湖南省高中英語 Unit1 Advertising Language points精品 牛津譯林必修4

Readingstrategy:readingexpositorywritingIntroductionofsubjectSupportingdetailsConclusionItusuallyfollowsthesamebasicformat格式:整理pptHowcanwedividethearticle?Part1Part2Part3Para1introductionParas2-5supportingdetailsPara6conclusion整理pptCommercialadsPublicserviceads整理pptCommercialadsPublicserviceads1.Acommercialadsisonewhichsomeonehas_______to_________aproductorservice.1.APSAisoftenplaced_________,andisintendedtoeducatepeopleabouthealth,safety,oranyother_____whichaffects______________.2.Notalladstellpeoplethe_________truth,sopeoplemust______________themethodsusedinadstotryandsellusthings.2.PSAsalsouseattractiveand_________imagesand___________language,buttheyaremadetoservethepublic.PSAsare______toteachpeopleandhelppeopleleadbetterlives.paidforpromotecompletebeawareofforfreeissuepublicwelfareoriginalcreativemeant整理pptLanguagepoints整理ppt1.Weareso

usedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.(line1)我們對此是如此熟悉以至于我們根本意識不到我們一天看的和聽到多少(廣告)整理pptbe/get/becomeusedtosth.熟悉…,習(xí)慣…Tomisquiteusedto(doing)thiskindofjob.湯姆習(xí)慣了（做）這種工作。①beusedtodosth．②usedtodosth.被用來做……過去常常做某事(暗示現(xiàn)在已經(jīng)結(jié)束)整理pptIusedtogotothemovies,butnowIusuallywatchTVathome.我過去經(jīng)常去看電影，而現(xiàn)在通常在家里看電視。Itisknowntoallthatbamboocanbeusedtomakefinepaper．眾所周知，竹子可以用來造優(yōu)質(zhì)紙。整理pptso…(adj./adv.)that…如此…以至于…HisEnglishwassolimitedthathecouldn’tunderstandwhatthenativespeakerssaid.他的英語有限，聽不懂當(dāng)?shù)厝说脑?。整理ppt2.Ididsomeresearchonadvertisements,andhavesomeveryimportantinformationtosharewithyou.(line2)我對廣告做了一些研究,這里有一些非常重要的知識同大家分享.整理pptsharesth.withsb.

與某人分擔(dān),分享某物Theboysharedhistoyswithotherchildren.那男孩和其他小孩一起玩玩具.整理ppt3.Anadvertisementprovides

informationandusespersuasive

languageandexcitingimagestoencourage

peopletobuyaproductorserviceorbelieveinanidea.(line5)廣告通過提供有關(guān)信息、使用勸導(dǎo)性語言和令人興奮的圖象去鼓勵人們購買某種產(chǎn)品或服務(wù)或是相信某種理念。整理pptpersuasive

adj.勸導(dǎo)性的,有說服力的Theirargumentsareverypersuasive.他們的論點(diǎn)很具有說服力。persuade

v.

勸說,說服persuadesb.todo(intodoing)sth．說服某人做某事(表示成功做成某事)不要被說服去買你并不需要的東西。Don’tletyourselfbepersuadedintobuyingthingsyoudon’treallyneed.整理pptD高考鏈接1.Alicetrustsyou;onlyyoucan_______hertogiveupthefoolishidea.(2001上海)A.suggestB.attract

C.temptD.persuade整理ppt2.Whileshopping,peoplesometimescan’thelp____intobuyingsomethingtheydon’treallyneed.(1996上海)A.topersuadeB.persuadingC.beingpersuadedD.bepersuadedC整理ppt4.PSAsareoftenplacedforfree,andareintendedtoeducatepeopleabouthealth,safety,oranyotherissuewhichaffectspublicwelfare.(line11)公益廣告往往是免費(fèi)投放的,其目的是就健康、安全或者其他影響到公眾利益的問題對老百姓進(jìn)行教育。整理pptplacevt．安排,放置Heplacedthebooksintherightorder.他把書按正確的順序排列。beintendedtodosthintendtodosth．

打算、意圖做某事他打算明年到國外進(jìn)修。Heintendstoreceivefurthereducationabroadnextyear.整理ppt5.Doesanadvertisementtellpeople

thecompletetruth?(line17)廣告會百分之百的講真話嗎？整理pptacompleteeditionofShakespeare’sworks莎士比亞全集Itwasacompletesurprisetome.這對我來說完全是個意外。completeadj.完整的,完全的,vt.完成；整理ppt6.However,westillmustbeawareofthemethodsusedinadvertisementtotryandsellusthings.(line15)盡管如此,我們還得留意商業(yè)廣告中促使人們購買東西的方法。整理pptbeawareof

知道,明白,意識到Wemustbefullyawareoftheimportanceoftheinternationalsituationtoday.我們必須全面認(rèn)識當(dāng)今國際局勢的重要性。整理pptawareness

n．覺察；自覺；覺悟culturalawareness

文化意識politicalawareness

政治常識整理ppt7.Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruth.(line17)一則廣告即使不說慌,也并不意味著它會跟你百分之百的講真話。整理pptevenif

