定位策劃-2011純高投資二期方案

928平方公里的江南沃土養(yǎng)育著70萬富饒的人民吸引了上千家國際企業(yè)入駐造就了100萬的現(xiàn)代產(chǎn)業(yè)大軍在這個距國際大都市僅40分鐘車程的城市——昆山The

piece

of

rich

land

on

the

southern

bank

of

tzeRiverwith928

sqm

has

raised

up700

thousands

residents.

It

hasalso

attractedthousands

of

international

enterprises

stationed

there.

More

over,

thiscity

has

created

1

million

job

opportunities

in

its

modern

industries.

It

isonly

with

40

minutes

drive

away

fromShanghai.----

Kunshan引言Preface系純高控股投資

2008年傾力投資打造總部產(chǎn)業(yè)園項目的首選It

is

invested

by

Shanghai

Chun

Gao

Real

Estate

Co., .

in2008,It

is

also

the

priority

choice

to

the

project

of

headquarter

industrial

park.高新區(qū)High

and

New

development

Area長途客運中心人才市場339省道339

provincial

road西部體副育中中心心生態(tài)居住區(qū)Western

Sub-center

Eco-residential

Area火車站高鐵站商務區(qū)Commercial

Areato

the

South

of

the

Railway中心城區(qū)City

Center蘇州新加坡工業(yè)園區(qū)本案Project

Site312國道312

national

road蘇州繞城高速Suzhou

Ring

Highway現(xiàn)代商業(yè)的極佳選擇The

best

selection

of

Modern

Business隨著昆山經(jīng)濟逆國際金融海嘯的頹勢繼續(xù)快速成長，在昆山已長住的外籍和各地日益融入這座無限生機的城市。With

the

continuing

fast

growing

of

Kunshan

economics

reversing

thedeclining

tendency

of

the

international

financial

tsunami,

the

expatriatesandresidents

from

other

provinces

have

already

merged

into

this

vigorous

city.一個高速現(xiàn)代商業(yè)需求的市場就在眼前…A

market

with

the

high

speed

modern

commercial

need

is

just

right

infront…純高投資敏捷地抓住這一契機，利用已成功開發(fā)一期經(jīng)驗，及選址的極大優(yōu)勢，傲居昆山高新區(qū)中心的大門戶，是現(xiàn)代服務業(yè)尤其是現(xiàn)代商業(yè)的最佳選擇。Chun

Gao

Real

Estate

has

grasped

this

business

chance

and

utlized

theexperience

of

the phase

as

well

as

the

great

advantage

of

the

siteselection

to

be

in

the

center

of

Kunshan

High

and

New

DevelopmentArea.

It

is

the

best

selection

to

the

modern

Service

Industry

especially

themoderncommerce.輻射長三角1億人口大市場In

radiation

to

the

huge

market

of

100

million

residents

in

thetze

River

Delta

area江蘇省昆山市南部 區(qū)域The

core

area

in

the

southern

part

of

Kunshan

city

of

Jiangsu

Province便捷

交通，東依

高速昆山出口2km、南臨312國道、西靠339省道、北接

高鐵昆山站Traffic

Conveniency,

with

its

east

to

Kunshan

exit

2

km

of

Huning

Express

Way;

its

southto

312

national

road;

