課件案例講稿crlandmixc

Master

PlanCompany

ProfileCity

Overview

andProject

LocationPartnership華潤(rùn)集團(tuán)China

Resources

(Holdings)

Co.,

.Established

in

1938

in ,

as

a

key

State-OwnedEnterprise

supervisedby

State-owned

Assets

Supervision

andAdministration

Commission

(SASAC)

of

the

State

Council.By of

2014,Total

Assets:

HK$1,251.7

billion;Total

Turnover:

HK$

568.6

billion.In

2015,

ranked

115th

of

‘Fortune

Global

500’.5

HK

listed

companies,

6

mainland

listed

companies,

7Strategic

Industry

sectors,

and

21

levelprofit

centers.Main

businesses

cover

:retail,

real

estate,

electricity,

gas,

drinks,

foods,

medicine,

textile,chemical

engineering,

cement,

microelectronics,

compressor

etc.China

ResourcesLand

.華潤(rùn)置地One

of

the

best

comprehensive

property

developerin ,

included

as

one

of

the

bluechips

in

Hang

Seng

Index

Constituent

stocks.By of

2014,Total

Assets:

over

HK$

300

Billion;Net

Assets:

over

HK$100

Billion;Land

Reserve:

over

40

Million

sqm.10

regional

companies,

expanding

its

nationwidefootprints

in

more

than

50

cities

with

over

110projects

under

development.Differentiated

Business

Model

:ResidentialDevelopment

+

Property

Investment

+Value-

added

Customer

Service發(fā)展戰(zhàn)略DevelopmentStrategyQingdaoNanjingChengduNanningTianjinLanzhouChangchunKunmingNanchangGuangzhouWuhanChongqingDalianXi’anHa’erbinZiboChangzhou

WuxiGanzhouZhuhaiShijiazhuang

TaiyuanJinanZhengzhouShenzhenHefeiHangzhouShanghaiWenzhouShen20182018Until

2018,

Total

40

Projects

will

open,

including

21

MIXC,

16

MIXC

OnDe,ONGMEN

(SZ)1

MIXC

1234

space

and

2

Innovation

Projects.THE

MIXCSHENZHENHANGZHOUSHENCHENGDUNANNINGZHENGZHOUCHONGQINGWUXIQINGDAOHEFEIGANZHOUWENZHOUSHANGHAITHE

MIXC

DELUXETAIYUANSHIJIAZHUANGJINANWUHANSHANTOUXIAMENNANTONGFUZHOU20042010201120122012201420142014201420152015201620162017201720172017201720172017201820182013LUMIYUNMIXC

1234

SPACEINNOVATIONTHE

MIXC

WORLD2017THE

MIXC

QIANHAI2018THE

MIXC

ONEQINGHE

(HI

5)2011YUYAO

(HI5)2014SHUSHAN

(HI

5)2014NANXIANG

(HI

5)2014ZIBO2015RIZHAO2015LUZHOU2015TIEXI2015XINGSHA2015SANQIAO2016LIUZHOU2017KUNSHAN2017XIAOSHAN2017YANTAI2018LINYI2018SUZHOU2018()華潤(rùn)深圳有限公C司hina

Resources

(Shenzhen)

Co.,

.,Established

in

2000,

as

one

of

the

regionalcompanies

of

CR

Land,

China

Resources(Shenzhen)Co.,

.is

responsible

for

theGuangdong、Guangxi

and

Hainan

provinces’retail,

office

and

residential

development,operation

and

management.By of

2013,Total

assets:

6.5

billion;Net

assets:

1.9

billion;Turnover

:

