銀保網(wǎng)沙的定義與特點(diǎn)舉辦時(shí)間流程課件

主講人：時(shí)間:保險(xiǎn)精品資料內(nèi)容完整主講人：時(shí)間:保險(xiǎn)精品資料內(nèi)容完整1玩轉(zhuǎn)網(wǎng)沙玩轉(zhuǎn)網(wǎng)沙2目錄0203玩轉(zhuǎn)網(wǎng)沙01網(wǎng)沙的定義與特點(diǎn)網(wǎng)沙的舉辦時(shí)間目錄0203玩轉(zhuǎn)網(wǎng)沙01網(wǎng)沙的定義與特點(diǎn)3網(wǎng)沙即網(wǎng)點(diǎn)沙龍。沙龍是意大利語(yǔ)，引申為貴婦人在客廳接待名流或?qū)W者的聚會(huì)。網(wǎng)點(diǎn)沙龍就是小型的產(chǎn)品說(shuō)明會(huì)，是一對(duì)多的方式進(jìn)行的保險(xiǎn)理念的溝通和引導(dǎo)，多方（主講、客戶經(jīng)理、銀行理財(cái)經(jīng)理）共同進(jìn)行觀念交流，借助現(xiàn)場(chǎng)銷售氛圍，激發(fā)到場(chǎng)客戶的購(gòu)買欲望，進(jìn)而做出購(gòu)買決定的銷售模式。什么是網(wǎng)沙？網(wǎng)沙即網(wǎng)點(diǎn)沙龍。什么是網(wǎng)沙？4網(wǎng)沙的特點(diǎn)規(guī)模小品質(zhì)好投入產(chǎn)出比高易操作網(wǎng)沙的特點(diǎn)規(guī)模小5目錄03玩轉(zhuǎn)網(wǎng)沙01網(wǎng)沙的定義與特點(diǎn)02網(wǎng)沙的舉辦時(shí)間目錄03玩轉(zhuǎn)網(wǎng)沙01網(wǎng)沙的定義與特點(diǎn)026網(wǎng)沙的舉辦時(shí)間在網(wǎng)點(diǎn)業(yè)績(jī)低迷時(shí)在與同業(yè)競(jìng)爭(zhēng)處于劣勢(shì)時(shí)當(dāng)有新產(chǎn)品推出時(shí)投入產(chǎn)出比高在某些特殊時(shí)點(diǎn)或事件發(fā)生時(shí)新接網(wǎng)點(diǎn)期間內(nèi)銀行渠道各項(xiàng)中間業(yè)務(wù)指標(biāo)壓力較大時(shí)網(wǎng)沙的舉辦時(shí)間在網(wǎng)點(diǎn)業(yè)績(jī)低迷時(shí)7目錄0203玩轉(zhuǎn)網(wǎng)沙01網(wǎng)沙的定義與特點(diǎn)網(wǎng)沙的舉辦時(shí)間目錄0203玩轉(zhuǎn)網(wǎng)沙01網(wǎng)沙的定義與特點(diǎn)8網(wǎng)沙運(yùn)作流程2.人員分工3.篩選和邀約客戶4.現(xiàn)場(chǎng)運(yùn)作5.總結(jié)及回收1.意愿啟動(dòng)網(wǎng)沙運(yùn)作流程2.人員分工3.篩選和邀約客戶4.現(xiàn)場(chǎng)運(yùn)作59行長(zhǎng)理財(cái)經(jīng)理玩轉(zhuǎn)網(wǎng)沙1.意愿啟動(dòng)行長(zhǎng)理財(cái)經(jīng)理玩轉(zhuǎn)10玩轉(zhuǎn)網(wǎng)沙2.人員分工主持主講會(huì)務(wù)銀行人員明確職責(zé)準(zhǔn)備物料玩轉(zhuǎn)網(wǎng)沙2.人員分工主持主講會(huì)務(wù)銀行人員明確職責(zé)11玩轉(zhuǎn)網(wǎng)沙3.篩選和邀約客戶篩選客戶邀約客戶通常按年齡、資產(chǎn)狀況、投資偏好進(jìn)行篩選盡量篩選同質(zhì)性強(qiáng)的客戶由銀行理財(cái)經(jīng)理進(jìn)行邀約邀約話術(shù)培訓(xùn)邀請(qǐng)時(shí)間邀請(qǐng)人數(shù)1：2方式：短信、微信、電話、邀請(qǐng)函玩轉(zhuǎn)網(wǎng)沙3.篩選和邀約客戶篩選客戶邀約客戶通常按年齡、資12玩轉(zhuǎn)網(wǎng)沙4.現(xiàn)場(chǎng)運(yùn)作簽到入場(chǎng)主持人互動(dòng)領(lǐng)導(dǎo)致辭專題主講促成簽單玩轉(zhuǎn)網(wǎng)沙4.現(xiàn)場(chǎng)運(yùn)作簽到入場(chǎng)主持人互動(dòng)領(lǐng)導(dǎo)致辭專題主講13玩轉(zhuǎn)網(wǎng)沙5.總結(jié)及追蹤總結(jié)追蹤沙龍的舉辦情況主持、主講等與會(huì)人員的表現(xiàn)好的經(jīng)驗(yàn)需要改進(jìn)的地方布置追蹤工作協(xié)助理財(cái)經(jīng)理追蹤追蹤時(shí)間：

72小時(shí)內(nèi)追蹤方式：短信、微信、電話、上門玩轉(zhuǎn)網(wǎng)沙5.總結(jié)及追蹤總結(jié)追蹤沙龍的舉辦情況協(xié)助理財(cái)經(jīng)理追蹤14在訓(xùn)練營(yíng)階段，哪些網(wǎng)沙運(yùn)作技能技巧是我們必須掌握的？分組研討篩選和邀約客戶主持促成

