第一冊(cè)-職通商務(wù)英語(yǔ)-綜合教程-全書教案

PAGEPAGE31綜合英語(yǔ)（1）課程教授課題目：Unit1 BusinessKaleidoscope教學(xué)時(shí)數(shù)： 8 授課類型： 理論課教學(xué)目的、要求：課程總目標(biāo)：培養(yǎng)學(xué)習(xí)者在商務(wù)場(chǎng)景中使用英語(yǔ)語(yǔ)言知識(shí)和商務(wù)知識(shí)的技能，使學(xué)習(xí)者能夠完成具體商務(wù)任務(wù)，成為適應(yīng)社會(huì)需要的應(yīng)用型涉外商務(wù)工作者。單元教學(xué)目標(biāo)：Tounderstandthemeaningofimportantgrammaticalconceptions(morpheme,partoffixedcollocation,clause)TomastervitalgrammaticalrulesTomasterthefundamentalsyntacticpatternsoftheEnglishlanguageTograspthemethodofidentifyingsentenceelements教學(xué)重點(diǎn)：GrammaticalrulesFundamentalsyntacticpatternsIdentifyingsentenceelements教學(xué)難點(diǎn)：教學(xué)方法和手段：采用課堂快速閱讀和課后自主精讀相結(jié)合的方式。在協(xié)調(diào)發(fā)展學(xué)生的英語(yǔ)聽(tīng)說(shuō)讀寫能的基礎(chǔ)上，突出學(xué)生閱讀能力。教學(xué)方法設(shè)計(jì)：采用“自主精讀”、“課堂快讀”、“協(xié)作學(xué)習(xí)”等多種學(xué)習(xí)方式交互的學(xué)習(xí)方法。教學(xué)分組：在自愿的基礎(chǔ)上，將學(xué)生分組進(jìn)行課堂討論。教學(xué)條件：Computerassistedlearning；Placeoftheclass：Languagelaboratory補(bǔ)充資料：BusinessLettersinEnglishBusinesslettersareformalpapercommunicationsbetween,toorfrombusinessesandusuallysentthroughthePostOfficeorsometimesbycourier.Businesslettersaresometimescalled(incontrasttoemailwhichisfaster).Thislessonconcentratesonbusinesslettersbutalsolooksatotherbusinesscorrespondence.Itincludes:lettermemofaxemailWhowritesBusinessLetters?Mostpeoplewhohaveanoccupationhavetowritebusinessletters.Somewritemanyletterseachdayandothersonlywriteafewlettersoverthecourseofacareer.Businesspeoplealsoreadlettersonadailybasis.Lettersarewrittenfromaperson/group,knownasthesendertoaperson/group,knowninbusinessastherecipient.Herearesomeexamplesofsendersandrecipients:business&businessbusiness&consumerjobapplicant&companycitizen&governmentofficialemployer&employeestaffmember&staffmemberWhywriteBusinessLetters?Therearemanyreasonswhyyoumayneedtowritebusinesslettersorothercorrespondence:topersuadetoinformtorequesttoexpressthankstoremindtorecommendtoapologizetocongratulatetorejectaproposaloroffertointroduceapersonorpolicytoinviteorwelcometofollowuptoformalizedecisions教學(xué)內(nèi)容及過(guò)程：TeachingProcedures：1st-4thperiodLead-in:

綜合英語(yǔ)（1）課程教案教學(xué)內(nèi)容及過(guò)程 旁批p.1Businessactivityinvolvesproducingandsellinggoodsandservices.Accordingwhattheyproduce,businessescanbeclassifiedintogoods-producing,service-providingoracombinationofboth.Nowworksinpairs.Discusswhattypeofbusinessyouthinkthefollowingcompaniesareengagedin.Before-reading:p.3Beforeyouread,workinpairsanddiscussthefollowingquestions.Whatisyourunderstandingofbusiness?Whatroledoyouthinkbusinessplaysinourlives?While-reading:Difficultsentence:Infact,inmodernsocietyweareheavilydependentuponorganizedbusinessactivity.在現(xiàn)代社會(huì)，我們十分依賴有組織的商業(yè)活動(dòng)。Weareengagedinbusinessactivitieseverytimeweexchangeourlaborforwageseverytimeweuseourwagestobuygoodsandservices.每當(dāng)我們用勞動(dòng)換取工資，并用工資來(lái)購(gòu)買商品和服務(wù)時(shí)，我們就是在從事商業(yè)活動(dòng)?！瓀emakedecisionsthathelpdeterminethekindsofgoodsandservicesbusinesswillprovide…我們所做的（購(gòu)物）決定能促成企業(yè)決定提供何種產(chǎn)品和服務(wù)。Althoughthesubjectofbusinessmaysoundcomplicated,itisreallyaneverydaypartourlives.雖然商務(wù)這個(gè)主體可能聽(tīng)起來(lái)復(fù)雜，但是它確實(shí)是我們?nèi)粘Ｉ畹囊徊糠?。Mostofushaveanideaofwhatabusinessis:inreality,however,theissueisbymeansclear.我們中的大多數(shù)都對(duì)商務(wù)有自己的見(jiàn)解，但是它確實(shí)是我們?nèi)粘Ｉ畹囊徊糠?。Itisusedtodescribebothaneconomicprocessandanenterpriseengagedineconomicactivity.這個(gè)詞既用來(lái)描述經(jīng)濟(jì)過(guò)程，也用來(lái)描述從事經(jīng)濟(jì)活動(dòng)的企業(yè)。 