1.4

billion.Projects

(completed)：City

Crossing

(the

MIXC),

CR

I hase

IProjects

(under

construction)：

CR

I hase

II(MIXC

Deluxe),

China

Resources

City

(The

MIXC

World),

Huizhou

Park

Lane

Harbour,

Qianhai

Project,

Hubei

Project,Yinhu

Blue

Mountain,

etc.China

Resources

City(MIXC

World)Qianhai

ProjectCR

ICC(International

Commercial

Center)(MIXC

Deluxe)Yinhu

BlueMountainCity

Crossing(the

MIXC)Hubei

ProjectHuizhou

Park

LaneHarbour7

Projects

in

ShenzhenCity

Crossing(the

MIXC)CR

ICC(MIXC

Deluxe）China

Resources

City(The

MIXC

World)Huizhou

Park

LaneHarbourYinhu

Blue

MountainHubei

ProjectQianhai

ProjectMaster

PlanCompany

ProfileCity

Overview

and

Project

LocationPartnershipShenzhen——

A

Vivid

Miniature

of

China’s

Development

and

City

ModernizationBao’DistriLonggangDistrictGuangmingNew

DistrictpanLonghuaDistrictshan

NeCw

oastal

city

in

South

China

with

an

area

of

1,953

sqkmDistrictistrictNanshanDistrictLuohu

DistrictDistrictConstant

population

of

approx.

11

million

byOne

of

the

4-tierCities

in

China,

known

as

an

Innovative

cityFour

pillar

business:

Hi-tech,

Finance,

Logistics,

CultureVenture

capital

scale

and

no.

of

VC

companies

occupy1/3

in

China,

appropriate

forfoundingenterpriseEconomic

StrengthIn

2014,

total

GDPof

Shenzhen

reached

1,600

billion

RMB

with

10.4%

annual

growth

rate,

ranked

the

4thin

the

country.Shenzhen

is

thecity

with

GDP

per

capita

more

than

US$10,000

in

China*.

Its

GDP

per

capita

and

growth

rate

exceeded

that

ofBeijing

and

Shanghai

for5

consecutive

years,

showing

strong

trend

ofeconomic

development.2009-2014Total

GDP

of

Shenzhen

2009-2014GDP

per

capita

of

Shenzhen,

Beijing,

and

Shanghai（RMB）*：According

to

the

World

Bank,

countries/regions

with

GDP

per

capita

over

US$

10,000aremodera

y

developed.Source：StatisticsBureau

of

Shenzhen

MunicipalityBeijing

BeijingShanghai

ShanghaiShenzhen

Shenzhen(Billion

RMB)2009201020112012201320148201.329581.5111502.5312950.0814500.2316001.9818.00%16.00%14.00%12.00%10.00%8.00%6.00%4.00%2.00%0.00%160,000.00140,000.00120,000.00100,000.0080,000.0060,000.0040,000.0020,000.000.0011(Billion

RMB)2004

2005 2006

2007 2008

2009

2010

2011

2012 2013

2014（RMB）50,00045,00040,00035,00030,00025,00020,00015,00010,0005,0000e

&2009–

2014

Shenzhen’s

per

capita

Disposableper

capita

Consumption

Expenditure2008

2009Per

capita

Disposable2010e2011

2012

2013Per

capita

ConsumptionExpenditureSource：StatisticsBureau

of

Shenzhen

Municipality2004-2014

Shenzhen’s

Total

Retail

Sales

of

Consumer

GoodsIn

2014,

Shenzhen’s

Total

Retail

Sales

of

Consumer

Goods

reached

484.4

Billion

RMB,

ranked

the

4th

in

China,

behind

Beijing,

Shanghai

andGuangzhou.The

per

capita

Total

Retail

Sales

of

Consumer

Goods

was

up

to

38,700

RMB,

ranked

the

2nd

nationwide

behind

Guangzhou.e

and

per

capita

Consumption

Expenditure

amounted

to

44,653

RMB

and

32,148

RMB,ranked

the

2nd

andShenzhen’s

per

capita

Disposablethe

1st

in

China

respectively.Shenzhen’s

consumer

market

maintains

a

good

trend

of

rapid

increase

with

the

strong

growth

of

household’s

purchasing

capacity,

which

brings

greatopportunity

into

future

commercial

market.Household

Consumption

Statistics1250.641441.611680.46

1930.812276.592567.943000.763520.874008.784433.594844.0085,560289,271202,953115,121158,952118,048192,150121,566Bao'anNanshanFutianLonggangLuohu Guangming

