《 商務(wù)英語(yǔ)閱讀（第1冊(cè) ）》課件Unit 1-Introduction to Business

《商務(wù)英語(yǔ)閱讀1》Unit1IntroductionofBusiness

“Afriendshipfoundedonbusinessisbetterthanabusinessfoundedonfriendship.”

─JohnD.Rockefeller

（1839-1937）

--SteveJobsWelcometothebusinessworld!BusinessEnglishReadingBookIBusinessEnglishReadingBookIContents

2.TextA

1.Lead-inDiscussion

4.CulturalTour

3.TextBLead-in

Discussion1.Whatdoesa“business”canserveforthesociety?Whataretherolesofabusiness?BusinessEnglishReadingBookILead-in

Discussion2.Arethereanybenefitsyoucangetfromabusiness?BusinessEnglishReadingBookILead-in

Discussion3.Howcanyouunderstandasuccessfulbusiness?Pleasegivesomeexamples.BusinessEnglishReadingBookITextAMotivesandFunctionsofaBusinessBusinessEnglishReadingBookIStructuralAnalysisBusinessEnglishReadingBookIMainIdeasIntroduction(Para.1)Introductionpartandletusknowwhatisabusiness.Mainbody(Para.2-9)Thedetailsonhowbusinessesoperate.

alternatively（para.2）

adv.inplaceof,orasanalternativetoEg.Ifyoudonotlikeit,changeit.Alternatively,acceptit.alternative

adj.[onlybeforenoun,僅用于名詞前]

analternativeidea,planetcisdifferentfromtheoneyouhaveandcanbeusedinstead?alternativeapproachestolearning其他的學(xué)習(xí)方法?Haveyouany

alternativesuggestions

?你有沒(méi)有別的建議？BusinessEnglishReadingBookITextAWordsandExpressionsrevenue（para.4）n.theentireamountofincomebeforeanydeductionsaremade收入Theynotonlyprotecthealth.Theybringinconsiderablerevenue.BusinessEnglishReadingBookITextAWordsandExpressionsincentive（para.4）n.apositivemotivationalinfluence;

somethingthatencouragesyoutoworkharder,startanewactivityetc.SYN:motivationEg.Asan

addedincentive,there’sabottleofchampagneforthebestteam.給最優(yōu)秀的團(tuán)隊(duì)發(fā)一瓶香檳作為額外的鼓勵(lì)。BusinessEnglishReadingBookITextA

WordsandExpressionsTextAWordsandExpressionsBusinessEnglishReadingBookIcharitable

(para.8)adj.

1.relatingtogivinghelptothepoor

?charitable

groups慈善團(tuán)體?acharitabledonation慈善捐贈(zèng)2.kindandsympatheticinthewayyoujudgepeople仁慈的；寬容的；具有同情心的?acharitableviewofhisactions對(duì)他的行為的寬容態(tài)度OPPOSITES:

uncharitablerender（para.9）videorfurnishwith提供，給予Hehadachancetorendersomeservicetohiscountry.他有了一個(gè)為國(guó)服務(wù)的機(jī)會(huì)。BusinessEnglishReadingBookITextAWordsandExpressionsdonate

（para.9）v.givetoacharityorgoodcause捐贈(zèng)，捐獻(xiàn)

Whatwecoulddoistodonatesomemoneyandclothesforthem.

我們所能做的就是為他們捐贈(zèng)一些錢和衣物。BusinessEnglishReadingBookITextA

WordsandExpressionsTextA

WordsandExpressionsaccumulate（para.9）v.tograduallygetmoreandmoremoney,possessions,knowledgeetc.overaperiodoftimeLeadcanaccumulateinthebodyuntiltoxiclevelsarereached.

