大學(xué)英語(yǔ)四級(jí)模擬題一含答案

-.z大學(xué)英語(yǔ)四級(jí)模擬題一一二三四五六總分閱卷人核查人PartIReadingprehension(SkimmingandScanning)(10%)Directions:Inthispart,youwillhave15minutestogooverthepassagequicklyandanswerthequestionsontheAnswerSheet.Forquestions1-7,choosethebestanswerfromthefourchoicesmarkedA,B,CandD.Forquestion8-10,pletethesentenceswiththeinformationgiveninthepassage.MediaSelectionforAdvertisementsAfterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselecttheappropriatemediafortheadvertisement.Wediscussherethemajortypesofmediausedinadvertising.Wefocusourattentiononseventypesofadvertising:television,newspapers,radio,magazines,out-of-home,Internet,anddirectmail.TelevisionTelevisionisanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisers.WhenyouconsiderthatnearlythreeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaire?Youcanunderstandthepoweroftelevisiontomunicatewithalargeaudience.Whenadvertiserscreateabrand,fore*ample,theywanttoimpressconsumerswiththebrandanditsimage.Televisionprovidesanidealvehicleforthistypeofmunication.Buttelevisionisane*pensivemedium,andnotalladvertiserscanaffordtouseit.Television’sinfluenceonadvertisingisfourfold.First,narrowcastingmeansthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudience.TheGolfChannel,forinstance,iswatchedbypeoplewhoplaygolf.HomeandGardenTelevisionisseenbythoseinterestedinhouseholdimprovementprojects.Thus,audiencesaresmallerandmorehomogeneous〔具有共同特點(diǎn)的〕thantheyhavebeeninthepast.Second,thereisanincreaseinthenumberoftelevisionchannelsavailabletoviewers,andthus,advertisers.Thishasalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesaree*posed.Third,digitalrecordingdevicesallowaudiencemembersmorecontroloverwhichmercialstheywatch.Fourth,controloverprogrammingisbeingpassedfromthenetworkstolocalcableoperatorsandsatelliteprogrammers.NewspapersAftertelevision,themediumattractingthene*tlargestannualadrevenueisnewspapers.TheNewYorkTimes,whichreachesanationalaudience,accountsfor$1billioninadrevenueannually.Ithasincreaseditsnationalcirculation〔發(fā)行量〕by40%andisnowavailableforhomedeliveryin168cities.Locally,newspapersarethelargestadvertisingmedium.Newspapersarealesse*pensiveadvertisingmediumthantelevisionandprovideawayforadvertiserstomunicatealonger,moredetailedmessagetotheiraudiencethantheycanthroughtelevision.Givennewproductiontechniques,advertisementscanbeprintedinnewspapersinabout48hours,meaningnewspapersarealsoaquickwayofgettingthemessageout.Newspapersareoftenthemostimportantformofnewsforalocalmunity,andtheydevelopahighdegreeofloyaltyfromlocalreaders.RadioAdvertisingonradiocontinuestogrow.Radioisoftenusedinconjunctionwithoutdoorbillboards〔廣告牌〕andtheInternettoreachevenmorecustomersthantelevision.Advertisersarelikelytouseradiobecauseitisalesse*pensivemediumthantelevision,whichmeansadvertiserscanaffordtorepeattheiradsoften.Internetpaniesarealsoturningtoradioadvertising.Radioprovidesawayforadvertiserstomunicatewithaudiencemembersatalltimesoftheday.Consumerslistentoradioontheirwaytoschoolorwork,atwork,onthewayhome,andintheeveninghours.TwomajorchangessatelliteandInternetradiowillforceradioadvertiserstoadapttheirmethods.Bothoftheseradioformsallowlistenerstotuneinstationsthataremoredistantthanthelocalstationstheycouldreceiveinthepast.Asaresult,radiowillincreasinglyattracttargetaudienceswholivemanymilesapart.MagazinesNewsweeklies,women’stitles,andbusinessmagazineshaveallseenincreasesinadvertisingbecausetheyattractthehigh-endmarket.Magazinesarepopularwithadvertisersbecauseofthenarrowmarketthattheydeliver.Abroadcastmediumsuchasnetworktelevisionattractsalltypesofaudiencemembers,butmagazineaudiencesaremorehomogeneous.IfyoureadSportsIllustrated,fore*ample,youhavemuchinmonwiththemagazine’sotherreaders.Advertisersseemagazinesasanefficientwayofreachingtargetaudiencemembers.Advertisersusingtheprintmediamagazinesandnewspaperswillneedtoadapttotwomainchanges.First,theInternetwillbringlargeraudiencestolocalnewspapers.Theseaudienceswillbemorediverseandgeographicallydispersed〔分散〕thaninthepast.Second,advertiserswillhavetounderstandhowtouseanincreasingnumberofmagazinesfortheirtargetaudiences.Althoughsomemagazineswillmaintainnationalaudiences,alargenumberofmagazineswillentertainnarroweraudiences.Out-of-homeadvertisingOut-of-homeadvertising,alsocalledplace-basedadvertising,hasbeeanincreasinglyeffectivewayofreachingconsumers,whoaremoreactivethaneverbefore.Manyconsumerstodaydonotsitathomeandwatchtelevision.Usingbillboards,newsstands,andbussheltersforadvertisingisaneffectivewayofreachingtheseon-the-goconsumers.Moreconsumerstravellongerdistancestoandfromwork,whichalsomakesout-of-homeadvertisingeffective.Technologyhaschangedthenatureofthebillboardbusiness,makingitamoreeffectivemediumthaninthepast.Usingdigitalprinting,billboardpaniescanprintabillboardin2hours,paredwith6dayspreviously.Thisallowsadvertisersmorevarietyinthetypesofmessagestheycreatebecausetheycanchangetheirmessagesmorequickly.InternetAsconsumersbeemorefortablewithonlineshopping,advertiserswillseektoreachthismarket.AsconsumersgetmoreoftheirnewsandinformationfromtheInternet,theabilityoftelevisionandradiotogetthewordouttoconsumerswilldecrease.ThechallengetoInternetadvertisersistocreateadsthataudiencemembersremember.Internetadvertisingwillplayamoreprominentroleinorganizations’advertisinginthenearfuture.Internetaudiencestendtobequitehomogeneous,butsmall.Advertiserswillhavetoadjusttheirmethodstoreachtheseaudiencesandwillhavetoadapttheirpersuasivestrategiestotheonlinemediumaswell.DirectmailAfinaladvertisingmediumisdirectmail,whichusesmailingstoconsumerstomunicateaclient’smessage.Directmailincludesnewsletters,postcardsandspecialpromotions.Directmailisaneffectivewaytobuildrelationshipswithconsumers.Formanybusinesses,directmailisthemosteffectiveformofadvertising.1.Televisionisattractiveadvertisingmediuminthat________.A. ithaslargeaudiencesB. itappealstohousewivesC. ithelpsbuildupapany’sreputationD. itisaffordabletomostadvertisers2.

WiththeincreaseinthenumberofTVchannels,________.A. thecostofTVadvertisinghasdecreasedB. thenumberofTVviewershasincreasedC.advertisers’interestinothermediahasdecreasedD. thenumberofTVadspeoplecanseehasincreased3.paredwithtelevision,newspaperasanadvertisingmedium________.A. earnalargerannualadrevenueB. conveymoredetailedmessagesC. usemoreproductiontechniquesD. getmessagesoutmoreeffectively4.Advertisingonradiocontinuestogrowbecause________.A. morelocalradiostationshavebeensetupB. moderntechnologymakesitmoreentertainingC. itprovideseasyaccesstoconsumersD. ithasbeenrevolutionizedbyInternetradio5.Magazinesareseenbyadvertisersasanefficientwayto________.A. reachtargetaudiencesB. appealtoeducatedpeopleC. attractdiverseaudiencesD. conveyallkindsofmessages6.Out-of-homeadvertisinghasbeemoreeffectivebecause________.A. billboardscanbereplacedwithintwohours

B. consumerstravelmorenowthaneverbeforeC. suchadshavebeenmademuchmoreattractiveD. thepaceofurbanlifeismuchfasternowadays7.ThechallengetoInternetadvertisersistocreateadsthatare________.A. quicktoupdateB. pleasanttolookatC. easytorememberD. convenienttoaccess8.Internetadvertiserswillhavetoadjusttheirmethodstoreachaudiencesthattendtobe_________________.9.Directmailisaneffectiveformofadvertisingforbusinessestodevelop_______________.10.Thispassagediscusseshowadvertisersselect________foradvertisements.