在訓(xùn)練營(yíng)階段，哪些網(wǎng)沙運(yùn)作技能技巧是我們必須掌握的？分組研討15課程總結(jié)課程總結(jié)16感謝聆聽(tīng)感謝聆聽(tīng)17主講人：時(shí)間:保險(xiǎn)精品資料內(nèi)容完整主講人：時(shí)間:保險(xiǎn)精品資料內(nèi)容完整18玩轉(zhuǎn)網(wǎng)沙玩轉(zhuǎn)網(wǎng)沙19目錄0203玩轉(zhuǎn)網(wǎng)沙01網(wǎng)沙的定義與特點(diǎn)網(wǎng)沙的舉辦時(shí)間目錄0203玩轉(zhuǎn)網(wǎng)沙01網(wǎng)沙的定義與特點(diǎn)20網(wǎng)沙即網(wǎng)點(diǎn)沙龍。沙龍是意大利語(yǔ)，引申為貴婦人在客廳接待名流或?qū)W者的聚會(huì)。網(wǎng)點(diǎn)沙龍就是小型的產(chǎn)品說(shuō)明會(huì)，是一對(duì)多的方式進(jìn)行的保險(xiǎn)理念的溝通和引導(dǎo)，多方（主講、客戶經(jīng)理、銀行理財(cái)經(jīng)理）共同進(jìn)行觀念交流，借助現(xiàn)場(chǎng)銷售氛圍，激發(fā)到場(chǎng)客戶的購(gòu)買欲望，進(jìn)而做出購(gòu)買決定的銷售模式。什么是網(wǎng)沙？網(wǎng)沙即網(wǎng)點(diǎn)沙龍。什么是網(wǎng)沙？21網(wǎng)沙的特點(diǎn)規(guī)模小品質(zhì)好投入產(chǎn)出比高易操作網(wǎng)沙的特點(diǎn)規(guī)模小22目錄03玩轉(zhuǎn)網(wǎng)沙01網(wǎng)沙的定義與特點(diǎn)02網(wǎng)沙的舉辦時(shí)間目錄03玩轉(zhuǎn)網(wǎng)沙01網(wǎng)沙的定義與特點(diǎn)0223網(wǎng)沙的舉辦時(shí)間在網(wǎng)點(diǎn)業(yè)績(jī)低迷時(shí)在與同業(yè)競(jìng)爭(zhēng)處于劣勢(shì)時(shí)當(dāng)有新產(chǎn)品推出時(shí)投入產(chǎn)出比高在某些特殊時(shí)點(diǎn)或事件發(fā)生時(shí)新接網(wǎng)點(diǎn)期間內(nèi)銀行渠道各項(xiàng)中間業(yè)務(wù)指標(biāo)壓力較大時(shí)網(wǎng)沙的舉辦時(shí)間在網(wǎng)點(diǎn)業(yè)績(jī)低迷時(shí)24目錄0203玩轉(zhuǎn)網(wǎng)沙01網(wǎng)沙的定義與特點(diǎn)網(wǎng)沙的舉辦時(shí)間目錄0203玩轉(zhuǎn)網(wǎng)沙01網(wǎng)沙的定義與特點(diǎn)25網(wǎng)沙運(yùn)作流程2.人員分工3.篩選和邀約客戶4.現(xiàn)場(chǎng)運(yùn)作5.總結(jié)及回收1.意愿啟動(dòng)網(wǎng)沙運(yùn)作流程2.人員分工3.篩選和邀約客戶4.現(xiàn)場(chǎng)運(yùn)作526行長(zhǎng)理財(cái)經(jīng)理玩轉(zhuǎn)網(wǎng)沙1.意愿啟動(dòng)行長(zhǎng)理財(cái)經(jīng)理玩轉(zhuǎn)27玩轉(zhuǎn)網(wǎng)沙2.人員分工主持主講會(huì)務(wù)銀行人員明確職責(zé)準(zhǔn)備物料玩轉(zhuǎn)網(wǎng)沙2.人員分工主持主講會(huì)務(wù)銀行人員明確職責(zé)28玩轉(zhuǎn)網(wǎng)沙3.篩選和邀約客戶篩選客戶邀約客戶通常按年齡、資產(chǎn)狀況、投資偏好進(jìn)行篩選盡量篩選同質(zhì)性強(qiáng)的客戶由銀行理財(cái)經(jīng)理進(jìn)行邀約邀約話術(shù)培訓(xùn)邀請(qǐng)時(shí)間邀請(qǐng)人數(shù)1：2方式：短信、微信、電話、邀請(qǐng)函玩轉(zhuǎn)網(wǎng)沙3.篩選和邀約客戶篩選客戶邀約客戶通常按年齡、資29玩轉(zhuǎn)網(wǎng)沙4.現(xiàn)場(chǎng)運(yùn)作簽到入場(chǎng)主持人互動(dòng)領(lǐng)導(dǎo)致辭專題主講促成簽單玩轉(zhuǎn)網(wǎng)沙4.現(xiàn)場(chǎng)運(yùn)作簽到入場(chǎng)主持人互動(dòng)領(lǐng)導(dǎo)致辭專題主講30玩轉(zhuǎn)網(wǎng)沙5.總結(jié)及追蹤總結(jié)追蹤沙龍的舉辦情況主持、主講等與會(huì)人員的表現(xiàn)好的經(jīng)驗(yàn)需要改進(jìn)的地方布置追蹤工作協(xié)助理財(cái)經(jīng)理追蹤追蹤時(shí)間：

72小時(shí)內(nèi)追蹤方式：短信、微信、電話、上門玩轉(zhuǎn)網(wǎng)沙5.總結(jié)