherimportantaspectispreviousexperienceofothercountries.Ifastaffhasbeentothecountrybeforehewillbecomfortablewiththeenvironmentandwillstarttheworkquickly.Havingsomeexperiencesaboutthemarketandtheculturewillalsomakethestaffworkmoreefficiently.themostimportantthingistoimprovetheefficiencyoftheproductionline.Thebestwaytoreduceproductioncostsistoproducemoreproductsmorequickly,whichmeanstheunitcostislower.Anotherimportantaspectistoreducethecostorrawmaterials.Thecostofrawmaterialsisusuallyamajorpartofproductioncosts.Ifwecangetalowerpriceofrawmaterialsorgetsomespecialdiscounts,wecangreatlyreducetheproductionscosts.TASKCARD15Therearemanyfactorstoconsiderwhenchoosingpeopletoworkinteams.Themostimportantthingisvarietyofexperience.Ifthepeopleinoneteamhavedifferenteducationalbackgroundsandworkexperiences,theteamleadercandelegatetherighttasktotherightperson,theneveryonegetstodowhatheisfamiliarwithandcanworkmostefficiently.Anotherimportantaspectispersonalqualities.1thinkagoodteammemberishonest,open-mindedandsupportive.Hecancommunicatewithothershonestlyandopenly.Whenothersareunderpressure,heoffershelpthemostimportantthingistimemanagement.Whenwehavemorethanonetaskinhands,wemustsetprioritiestothetasks,anddothemostimportantthingfirst.Therefore,timemanagementskillsareessential.Anotherimportantaspectissharingtasks.Whenwecan'tfinishataskbeforethedeadline,wemustreporttothemanagerandaskforhelp.IthinktheworstthingistowaituntilthelastminutetosayIcan'tfinishit.So,don'tbeafraidtoaskforhelp.Themostimportantthingismarketresearch.Throughmarketresearchweidentifycustomerwantsandneeds,analyzetheirneedsandthendetermineourmarketingstrategiesandsalesstrategies.Secondly,pricingisalwaysanimportantelementinmarketingmix.Customerswantthelowestpossiblepriceandthehighestpossiblequality.Lowpricemaygetmoretrialusersforanewproduct.TaskCard16Whenanapplicantisinterviewedforajob,itisextremelyimportanttohaveinformationaboutthecompany.Itisnecessarytodosomeresearchbeforetheinterviewaboutthehistoryofthecompany,thelineofbusiness,thecorebusiness,thesloganandsoon,whichiseasytoaccessoninternet.Beingfamiliarwiththissortofinformationprovesyourinterestinthecompanyandtheposition.Secondly,personalappearanceisalsoimportant.Beingwelldressedshowsyourrespecttotheinterviewer,andactuallymakesyoumoreconfident.Theinterviewermightalsojudgeyoubyyourbodylanguage,eyecontact,gesturesandsoon.Personalappearanceisparticularlyimportantforsomepositionslikereceptionist,accountmanager.So,it'salwaysagoodideatolooktidyandprofessional.Whenexhibitingattradefair,qualityofdisplayisextremelyimportant.Atthetradefairyoumightbeexhibitingyourproductsrightnexttoyourcompetitors.Thedisplayhastobevisuallyattractivesothatthevisitorsmightnoticeyourproductsandbecomeinterestedinthem.And,gooddesignofdisplayprovesyourcreativenessandmakesthevisitorsfellverygoodaboutyourcompany.Thesecondimportantconsiderationisselectingthemostsuitablestafffortheexhibitionstand.Experiencedstaffmightpresentyourproductsverynicelytopotentialcustomersandansweranyinquiriesabouttheproducts.Anexperiencedstaffmightsellmuchmorethananewhand.What'smore,whenastaffisworkingattheexhibitionstand,heisrepresentingtheimageofthecompanyandheisregardedtobethespokesmanforyourproducts.Needlesstosay,attractivestaffcanadduptotheattractivenessofyourcompany.Whenintroducingarewardsystemforstaff,themostimportantthingistointroducethepurposeofthisrewardsystem,becausethestaffneedtoknowwhatisexpectedofthemfromthecompanysothattheywillimproveandadjusttheirwayofworktotrytogetthereward.Secondly,introducethetypesofrewardofferedveryclearly.Theystaffcanonlybemotivatedwhentheyfindtherewardveryattractive.Iftherewardisjustwhattheywant,theymightbeimmediatelyinterestedintherewardsystemandtrytheirbesttowintheaward.Tosumitup,whenintroducingarewardsystem,itisimportanttogiveeverysimpledetail.TaskCard17Whenentertainingclient,it'simportanttochoosesuitableactivities.Makesureweknowtheinterestsandexpectationoftheclientsfirst.Theactivitiesthatarejustwhattheclientswantcanmakethemfeelvaluedandmakethemlikeyoumuchbetter.Ifyouorganizesomeactivitiestheydisliketheywouldn'trefuseyourinvitationanywaybecauseofpoliteness,butthewholeentertainmentcanbecounterproductive.Theentertainmentfeelsverymuchlikehardworkforthemandmakestheclientsexhausted.Thesecondconsiderationiscost.Choosingthecost-effectivetypesofentertainmentnotonlymakesyourbosshappy,butverypossiblymakesyourclientsfeelbetteraboutyoubecausewealllikethosepeoplewhospendmoneywisely.Whenchoosingretailpremisestorent,locationisthefirstconsideration.Itmustbeeasytoaccessforyourtargetcustomers.Inaddition,beinglocatedatCBDoralongthemainbusinessstreetisaverygoodwayofadvertisingyourbrandandattractingnewcustomers.Secondly,thecontractofrentisveryimportant.AlargeamountofmoneyisusuallyinvestedonanewP.O.Sanditisjustimpossibleformostoftheretailbusinesstogetallthemoneybackwithinthefirstseveralyears.Sothecontractmustbelongenoughtoallowforcost-recovering.Whendecidingonpackagingforproductsthefirstconsiderationisimagebecausepackagingisaneffectivewayofadvertising.Thepackaginghastobevisuallyattractivetomakethecustomersnoticeit.Iftheproductisfastmovingconsumableslikejuiceorshampoo,packagingisparticularlyimportantbecauseoneproductisalwaysdisplacedrightnexttothecompetitor'sproducts.Theproducthastopresentagoodimagetoarousetheinterestofcustomers.Secondly,productionprocessshouldbetakenintoconsideration.Asimpleproductionprocessisrequiredforcost-effectivenessandenvironmentfriendliness.Sothedesignofpackagingisabalancebetweenimageandproductionprocess.TaskCard18Whenselectingstaffforpromotionthefirstconsiderationisattitudetowork,becausewhenwepromoteastaffweaimtoencouragehimtoworkharderandhavealongtermdevelopmentinourcompany.Sowecanonlypromotethosestaffwhoareveryloyaltothecompanyandintendtogrowwiththecompany.Secondly,currentperformanceisveryveryimportant.Resultiseverythinginbusiness.Promotionisthebestincentivetorewardthosestaffwhoarehighlyproductiveandcontributemosttothegrowthofthecompany.Promotingthestaffwithgoodperformanceistheidealwayofencouragingotherstafftoachievegoodperformance.So,thisisacombinationofbothattitudeandperformance.whenconsideringacareerchange,thereareseveralimportantconsiderations.Furtherstudyoftrainingisanimportantone.Inmodernsocietychangescomemustfasterthanbefore,eachemployeeneedstobewelltrainedtodothejobwell.Weneedtodeveloparangeofskillsforalongtermcareerdevelopment.Also,opportunitiesforfuturepromotionneedtobeconsidered.Differenttypesofcompaniesprovideuswithdifferentpromotionopportunitessowemustassessthepossibilityofusbeingpromoted.Assessifourqualificationisagoodmatchwiththeexpectationofthecompany.Socareerchangeisatoughdecisionthatrequirescarefulplanning.whenplanninganadvertisingcampaign,marketresearchisessential.Thougheffectivemarketresearchwecanknowthecustomerwantsandneeds,theirlikesanddislikes.Sowemaybeabletotailortheadvertisingtotheirexpectation.Secondly,appropriatemediaisthekeytoeffectiveadvertising.Wemustfindoutthekeymediaforourtargetcustomerssothattheadvertisingwillbehighlyeffective.Task19...themostimportantthingisconvenience.Convenienttransportmeansourstaffwillspendlesstimeontheroadandarriveatthedestinationmorequickly.What'smore,theywon'tfeelexhausted,becauseweallknowhowtiringlongtripsare.Therefore,convenienttransportensuresthatourstafffeelenergeticwhentheydotheirworkafterarrival.Anotherimportantaspectiscost-effectiveness.Travelingexpensesareanmajorpartofoperationcosts（運營成本）andultimately（最終）addtotheunitcostoftheproductandservice.Asaresult,theprofitweearnisgreatlyreduced.Therefore,itwouldbegreatifwecanmakesavingswhentraveling.Whenaimingforpromotion,therearemanyimportantthingsweshoulddo.Firstly,weshouldtryourbesttohaveanexcellentperformance.Resultiseverythinginbusinessenvironment,andnothingismorepersuasivethanthebestsalesfiguresorthemostimportantmarketingpromotionandsoon.Secondly,wemustbeloyaltoouremployer.Ifanemployerpromotessomeone,hewantsthisstafftoworkwiththecompanyforalongtime.So,ifyouwishtobepromoted,showtoyouremployerthatyouarewillingtoworkhereaslongasyoucan.whenexportinggoodsservicesforthefirsttime,personalcontactsareimportant.Ifwehavepersonalcontactsintargetmarketwemayeasilygettoknowthecustomersandthecompetitionwehave.Wemightavoidterriblemistakeswhichusuallycomeupinfirstexport.Secondly,ifpersonalcontactsareunavailableornotenough,wemightseekhelpfromprofessionalexperts.Theiradviceisusuallyvaluablebecausetheyhavelotsofexperiencesofthemarketincludingfailuresandsuccessfulstories.Allinall,itisnotaneasyjobtoexportservicesforthefirsttime,weneedtobewellpreparedandbereadytolisten,andaskforhelp.Task20 The firstthingweshoulddoistoofferanapology.Wemustapologizeverysincerelytotheclientfortheinconveniencecausedorforthelossthathasoccurred.So,infrontofanangryclient,don'ttrytodefendforyourself,thefirstthingweshouldsayisalways,“weareterriblysorryforthis,pleasegivemesometimetosolvetheproblemforyou."Thesecondsteptodealwithcomplaintsisofcoursesuggestingasolutiontotheproblem.Ifwewanttostopacustomerfromcomplaininganymore,theonlythingweshouldsayis"hi,wewillgiveyouarefund!"or"wewillexchangetheproduct"or"wewillcompensateyoufortheloss"oretc.. Themostimportantthingistocalculatetheproductioncosts.Price=cost+profit(priceequalstocostplusprofit),so,beforesettingprice,wemustcarefullycalculatetheunitproductioncostoftheproduct.Anotherimportantaspectistoconsiderourcompetitors'productprice.Weshouldofferthesamepriceorevenlowerpricethanthecompetitors,becauselowerpricecangetmoretrialsusersforourproduct.Whenwehavemoreuserswecanmanufactureproductsonlargescale,asaresult,theunitcostcanbemuchlower.Thisisthereasonwhymanycompaniessetaverylowpricefortheirnewproduct,whichmightbeevenlowerthantheproductioncost!Theanswerismassproduction,thatis,producingproductsonlargescaletolowerthecost.C:whenaimingtoreducestaffturnover,financialincentivesarehighlyeffective.Needlesstosay,everyoneworksformoney.Financialincentivescanmakethestaffreallyreallyhappyandmakethemfeelvaluedbythecompany,sotheywillbewillingtohavelongtermdevelopment.Secondlyacareerstructureisalsoimportantfactortoreducestaffturnover.Whenstaffreachcertainagelike30yearsold,theyalldesireforahigherleveljob,whichnotonlygivesthemadecentsalary,butmoreimportantly,givesthemachancetoshoulderimportantresponsibilitiessothattheywillfeelmoresatisfied.Itisimportanttohaveacareerstructureforemployeessotheywillknowwheretogoandhowtogetthere.Task21A:Whenplanningthelayoutofanewstore,themostimportantfactorisattractiveness.EffectivemerchandisingisaneffectivewayofP.O.Sadvertisingandhasbeenprovedtobeabletoincreasethesales.VisuallyattractiveP.O.Pwillarousetheinterestofcustomersandmakethemfeellikehavingourproducts.Secondly,securityofgoodsisanimportantfactor.Nowadaysmostoftheproductsaresoldinanopenspaceandwilleasilygetstolen.Whenweplanthelayoutofthestorewemustconsiderthesecurityfactor.Forexample,usingsomemirrorsmighteffectivelyreduceshoplifting.B: Firstly,weshouldlookattheexperienceoftheagent.Anexperiencedagentknowsthemarketverywell,hasastrongteamofsales,understandstheproductsorservicessothattheywillsellmoreofourproducts.Secondly,weshouldconsiderifthesalesagenthasalargenumberofcontacts.Acontactcanbeeasilyturnedintosales,themorecontactsanagenthas,themoreproductshecansell. themostimportantthingistogetfeedbackfromcustomers,becauseitisthemwhomweareserving,andtheyknowifourserviceisgoodorbad.Weshouldaskourcustomers“Howdoyoufeelaboutourproducts?,?"Whatdoyoulikemostaboutourservice?""Whatdoyoudislikemost?""Doyouhaveanysuggestions?"Anotherimportantthingweshoulddoistochecksalesfigures.Ifourcustomerslikeourservicestheywillbuymoreofourproducts,otherwise,theygotoourcompetitors!Sosalesfiguresareaindicator（指示）ofcustomersatisfaction.Whensalesfiguresgodown,weshouldimmediatelylinktheproblemwithcustomerserviceordosomethingtomakethemhappier.（這客戶也太難伺侯）講義"discussion”部分的sampleanswersTask22(Page19)張三:FirstlyweshouldintroduceaNewStaffOrientation,whichcoverssuchtopicsashistoryandstructureofourcompanyandsoon.李四:Youareright,theOrientationshouldalsocovergeneralpoliciesandprocedures,whatsmore,weshouldintroduceourbenefitsandmotivationschemes!張二:Exactly!Ourmotivationschemeusuallycan“motivate“newstafftoworkharder!李四：Also,Ithinkweshouldgivethemsomehealthandsafetytraining,especiallytheDOsandDON'Tsinworkshop.張二:Isee,wemustwarmthemofthepossibledangersinworkshop,forexample,alwayswearprotectioncap,don'tapproachtherunningmachinesandsoon.李四：Yes,andthen,weneedtoexplaintheproductionprocessofourproducts,theyhavetoknowhowourproductsaremade.張二:Youareright.Iguessthat'sit,ofcourseanewstaffstillneedstoreceivetrainingspecifictohisownjob.(和他個人工作有直接關(guān)系的培訓(xùn)).Whatwelisthereisthegeneralinformationthateverystaffshouldlearn.李四：Iagree.Now,howelsecanwehelpanewstafftosettleintohisjobquickly?張二：Howabouttakingthemforanofficetourandworkshoptour,sotheywillgetfamiliarwiththeworkenvironment?李四:Goodidea!Besidesthat,Isuggestwethrowaparty,sonewstaffgettoknowsomeoldhands.Youknowhowimportantitistogetfamiliarwithotherpeopleforanewstaff!張二:Ican'tagreemore,sowewillthrowaparty.What'smore,Ithinkweshouldalsoencouragethenewstafftoaskforhelpwheneverhehasaquestion.Youknow,someofthenewcomersfeelembarrassedtoletothersknowhehasdifficulty,thisisabigproblem.李四：Youareabsolutelyright.Wemustcreateanatmospherethateveryoneisfreetoaskaquestion,andothersarewillingtohelphimanytime.Task24(Page20).張二：Firstly,weneedtoprovide5Wfortheagency,youknow,what,where,when,who .李四：Isee,firstofall,tellthemwhyweneedthetraining.Weaimtoimprovesalesskills..張二:Thentellthemwhowillattendthetraining,andhowmany..李四：Exactly,thetrainerneedstoknowthenumberofstafftodesignthestyleofhistraining,whetherit'salectureoragroupdiscussion..張二:Then,weshouldtellthemwherethetrainingwillbeheld,thesizeoftheroomandthefacilitiesinit..李四:That'sright.Lastbutnowleast,weneedtotellthemwhattopicsinterestoursalesstaff..張二:Yeah,someofthemwanttoknowhowtodealwithpressure,youknow,theyareundergreatpressureiftheycan'tfinishthegoal..李四:Right,alsotheywanttolearnsomepracticalskillstopersuadeclients.Themostinterestingthingforthemofcourseishowtosell!.張二:Ican'tagreemore.Now,whatkindsofquestionsshallweasktheagency?Iguessthefirstthingtoaskiswhoisthetrainer?.李四：Exactly,qualifiedtrainerguaranteeseffectivenessofthetraining,weneedthebesttrainer!.