Ineconomicterms,“business”appliestotheprocessofcreatingandexchangingeconomicvalues………aretailbusinessmightbuyproductsfromawholesalerwhichinturnacquiresformamanufacturer…零售商可以從批發(fā)商那里購(gòu)買產(chǎn)品，而批發(fā)商又從生產(chǎn)商那里采購(gòu)產(chǎn)品。After-reading:Rememberthekeytermsandsentencesinreadingandpreparethemfordictationinclass.DoaboutLanguage5thperiodBusinessWriting:TelephoneMessageAskstudentstoreadthesampleletteranddiscussthecontentsofabusinessletter.Provideinformationonhowtowriteabusinessletter.TheTipsforAnEnglishLetterMaketheletterclearandsimple.Keepitshortandtothepoint.Focusontherecipient’sneeds.Usesimpleandappropriatelanguage.Re-readandreviseit.Checkspellingandgrammar.Havestudentswritealetterwiththeusefulinformationgivenbytheteacherstrengthentheirskills.6th-7thperiodListeningandSpeaking:BusinessTelephoningAskstudentstolistentothedialogandfinishExercise3.HavestudentstostudythesampledialoganddoExercise3aboutexpressingopinions.PlansfortheWeekend Reason(s)Goingforapicnic HavinganeveningpartyLaura For Against The same MichealMicheal For Against Many studentsthinktheyhavehadtoomanypartiesEmilyAgainstForItcostsalotofmoneyanditisnotsafe.EricAgainstUnknownThe same withEmily8thperiod*FreetalkingDiscussiontopics:Whatdoyouwanttoobtaininyourcampuslife?作業(yè)布置：.1.DoGrammaronp.8andTranslationonp.9partsasHW.Trytoretellthemainideaofthetext.Reviewtheexpressionsabouthowtoshowopinions.Remembertheessentialsofwritingabusinessletter.課后小結(jié)：授課題目：Unit2BusinessEnterprise教學(xué)時(shí)數(shù)： 8 授課類型： 理論課教學(xué)目的、要求：課程總目標(biāo)：培養(yǎng)學(xué)習(xí)者在商務(wù)場(chǎng)景中使用英語(yǔ)語(yǔ)言知識(shí)和商務(wù)知識(shí)的技能，使學(xué)習(xí)者能夠完成具體商務(wù)任務(wù)，成為適應(yīng)社會(huì)需要的應(yīng)用型涉外商務(wù)工作者。單元教學(xué)目標(biāo)：1.GainabasicknowledgeaboutbusinessenterprisesBeabletowriteacompanyprofileUsethepastsimpletenseBeabletogiveanoralpresentationofacompany教學(xué)重點(diǎn)：Reading:WhatKindofBusinessEnterpriseisBestforLanguageFocus:CompanyStructureBusinessWriting:ACompanyProfileListeningandSpeaking:IntroducingtoaCompany教學(xué)難點(diǎn)：DifficultsentencesinreadingFormsofbusinessenterprisesManagementstructureofbusinessenterprisesPresentingacompany教學(xué)方法和手段：采用課堂快速閱讀和課后自主精讀相結(jié)合的方式。在協(xié)調(diào)發(fā)展學(xué)生的英語(yǔ)聽(tīng)說(shuō)讀寫能力的基礎(chǔ)上，突出學(xué)生閱讀能力?！白灾骶x”“課堂快讀”“協(xié)作學(xué)習(xí)”教學(xué)條件：Computerassistedlearning；Placeoftheclass：Languagelaboratory教學(xué)分組：在自愿的基礎(chǔ)上，將學(xué)生分組進(jìn)行課堂討論。補(bǔ)充資料：AccountsDept. n.departmentresponsibleforadministeringacompany'sfinancialaffairsA.G.M.UKboardofdirectorsexecutive

abbr.AnnualGeneralMeetingofacompany'sshareholdersn.groupofpeoplechosentoestablishpolicyforandcontrolacompanyn.personmanagingtheaffairsofacorporation-chiefexecutiveofficern.managingdirectorUK n.seniordirectorafterthechairmanresponsibleforday-to-daydirectionMarketingDanisationchartPersonnelDept.presidentUSProductionDept.PurchasingDept.R&DDepartmentSalesDepartmentshareholder

n.departmentthatputsgoodsonmarket,inc.packaging,advertisingetcn.atableorplanshowingacompany'sstructuregraphicallyn.departmentresponsibleforrecruitmentandwelfareofstafforemployeesn.thehighestexecutiveofficerofacompany;headofacompanyn.departmentresponsibleforphysicalcreationofproductn.departmentresponsibleforfindingandbuyingeverythingforacompanyn.departmentresponsibleforResearchandDevelopmentof(new)productsn.departmentresponsibleforfindingcustomersandmakingsalesn.personwhoholdsorownssharesinorapartofacompanyorcorporation教學(xué)內(nèi)容及過(guò)程：Teaching1s-thperiodLead-in:

綜合英語(yǔ)（1）課程教案教學(xué)內(nèi)容及過(guò)程 旁批P.70WorkinpairsTalkaboutthebusinescelebritowninthepicturegivenonpage.16.Thenaskthemtomatchthetypeofbusinessorganizationstoeachparagraph.Before-reading:p.73Beforeyouread,workinpairsanddiscussthefollowingquestions.Wouldyouliketogointobusinessaloneorwithapartner?WhatarethejobsofaECOinabusinessenterprise?While-reading:Difficultsentence:Yourbetteunderstandinofhoweachstructuorksopensthedoorforthedecision.更好地了解各部分是如何運(yùn)作的有助于做出正確的決定。Nowadayslotsofpeopleareweb-basedcompaniesworkingfromhome.現(xiàn)在學(xué)多人在家里工作，通過(guò)網(wǎng)上開(kāi)店開(kāi)展自己的業(yè)務(wù)。Acorporatioisownedbymultiplshareholderandissupervisebyaboarddirectorswhichhiresthebusiness’smanagerialstaff.公司的所有權(quán)由多個(gè)鼓動(dòng)持有。董事會(huì)受公司股東的委托管理經(jīng)營(yíng)公司。公司管理人員由董事會(huì)聘任。Inadditiotoprivately-ownecorporatmodels,therearemodels.除了私營(yíng)企業(yè)模式，還有國(guó)有企業(yè)模式。Eachpartnermayreceivevaryingsharesoftheprofitsdependingontheirinvestmentcontribution…每個(gè)合伙人都可以得到不同的利潤(rùn)分成，這取決于他們的投資多少或做出的貢獻(xiàn)大小。Non-executivdirectorovidregulaadvicetothecompanybutarenotinvolvedintheday-to-daysupervisionofthecompany.非執(zhí)行董事定期為公司提供建議，但并不直接參與公司的日常監(jiān)理。Middlemanagersmanager)areinchargeofdepartmentswithinacompany.中層管理人員負(fù)責(zé)公司內(nèi)部各部分或各部門的經(jīng)營(yíng)。Theyareaccountabletoseniormanagementfortheirparticularareaofresponsibilityillustratedintheorganizationchart.他們就某一特點(diǎn)的責(zé)任范圍向高層管理人員負(fù)責(zé)。責(zé)任范圍如組織結(jié)構(gòu)圖所示。Areasonablemanagementstructurewillpromotethedevelopmentofthe合理的管理機(jī)構(gòu)將促進(jìn)公司的發(fā)展。10.AaseniormanagerwhoisunderthethePresident.董事屬于高級(jí)經(jīng)理，由主席或者董事長(zhǎng)授權(quán)。*After-reading:Rememberthekeytermsandsentencesinreadingandpreparethemfordictationinclass.DoExsaboutLanguageFocu.5thperiod*BusinessWriting:TelephoneMessageAskstudentstoreadthecompanyprofile.Provideinformationonhowtowriteacompanyprofile.Tipsonwritingacompanyprofile:Eighttipsforintroducingacompany:Tip1:Identifythenameofyourcompanyororganization.Tip2:Tellaboutthecompanyororganization.Mentionhowitwasstarted,howlongbeeninbusiness,yourmissionorbusinessobjectiveorgoals,andsoforth.Tip3:Ifappropriate,identifytheproduct(s)orservice(s)youprovide,andidentifythebenefitsofbuyingrusingtheseproductsorservices.Tellwhytheyarebetterthanthecompetition;howtheywillsavethereadertime/money,makehis/herqualityoflifebetter,orhelphim/hertoaccomplishacertaingoal;sandsoon.Inshort,tellthereaderwhyhe/shemusthavetheproductorserviceyouoffer.Tip4:Invitethepersontoanopenhouse,grandowning,sale,etc.Ifapplicable.Tip5:Ifyourepresentanorganization,describethebenefitsoftheorganization,suchthegoodtheydointhecommunity,whattheyhavebeenabletoaccomplishinthepast,thebenefitsofmembership(ifapplicable),andsoforth.Tip6:Invitethereadertobeyourcustomerortojoinyourorganization,orincludeinformationonhowhe/shecanpurchaseyour4productorservice,whetherataphysicalstore,online,overthephone,tec.Tip7:Includeinformationthatwillallow2thereaderto findoutmoreifdesiredyourcompanyororganizationortheproductsorservicesyouprovide.Tip8:Closebyexpressingyourhopethatthepersonwillwanttojoinyourorganizationbecomeacustomer.6th-7thperiod*ListeningandSpeaking:BusinessTelephoningAskstudentstolistentothedialogandfinishExercises1.AskstudentstostudythesampledialoganddoEX.3aboutintroducingacompany.Forms businessorganizationMultinationalCorporationCapitalUSS)(in396800milliondollarsYearEstablished1970MainProductsElectronicequipmentMajorDepartmentsR&Dcenter,QCcenter,HRDep.,supplysalesandmarketingDep.,NumberofEmployees

1200

financeDep.,productionDep.Annual Over 23 Operation MakingSales (in billionUS$ US$) equipment8thperiod*FreetalkingDiscussiontopics:AsamajorofBusinessEnglish,whatabilitiesdoyouneedtomaster?作業(yè)布置：Trytorecitethekeytermsrelatedwithintroducingacompany..DoGrammaronp.24andTranslationonp.25partsasHW.RetellthemainideaofReading.課后小結(jié)：課堂補(bǔ)充：