鉛可以在體內(nèi)積聚直至到達(dá)有毒的程度。BusinessEnglishReadingBookITextANotes1.DellDellInc.isanAmericanprivatelyownedmultinationalcomputertechnologycompanybasedinRoundRock,Texas,UnitedStates,thatdevelops,sells,repairsandsupportscomputersandrelatedproductsandservices.Bearingthenameofitsfounder,MichaelDell,thecompanyisoneofthelargesttechnologicalcorporationsintheworld,employingmorethan103,300peopleworldwide.美國(guó)戴爾電腦公司BusinessEnglishReadingBookI2.Gap:TheGap,Inc.,isanAmericanmultinationalclothingandaccessoriesretailer.Itwasfoundedin1969byDonaldFisherandDorisF.FisherandisheadquarteredinSanFrancisco,California.GapInc.wassurpassedbySpanish-basedInditexGroupastheworld'slargestapparelretailer,basedonthetotalnumbersofinternationallocations,howeveritremainsthelargestspecialtyretailerintheUnitedStates.BusinessEnglishReadingBookITextANotesTextANotes3.FordMotorCompany:TheFordMotorCompany(commonlyreferredtoassimplyFord)isanAmericanmultinationalautomakerheadquarteredinDearborn,Michigan,asuburbofDetroit.ItwasfoundedbyHenryFordandincorporatedonJune16,1903.ThecompanysellsautomobilesandcommercialvehiclesundertheFordbrandandmostluxurycarsundertheLincolnbrand.BusinessEnglishReadingBookI4.Motorola:Motorola,Inc.wasamultinationaltelecommunicationscompanybasedinSchaumburg,Illinois,UnitedStates(U.S.).Afterhavinglost$4.3billionfrom2007to2009,thecompanywasdividedintotwoindependentpubliccompanies,MotorolaMobilityandMotorolaSolutionsonJanuary4,2011.摩托羅拉公司BusinessEnglishReadingBookITextANotes5.SouthwestAirlines:SouthwestAirlinesCo.isamajorU.S.airlineandtheworld'slargestlow-costcarrier,headquarteredinDallas,Texas.Theairlinewasestablishedin1967andadopteditscurrentnamein1971.Theairlinehasnearly46,000employeesasofDecember2014andoperatesmorethan3,400flightsperday.美國(guó)西南航空公司BusinessEnglishReadingBookITextANotes6.HiltonHotels:HiltonHotels&ResortsisaninternationalchainoffullservicehotelsandresortsandtheflagshipbrandofHiltonWorldwide.TheoriginalcompanywasfoundedbyConradHilton.HiltonHotelsbecamethefirstcoast-to-coasthotelchainoftheUnitedStatesin1943.Hiltonhotelsareeitherownedby,managedby,orfranchisedtoindependentoperatorsbyHiltonWorldwide.BusinessEnglishReadingBookITextANotes7.IBM:TheInternationalBusinessMachinesCorporation(IBM)isanAmericanmultinationaltechnologyandconsultingcorporation,withheadquartersinArmonk,NewYork,UnitedStates.IBMmanufacturesandmarketscomputerhardwareandsoftware,andoffersinfrastructure,hostingandconsultingservicesinareasrangingfrommainframecomputerstonanotechnology.美國(guó)國(guó)際商用機(jī)器公司BusinessEnglishReadingBookITextANotes8.InternalRevenueService:TheInternalRevenueService(IRS)istherevenueserviceoftheUnitedStatesfederalgovernment.ThegovernmentagencyisabureauoftheDepartmentoftheTreasury,andisundertheimmediatedirectionoftheCommissionerofInternalRevenue.TheIRSisresponsibleforcollectingtaxesandtheadministrationoftheInternalRevenueCode.（美國(guó)）國(guó)內(nèi)收入署B(yǎng)usinessEnglishReadingBookITextANotesTextAQuestionsabouttheTextIfyouhavethechancetostartabusiness,whatkindofbusinessyouwanttorun?Giveyourreasons.OpenanswersBusinessEnglishReadingBookITextAQuestionsabouttheText2.Howdoesacompanygeneraterevenue?Abusinessreceivesrevenuewhenitsellsitsproductsorservices.Itincursexpensesfrompayingitsemployeesandwhenitpurchasesmachineryorfacilities.Thedifferencebetweentherevenueandtheexpensesistheprofits(orearnings)generatedbythebusiness.Theprofitsgototheownersofthebusiness.Thus,ownerswhocreateabusinesshaveastrongincentivetoensurethatitissuccessful,astheyaredirectlyrewardedfortheirefforts.BusinessEnglishReadingBookITextAQuestionsabouttheText3.Howtoberewardedwithhigherprofitswhencreatingasuccessfulbusiness?