張二:Besidesthat,thecharge,howmuchdotheychargeforthewholetraining..李四:Ofcourse,costisalwaysanimportantelement.Inaddition,weneedtoaskthemwhattopicstheywillcover,whatfacilitiestheyneed..張二:Correct,sowecanmakepracticalarrangementbeforehand.Iguessthat'sit,again,it's5W!.李四：Right.Task25(Page21).張二:ProductionDepartmentshouldofcoursebeincludedinthevideo,becauseallcustomersarecuriousabouthowtheproductismade..李四:Right,moreimportantly,whenthecustomersseehowcleanandadvancedourproductionlineis,theywilltrustourbrandmore..張三:Well,youremindme,inordertomakecustomerstrustusmore,weshouldincludeR&DDepartmentinthevideofirst,youknow,microscopes,labs,scientists-lookingpeople .張ニ:R&D?Oh,Isee,thiswillconvinceourpotentialcustomersthatourproductsaretheresultofcarefulscientificresearchsothattheywilltrustourproductsmore!.李四:Exactly.So,besidesProductionandR&D,doyouthinkSalesandMarketingshouldbeincluded?.張二.：Iguesstheyshouldbe,becausepotentialinvestorswanttoknowifwehaveastrongSalesandMarketingteam..李四:Youareright,actually,customerswillbuymoreiftheyknowourproductsaresellingverywell,andwehavestrongadvertisingsupport..張二：Okay,shallweincludesomeactivities,forexample,staffinameeting,orNewYearParty?.李四:Yes,whynot?Wemayincludesomeepisodes（M*|§；）ofmeeting,partyandoutingandsoon,butkeepthemveryshort..張二:Yes,thesewillmakethevideomorelivelyandfriendly..李四:Allright,now,whichcompanypersonnelshouldappearinthevideo?CEOofcourseisthefirstone!.張二:Yeah,hecanrepresentourcompany.Well,talkingaboutrepresentingthecompany,whydon'tweincludeapictureofthespokesmanofourbrand,Mr.劉翔?.李四:Whatagreatidea!Manypeoplearecrazyabouthim.Also,likeIsaid,R&Dengineerswillappearinthevideo..張二:Iagreewithyou,andI'dliketoaddanepisodeofProductionLineworkers,andQCengineersdoingtheirwork..李四：Youremindme,theseepisodesaretrulynecessary.Allright,Iguessthat'sit?.張二：Ithinkso.Task26(Page22).張二:Ithinkmostimportantly,thestoryaboutourbrandshouldbeincludedinthisarticle..李四：Whatdoyoumean,story?.張二：Imean,howthisfamousbrandcameintobeing,whoinventedit,andwhen?.李四:Isee,Itotallyagreewithyou.Agoodstorymakesreadersrememberourname,justlikeeveryoneknowsthestoryaboutKFCcaptain!Weshoulddescribehowtheproductwasinvented,andhowitdeveloped..張二:Allright,afterthat,Ibelievethestrengthsofourproductsshouldbeincluded,whatmakesourproductssuperiortoothers.(優(yōu)于另U的產(chǎn)品。).李四:Ofcourse,thisshouldbethemainpurposeofthisarticle,lettingmorepeopleknowhowgoodourproductsare.Also,priceshouldbeincluded..張二:Well,priceisasensitiveissue,youknowhowexpensiveourproductsare,maybeweshouldnotincludeitinthearticle..李四：Iknowwhatyoumean,butpotentialcustomersallwanttoknowtheprice.And,wecan'tnothideourhighpriceforever!.張二：Allright,youconvincedme,let'sputpriceinit.Tosumitup,brandstory,strengthsofproductandprice!.李四:Great!Nowlet'stakealookatthenextquestion.Howthisarticlecanbenefitourcompany?Well,Iseelotsofbenefits!.張二:Yes,existingcustomersmayfeelprouderofthemselves,fortheymadeagoodchoice,theproducttheyboughtwasintroducedbyainternationalmagazine!.李四:Yes,inthesameway,thisarticlemightturnsomepotentialcustomersintotrialusers..張二:Ithinkourstaffwillfeelproudertoworkinthiscompany,don'tyou?.李四:Ido!Well,anythingelse?.李四:Yes!Wemakesavingsonadvertising!Iguessthat'sall.Task27(Page23)張三:Well,firstly,wemustappointaCEOforthenewbranch.李四:Right,shouldwesendsomeonefromheadquarterorhiresomeoneinlocalcountry?張二:Iguesswehavetosendsomeonefromheadquarter,hiringsomeoneinlocalcountryisindeedlessexpensive,buthedoesn'thavetheexperiencesweneedmost.李四:Youareright.Howaboutotherposit