west

to

339

provincial

road

and

its

northconnecting

toKunshanStation

ofHuning

Express

railway.系昆山高新開發(fā)區(qū)中心的大門戶，成為中外企業(yè)投資發(fā)展的必選之地It

is

the

very

front

gate

of

high

and

new

development

center

in

Kunshan

while

it

is

also

the

requiredplace

to

the

investment

and

development

both

by

Chinese

and

foreign

enterprises不可

的絕佳地理位置It

is

theonly

best

location

geographically距

市中心70km/40min車程

距

虹橋機場40km/20min車程70km/40min

drive

from

Shanghai

center,

40km/20min

drive

from

ShanghaiHongqiao

airport距蘇州中心城區(qū)30km/20min車程

距蘇州工業(yè)園區(qū)20km/15min車程30km/20min

drive

from

Suzhou

center,

20km/15min

drive

from

SuzhouIndustrail

Park距高鐵3km

,

40-50班/天接駁

距動車5km，接駁華東華中區(qū)域3km

drive

from

express

railway

station

with

40-50

times/day

connecting

Suzhouand

Shanghai,

5km

drive

from

high

speed

railway

station

connectingEasternChina

and

middle

China

areas經(jīng)濟指標Economical

Data占地面積：250,000㎡Land

occupation：250,000㎡用途：商業(yè)、辦公Purpose：Commercial,

Office土地使用年限：40年Term

of

the

land

use

right：40

years容積率：1.7Plot

Ratio

：1.7法律程序：已獲得土地及建設(shè)用地

證Legal

process：obtained

the of

land

and

construction配套：水、電、通訊、道路、排污等Facilities：water,

power,

munication,

road,

sewage

discharge

etc.一期The

phase二期The

secondphase三期規(guī)劃用地The

third

phaseplan一期總部產(chǎn)業(yè)園The

headquarter

in

the

indudstrial

park

of

the

phase國際一期開發(fā)用地102畝，建筑面積10.8萬㎡，由24棟獨棟別墅、12棟多層辦公、1棟酒店式公寓、及沿街商業(yè)組成，采用石材歐式建筑風格。The

land

occupation

of

the phase

is:

102

mu,

with

the

construction

area

of

108,000

sqm,consisting

of

24

blocks

of

independent

vilas,

12

blocks

of

multi-level

office

buildings,1

block

of

serviceapartment

as

well

as

the

commercial

booths

alongside

the

streets.

The

style

of

the

construction

isEuropean

taste

with

rocks

facade.1200-1800㎡的獨棟企業(yè)辦公樓/企業(yè)

了傳統(tǒng)的辦公模式，使得在同類產(chǎn)品中獨樹一幟，項目一期已全部竣工，現(xiàn)房銷售中。The

1,200

~

1,800

sqm

separate

office

building/club

of

the

entrepreneur

is

simply

not

just

thetraditional

mode

whi ade

it

quite

outstanding

among

the

similar

works.

The phase

isfinanlized

and

it

is

now

under

selling.項目一期已全部竣工The phase

of

the

prjoect

is

finalized項目二期規(guī)劃方案The

plan

of

the

second

phase二期經(jīng)濟指標Theeconomicaldataofthesecondphase規(guī)劃建設(shè)占地面積：82196.9㎡Land

occupation:181907㎡34.50%30%1.7總建筑面積：Total

construction

area:建筑密度：

Construction

density:綠地率：Greenery

ratio:

容積率：Plot

Ratio

:建筑面積：41679

㎡

Construction

underground:占地面積：26445.47

㎡

Occupation:機動車位：1365輛parking

lot:地上停車位：25輛ground

Car

parking

:停車位：1340輛Car

parking

underground:地上總建筑面積：140228.14

㎡Total

ground

construction

area

:大型集

業(yè)：48986

㎡Big-sized

commercial

jumbo:集中餐飲區(qū)：13385.14

㎡Food

and

beverage

jumbo:國際展覽中心：21472

㎡International

ExhibitionCenter:5A級辦公樓：19000

㎡5A

degree

office

building:星級酒店：19100

㎡Star-rated

ho

s:酒店公寓：16560

㎡Serviceapartment:服務辦公：1725

㎡Service

and

office:5A級寫字樓5A

degree

OfficeBuilding星級酒店Star-rated

ho國際展覽中心International

Exhibition

Center酒店公寓Serviceapartment集中餐飲Food

and

beverage

jumboB大型集業(yè)ig-sized

commercial

jumbo景觀休閑廣場Recreation

Plaze公共交通集散中心Public

transportation

centerforFIT摩天輪Sky

wheel公共交通集散總站公共交通集散總站Public

transportation

main

for

FIT貫穿市區(qū)Linking舊城中心區(qū)域城南工業(yè)和住宅區(qū)城西部新住宅區(qū)城北住宅區(qū)新加坡工業(yè)園區(qū)城鎮(zhèn)交通Old

