湖南省高中英語 Unit1 Advertising Project精品 牛津譯林必修4

Unit1Advertising整理pptAreyouawareoftheadvertisementsaroundus?整理pptAdvertisementsareanimportantpartinourdailylife.整理pptLet’srecite!Nowadays,wecanfindalmostwego.Wearesotothemthatweoftendonotevenhowmanyweseeandhear.Ididsomeonadvertisements,andhavesomeimportantinformationtowithyou.advertisementswhereverusedrealizeinadayresearchshare整理pptProject

Developinganadcampaign整理pptListentothefirstpassageandanswerthequestions.Whatisanadcampaign?Whatmediacanyouuseinanadcampaign?3.Whatquestionsshouldwefirstconsider?整理ppt1.Whatisanadcampaign?Anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.整理ppt2.Whatmediacanyouuseinanadcampaign?3.Whatquestionsshouldwefirstconsider?1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?Wecanusedifferentkindsofmedia,includingposters,newspapers,magazines,radioandtelevision.整理pptReadthepassageagainandfillinthetable.整理pptHowtobuildanad1.c_________StepOne*haveaclear2.a____andan3.a______inmind;StepTwo*4.d___________your5.t_________audience;StepThree*itisimportanttoalwaystryto6.a_____tothetheaudienceinordertogetthemto7.r_____inacertainway.StepFour*usedifferent8.w____togetyourmessage9.a_____*decidewhat10.a________youwanttouseampaignimudienceargetppealeactayscrosspproachetermine整理pptAnti-smokingadcampaign整理pptReadthepassageandanswerthequestions.Whatisthesubjectofthisadcampaign?2.Whoisthetargetaudienceforthisadcampaign?3.Whatistheadcampaignaimedtodo?整理pptWhatisthesubjectofthisadcampaign?2.Whoisthetargetaudienceforthisadcampaign?3.Whatistheadcampaignaimedtodo?High-schoolteenagers.Todiscourageyoungpeoplefromsmoking.Anti-smoking整理pptLanguagestudy整理ppthave…inmindfigureoutget…todo…inordertodo…inadvanceappealtosb/sthcareabout…beconcernedwith…/about…get…acrossdependon…phrases記住，知道弄清楚，弄懂讓某人做某事為了做某事提前吸引，引起興趣關(guān)心，在意感興趣的，關(guān)切的把…表達(dá)清楚取決于，依賴于整理pptmillionsof…dueto…resultin…costsb/sthn.causedamageto…choose…as…discouragesbfromdoingconvincesbtodo…urgesbtodo…phrases大量的由于，因?yàn)閷?dǎo)致花費(fèi)某人某物造成傷害選擇…為阻止某人做某事說服某人做某事力勸某人做某事整理pptprovide…with…inform…about…aswellbefullyawareof…shocksbintodoing…diefrom…alltoosoonrelate…to…phrases提供某人某物通知某人某事也，和完全意識到警醒某人做某事死于過早，太早與…有關(guān)整理ppthave…inmindfigureoutget…todo…inordertodo…inadvanceappealtosb/sthcareabout…beconcernedwith…/about…get…acrossdependon…phrases記住，知道弄清楚，弄懂讓某人做某事為了做某事提前吸引，引起興趣關(guān)心，在意感興趣的，關(guān)切的把…表達(dá)清楚取決于，依賴于整理pptmillionsof…dueto…resultin…costsb/sthn.causedamageto…choose…as…discouragesbfromdoingconvincesbtodo…urgesbtodo…phrases大量的由于，因?yàn)閷?dǎo)致花費(fèi)某人某物造成傷害選擇…為阻止某人做某事說服某人做某事力勸某人做某事整理pptprovide…with…inform…about…aswellbefullyawareof…shocksbintodoing…diefrom…alltoosoonrelate…to…phrases提供某人某物通知某人某事也，和完全意識到警醒某人做某事死于過早，太早與…有關(guān)整理ppt1.

Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience...