PrinciplesofOrganizationalStructure Organizationalstructureistheframeworkbywhichacompanycommunicates,developsgoalsandthenworksonachievingthosegoals.Withintheframeworkoforganizationalstructurearetheprinciplesbywhichthatstructureoperates.Theprinciplesoforganizationalstructurearethemethodsbywhichtheorganizationmaintainsthatstructure,andtheprocessesitusestokeepthestructureefficient.HierarchyofCommandOneoftheprinciplesthatholdsanorganizationalstructuretogetheristhehierarchycommand.Respectfortheauthorityofmanagementandtheexecutiveteamcreatesafunctionallineofcommunication.Instructionsanddecreesgivenbytheupperechelonarevalidatedbythebeliefinthehierarchystructureoftheorganization.Everyoneinthecompanycanfollowthetrailofresponsibilityforprojects,andemployeesunderstandwhotheyreporttoandhowthemanagementstructureaffectstheirjobs.RoleDefinitionAccordingtotheUniversityofYorkinYork,England,anefficientorganizationalstructurehelpstoproperlydefineeveryone'srolewithinthecompany.Acleardefinitionoftheresponsibilitiesandstandingofeachpersonwithinthecompanycreatesanunderstandingofwhatisexpectedfromeachindividual,andhowindividualperformancecanaffecttheefficiencyoftheentireorganization.EvaluatingOutcomesTheRANDCorporationpointsoutthatmonitoringtheoutcomeofindividualprojects,aswellastheongoingperformanceevaluationofindividualemployees,helpstodeterminethestrengthsandweaknessesintheorganizationalstructure.Theweaknessescanbedealtwitheitherthroughtraining,reallocationofcompanyassetssuchasequipment,oreliminatingineffectiveemployeesorthoseperformingduplicatetasks.Thestrengthsoftheorganizationcanbeamplifiedtohelpidentifyfuturemanagersofthecompany,determinesuccessfulprocessesthatcanbeusedinfutureprojects,andimprovetheprocessesusedtoreachfuturecompanygoals.授課題目：Unit3 BusinessPlan教學(xué)時(shí)數(shù)： 8 授課類型： 理論課教學(xué)目的、要求：課程總目標(biāo)：培養(yǎng)學(xué)習(xí)者在商務(wù)場(chǎng)景中使用英語(yǔ)語(yǔ)言知識(shí)和商務(wù)知識(shí)的技能，使學(xué)習(xí)者能夠完成具體商務(wù)任務(wù)，成為適應(yīng)社會(huì)需要的應(yīng)用型涉外商務(wù)工作者。單元教學(xué)目標(biāo)：1.GainabasicknowledgeaboutbusinessplanBeabletowriteanagendaUsethefuturetenseBeabletotalkaboutorganizingameeting教學(xué)重點(diǎn)：Reading:BusinessPlanLanguageFocus:BusinessBusinessWriting:AgendaListeningandSpeaking:DiscussionsinaMeeting教學(xué)難點(diǎn)：DifficultsentencesinBusinessplanAgendaWriting教學(xué)方法和手段：采用課堂快速閱讀和課后自主精讀相結(jié)合的方式。在協(xié)調(diào)發(fā)展學(xué)生的英語(yǔ)聽(tīng)說(shuō)讀寫能力的基礎(chǔ)上，突出學(xué)生閱讀能力?！白灾骶x”“課堂快讀”“協(xié)作學(xué)習(xí)”教學(xué)條件：Computerassistedlearning；Placeoftheclass：Languagelaboratory教學(xué)分組：在自愿的基礎(chǔ)上，將學(xué)生分組進(jìn)行課堂討論。WhatisaBusinessPlan?Businessplansareusedinternallyformanagementandplanningandarealsousedtoconvinceoutsiderssuchasbanksorventurecapitaliststoinvestmoneyintoaventure.Businessplansarenotedforoftenquicklybecomingoutofdate.Onecommonbeliefwithinbusinesscirclesisthattheactualplanmayhavelittlevalue,butwhatismoreimportantistheprocessofplanning,throughwhichthemanagergainsagreaterunderstandingofthebusinessandoftheoptionsavailable.Businessplanispreparedforcustomersfortheyneedtoknowwhethertheproductservesthepurposeornotandtheutilityoftheproduct,forgovernmentbecauseitisnecessarytoknowforgovernmentwhetherthelegaleconomicalandsubsidyconcernsaremetorthelike.來(lái)源：\h/wiki/business%20plan教學(xué)內(nèi)容及過(guò)程：TeachingProcedures：1st-4thperiodLead-in:

綜合英語(yǔ)（1）課程教案教學(xué)內(nèi)容及過(guò)程 旁批P.33LeoandVickyareplanningtostartanenterprisesellingmineral-waterbeverageretailshops;theyareadvisedtomakeabusinessplantoattractotherinvestors.Workinpairsanddiscusswhatkeyfactorsshouldbeconsideredinmakingabusinessplan.Matchthekeyfactorswiththecorrespondingpictures.Before-reading:p.36Beforeyouread,workinpairsanddiscussthefollowingquestions.Whatisyourunderstandingofabusinessplan?Whatroledoyouthinkabusinessplanplaysintheestablishmentofabusiness?While-reading:Difficultsentence:Abusinessplanisawrittendescriptionofthefutureofyourbusiness,adocumentthatwhatyouplantodoandhowandwhenyouplantodoit.一份商業(yè)計(jì)劃書是對(duì)企業(yè)未來(lái)的一種文字描述，也是一份文件，告訴你計(jì)劃做什么以及如何去做。Evenifyouwritedownaparagraphonthebackofanenvelopedescribingyourbusinessstrategy,youhavewrittenaplan.即使是你在一張信封的背面寫下一段話來(lái)描述你的商業(yè)策略，你就已經(jīng)寫下了一份計(jì)劃書。Therearesomegenerallyacceptedrulesaboutwhatafullbusinessplanshouldcover-allessentialmattersthatwillcontributetothesuccessofyourbusiness.一份完整的商業(yè)計(jì)劃書所應(yīng)該包含的內(nèi)容，即有助于你的企業(yè)獲得成功的所有關(guān)鍵要素，通常存在著一些受到廣泛認(rèn)同的規(guī)則。Hereisyourchancetodazzlethereaderswithgoodinformationaboutyourproductsorservicesandwhycustomerswillwanttopurchaseyourproductsandservicesandnotyourcompetitor.這是一次很好的機(jī)會(huì)來(lái)想讀者閃亮展示你公司的產(chǎn)品和服務(wù)以及客戶愿意購(gòu)買你公司的而非競(jìng)爭(zhēng)對(duì)手的產(chǎn)品或服務(wù)的緣由。Theyhelpbanksandothermonetaryinstitutionstodecidewhethertomakealoantobusiness.這可以幫助銀行和其他貨幣機(jī)構(gòu)決定是否貸款給企業(yè)。Salesandforecastsinabusinessplanprovideameasurewithwhichtheactualperformanceofthebusinesscanbecompared.商業(yè)計(jì)劃書里的銷售額和預(yù)測(cè)量可以提供一種衡量尺度來(lái)對(duì)比企業(yè)的實(shí)際業(yè)績(jī)。Ifyouarelookingformillionsofdollarsinseekingcapitaltostartariskyventure,youhavetodoalotofexplainingandconvincing.如果你尋求大筆資金作為原始資本來(lái)開(kāi)辦一家存在風(fēng)險(xiǎn)的企業(yè)，你就不得不進(jìn)行大量的解釋和說(shuō)服工作。Summaryandconclusion-summarystatementsofmarketprospects,recommendationsregardingthefuture,andactionstepstobefollowed.概括和結(jié)論部分——就市場(chǎng)前景、對(duì)未來(lái)的建議以及隨后采取的措施進(jìn)行概括性論述。Nowyouhavetolayoutwhatyourmarketingplanis.現(xiàn)在你必須展示你的營(yíng)銷計(jì)劃。Asyouwriteyourbusinessplan,sticktofactsinsteadoffeelings,andrealisticofprofitinsteadofunrealisticdreamsofwealth.撰寫商業(yè)計(jì)劃書時(shí)，要堅(jiān)持遵循事實(shí)而非感受，堅(jiān)持對(duì)利潤(rùn)進(jìn)行實(shí)際的語(yǔ)氣而非對(duì)財(cái)富采取不切實(shí)際的幻想。After-reading:RememberthekeytermsandsentencesinreadingandpreparethemfordictationinnextDoExsaboutLanguageFocu.5thperiodBusinessWriting:TelephoneMessageAskstudentstoreadtheagenda.Provideinformationonhowtowriteanagenda.Tipsonwritingagendas:Whenwritingyouragenda,youshouldconsiderthefollowingpoints:Ensurethatanyitemsthatothermembershaverequestedfordiscussionareincluded.Donotplacetoomanyitemsonanagenda.Theagendashouldfollowanaturalshape.Themostdifficultitems-thoseneedingthemostdiscussionandthinkingwork-willbebestplacedinmiddlethird-ofthemeeting.Routineitems,informationitemsorurgentitemsthatcanbedealtwithquicklycanbeputfirst;andtheeasiestitems-thoseofgreatinterest,orpresentationsbyguestspeakers-towardstheAllocatetimeforeachitem,aswellasastartandfinishtimeforthemeeting.Inaddition,onceallthesuggestionsforagendaitemshavebeenreceivedandtheorderhasbeendecidedon,ashortdescriptionofthepurposeofeachitemshouldbewritte.ensuresthateveryoneattendingthemeetingisclearaboutnotonlywhatthingswillbediscussed,butwhy.Someitemsmayneedbackgroundpapers,toenablethoseattendeestohaveamoreinformeddiscussion.Wherethisisrequired,thepapersshouldbeproducedanddistributedatthesametimeastheagenda.Bytakingtimetowriteawellpreparedagenda,youwillgainthebenefitofhavinganeffectivemeetingthatgetsthingsdone.6th-7thperiodListeningandSpeaking:BusinessTelephoningAskstudentstolistentothedialogandfinishExercises1and2.AskstudentstostudythesampledialoganddoEX.4aboutdealingwithdifferentoccasionsinmeetingsAnswers:EX.1:1.T 2.T 3.FEX.2:1.Becausetheyhavefocusedonmarketingtoomuch.2.Theywillputmoreeffortintoproductquality.8thperiod*FreetalkingDiscussiontopics:Howtoimproveyourlisteningabilitygradually?Whatisyouropiniontheprevailingways?