電子商務英語ECommerceEnglish課件Unit9

12/16/2022112/12/20221

Warm-up

BackgroundInformation

WordStudy&TextAnalysis

Exercises12/16/20222Warm-up12/12/20222Warm-upThreefamoussearchenginesareasfollows:

Whichoneofthesearchenginesimpressedyoumost?Why?Listothersearchengineswhichyouarefamiliarwith.

12/16/20223Warm-up12/12/20223BackgroundInformation

SEO(searchengineoptimization)即搜索引擎優(yōu)化，主要是通過對網(wǎng)站的結(jié)構(gòu)和內(nèi)容等方面的優(yōu)化，使搜索引擎更容易搜索網(wǎng)站的內(nèi)容，并且使網(wǎng)站的各個網(wǎng)頁在搜索引擎中獲得較高的評分，從而獲得較好的排名。從事這方面工作的人就是searchengineoptimizer，即搜索引擎優(yōu)化師。12/16/20224BackgroundInformation12/12/2ThelifespanofaGooglequerynormallylastslessthanhalfasecond,yetinvolvesanumberofdifferentstepsthatmustbecompletedbeforeresultscanbedeliveredtoapersonseekinginformation.Themainstepsareasfollows:BackgroundInformation12/16/20225ThelifespanofaGooglequerTextAnalysisPrinciplesandOptimizationofSearchEngine

PotentialcustomersfindWebsitesinmanydifferentways.Somesitevisitorsarerecommendedbyfriends,somearereferredbyotherWebsites,someseethesite’sURLinaprintadvertisementorontelevision,andothersarriveaftertypingaURLthatissimilartothecompany’sname.(譯文)Butmanysitevisitorsareguidedtothesitebyasearchengine.12/16/20226TextAnalysis12/12/20226TextAnalysisPrinciplesofSearchEngine

AsearchengineisaWebsitethathelpspeopletofindthingsontheWeb.Itcontainsthreemajorparts.Thefirstpart,calledaspider,acrawler,orarobot,isaprogramthatautomaticallysearchestheWebtofindWebpagesthatmightbeinterestingtopeople[1].WhenthespiderfindsaWebpagethatmightinterestsearchenginesitevisitors,itcollectstheURLofthepageandsomeinformationcontainedonthepage.(譯文)Theinformationmightincludethepage’stitle,keywordsincludedinthepage’stextandinformationaboutotherpagesonthatWebsite.12/16/20227TextAnalysis12/12/20227TextAnalysis

Thespiderreturnstheinformationtothesecondpartofthesearchenginecalledindextobestored[2].TheindexcheckstoseewhethertheinformationabouttheWebpagehasalreadybeenstored.Ifithas,theindexcomparesthestoredinformationwiththenewinformationanddetermineswhethertoupdatethestoredinformationornot.Theindexisdesignedtoallowfastsearchofitslargeamountofstoredinformation.(譯文)12/16/20228TextAnalysis12/12/20228TextAnalysis

Thethirdpartofthesearchengineisthesearchutility.Visitorstothesearchenginesiteprovidesearchterms,andthesearchutilitytakesthosetermsandfindsentriesforWebpagesinitsindexthatmatchthosesearchterms.(譯文)ThesearchutilityisaprogramthatcreatesaWebpageofalistoflinkstoURLsfoundinitsindexthatmatchthesitevisitor’ssearchterms.[3]Thevisitorcanthenclickthelinkstovisitthosesites.12/16/20229TextAnalysis12/12/20229TextAnalysisSearchEngineOptimizationThecombinedtechnologyandstrategyofhavingaparticularURLlistednearthetopofsearchresultsiscalledsearchengineoptimization(SEO).(譯文)Forsitesthatobtainmostoftheirvisitorsfromsearchengines,ahighrankingwhichplacestheirURLsnearthetopofthelistoflinksreturnedbythesearchengineisextremelyimportant.ThecontentanddesignofaWebsiteareveryimportanttoSEO.Inaddition,anincreasingnumberofsearchenginesitesoffercompaniespaidpositioningwhichistheoptionofpurchasingatoplistingonsearchresultpagesforaparticularsetofsearchterms.(譯文)12/16/202210TextAnalysis12/12/202210TextAnalysis