〔8-10題答案請(qǐng)寫在答題紙上〕Part=2\*ROMANIIListeningprehension(35%)SectionA(15%)Directions:Inthissection,youwillhear8shortconversationsand2longconversations.Attheendofeachconversation,oneormorequestionswillbeaskedaboutwhatwassaid.Boththeconversationandthequestionswillbespokenonlyonce.Aftereachquestiontherewillbeapause.Duringthepause,youmustreadthefourchoicesmarkedA,B,CandD,anddecidewhichisthebestanswer.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecentre.11. A. ToreachUS$13million. B. ToreachUS$30million. C. ToreachUS$300million. D. ToreachUS$3million.12. A. 80%.B.60%. C.50%.D.70%.13. A. 160.B.60.C.116.D.106.14. A. MeetMr.Wilson. B. Makeacupoftea. C. GiveMr.Milsonacall. D. Writedownthenumber.15. A. Themandoesnotneedacartogetaround. B. Themanlivesfarawayfromthesubway. C. Themanisnotgoodatdriving. D. Themanenjoysdrivingacar.16. A. Itisattractive. B. Itise*citing. C. Itisboring. D. Itisimportant.17. A. Stayathomeandpletethepaperonherown. B. SavetimebyusingMary’sputer. C. Buyaputerherself. D. BorrowMary’sputer.18. A. Talktotheboss. B. Restartthediscussion. C. Haveafreshmind. D. Haveabreak.Questions19to22arebasedontheconversationyouhavejustheard.19. A. Hermother. B. Herfriend. C. Herhusband. D. Herself.20. A. A40percentdiscount. B. A10percentdiscount. C. A15percentdiscount. D. A20percentdiscount.21. A. 40dollars. B. 48dollars. C. 60dollars. D. 54dollars.22. A. Becausethewomanhasonly47dollars. B. Becausethere’sabuttonmissingontheblouse. C. Becauseitisthelastblouse. D. Becauseitisthespecialofferforthisweek.Questions23to25arebasedontheconversationyouhavejustheard.23. A. Inthedininghall. B. Intheroom. C. IntheRainbowBar. D. Notgiven.24. A. Room610. B. Room061. C. Room106. D. Room601.25. A. Inamotel. B. Inahotel. C. Inadormitory. D. Inabar.SectionB(10%)Directions:Inthissection,youwillhear3shortpassages.Attheendofeachpassage,youwillhearsomequestions.Boththepassageandthequestionswillbespokenonlyonce.Afteryouhearaquestion,youmustchoosethebestanswerfromthefourchoicesmarkedA,B,CandD.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecenter.PassageOneQuestions26to28arebasedonthepassageyouhavejustheard.26. A. ManyforeigntouristsvisittheUnitedStateseveryyear. B. Americansenjoyeatingoutwiththeirfriends. C. TheUnitedStatesisacountryofimmigrants. D. Americanspreferforeignfoodstotheirownfood.27. A. Theycanmakefriendswithpeoplefromothercountries. B. Theycangettoknowpeopleofotherculturesandtheirlifestyles. C. Theycanpracticespeakingforeignlanguagesthere. D. Theycanmeetwithbusinessmenfromallovertheworld.28. A. Thecouplecooksthedishesandthechildrenhelpthem.B. Thehusbanddoesthecookingandthewifeservesasthewaitress. C. Themotherdoesthecookingwhilethefatherandthechildrenwaitontheguests. D. Ahiredcookpreparesthedishesandthefamilymembersservetheguests.PassageTwoQuestions29to31arebasedonthepassageyouhavejustheard.29. A. Theirfamilymembers. B. Theirrelatives. C. Theirclosedfriends. D. Strangers.30. A. Togetadvice. B. Tosubscribe. C. Toplaceanadvertisement. D. Toapplyformembership.31. A. Theyaretwowell-knownwriterswhogiveadvice. B. Theyaretwofamousdoctors. C. Theyaretwolawyers. D. TheyaretwoprofessorsattheNewYorkStatePassageThreeQuestions32to35arebasedonthepassageyouhavejustheard.32. A. At7:00. B. At7:50. C. Ontime. D. Behinditstime.33. A. Totakeata*itoSt.Louis.B. TotakeabustoSt.Louis. C. TocarryhisbagsandhurrytotheUnionStation. D. TogetoffbeforeUnionStationandtakeata*i.34. A. Hemanagedtocatchthetrainheneeded.B. HefailedtocatchthetraintoSt.Louis. C. Assoonashegotonthetrainitbegantoleavethestation. D. Thankstotheporter’shelp,hewasintimeforthetrain.35. A. LateAgain. B. AHelpfulConductor. C. AttheUnionStation. D. Conductor,PorterandI.SectionC(10%)Directions:Inthissection,youwillhearapassagethreetimes.Whenthepassageisreadforthefirsttime,youshouldlistencarefullyforitsgeneralidea.Whenthepassageisreadforthesecondtime,youarerequiredtofillintheblanksnumberedfrom36to43withthee*actwordsyouhavejustheard.Forblanksnumberedfrom44to46youarerequiredtofillinthemissinginformation.Fortheseblanks,youcaneitherusethee*actwordsyouhavejustheardorwritedownthemainpointsinyourownwords.Finally,whenthepassageisreadforthethirdtime,youshouldcheckwhatyouhavewritten.