作業(yè)布置：Trytorecitethekeytermsrelatedtowritingabusinessplan.DoGrammaronp.41andTranslationonp.42partsasHW.RetellthemainideaofReadingandwriteyourownreflectionsonasuccessfulabusinessplan.課后小結(jié)：課堂補(bǔ)充：FormatofaBusinessPlanCoverPageExecutiveSummaryTableofContentsTheBusinessDescriptionoftheBusinessIndustryAnalysisVisionStatementVisionTriggerMissionStatementBusinessObjectivesBusinessOperationsMarketingCompetitiveAnalysisLegalStructureManagementExpertiseSupportPersonnelFinancialPlanningToolsA.VII

FinancialInformationVIII.SupportingDocumentation授課題目：Unit4 BusinessRelationship教學(xué)時(shí)數(shù)： 8 授課類型： 理論課教學(xué)目的、要求：課程總目標(biāo)：培養(yǎng)學(xué)習(xí)者在商務(wù)場(chǎng)景中使用英語(yǔ)語(yǔ)言知識(shí)和商務(wù)知識(shí)的技能，使學(xué)習(xí)者能夠完成具體商務(wù)任務(wù)，成為適應(yīng)社會(huì)需要的應(yīng)用型涉外商務(wù)工作者。單元教學(xué)目標(biāo)：1.GainabasicknowledgeaboutcorporateentertainmentBeabletocomposeabusinesscardorgreetingcardUsepresentcontinuoustenseBeabletospecializewithgreeting,introductionandsmalltalks教學(xué)重點(diǎn)：Reading:WhatIsCorporateEntertainment?LanguageFocus:BusinessRelationshipBusinessWriting:BusinessCards&BusinessGreetingListeningandSpeaking:EstablishingBusinessRelations教學(xué)難點(diǎn)：DifficultsentencesinreadingBusinesscardorgreetingcardAgendaCorporateentertainment教學(xué)方法和手段：采用課堂快速閱讀和課后自主精讀相結(jié)合的方式。在協(xié)調(diào)發(fā)展學(xué)生的英語(yǔ)聽(tīng)說(shuō)讀寫能力的基礎(chǔ)上，突出學(xué)生閱讀能力?！白灾骶x”“課堂快讀”“協(xié)作學(xué)習(xí)”教學(xué)條件：Computerassistedlearning；Placeoftheclass：Languagelaboratory教學(xué)分組：在自愿的基礎(chǔ)上，將學(xué)生分組進(jìn)行課堂討論。Relatedconcepts:Corporateentertainmentrelatestoprivateeventsheldbycorporationsorbusinessesfortheirstaff,clientsorstakeholders.Theseeventscanbeforlargeaudiencessuchasconventionsconferences,orsmallereventssuchasretreats,Christmaspartiesorevenprivateconcerts.Itisalsocommonlyusedtomeancorporatehospitality,theprocessofentertainingguestscorporateevents.ThecompaniesthatprovidecorporateentertainmentarecalledCorporateEventPlannersCorporateBookingAgencies.Corporateentertainingandhospitalitycanbeaneffectivewayofcreatingnetworkingandcementingbusinessrelationships.Itishasbecomeincreasinglyimportantinrecentyearsasthecostofcustomeracquisitionhasrisentofourorfivetimesthecostofkeepinganexistingclient.Hospitalityplaysakeyroleindevelopingandmaintainingcustomerrelationshipswithinbusiness.來(lái)源：\h/wiki/Corporate_hospitality教學(xué)內(nèi)容及過(guò)程：TeachingProcedures：1st-4thperiodLead-in:

綜合英語(yǔ)（1）課程教案教學(xué)內(nèi)容及過(guò)程 旁批P.541.Workinpairs.Talkaboutthefollowingcorporateentertainmentactivities.2.TheCorporateEntertainmentCompanyhasestablisheditselfasamajorsupplierawiderangeofsportinghospitalityhadparticipationevents.Whetheryouarelookingtoentertainclientsorrewardyourstafftherearemanydifferentoptionstochoosefrom.Readitsadsandmakeyourchoice.Before-reading:p.56Beforeyouread,workinpairsanddiscussthefollowingquestions.Whatisyourunderstandingofcorporateentertainment?Whatroledoyouthinkcorporateentertainmentplaysinbusiness?While-reading:Difficultsentence:Corporateentertainmentisservedasaprecisionmarketingtool,probablytheprecisepresentlyavailable.公司休閑接待是一種精確的營(yíng)銷工具，可能是目前可里利用的最精準(zhǔn)的一種。Thedegreeofsuccessachievedmostlydependsontheskills,strategiesandhardofthepeoplewhoengagedinit.成功的程度主要取決于從事該項(xiàng)工作的人的技能、策略和勤奮。Thosepeoplecouldbecustomersoremployees,potentialcustomersormembersofpressmembersofthelocalcommunityorgovernmentallaw-makers.