YantianshanIn

2014,

Nanshan’s

GDP

ranked

the

1st

among

all

districts

in

Shenzhen,

behind

Bao’an

and

ahead

ofFutian

and

Luohu.Per

capita

GDP

ranked

1st,

far

ahead

of

other

districts

in

Shenzhen.Per

capita

Disposablee

reached

48,361

RMB,

above

Shenzhen’s

averagee

level.About

Nanshan

DistrictSource：StatisticsBureau

of

Shenzhen

Municipality(Billion

RMB)2013

per

capita

Disposable e

andper

capita

Consumption

Expenditure

ofNanshan

and

City

AveragePer

capita

Disposable

ePer

capita

Consumption

Expenditure4836144653282382881210000030000200005000040000南山2014

Regional

per

capita

GDP

of

Shenzhen(RMB)(RMB)60000NanshanShe346429582380

23584464000350030002500200002014

Regional

GDP

of

ShenzhenNanshan

Futian

Baoan Longgang

Luohu Longhua

Guangming

Yantian南山福田寶安龍崗羅湖龍華光明鹽田東莞惠州、河源特別行政區(qū)坪山新城中心觀瀾平湖橫崗葵涌鹽田中心QianhaiCenter光明新城中心Futian-LuohuCenter布吉龍崗中心惠州、汕頭大亞灣西部濱海分區(qū)東部分區(qū)中部分區(qū)珠江口、灣大鵬灣City

Development

SchemeMaster

Plan

of

Shenzhen

（2007-2020）Shenzhen

ised

to

e

a

world-topfinancial,

ship

and

trade

center

in

2020.

The

third-tier

city

center

system

is

proposed

in

Shenzhen

CityMaster

Plan

(2010-2020),

which

included

2

citycenters,

5

sub-centers,

and

8

group

centers.From

1980s

to

2000s,

‘Luohu-Futian

Center’wasthe

traditional

city

center

of

Shenzhen

thatsymbolized

China’s

reform

and

opening-up

as

wellas

the

booming

of

city

economy.Nowadays,

‘Qianhai

Center’

has

been

included

in

the‘12th

Five-Year

Plan

(2011-2015)

’

of

China.

It

will

rise

asa

new

economic

center

after

‘Luohu-Futian

Center’,

andbring

a

brand

new

start

for

Shenzhen

to

perform

oninternational

stage.龍華中心松崗沙井航空城東部濱海分區(qū)Bao’an

DistrictNanshan

DistrictFutian

DistrictLuohu

DistrictLonggangDistrictLonghua

NewDistrictMIXC

WorldShenzhenBay

PortShekouPortShenzhen

Bao’an

International

AirportDistrict

Centre

ofBao’anFutian

CBDDistrict

Centre

ofLuohuthe

MIXCLocated

at

Shenzhen

Hi-Tech

Industrial

Part,

Nanshan

District;30

minutes

from

Bao’an

International

Airport，

1

hour

fromAirport;20

minutes

from

Futian

CBD，30

minutes

from

District

Centre

of

Luohu,

14

minutefrom

District

Centre

of

Bao’an；13

minutes

fromShenzhen

Bay

Port，25

minutes

from

Shekou

Port.LocationShenzhen

BayBy

RoadLocated

at

the

intersection

of

two

trunkroads:Shennan

Avenue—East-to-West

city

artery;Shahe

West

Road—North-to-South

arteryin

Nanshan

District.By

Bus4

stations

bring

buses

to

MIXC

World

everyminute,

and

the

Dachong

Station

is

servedby

19

different

bus

routes.

A

new

terminalstation

is

planned

to

bebuilt

soon.By

MetroLuohu

Line

stopsStation,

achievingat

Hi-Tech

Parkseamless

connectionbetween

MIXC

World

andMetro.Hi-TechParkMixc

Worldto

Luohu

Railway

Station：30

minutesBeihuan

Ave.Binhai

Ave.to

Guangzhou：120kmTransportationShennan

Ave.to

Bao’an

InternationalAirport:30

minutesCOFCO

Joy

City160,000sqmUnicenter185,000sqmGarden

City70,000sqmMIXCWorldTiley

Fame

CityMixc

DeluxeGFA:

80,000sqmPositioning：HighYitian

Holiday

PlazaAll

CityGFA:

110,000sqmGFA:

135,800sqmPositioning：Upper-middleOne

Shenzhen

BayGFA:

80,000sqmPositioning：Middle60,000sqmning：MiddleHaiYa

Mega

MallGFA:

120,000sqmPositioning：MidKingkey

Banner

CenterGFA:

88,000sqmPositioning：Middle5kmO’PlazaFA:

57,000sqm80,000sqmPositio43-聯(lián)想研祥科技萬(wàn)利達(dá)科技科技園金融科技工業(yè)園44-曙光3-騰訊24-

數(shù)碼25-南山中電照明邁瑞大族激光科技勁嘉科技26-桑達(dá)科技47-九洲電器6-國(guó)

廈27-

計(jì)算機(jī)7-麻雀嶺工業(yè)區(qū)28-朗峰新飛通松日發(fā)展8-

汽車29-長(zhǎng)虹科技50-朗科科技9-維用30-高新技術(shù)產(chǎn)業(yè)園區(qū)51-邁科龍10-生產(chǎn)力大樓31-

虛擬大學(xué)園52-金蝶

園11-

生物科技32-思創(chuàng)科技53-金證科技54-德維森研究室萬(wàn)基

園33-萬(wàn)德萊34-55-

園14-中施35-國(guó)微56-

理工大學(xué)15-

科技36-創(chuàng)維57-

大學(xué)

產(chǎn)學(xué)研16-科興科學(xué)園37-TCL58-中國(guó)地質(zhì)大學(xué)產(chǎn)學(xué)研17-園西工業(yè)區(qū)24棟38-富誠(chéng)科技59-

大學(xué)

產(chǎn)學(xué)研18-堅(jiān)達(dá)39-德賽科技60-創(chuàng)業(yè)19-金

廈40-飛亞達(dá)科技61-威新

科技園20-特發(fā)信息工業(yè)41-康佳研發(fā)62-A8音樂(lè)6667

賽西68

三諾科技69創(chuàng)業(yè)投資70

易思博地塊71

廣晟數(shù)碼地塊72

航天東方紅海特73

北科生物科技地塊地塊

77

國(guó)際78

中山79

航天科技80

卓越后海金融中心81

大成基金總部82

鵬潤(rùn)達(dá)商業(yè)廣場(chǎng)83灣總部芒果網(wǎng)總部

74-科通通信技術(shù)地塊騰訊濱海

75

中國(guó)

納能科技地塊天佶灣國(guó)際廣場(chǎng)中海油南方總部產(chǎn)業(yè)