即使Shewon’tattendsuchpartiesevenifsheisinvited． 即使受到邀請,她也不會參加這樣的晚會。lievi．撒謊,說謊；n．謊言對某人撒謊:lietosb.；善意／惡意的謊言:awhite／black1ie；撒謊:tellalie／lies整理pptDon’tlietome!不要欺騙我。Heliedtomethathehadaheadache.他向我撒謊說他頭痛。整理pptlie

v.躺；位于AmapofChinaliesonthetable．桌子上有一張中國地圖。lie--lied--lied--lying撒謊lie--lay--lain--lying躺,臥；位于；lay--laid--laid--laying下蛋，放置Ex:Hetoldmethathehad____inbedforthewholemorning.ButIknewthathewas____tome.lainlying整理ppt8.Theadvertiserswantyoutoreadtheword‘fights’andthinkthatthetoothpastecuresbadbreath,butitdoesnotsaythat!(line18)廣告商想要你看到“挑戰(zhàn)”這個詞,并認(rèn)為這種牙膏能夠治愈口臭,但廣告上其實(shí)并沒有這樣說！整理pptcure

vt.治愈；治療n.治療(法)；Thiskindofmedicinewillcureyourheadache．這種藥可以治愈你的頭痛。治療疾病;改掉惡習(xí):cureadisease

curesb.of(doing)sth.cure不能接雙賓語,即curesb.sth.(×)整理pptThismedicinecuredhimofhiscough．這種藥治好了他的咳嗽。整理ppt9.Notalladsplaytricksonusthough.

(line28)然而,并非所有的廣告都給我們設(shè)陷阱。當(dāng)not和both,always,all以及由every構(gòu)成的合成詞連用時(shí),表示部分否定,而不是全部否定,這一點(diǎn)值得注意。整理pptNotalltheathleteswereabletogetmedalsinagame．并非所有的運(yùn)動員在比賽中都能得到獎牌.Notboththestudentsenjoypopsongs.兩個學(xué)生并非都喜歡流行歌曲。Noteveryonehasthechancetoenterthecollege。并非每個人都有上大學(xué)的機(jī)會。整理pptplayatrick／tricksonsb.捉弄某人Weusedtoplaytricksonthosemen.我們以前常常捉弄那些人。整理ppt1.Youshould_____yourbooks_____yourdesk-mate.2.I_________gettingupearlyinthemorning.3.He__________finishtheprojectaheadoftime,buthefailed.4.Iwillnever______thewordsofdoor-to-doorsalesman.sharewithamusedtointendedtofallforExerciseforconsolidation:beusedtodoresearchonplaytricksonshare…withencouragebelieveinlieforfreeprotect…fromintendtobeawareofconnect…withfallfor整理pptdoresearchonplaytricksonencouragebelieveinlieforfreeprotect…frombeawareofconnect…withbelieveinisawareofforfreedoresearchonprotectfrom5.Inever________God.6.She__________thedangeraroundher.7.Youwillgetabook_______.8.Theteacheraskedusto_____________

environmentprotection.9.Thespecialclotheswill______you_____

beingattackedbywildanimals.整理ppt10.Youareactually___________herlaziness

ifyoudoeverythingforher.11.She____tousaboutwhatshedidjust

now.12.Don’t_____________me!Iamangry!13.Ifyou________themachine_____the

electricity,itwillwork.playtricksonencouragelieconnect…withencouragingliedplaytricksonconnectwith整理ppt整理ppt9、靜夜四無鄰，荒居舊業(yè)貧。。2023/1/42023/1/4Wednesday,January4,202310、雨中黃葉樹，燈下白頭人。。2023/1/42023/1/42023/1/41/4/20235:09:00PM11、以我獨(dú)沈久，愧君相見頻。。2023/1/42023/1/42023/1/4Jan-2304-Jan-2312、故人江海別，幾度隔山川。。2023/1/42023/1/42023/1/4Wednesday,January4,202313、乍見翻疑夢，相悲各問年。。2023/1/42023/1/42023/1/42023/1/41/4/202314、他鄉(xiāng)生白發(fā)，舊國見青山。。04一月20232023/1/42023/1/42023/1/415、比不了得就不比，得不到的就不要。。。一月232023/1/42023/1/42023/1/41/4/202316、行動出成果，工作出財(cái)富。。2023/1/42023/1/404January202317、做前，能夠環(huán)視四周；做時(shí)，你只能或者最好沿著以腳為起點(diǎn)的射線向前。。2023/1/42023/1/42023/1/42023/1/49、沒有失敗，只有暫時(shí)停止成功！。2023/1/42023/1/4Wednesday,January4,202310、很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒有。。2023/1/42023/1/42023/1/41/4/20235:09:00PM11、成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。。2023/1/42023/1/42023/1/4Jan-2304-Jan-2312、世間成事，不求其絕對圓滿，留一份不足，可得無限完美。。2023/1/42023/1/42023/1/4Wednesday,January4,202313、不知香積寺，數(shù)里入云峰。。2023/1/42023/1/42023/1/42023/1/41/4/202314、意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。04一月20232023/1/42023/1/42023/1/415、楚塞三湘接，荊門九派通。。。一月232023/1/42023/1/42023/1/41/4/202316、少年十五二十時(shí)，步行奪得胡馬騎。。2023