《實(shí)用商務(wù)英語(yǔ)寫作（第二版）》課件Unit 4-Task 3

Unit4-Task3LetterofEstablishingBusinessRelations.Underwhatconditionsisaletterestablishingbusinessrelationswritten?Establishbusinessrelationsisthefirststepintransactioninforeigntrade.Ifanewfirm

wishestoopenupamarkettosellsomethingtoorbuysomethingfromfirmsinforeigncountries,thepersonsinchargemustfirstofallfindoutwhomtheyaregoingtodealwith.Weshouldnotonlydoeverythingpossibletoconsolidateoldcustomersbutalsoseeknewonestoenlargethebusiness.Nowaspairsorgroups,thinkofasmanychannelsasyoucanthatareassociatedwithestablishingbusinessrelations.Wheretofindthecompanyyouwanttodealwith?

OverseasChamberofCommerce

海外商會(huì)

TradeDirectories

貿(mào)易行的行名錄

Publication

出版物（E.g.PublicCommerceInformationService,P.R.China商務(wù)部出版的公共商務(wù)信息導(dǎo)報(bào)）ChineseCommercialCounselor’sOfficeinForeignCountries

中國(guó)駐外商務(wù)參贊處使館中負(fù)責(zé)同駐在國(guó)外貿(mào)部門進(jìn)行聯(lián)系和交涉的部門，一般由派遣國(guó)外貿(mào)主管部門派出。其職責(zé)是向本國(guó)主管部門報(bào)告駐在國(guó)的經(jīng)濟(jì)、貿(mào)易發(fā)展情況，準(zhǔn)備貿(mào)易協(xié)定的簽訂工作并監(jiān)督其執(zhí)行，簽訂或協(xié)作簽訂重要的貿(mào)易合同。

ExhibitionsandTradefairsRecommendationbyabusinessfriendoraclient

Advertisement

Internet:www.M

Howdidyouknowme?

Whoareyou?

Whatisyourproducts?

Whereareyoufrom?

Powerofyourcompany

Productranges

Advantages&Promise

Wishes

Website&Contactinformation

Howmanypartsdoestheletterconsistof?Whatisthemainideaofeachpart?Whatarethelinguisticfeaturesoftheletter?CaseStudiesSample1

CommercialCounselor'sOffice商務(wù)參贊處

ChineseEmbassytoGhana中國(guó)駐加納大使館

Specializein專營(yíng)

Pharmaceuticalchemicals

醫(yī)藥化工品Establishbusinessrelationswithsb.

與…建立業(yè)務(wù)關(guān)系

Yourdesiretoestablishdirectrelationshipwithuscoincideswithours.

Wearefilledwithdesiretoestablishtradeconnectionswithyou.

Leafletn.

說(shuō)明書(shū)，廣告印刷傳單

Specificationsn.

規(guī)格，明細(xì)單，說(shuō)明書(shū)

Meansofpacking包裝方式quotation

n.報(bào)價(jià)uponreceiptof

在收到后；一旦收到

Thegoodswillbesentuponreceiptofyourremittance.

收到你方匯款后即發(fā)貨。

shippingqualityandweight離岸品質(zhì)與重量【指出口貨物在裝運(yùn)港裝船前，以雙方約定的商檢機(jī)構(gòu)驗(yàn)貨后出具的品質(zhì)、重量(數(shù)量)和包裝等檢驗(yàn)證明，作為決定商品品質(zhì)和重量的最后依據(jù)】

CommodityInspectionBureau

商品檢驗(yàn)局

priorto

在……之前Sample2

Whereisthesourceofinformationabouttheaddressee?Howcanweknowaboutthecreditstandingoftheaddressor’scompany?beintheline

從事該行業(yè)Weintroduceourselvesasdealersinbicyclesandspareparts.Wehavebeeninthislinefortwodecades.我們是自行車及零配件經(jīng)銷商，從事該行業(yè)已二十多年。

creditstanding（商業(yè)）信譽(yù)

Ourinternationalcreditstandingisexcellent.reference信用出證人

cordlessphone無(wú)線電話巧用被動(dòng)語(yǔ)態(tài)被動(dòng)語(yǔ)態(tài)弱化了動(dòng)作的實(shí)施者，強(qiáng)調(diào)突出動(dòng)作的本身，表達(dá)更為緩和，婉轉(zhuǎn)；并且避免了過(guò)多的人稱代詞的使用，使整個(gè)句子的陳述顯得更加的客觀；被動(dòng)結(jié)構(gòu)的簡(jiǎn)潔，也使得商務(wù)信函的結(jié)構(gòu)更為緊湊。行文用詞盡量選用正式詞匯如“關(guān)于”一詞，很少用about，而多采用其它正式詞匯或詞組如：withregardto/regarding/asfor/inrespectto/inconnectionwith英語(yǔ)中豐富的同義詞在外貿(mào)信函中的運(yùn)用，避免了詞匯的重復(fù)，行文既顯正式也不單調(diào)呆板。WritealettertoDeman&Sons,Tellthemthatyouwishtoenterintobusinessrelationswiththem,withthefollowingparticulars:1.introducedbyMr.A.G.TopworthofSwanson&Bros.,ofHamburg2.themainlineoftheirbusi