76

高新技術(shù)企業(yè)聯(lián)合總部86-

南方總部87

中建鋼構(gòu)南方總部阿里巴巴總部喜之郎總部百麗總部91

海王星辰總部92

天虹總部93灣1號(hào)1235628897142290414243

4445

4648te5km10172122243kmResidence：

140

million

sqm;50,000

residents1-城市山谷悠然天地

15-岸芷汀蘭

22-前海花園中信紅樹(shù)灣16-寶能太古城23-蔚藍(lán)海岸25

聽(tīng)海花園29沙河

別墅漾日灣畔觀海臺(tái)碧海云天26

純海岸

33-麒麟花園27

東海萬(wàn)豪廣場(chǎng)34- 灣

號(hào)28-熙灣前海華庭東方花園234

43235363636333333High-end

Residence（Average

price

above

60,000

RMB/sqm）

Surroundings2-天鵝堡3

純水岸10-紅樹(shù)西岸

17-世紀(jì)村

24

海印香山里首地容御僑香偌園卓越淺水灣18-三相海尚博海名苑

19-君匯新天陽(yáng)光帶海濱20-曦灣華7

瑞河耶納

14-御景東方

21-星海名城Office

Buildings

(In

use)21-特發(fā)信息港

42-方大

63-怡化金融科技Office

Buildings(Underconstruction)Office

Buildings：5;60,000

office

staffHigh-end

Residence：25,489units,

76,467residents

Office

Buildings：2,930,000m2,

367,000

office

staffHigh-end

Residence：44,940

units,

134,820

residentsOffice

Buildings：2,930,000

m2,367,000

office

staffin

next

3years＊Source:CBRE

statistics,

“Statistical

Communiqué

of

Shenzhen

onthe

2012

Economic

and

Social

Development”,SouFun,

and

public

information.＊

＊

The

number

ofresidents

and

office

staff

are

calculated

at

3 /unit

and

15m2

respectively.6789101119161312Arts1

OCT-LOFT2

青銅博物館3

數(shù)字文化產(chǎn)業(yè)4

南山文體中心5

南山

館6市科技

館7

南山劇院8

南油影劇院911

大學(xué)城國(guó)際知識(shí)創(chuàng)新村12動(dòng)漫園13

南山鐘表翡翠博物館14

市南山區(qū)藝術(shù)博覽館15

述古堂美術(shù)館保利劇院

16

樸風(fēng)美術(shù)館10

同發(fā)路動(dòng)漫產(chǎn)業(yè)一條街

17

華-美術(shù)館何香凝美術(shù)館當(dāng)代藝術(shù)館2Education（Full-time

university

students:

over

60,000）1大學(xué)城2院3院4

哈爾濱工業(yè)大學(xué)研5大學(xué)金融6

中國(guó)先進(jìn)技術(shù)7

南方科技大學(xué)9學(xué)院10

新安職業(yè)技術(shù)學(xué)院11大學(xué)5-中華民俗文化村歡樂(lè)谷濱海紅樹(shù)林111226791011122627世界之窗錦繡中華Ho1

凱賓斯基酒店2酒店3

鴻豐大酒店4酒店5

博林諾富特酒店6

洲際酒店7

蘭赫美特酒店11歡樂(lè)海岸萬(wàn)豪行政公寓12

東方銀座美爵酒店深航國(guó)際酒店?yáng)|海朗廷酒店15

恒豐海悅國(guó)際酒店16前岸國(guó)際酒店8-木棉花酒店

17-

雅商會(huì)館20

麗景商務(wù)酒店21

海景奧思廷酒店22商務(wù)酒店富邦國(guó)際酒店?yáng)|方山水酒店25酒店公寓26

新年酒店南橋商務(wù)酒店弘文藝術(shù)酒店29

寶登酒店9益田威斯汀酒店18-金暉酒店10

藍(lán)汐精品酒店

19-波托菲諾.酒店式公寓Parks36815km

Coastal

Landsc107大沙河公園名商荔林公園南山公園松坪山公園塘朗山公園8-濱海生態(tài)公園13-15公里濱海長(zhǎng)廊沙河中山公園9-燕晗山郊野公園5-荔香公園10-

灣公園3kmSurroundings5km13究生院8-

高職院12-虛擬大學(xué)園（匯聚了53所陸、

、

知名高校的創(chuàng)新型產(chǎn)學(xué)研結(jié)合示范

）Tourist

ResortMaster

PlanCompany

ProfileCity

Overview

andProject

LocationPartnershipResidence

forANine-year

EducationSchoolDachongPrimarySchoolLeasingProperty

forLocalResettlementAffordableHousingDachong

BusinessCenterRetail

&Office

BuildingMaster

PlanProperty

for

LocalResettlementSelf-sustaining

ResidenceSelf-sustaining

Retail

&

Office

BuildingShennanAvenueCSelf-SustainingResidencePhase

4Residence

forLocalResettlement

BKindergarten

AffordableKindergartenSelf-SustainingResidencePhase

3Self-SustainingResidencePhase

5Self-SustainingResidence

Phase

1Housing

Self-Sustaining

Local

ResettlementResidencePhase

2Kindergarten

HoResidenceApartmentHoOffice

BuildingPublic

FacilitiesRetailGFA

2.83

million

sqm1,385,350

sqm262,790

sqm81,500

sqm722,500

sqm64,500

sqm318,360

sqm232,760

sqm81,600

sqmMIXC

WorldRetail

for

LocalResettlementRetail

forResidence4,000

sqmT1

OfficeBuildingGFA:

65,500

m2T2

OfficeBuildingGFA:

30,000

m2ApartmentGFA:

40,000

m2Five

StarHo

+Office

BuildingHo GFA:

50,000

m2Office

GFA:

101,000

m2T4

OfficeBuildingGFA:

68,000

m2T5

OfficeBuildingGFA:

39,000

m2T6

OfficeBuildingGFA:

72,000

m2Total

GFA：699,330

m2Office：375,500

m2Ho

：50,000

m2Apartment：40,000

m2Retail：

232,760

m2