Searchengineoptimizationisacomplexsubject.Anumberofconsultingfirms

donothingbutadvisecompaniesonit.Plentyofbookshavebeenwrittenonthissubject,andseveralmajorconferencesaredevotedtothissubjecteachyear.(譯文)12/16/202211TextAnalysis12/12/202211TheKeytoExercises:

Readingcomprehension1

F(2)T(3)F(4)F(5)T12/16/202212TheKeytoExercises:ReadingTheKeytoExercises:

Readingcomprehension2(1)Somesitevisitorsarerecommendedbyfriends,somearereferredbyotherWebsites,someseethesite’sURLinaprintadvertisementorontelevision,othersarriveaftertypingaURLthatissimilartothecompany’sname.Butmanysitevisitorsareguidedtothesitebyasearchengine.(2)Asearchenginecontainsaspider,anindexandasearchutility12/16/202213TheKeytoExercises:ReadingTheKeytoExercises:

Readingcomprehension2(3)Theinformationmightincludethepage’stitle,keywordsincludedinthepage’stextandinformationaboutotherpagesonthatWebsite.(4)ThecombinedtechnologyandstrategyofhavingaparticularURLlistednearthetopofsearchresultsiscalledsearchengineoptimization.(5)Forsitesthatobtainmostoftheirvisitorsfromsearchengines,searchengineoptimizationisveryimportant.12/16/202214TheKeytoExercises:ReadingTheKeytoExercises:VocabularyA5B2C3D6E7F1G412/16/202215TheKeytoExercises:VocabulaTheKeytoExercises:

Translation1

(1)有些訪問者是朋友推薦來的，有些是其它網(wǎng)站推薦來的，有些是看到了印刷廣告或電視上公司的網(wǎng)址，有些是直接輸入了類似公司名稱的網(wǎng)址找來的。(2)當網(wǎng)絡蜘蛛找到搜索引擎訪問者可能感興趣的內(nèi)容時，它就收集頁面的URL和頁面上的信息。(3)越來越多的搜索引擎網(wǎng)站提供付費搜索引擎排名服務，即企業(yè)購買特定關(guān)鍵詞從而在搜索結(jié)果頁面中排名靠前。(4)有很多專門論述該專題的書，每年還有幾次針對該專題而舉辦的大型會議。12/16/202216TheKeytoExercises:TranslatTheKeytoExercises:

Translation2(1)findWebsitesinmanydifferentways(2)beguidedtothesitebyasearchengine(3)automaticallysearchtheWeb(4)informationaboutotherpagesonthatWebsite(5)comparethestoredinformationwiththenewinformation(6)fastsearchoflargeamountofstoredinformation(7)findentriesforWebpagesintheindexthatmatchthosesearchterms(8)clickthelinkstovisitthosesites(9)nearthetopofsearchresults(10)donothingbutadvisecompaniesonSEO12/16/202217TheKeytoExercises:TranslatTheKeytoExercises:ReadingMaterial

1.B2.A3.D4.C5.C12/16/202218TheKeytoExercises:ReadingWordStudyautomatically adv. 自動地Thenewmonitorapparatusisautomaticallycontrolled.這套新的監(jiān)護儀是自動控制的。

12/16/202219WordStudy12/12/202219Somesitevisitorsarerecommendedbyfriends,somearereferredbyotherWebsites,someseethesite’sURLinaprintadvertisementorontelevision,andothersarriveaftertypingaURLthatissimilartothecompany’sname.有些訪問者是朋友推薦來的，有些是其它網(wǎng)站推薦來的，有些是看到了印刷廣告或電視上公司的網(wǎng)址，有些是直接輸入了類似公司名稱的網(wǎng)址找來的。12/16/202220SomesitevisitorsarereWhenthespiderfindsaWebpagethatmightinterestsearchenginesitevisitors,itcollectstheURLofthepageandsomeinformationcontainedonthepage.當網(wǎng)絡蜘蛛找到搜索引擎訪問者可能感興趣的內(nèi)容時，它就收集頁面的URL和頁面上的信息。

12/16/202221WhenthespiderfindsaWTheindexisdesignedtoallowfastsearchofitslargeamountofstoredinformation.索引程序的作用是對存儲的大量信息進行快速檢索。12/16/202222Theindexisdesignedto

Visitorstothesearchenginesiteprovidesearchterms,andthesearchutilitytakesthosetermsand

findsentriesforWebpagesinitsindexthatmatchthosesearchterms.當搜索引擎網(wǎng)站的訪問者輸入搜索條件時，搜索工具就從索引里找到與搜索條件相匹配的頁面條目。