〔答案請(qǐng)寫在答題紙上〕Americansareusedtotraveling.Somepeoplemakelong-distancemutestowork(36)__________.Theirjobsmayevenrequirethemtotake(37)__________businesstrips.Mostpaniesprovidean(38)__________vacationfortheiremployeesandpeopleoftenusethattimetotravel.Somepeoplejustvisitfriendsorrelativesindistantstates.Othersgoonlow-budget(39)__________e*cursionsandstayineconomymotels.Thosewithmore(40)__________tasteschooselu*uriousresortsandhotels.Campingoutinthegreat(41)__________appealstoadventuroustypes.MostAmericansprefertotravelwithintheirnation’sborders.Why?Foronething,it’scheaperthantraveling(42)__________andthere’snolanguageproblems.Butbesidesthat,thevastAmericanterritoryoffersnumeroustouristattractions.Natureloverscanenjoybeaches,mountains,canyons,lakesandawealthofnaturalwonders.(43)__________citiesoffervisitorsamultitudeofurbandelights.Theconvenienceofmodernfreeways,(44)___________________makestravelinAmericaaseasyaspie.ManyAmericanvacationsareasuniqueasuniqueasthepeoplewhotakethem.Familiesoftenplantheirtripswith(45)_____________________.Moreandmore“familyfriendly〞vacationresortsofferspecialprogramsforchildren.Historybuffsseekoutfamoushistoricalsitesandmuseums.Environmentalistsprefer“greenvacations〞.Somepeoplefindseacruises(46)_______________________________.Othershitthewatertogofishing,skiingorwhite-waterrafting.Part=3\*ROMANIIIReadingprehension(20%)Directions:Thereare2passagesinthissection.Eachpassageisfollowedbysomequestionsorunfinishedstatements.ForeachofthemtherearefourchoicesmarkedA,B,CandD.YoushoulddecideonthebestchoiceandmarkthecorrespondingletteronAnswerSheetwithasinglelinethroughthecenter.PassageOnePart-timejobsarenothingnewtouscollegestudents.Itismonforstudentstopracticetheirsalesmanshipwhentheyhavefreetime.However,Iwase*tremelyshockedwhenIlearnedoneofourteachershadalsojoinedintheprofit-makingbusiness.Sheisourphysicaleducationteacher.Theotherdayshepubliclymentedonthepimples(丘疹)onastudent’sfaceandthenpresentedthegirlwithasamplebottleofnamelessfacecream.Accordingtotheteacher,thefacecreamwasproducedinFrance.Eachsmallbottlecostsmorethan40yuan.Frommyviewpoint,itisapletewasteofmoneytobuysuchthing.“Whydon’tyoudeclineandrefusetobuyit?〞Isuggestedtothegirl.Shesigned,“IfIdothat,IamafraidthatmyteachermaygivemealowermarkinPE.〞Inotherwords,aslongasshemadeagooddealwiththeteacher,an“e*cellent〞onherPEcoursewouldfollow.Iwasdepressed.Theteacherabusedhersocialrole.Herpriorityshouldbetogiveuspropereducationandtraining.Instead,sheistryingtomakeaprofitfromus.Sheisunfittobeagood“engineerincultivatingthespiritofmankind〞.47. Theideaforstudentstodopart-timejobsis_________. A.unheardB.unmonC.surprisingD.notfresh48. Theteachermadeamentonthepimplesonastudent’sfaceinorderto_________.A.sellsomething B.showconcernforthestudentsC.makeherlessonsmoreinteresting D.helpherstudentslearnsomething49. Thewriterbelievesthatthecream_________.A.isworthybuying B.isofhighqualityC.isuseless D.cancurethepimplesonthestudent’sface50. Wemayinferthat_________.A.manystudentsboughtthecream B.nostudentsboughtthecreamC.thewritergotsomefreecream D.thecreamwasmadebytheteacherherself51. Fromthepassagewecaninferthat_________.A.somestudentshavefailedtheirPEe*amsB.thestudentsdon’tliketheteacherC.theteacheriswelebyherstudentsD.theteacherhasgivenherstudentspropereducationandtrainingPassageTwoShuPudonghashelpedatleastl,000peoplebittenbysnakes.