Theprofitsthatyouearnfromyournewbusinessaredependentonthreeconditions.First,thereneedstobeademandfortheservicethatyouoffer.Ifthereisnodemand,youwillnotgenerateanyrevenueand,therefore,willnotearnaprofit.Second,youneedtoattractcustomers,meaningthattheychooseyouinsteadofyourcompetitors.Inaddition,yourcustomersmaywanttorehireyouforadditionaltutoringormayreferyoutotheirfriendswhoneedtutoring.Third,toearnhighprofits,youneedtokeepyourexpenseslow.Ifyoucanrunyourbusinessefficiently,yourexpensesshouldberelativelylow,andyouwillberewardedwithhigherprofits.BusinessEnglishReadingBookITextAQuestionsabouttheText4.CanyougivesomeexamplesofnonprofitbusinessesinChina?OpenanswersBusinessEnglishReadingBookITextAQuestionsabouttheText5.WhatarethedifferencesbetweenAmericannonprofitorganizationsandChineseones?HowdothenonprofitorganizationsruninChina?OpenanswersBusinessEnglishReadingBookIBusinessEnglishReadingBookITextBHowYourSmallBusinessCanSellinChinaTodayStructuralAnalysisThestructureofthetextgoesasfollow:PartI(Para.1-2):Smallbusiness

hasbeenabigfocusforPresidentTrumpandhisadministration.PartII(Para.3-4):TheopportunityforU.S.smallbusinessinChina.PartⅣ(Para.5-8):Ittellsuswhatkindofsmallbusinessiswell-suitedforChina.PartⅤ(Para.9-10):Ittellsuswhatindustriesandproductsarehot

withtheChineseconsumer.PartⅥ(Para.11-12):Ittellsushowdoyoufacilitatemarketing.PartⅦ(Para.13):Ittellsuswhataboutpaymentandlogistic.BusinessEnglishReadingBookIentrepreneurn.someonewhoorganizesabusinessventureandassumestheriskforit企業(yè)家

Entrepreneurhastohavenervesofsteelandaverystrongstomach.

企業(yè)家需要有鋼鐵般的意志和強(qiáng)健的體格。BusinessEnglishReadingBookITextB

WordsandExpressionssneakern.atypeoflightsoftshoewitharubber

sole

(=

bottom

)

,usedforsports橡皮底帆布鞋,運(yùn)動(dòng)鞋

WeareabigsneakerandhandbagwholesalerinChina.

我們中國(guó)的一個(gè)很大的運(yùn)動(dòng)鞋和手袋批發(fā)商。BusinessEnglishReadingBookITextB

WordsandExpressionstremendous

adj.extraordinarilylargeinsizeorextentoramountorpowerordegree極大的，巨大的Saleshavebeentremendoussofarthisyear.今年到目前為止，銷售額十分驚人。BusinessEnglishReadingBookITextB

WordsandExpressionsaffinityn.theforceattractingatomstoeachotherandbindingthemtogetherinamolecule密切關(guān)系

Everyonehasapotentialaffinitywithacharitableorganization.

每個(gè)人都對(duì)慈善組織抱有潛在的親和力。BusinessEnglishReadingBookITextB

WordsandExpressionsbondedwarehouses保稅倉(cāng)庫(kù)，關(guān)棧

Thebondedwarehouseisfilledwithmanykindsoflicensedgoods.