12/16/20222312/12/202223ThecombinedtechnologyandstrategyofhavingaparticularURLlisted

nearthetopofsearchresults

iscalledsearchengineoptimization(SEO).使特定URL地址出現(xiàn)在搜索結(jié)果中靠前部分的技術(shù)和策略稱為搜索引擎優(yōu)化(SEO)。12/16/202224Thecombinedtechnologyan

Inaddition,anincreasingnumberofsearchenginesitesoffercompaniespaidpositioningwhichistheoptionofpurchasingatoplistingonsearchresultpagesforaparticularsetofsearchterms.此外，越來越多的搜索引擎網(wǎng)站提供付費搜索引擎排名服務，即企業(yè)購買特定關(guān)鍵詞從而在搜索結(jié)果頁面中排名靠前。12/16/202225Inaddition,anincreasinPlentyofbookshavebeenwrittenonthissubject,andseveralmajorconferencesaredevotedtothissubjecteachyear.有很多專門論述該專題的書，每年還有幾次針對此專題而舉辦的大型會議。12/16/20222612/12/20222612/16/20222712/12/20221

Warm-up

BackgroundInformation

WordStudy&TextAnalysis

Exercises12/16/202228Warm-up12/12/20222Warm-upThreefamoussearchenginesareasfollows:

Whichoneofthesearchenginesimpressedyoumost?Why?Listothersearchengineswhichyouarefamiliarwith.

12/16/202229Warm-up12/12/20223BackgroundInformation

SEO(searchengineoptimization)即搜索引擎優(yōu)化，主要是通過對網(wǎng)站的結(jié)構(gòu)和內(nèi)容等方面的優(yōu)化，使搜索引擎更容易搜索網(wǎng)站的內(nèi)容，并且使網(wǎng)站的各個網(wǎng)頁在搜索引擎中獲得較高的評分，從而獲得較好的排名。從事這方面工作的人就是searchengineoptimizer，即搜索引擎優(yōu)化師。12/16/202230BackgroundInformation12/12/2ThelifespanofaGooglequerynormallylastslessthanhalfasecond,yetinvolvesanumberofdifferentstepsthatmustbecompletedbeforeresultscanbedeliveredtoapersonseekinginformation.Themainstepsareasfollows:BackgroundInformation12/16/202231ThelifespanofaGooglequerTextAnalysisPrinciplesandOptimizationofSearchEngine

PotentialcustomersfindWebsitesinmanydifferentways.Somesitevisitorsarerecommendedbyfriends,somearereferredbyotherWebsites,someseethesite’sURLinaprintadvertisementorontelevision,andothersarriveaftertypingaURLthatissimilartothecompany’sname.(譯文)Butmanysitevisitorsareguidedtothesitebyasearchengine.12/16/202232TextAnalysis12/12/20226TextAnalysisPrinciplesofSearchEngine

AsearchengineisaWebsitethathelpspeopletofindthingsontheWeb.Itcontainsthreemajorparts.Thefirstpart,calledaspider,acrawler,orarobot,isaprogramthatautomaticallysearchestheWebtofindWebpagesthatmightbeinterestingtopeople[1].WhenthespiderfindsaWebpagethatmightinterestsearchenginesitevisitors,itcollectstheURLofthepageandsomeinformationcontainedonthepage.(譯文)Theinformationmightincludethepage’stitle,keywordsincludedinthepage’stextandinformationaboutotherpagesonthatWebsite.12/16/202233TextAnalysis12/12/20227TextAnalysis

Thespiderreturnstheinformationtothesecondpartofthesearchenginecalledindextobestored[2].TheindexcheckstoseewhethertheinformationabouttheWebpagehasalreadybeenstored.Ifithas,theindexcomparesthestoredinformationwiththenewinformationanddetermineswhethertoupdatethestoredinformationornot.Theindexisdesignedtoallowfastsearchofitslargeamountofstoredinformation.(譯文)12/16/202234TextAnalysis12/12/20228TextAnalysis