city

center,

southern

city

Industrialpark

and

residential

areaWest

city

new

residentialareaNorth

city

residential

areaSingapore

industrial

ParkCity

and

town

traffic城市交通輸紐連接高鐵、動車長途客運和汽車北站City

traffichubConnecting

express

railway,

high

speedrailway,

inter-city

coach

and

busnorthmain長三角交通連接

、蘇州、湖州、嘉興杭州、太倉、常熟等三長角城市Thetze

River

Delta

transportation,connecting

cities

likeShanghai,Suzhou

,Huzhou,

Jiaxing,Hangzhou,Taicang,Changshu

etc.生活廣場Union

La

Vita

Square再版LaLaport的經(jīng)典

…The

copy

of

LaLa

port

classicallegend便捷的交通特征，輻射人口廣，收入水平高，消費能力強，具不可

性Convenient

traffic,

in

radiation

of

vast

population,

high

revenuestandard,

strong

in

consumption

ability,

the

unique

one.優(yōu)勢1：Advantage

1:城市西部發(fā)展，大量人口導入及流動，產(chǎn)生大量商業(yè)需求The

strategy

of

urban

west

development

of

Shanghai,

introduction

ofmass

population

and

the

immigrating

generated

big

demand

tothecommerce.而昆山現(xiàn)有的傳統(tǒng)商業(yè)已遠遠不能滿足人們的消費需求The

existing

traditional

commercial

industry

in

Kunshan

is

farfrom

satisfying

theconsumption

needto

thepeople.優(yōu)勢2：Advantage

2:70萬當?shù)鼐用?00,000

localresidents昆山具有70萬當?shù)鼐用?，且不斷新建新市?zhèn)和新社區(qū)700,000

local

residents

in

Kunshan,

while

the

new

city

town

and

new

communities

arecontinuously

expanding

out.100萬產(chǎn)業(yè)大軍1

million

labour

force昆山大型企業(yè)工作的外來務工 多達百萬人There

are

over

a

million

labours

from

other

provinces

in

the

big

enterprises

of

Kunshan.60萬新600,000

new

immigrants隨著高鐵及輕軌的開通，越來越多的 人及在 工作的外來白領(lǐng)選擇在昆山購房、租房生活，實現(xiàn) 西部城市發(fā)展進程As

the

express

and

high

speed

railways

put

into

traffic,

more

and

more

Shanghainese

as

well

asthe

white

–

collar

staffs

focused

on

Kunshan

to

settle

down

including

buying

the

apartment

or龐大消費人群及生活方式的轉(zhuǎn)變，從容打造類LALAPORT生活MALLShift

of

the

immense

population

consumption

and

their

mode

ofliving,to

build

LALAPORT

La

Vita

MALL優(yōu)勢3：Advantage

3昆山市

已經(jīng)看到工業(yè)項目的擴大已經(jīng)不再是推動經(jīng)濟發(fā)展的要素，發(fā)展現(xiàn)代商業(yè)是一條必經(jīng)。Kunshan

municipality

has

already

viewd

that

it

is

not

the

basic

element

to

expand

the

industrial

projects

in

order

topush

the

economical

development.

It

is

the

must

way

to

develop

modern

commcerce.據(jù)統(tǒng)計昆山在崗職工平均工資37394元，城鎮(zhèn)居民人均可支配收入

27609元，蘇州市區(qū)居民家庭人均可支配收入超30000元，2010年人均收入75000元，消費潛力巨大。According

to

the

statistics,

the

everage

salary

of

the

labors

in

Kunshan

is

rmb37,394.The al

disposalrevenue

in

the

town

isrmb27,609,while

such

in

Suzhou

and

Shanghai

in

2010

are

over

rmb3,000

and

rmb75,000respectively.