這些人可能是客戶或者雇員，潛在的客戶或者新聞界認(rèn)識(shí)，當(dāng)?shù)厣鐓^(qū)居民或者政府法規(guī)制定者。Corporateentertainmentinvolvesawidevarietyofactivities,themajorityofwhichcanhaveanimportantanddirectimpactonthesuccessofamarketingcampaign,andthereforeonthefinancialhealthofacompany.公司休閑接待設(shè)計(jì)各種各樣的活動(dòng)，大多數(shù)對(duì)公司的營(yíng)銷戰(zhàn)略成敗有著重要和直接的影響，因此會(huì)影響公司財(cái)務(wù)的正常運(yùn)轉(zhuǎn)。Tobeasuccess,however,theseactivitiesmustbeanindispensablepartofmarketingcampaigns,scheduledandbudgetedfor,fromthebeginning,toensurethattheyhittargetsprecisely,withstrikingeffectandwithnowaste.然而，為獲得成，這些活動(dòng)必須成為營(yíng)銷宣傳不可或缺的一部分，從一開(kāi)始就得計(jì)劃好和制定好預(yù)算，以確保能取得顯著成效而又無(wú)資金浪費(fèi)。Corporateentertainmentincludesanyeventthatisgroupedbyacompanytootherpeople…公司休閑接待包括任何由公司組織的讓他人得到休閑娛樂(lè)的所有活動(dòng)。Thisinvolvesusingentertainmenttopersuadeyourexistingclientstospendtimeyou,sothatyoucanworktoraisetheirloyaltyandinthemeantimefindoutmoreaboutthemaspeople,andabouttheirneedsandproblems.這就涉及到用休閑寬帶來(lái)說(shuō)服你現(xiàn)有的客戶跟你在一起歡度·一段時(shí)光，這樣你就鞥做工作調(diào)高他們對(duì)公司的信賴，同時(shí)你還能更多地了解他們的為人以及他們的需求和問(wèn)題。Theycanallbereachedandinfluencethroughtheproficientuseofcorporateamusement.可以通過(guò)熟練地運(yùn)用公司的休閑款待來(lái)解除和影響他們。Itcouldalsobeafestivedinner,eitherattheendoforduringamotivationscheme,atwhichguestscanbeinformedofwhatishappening,andinspiredtorivalinawaythatbebeneficialtothecompany.休閑接待也可能是一次盛宴，可以安排在激勵(lì)計(jì)劃結(jié)束或完成期間。在招待宴會(huì)上相應(yīng)邀的客人通報(bào)目前發(fā)生的情況，并鼓勵(lì)他們用對(duì)公司有利的方式參與競(jìng)爭(zhēng)。11.Itcouldalsobeatriproundasupplier’soracustomer’spremisestoimproveunderstandingofthebuyingorsellingcycle.這也可能是去拜訪供應(yīng)商或者客戶的工作場(chǎng)所的一次旅行，以加深對(duì)買賣周期過(guò)程的理解。After-reading:Rememberthekeytermsandsentencesinreadingandpreparethemfordictationinclass.DoaboutLanguage5thperiodBusinessWriting:BusinessCards&BusinessGreetingCardsAskstudentstoreadbusinesscards&businessgreetingcards.Provideinformationonhowtowritebusinessgreetingcards.Tipsonwritingbusinessgreetingcards:Whenwritingyourbusinessgreetingcards,youshouldconsiderthefollowingpoints:Takethetimetobuyacardwithsomethingalreadywritteninsidethatyouprefersodonotfeeltheneedtowritesomethingelaborateyourself.Shortwrittenmessagestackedonattheendofwhateverisprintedareagreatadditiontoanycard.Whenbuyinggreetingcards,andtakeafewminutestoreadthemessagesinaothers,andifyoulikewhatyouread,jotitdownonaseparatepieceofpaperandwriteitinyourcardatalatertime.SearchtheInternet,especiallye-cards,andseewhatisbeingwritten.TipsonwritingyourbusinessgreetingcardsproperlyBepersonalyetformaluseapoliteandrespectfultoneTrytobesubtlewithpromotionsRemembertobesincerewhenwritingyourmessage.6th-7thperiodListeningandSpeaking:BusinessTelephoningAskstudentstolistentothedialogandfinishExercises1.AskstudentstostudythesampledialoganddoEX.3aboutgreetingsandintroductions.Answers:OlympicmascotFuWa.Mr.ZhangYihuiisthesalesmanager.Theaddressis12598thstreet,Manhattan，NewYork.8thperiodFreetalkingDiscussiontopics:Howtocommunicatewithothersinaeffectiveway?作業(yè)布置：Trytorecitethekeytermsrelated.DoGrammaronp.62andTranslationonp.62partsasHW.RetellthemainideaofReadingandwriteyourownreflectionsonaqualifiedcorporateentertainment.課后小結(jié)：課堂補(bǔ)充：