Thethirdpartofthesearchengineisthesearchutility.Visitorstothesearchenginesiteprovidesearchterms,andthesearchutilitytakesthosetermsandfindsentriesforWebpagesinitsindexthatmatchthosesearchterms.(譯文)ThesearchutilityisaprogramthatcreatesaWebpageofalistoflinkstoURLsfoundinitsindexthatmatchthesitevisitor’ssearchterms.[3]Thevisitorcanthenclickthelinkstovisitthosesites.12/16/202235TextAnalysis12/12/20229TextAnalysisSearchEngineOptimizationThecombinedtechnologyandstrategyofhavingaparticularURLlistednearthetopofsearchresultsiscalledsearchengineoptimization(SEO).(譯文)Forsitesthatobtainmostoftheirvisitorsfromsearchengines,ahighrankingwhichplacestheirURLsnearthetopofthelistoflinksreturnedbythesearchengineisextremelyimportant.ThecontentanddesignofaWebsiteareveryimportanttoSEO.Inaddition,anincreasingnumberofsearchenginesitesoffercompaniespaidpositioningwhichistheoptionofpurchasingatoplistingonsearchresultpagesforaparticularsetofsearchterms.(譯文)12/16/202236TextAnalysis12/12/202210TextAnalysis

Searchengineoptimizationisacomplexsubject.Anumberofconsultingfirms

donothingbutadvisecompaniesonit.Plentyofbookshavebeenwrittenonthissubject,andseveralmajorconferencesaredevotedtothissubjecteachyear.(譯文)12/16/202237TextAnalysis12/12/202211TheKeytoExercises:

Readingcomprehension1

F(2)T(3)F(4)F(5)T12/16/202238TheKeytoExercises:ReadingTheKeytoExercises:

Readingcomprehension2(1)Somesitevisitorsarerecommendedbyfriends,somearereferredbyotherWebsites,someseethesite’sURLinaprintadvertisementorontelevision,othersarriveaftertypingaURLthatissimilartothecompany’sname.Butmanysitevisitorsareguidedtothesitebyasearchengine.(2)Asearchenginecontainsaspider,anindexandasearchutility12/16/202239TheKeytoExercises:ReadingTheKeytoExercises:

Readingcomprehension2(3)Theinformationmightincludethepage’stitle,keywordsincludedinthepage’stextandinformationaboutotherpagesonthatWebsite.(4)ThecombinedtechnologyandstrategyofhavingaparticularURLlistednearthetopofsearchresultsiscalledsearchengineoptimization.(5)Forsitesthatobtainmostoftheirvisitorsfromsearchengines,searchengineoptimizationisveryimportant.12/16/202240TheKeytoExercises:ReadingTheKeytoExercises:VocabularyA5B2C3D6E7F1G412/16/202241TheKeytoExercises:VocabulaTheKeytoExercises:

Translation1

(1)有些訪問者是朋友推薦來的，有些是其它網(wǎng)站推薦來的，有些是看到了印刷廣告或電視上公司的網(wǎng)址，有些是直接輸入了類似公司名稱的網(wǎng)址找來的。(2)當網(wǎng)絡蜘蛛找到搜索引擎訪問者可能感興趣的內(nèi)容時，它就收集頁面的URL和頁面上的信息。(3)越來越多的搜索引擎網(wǎng)站提供付費搜索引擎排名服務，即企業(yè)購買特定關(guān)鍵詞從而在搜索結(jié)果頁面中排名靠前。(4)有很多專門論述該專題的書，每年還有幾次針對該專題而舉辦的大型會議。12/16/202242TheKeytoExercises:TranslatTheKeytoExercises:

Translation2(1)findWebsitesinmanydifferentways(2)beguidedtothesitebyasearchengine(3)automaticallysearchtheWeb(4)informationaboutotherpagesonthatWebsite(5)comparethestoredinformationwiththenewinformation(6)fastsearchoflargeamountofstoredinformation(7)findentriesforWebpagesintheindexthatmatchthosesearchterms(8)clickthelinkstovisitthosesites(9)nearthetopofsearchresults(10)donothingbutadvisecompaniesonSEO12/16/202243TheKeytoExercises:TranslatTheKeytoExercises:ReadingMaterial

1.B2.A3.D4.C5.C12/16/202244TheKeytoExercises:ReadingWordStudyautomatically adv. 自動地Thenewmonitorapparatusisautomaticallycontrolled.這套新的監(jiān)護儀是自動控制的。

12/16/202245WordStudy12/12/202219Somesitevisitorsarerecommendedbyfriends,somearereferredbyotherWebsites,someseethesite’sURLinaprintadvertisementorontelevision,an