The

consumption

potential

isgiant.未來不斷擴大的客群，以及可以預見的經(jīng)濟增長帶來的生活消費方式向高品質(zhì)/多元化/一戰(zhàn)式的轉(zhuǎn)變，可以從容打造類似東京LALAPORT的生活MALL。The

expanding

consumers

in

the

future

as

well

as

the

foreseen

ecnomical

growing

will

transfer

to

the

way

oflivingtohigh

standard/multi-function/onestation.

Therefore,

we

can

build

similar

LALAPORT

LA

VITA

MALL

as

Tokyo.土地成本給與商業(yè)運營帶來極大空間，江浙滬一帶已經(jīng)罕有低成本大體量的商業(yè)用地The

cost

of

land

brings

the

extrem

space

to

the

commercialoperator,there

are

little

commercial

land

with

low

cost

and

massive

area

in

thearea

of ,

Jiangsu

provinces

and

Shanghai.優(yōu)勢4：Advantage

4該土地與

具極大價差，可以給商業(yè)運營成本帶來極大空間，最重要的是，隨著

及周邊地區(qū)的土地價格不斷飆漲，從經(jīng)濟指標的角度去考量做LALAPORT這樣商業(yè)模式的土地已不復存在。This

piece

of

land

exists

big

price

difference

with

Shanghai.

It

can

bring

big

space

to

the

commercial

operatingcost.

The

most

important

issue

is

that

as

the

land

price

is

increasing

profusely

in

Shanghai

and

its

surroundingarea,

it

is

not

possible

to

find

a

piece

of

land

to

build

such

commercial

mode

as

LALAPORT

from

the

economicalindex

point

of

view.該土地使用期限40年， 有機會在15年后再將該項目重塑!The

term

of

the

land

use

right

is

40

years,

we

have

another

opportunity

to

remodel

thisprojectin

15yearsLalaportⅠ、Ⅱ、Ⅲ…博覽會展

中心The

recreation

cetner

of

theExhibition的地價奇高，企業(yè)沒有可能做長期的產(chǎn)品展示，也因地的國際性博覽業(yè)的展覽參展成本奇高。、專業(yè)化，綜合性的中、長期博覽業(yè)成由于價問題，在隨著了空白。As

the

land

price

in

Shanghai

is

unbelievably

high,

the

companies

are

not

possible

to

showtheir

products

in

the

long

term.

Also

due

to

the

land

price

issue,

the

exhibitor’s

cost

to

attend

theinternational

exhibition

in

Shanghai

is

very

high.

With

the

exhibition

industry

in

Shanghai

isinternational,

professional,

the

complex

middle,

long

term

exhibition es

blank.綜合性中長期博覽業(yè)存在市場空白There

is

market

vacancy

existing

in

the

complex

middle

and

long

termexhibition

industry昆山位列百強縣之首，2010年GDP已高達2100億

，進出口貿(mào)易額820億

，成為

第一個走進“2000億大關(guān)”的縣級市，10

從200億元到2000億元，增長超10倍，而鄰近的蘇

州市高達9700億

，而蘇州市GDP的70%依靠

投入取得，所以在整個區(qū)域里，對博覽會展的空間有足夠的市場需求。Kunshan

listed

the place

among

the

strong

counties,

GDP

reachedrmb210,000,000,000

in

2010,

with

the

import

and

export

trading

rate

of

rmb82,000,000,000.

Itisthe city

of

county

degree

in

China

to

make

breakthrough

of

“200,000,000,000”.

In

10years,

the

figure

was

from

rmb20,000,000,000

to

rmb200,000,000,000,

increased

10

timesgrowth.

Its

neighboring

city

Suzhou

has

reached

rmb970.000,000,000.

In

Suzhou,

70%

of

GDP

relies

on

the

foreign

investment.

So,

in

this

whole

area,

there

is

sufficient

need

to

the

gap

of

exhibition.GDP飛速增長奠定博覽會展足夠的市場需求The

GDP

soaring

established

the

sufficient

marketneed

totheexhibition彈性空間，強大會晤及展示功能Flexible

space,

functions

rich

inthe

meeting

andshowing兼具文化、

、

、休閑功能Withthe

multi-function

o