BasicExpressionsaboutEstablishingBusinessRelationsWe’vecometoknowyournameandaddressfromtheCommercialCounselor’sOfficeoftheChineseEmbassyinLondon.我們從中國(guó)駐倫敦大使館的商務(wù)參贊處得知你們的名字和地址。BythecourtesyofMr.Black,wearegiventounderstandthenameandaddressoffirm.承蒙布萊克先生的介紹，我們得知貴公司的名稱和地址。Wearewillingtoenterintobusinessrelationswithyourfirm.我們?cè)敢馀c貴公司建立業(yè)務(wù)關(guān)系。Yourfirmhasbeenintroduced(recommended,passedon)tousbyMapleCompany.楓葉公司向我方介紹了貴公司。Ourmutualunderstandingandcooperationwillcertainlyresultinimportantbusiness.我們之間的相互了解與合作必將促成今后重要的生意。Weexpressourdesiretoestablishbusinessrelationswithyourfirm.我們?cè)负唾F公司建立業(yè)務(wù)關(guān)系。Weshallbegladtoenterintobusinessrelationswithyou.我們很樂(lè)意同貴公司建立業(yè)務(wù)關(guān)系。Wenowavailourselvesofthisopportunitytowritetoyouwithaviewtoenteringbusinessrelationswithyou.現(xiàn)在我們借此機(jī)會(huì)致函貴公司，希望和貴公司建立業(yè)務(wù)關(guān)系。Wearenowwritingyouforthepurposeofestablishingbusinessrelationswithyou.我們特此致函是想與貴方建立業(yè)務(wù)關(guān)系。Yourdesiretoestablishbusinessrelationscoincideswithours.你方想同我方建立業(yè)務(wù)關(guān)系的愿望與我方是一致的。WespecializeintheexportofJapaneseLightIndustrialProductsandwouldliketradewithyouinthisline.鑒于我方專營(yíng)日本輕工業(yè)產(chǎn)品出口業(yè)務(wù)，我方愿與貴方在這方面開(kāi)展貿(mào)易。Ourlinesaremainlyartsandcrafts.我們經(jīng)營(yíng)的商品主要是工藝品。Wehavebeeninthislineofbusinessformorethantwentyyears.我們經(jīng)營(yíng)這類商品已有二十多年的歷史了。Yourletterexpressingthehopeofestablishingbusinessconnectionswithushaswithapproval.來(lái)函收悉，得知貴方愿與我方建立業(yè)務(wù)關(guān)系，我們表示同意。Inordertoacquaintyouwiththetextileswehandle,wetakepleasureinsendingbyairourlatestcatalogueforyourperusal.為了使貴方對(duì)我方經(jīng)營(yíng)的紡織品有所了解，特航寄我方最新目錄,供細(xì)閱。Gladtoseeyouinyourcompany.很高興在貴公司見(jiàn)到您。It’sonlyhalfanhour’scarride.只有半小時(shí)的車程。Supposewemakeit,saythreeo’clocktomorrowafternoon.如果我們能去的話，那么就明天下午三點(diǎn)鐘吧。Itwouldbeveryhelpfulifyoucouldsendusstatisticsonyoursales.如果你們能將你們的銷售統(tǒng)計(jì)資料寄給我們，那可就太有幫助了。Wewouldliketoaskyoutokindlysendustherelatedinformation.我們希望你們能將相關(guān)資料寄給我們。綜合英語(yǔ)（1）課程教案授課題目：Unit5Marketing教學(xué)時(shí)數(shù)： 8 授課類型： 理論課教學(xué)目的、要求：課程總目標(biāo)：培養(yǎng)學(xué)習(xí)者在商務(wù)場(chǎng)景中使用英語(yǔ)語(yǔ)言知識(shí)和商務(wù)知識(shí)的技能，使學(xué)習(xí)者能夠完成具體商務(wù)任務(wù)，成為適應(yīng)社會(huì)需要的應(yīng)用型涉外商務(wù)工作者。單元教學(xué)目標(biāo)：1.Gainabasicknowledgeofmarketingmixtheory(alsocalledthefourP’s)BeabletotakeeffectivetelephonemessagesUsemodalverbsBeabletoconductbusinesscommunicationbytelephone教學(xué)重點(diǎn)：Reading:TheMarketingMixLanguageFocus:TheFourP’sBusinessWriting:TelephoneMessageListeningandSpeaking:BusinessTelephoning教學(xué)難點(diǎn)：DifficultsentencesinWhatismarketing?TheMarketingChannelsofdistributionToolsofPromotion教學(xué)方法和手段：采用課堂快速閱讀和課后自主精讀相結(jié)合的方式。在協(xié)調(diào)發(fā)展學(xué)生的英語(yǔ)聽(tīng)說(shuō)讀寫能力的基礎(chǔ)上，突出學(xué)生閱讀能力?！白灾骶x”“課堂快讀”“協(xié)作學(xué)習(xí)”教學(xué)條件：Computerassistedlearning；Placeoftheclass：Languagelaboratory教學(xué)分組：在自愿的基礎(chǔ)上，將學(xué)生分組進(jìn)行課堂討論。補(bǔ)充資料：AQuestionofCulture:GreetingPeopleinDifferentCountriesOurplanetisdividedintomanydifferentcountrieswhichhavemanydifferentracesofpeople,differentcustoms,anddifferentmanners.Eachcountryhasitsownwayofgreetingpeople.IntheUSAitisnormalformentoshakehandswhentheymeetbutitisunusualformentowhentheygreeteachother.TheBritishoftendono morethansay“hello”whentheysee friends.Evenadultsusuallyhandsonlywhentheymeetforthefirsttime.Frenchpeople,includingschool-children,shakehandswiththeirfriends,orkissthemoncheeks,eachtimetheymeetandtheyleave.That’swhyFrenchpeoplethinktheBritishareunfriendlyandimpolite.InJapanitispoliteandnormalformenandwomentobowwhentheygreetsomeone.InPolynesia玻利尼西亞youtakeyourfriend’shandsandusethemtostrokeyourTheInuit因紐特人-北美的愛(ài)斯基摩人wholiveinCanada,rubnoses.InTibetitisverypolitetostickyourtongueoutatsomeone.Itshowsyouhavenoevilthoughts.教學(xué)主要內(nèi)容與教學(xué)時(shí)間分配：

綜合英語(yǔ)（1）課程教案教學(xué)內(nèi)容及過(guò)程 旁批MainContentsandTimeDistribution:Reading:TheMarketingMix&LanguageFocus(4periods)TheMarketingMix(2periods)LanguageFocus(2periods)BusinessWriting(1period)ListeningandSp