“Itwasseeingpeoplewithsnakebitesthatledmetothiscareer,〞hesaid.In1963,afterhisarmyservice,ShuenteredamedicalschoolandlaterbecameadoctorofChinesemedicine.Aspartofhisstudieshehadtoworkinthemountains.Thereheoftenheardofpeoplewhohadtheirarmsorlegscutoffafterasnakebiteinordertosavetheirlives.“IwasgreatlyupsetbythestoryofanoldfarmerImet.Itwasaveryhotafternoon.Theoldmanwaspullinggrassinhisfieldwhenhefeltapaininhislefthand.Heatoncerealizedthathehadbeenbittenbyapoisonoussnake.Innotime,hewrappedaclothtightlyaroundhisarmtostopthepoisonspreadingtotheheart.Rushinghomeheshouted‘Bringmetheknife’.Minuteslaterthemanlosthisarmforever.〞“ThesadstorytouchedmesomuchthatIdecidedtodevotemyselftohelpingpeoplebittenbysnakes,〞Shusaid.52.Thebesttitleforthisarticleis“_________〞.A.AstonishingMedicineB.FarmerLosesArmC.DangerousBitesD.SnakeDoctor53.Thefarmerlosthisarmbecause_________.A.theclothwaswrappedtootightlyB.hecutitofftosavehislifeC.Shuwasn’ttheretohelphimD.hewasaloneinthefield54.Shudecidedtodevotehimselftosnakemedicinebecause_________.A.hewantedtosavepeople’sarmsandlegsB.hehadstudieditatamedicalschoolC.hehadseensnakesbitingpeopleD.hisarmyservicehadfinished55.WhydidShugointothemountains.A.Hedidn’twanttostudysnakebites.B.Hewantedtohelpthefarmers.C.Hewasbeingtrainedtobeadoctor.D.Hewase*pectedtoserveinthearmy.56.Whichofthefollowingwordscantaketheplaceoftheunderlinedword“career〞inthefirstparagraph.A.conclusionB.storyC.incidentD.jobPartⅣCloze(10%)Directions:Thereare20blanksinthefollowingpassage.ForeachblanktherearefourchoicesmarkedA,B,CandD.YoushouldchoosetheONEthatbestfitsintothepassage.ThenmarkthecorrespondingletteronAnswerSheetwithasinglelinethroughthecenter.Formanypeopletoday,readingisnolongerrela*ation.Tokeepuptheirworktheymustreadletters,reports,tradepublications,interofficemunications,nottomentionnewspapersandmagazines:anever-endingfloodofwords.In__57__ajoboradvancinginone,theabilitytoreadandprehend__58__canmeanthedifferencebetweensuccessandfailure.Yettheunfortunatefactisthatmostofusare__59__readers.Mostofusdeveloppoorreading__60__atanearlyage,andnevergetoverthem.Themaindeficiency__61__intheactualstuffoflanguageitself—words.Takenindividually,wordshave__62__meaninguntiltheyarestrungtogetherintophrases,sentencesandparagraphs.__63__,however,theuntrainedreaderdoesnotreadgroupsofwords.Helaboriouslyreadsonewordatatime,oftenregressingto__64__wordsorpassages.Regression,thetendencytolookbackover__65__youhavejustread,isamonbadhabitinreading.Anotherhabitwhich__66__downthespeedofreadingisvocalization—soundingeachwordeitherorallyormentallyas__67__reads.Tooverethesebadhabits,somereadingclinicsuseadevicecalledan__68__,whichmovesabar(orcurtain)downthepageatapredeterminedspeed.Thebarissetataslightlyfasterrate__69__thereaderfindsfortable,inorderto“stretch〞him.Theacceleratorforcesthereadertoreadfast,__70__word-by-wordreading,regressionandsub-vocalization,practicallyimpossible.Atfirst__71__issacrificedforspeed.Butwhenyoulearntoreadideasandconcepts,youwillnotonlyreadfaster,__72__yourprehensionwillimprove.Manypeoplehavefound__73__readingskilldrasticallyimprovedaftersometraining.__74__ChaliceAu,abusinessmanager,forinstance,hisreadingratewasareasonablygood172wordsaminute__75__thetraining,nowitisane*cellent1,378wordsaminute.Heisdelightedthathowhecan__76__alotmorereadingmaterialinashortperiodoftime.57. A.applying B.doing C.offering D.getting58. A.quickly B.easily C.roughly D.decidedly59. A.good B.curious C.poor D.urgent60. A.training B.habits C.situations D.custom61. A.lies B.binesC.touches D.involves62. A.some B.alot C.little D.dull63. A.Fortunately B.Infact C.Logically D.Unfortunately64. A.reuse B.reread C.rewrite D.recite65. A.what B.which C.that D.if66. A.scales B.cuts C.slows D.measures67. A.someone B.one C.he D.reader68. A.accelerator B.actor C.amplifier D.observer69. A.then B.as C.beyond D.than70. A.enab