這個(gè)海關(guān)保稅倉(cāng)庫(kù)里塞滿了各種保稅貨物。BusinessEnglishReadingBookITextB

WordsandExpressionssubstantialadj.largeinamountordegree大量的；實(shí)質(zhì)的；內(nèi)容充實(shí)的Asubstantialnumberofmotherswithyoungchildrenaredeterredfromundertakingpaidworkbecausetheylackaccesstochildcare.

很多有小孩的母親找不到人照顧小孩，從而無(wú)法從事有薪工作。BusinessEnglishReadingBookITextB

WordsandExpressionsintap現(xiàn)成的，可取用的

Knowthatyouhavechosenthebestsolutiontoreducetheamountofchemicalsintapwater.

那你就選擇了減少水龍頭流出來(lái)的水中化合物數(shù)量的最好方法。BusinessEnglishReadingBookITextB

WordsandExpressionsdaunting

adj.discouragingthroughfear使人畏縮的；使人氣餒的

Thecleanupseemeddaunting,toomuchforhertodealwithallatonce.

清理工作似乎很艱巨，一下子要處理這么多東西太難了。BusinessEnglishReadingBookITextB

WordsandExpressionsQuestionsforTextBWhatisabigfocusforPresidentTrumpandhisadministrationaccordingtothearticle?ThebigfocusforPresidentTrumpandhisadministrationissmallbusiness.BusinessEnglishReadingBookIQuestionsforTextB2.WhatisthejointintentionofPresidentTrumpandJackMa?Theirjointintentionistohelpcreatea

millionnewU.S.jobsbyhelpingU.S.smallbusinessessellin

China

viaAlibabaGroup’svariousplatforms.BusinessEnglishReadingBookIQuestionsforTextB3.Accordingtothearticle,whatindustriesandproductsarehot

withtheChineseconsumers?Agriculturalproducts,foodandbeverage,babyandmaternitygoods

andhealthandwellnessproductsarehotforChineseconsumers.Also,there’sanincreasingfocusonsports,athleisureandlifestylegoods.BusinessEnglishReadingBookIQuestionsforTextB4.WhatisTMallGlobal?What’sthedifferencebetweenTMallGlobalandAmazonoreBay?

TMallGlobalisanonlineplatforminChina.Itallowsyoutoopenastorefrontwithouthavingtohavethatpartner,removingabigbarrierforsmallbusinessestobeabletosellinChina.ThebasicbusinessofTMallGlobalishavingyouasaselleropenyourownfullycontrolledstorefrontfromwhichyouselldirectlytotheconsumer.（tobecontinued）BusinessEnglishReadingBookIQuestionsfortheTextAsopposedtootherplatformsthatUSbusinessesmaybefamiliarwithintheU.S.,likeAmazon,eBayandEtsy,TMall’scross-borderchannelTmallGlobaloperatesthroughbondedwarehouseslocatedwithinChina’sfree-tradezones,whicheliminateimporttaxes.Yousendyourinventoryandstoreitthereaheadoftime,andproductsreachChineseconsumersmoreefficientlyandeconomically.BusinessEnglishReadingBookIQuestionsforTextB5.IfyouareoneofthesmallbusinessesinAmerica,howtosellyourproductsinChinatoday?OpenanswersBusinessEnglishReadingBookIReadingComprehension1.Whatistheauthor’sattitudetowardsthedevelopmentofAmericansmallbusinessesinChina?optimistic

B.confused C.carefree D.panickedBusinessEnglishReadingBookI2.What’sthetremendousopportunityforU.S.smallbusinessinChina?A.Chinahasalargenumberofactiveusers.B.TaobaoandTMallC.Chineseconsumersareopentocreatingnewrelationshipswithworldwidebrands.D.BothAandC.BusinessEnglishReadingBookI3.Whatkindofsmallbusinessiswell-suitedforChina?A.Smallbusinesseswithsalesandinvestmentcapabilities.B.Start-upsbusinesses.C.Cash-strappedbusinesses.D.Smallbusinesseswithservice.BusinessEnglishReadingBookI4.HowtofacilitatemarketinginChinaforAmericansmallbusinesses?A.TolearnhowtospeakChineseB.Trytoundersta