句中using為現(xiàn)在分詞，做__________。

Sometimelater,theybegantoeattheirmeals,usingtheirhands.方式狀語整理ppt2.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.

getsb.todosth.讓某人做某事我將讓我的叔叔幫我解決這個問題。Iwillgetmyuncletohelpmesolvetheproblem.

同義短語：havesb.dosth.整理ppt3.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.

inorderto為了 Helitacigaretteinordertocalmhismind.為了賺更多的錢，他工作到很晚。Inordertoearnenoughmoney,heworkedlateintothenight.整理pptinorderto表示“為了、以便”，可以置于句首或句末。

inorderthat表示“以便，為了”，后面接句子，位于句中，通常不位于句首。

Iamsavingmoneyinordertobuyahouse.

=IamsavingmoneyinorderthatIcanbuyahouse.整理pptinadvance預(yù)先,

提前在拜訪他之前，我提前給他打了個電話。Beforevisitinghim,Icalledhimupinadvance.整理ppt4.Afteryouhavedecidedwhoyouraudienceis,itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout.

after引導(dǎo)的________________;what引導(dǎo)的___________,做________的賓語。Itistime(forsb)todo...

是該做…的時候了

eg:十二點(diǎn)了，我們該去食堂吃午飯了。Itistwelvenow,so______________________________________________時間狀語從句賓語從句decideitistimeforustogotothecanteenforlunch.整理ppt5.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.

appealto迎合；有吸引力

Theprogrammeappealsespeciallytoyoungchildren. Manynewspapersappealtothecrowd.

整理ppt5.Whataspectsofthisproblemwouldtheycareaboutorbeconcernedwith?

careabout關(guān)心

Don’tyoucareaboutthiscountry’sfuture?

carefor照顧,

喜歡,

介意

整理pptbeconcernedwith/about感興趣的，關(guān)注的Shewasmoreconcernedwithreadingthemagazinethandoingherhomework.beconcernedfor/about為……擔(dān)心整理ppt6.Thisdecisionshoulddependmainlyonyourtargetaudienceandwhichkindsofadsreachthatgroupbest.

dependon依賴；取決于

Alllivingthingsdependonthesunfortheirgrowth.Alotwilldependonhowsherespondstothechallenge.整理ppt整理ppt9、靜夜四無鄰，荒居舊業(yè)貧。。2023/1/42023/1/4Wednesday,January4,202310、雨中黃葉樹，燈下白頭人。。2023/1/42023/1/42023/1/41/4/20235:09:02PM11、以我獨(dú)沈久，愧君相見頻。。2023/1/42023/1/42023/1/4Jan-2304-Jan-2312、故人江海別，幾度隔山川。。2023/1/42023/1/42023/1/4Wednesday,January4,202313、乍見翻疑夢，相悲各問年。。2023/1/42023/1/42023/1/42023/1/41/4/202314、他鄉(xiāng)生白發(fā)，舊國見青山。。04一月20232023/1/42023/1/42023/1/415、比不了得就不比，得不到的就不要。。。一月232023/1/42023/1/42023/1/41/4/202316、行動出成果，工作出財(cái)富。。2023/1/42023/1/404January202317、做前，能夠環(huán)視四周；做時，你只能或者最好沿著以腳為起點(diǎn)的射線向前。。2023/1/42023/1/42023/1/42023/1/49、沒有失敗，只有暫時停止成功！。2023/1/42023/1/4Wednesday,January4,202310、很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒有。。2023/1/42023/1/42023/1/41/4/20235:09:02PM11、成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。。2023/1/42023/1/42023/1/4Jan-2304-Jan-2312、世間成事，不求其絕對圓滿，留一份不足，可得無限完美。。2023/1/42023/1/42023/1/4Wednesday,January4,202313、不知香積寺，數(shù)里入云峰。。2023/1/42023/1/42023/1/42023/1/41/4/202314、意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。04一月20232023/1/42023/1/42023/1/415、楚塞三湘接，荊門九派通。。。一月232023/1/42023/1/42023/1/41/4/202316、少年十五二十時，步行奪得胡馬騎。。2023/1/42023/1/404January202317、空山新雨后，天氣晚來秋。。2023/1/42023/1/42023/1/42023/1/49、楊柳散和