2022中級(jí)商務(wù)英語(yǔ)閱讀匹配訓(xùn)練題

本文格式為Word版，下載可任意編輯——2022中級(jí)商務(wù)英語(yǔ)閱讀匹配訓(xùn)練題Actionisgoodmedicinetocurefear,hesitation,delaywillcontinuetonourishthefear.以下是我為大家探尋整理的2022中級(jí)商務(wù)英語(yǔ)閱讀匹配訓(xùn)練題，夢(mèng)想能給大家?guī)?lái)扶助!更多精彩內(nèi)容請(qǐng)實(shí)時(shí)關(guān)注我們我!

1thefailureofacompanytosetitspricesappropriately

2acontextthatmakesitdifficulttoincreaseprices

3theconsequencesofcompaniestryingtoconcealtheirapproachtopricing

4themeansbywhichacompanyensuredprecisioninthepricesitoffered

5thefactthatcompaniescanlearnabouttheeffectsofapricereduction

6thefirstsectortopriceproductsaccordingtohowmuchcustomerswerepreparedtospend

7thewidespreaduseofroughguidelinestodetermineprices

Gettingthepriceright

A、

Chiefexecutivesneedtopaymoreattentiontopricing,accordingtoRobertoLippioftheApexGroup,aconsultancythatoffersadviceonpricingstrategy.Heacceptsthatlowinflationfiguresinmanyindustrialisedcountriesmakesraisingpricestough,butarguesthatthisshouldnotnecessarilydetercompanies.Hegivestheexampleoftheairlines,which,withtheirminimumstayrequirementsandmassivepremiumsforflexibility,ledthewayinsortingcustomersintocategories,basedontheirwillingnesstopay.

B、

Thekeytopricingistoavoidalienatingcustomers.AsLippipointsout,onceabadpricehasbeenestablished,itcanbeverydifficulttoturnthesituationaround.Hegivestheexampleofaconsumergoodscompanythatwentbankruptlargelybecauseitdidnotpriceitsdigitalcamerasproperly.Incontrast,hecitesthecaseofaSwissdrugcompanythatintroducedsoftwareforeverysalesrepresentativeslaptop,enablingthemtoprovideconsistentandaccuratepricequotes.Tohelpstaffwiththisinnovation,thecompanyalsocreatedanewpostofdirectorofpricingstrategy.

C、

Manyoftodaysmanagershavethebenefitofmoderntechnologytohelpthemwithpricing.Supermarketchains,forexample,caneasilytrackcustomerselasticity-howtheirbuyinghabitschangeinresponsetoapriceriseoradiscount.Butalthoughacompanycannowmeasurethissortofthinginamoresophisticatedway,followingbasicrulesisstillthemostcommonwayofsettingprices.Mostbossesstillworrymoreabouttheircoststhanthepricestheycharge;onerecentsurveyfoundthattheyspendaslittleas2%oftheirtimeonpricing.

D、

Onepopularapproachtopricingisillustratedbythecarcompaniesthatchargeextraforproductadd-onssuchaselectricwindows,insteadofofferingthemaspartofthestandardprice.Althoughmanycustomersarepreparedtopayextra,Lippirecommendsthatcompaniesmakesurethatpricedifferencesreflectrealdifferencesintheproduct,eitherinqualityorintheextraserviceonoffer.Theworstapproachistotrytokeepthepricingstructuresecretfromcustomers.Nowadays,thatismorelikelytoleadtolostcontractsthanlargeprofits.

這篇文章主要是關(guān)于定價(jià)pricing的。題目算是閱讀第一片面里對(duì)比隱晦的了。四個(gè)片面分別介紹了影響定價(jià)的一些因素。

第一題，公司沒(méi)有合理定價(jià)。答案是B段引用的一個(gè)例子：Hegivestheexampleofaconsumergoodscompanythatwentbankruptlargelybecauseitdidnotpriceitsdigitalcamerasproperly.由于沒(méi)有對(duì)數(shù)碼相機(jī)合理定價(jià)，所以一個(gè)消費(fèi)品公司破產(chǎn)了。和第一題吻合。

Consumergoods:goodssuchasfood,clothing,etc.boughtandusedbyinpidualcustomers消費(fèi)品。

其次題，大環(huán)境使得漲價(jià)很困難。答案是A段，有點(diǎn)不太明顯，甚至可能需要點(diǎn)經(jīng)濟(jì)學(xué)根基：Heacceptsthatlowinflationfiguresinmanyindustrialisedcountriesmakesraisingpricestough,butarguesthatthisshouldnotnecessarilydetercompanies。好多工業(yè)國(guó)家的低通貨膨脹率使得漲價(jià)變得困難。通貨膨脹率是衡量一國(guó)宏觀經(jīng)濟(jì)的重要指標(biāo)，也就是這題所說(shuō)的context。低通貨膨脹率，說(shuō)明經(jīng)濟(jì)不太景氣，漲價(jià)會(huì)很困難。

deter:tomakesbdecidenottodosthorcontinuedoingsth阻礙

eg:Thepricedidnotdetermostcustomers

第三題，公司隱瞞定價(jià)策略的后果。答案是D段的結(jié)果一句：Theworstapproachistotrytokeepthepricingstructuresecretfromcustomers.Nowadays,thatismorelikelytoleadtolostcontractsthanlargeprofits.最壞的方法是試圖讓定價(jià)布局對(duì)消費(fèi)者保密。今天，它更有可能導(dǎo)致失去合同而不是大的利潤(rùn)。

第四題，一個(gè)公司確保定價(jià)切實(shí)的方式。答案是B段的這么一句：aSwissdrugcompanythatintroducedsoftwareforeverysalesrepresentativeslaptop,enablingthemtoprovideconsistentandaccuratepricequotes。一個(gè)瑞士的醫(yī)藥公司為每一位銷售代表的手提電腦引進(jìn)了軟件，確保他們供給持續(xù)切實(shí)的定價(jià)。這里的accurate對(duì)應(yīng)于precision，引進(jìn)的軟件就是方式means。

第五題，公司了解降價(jià)的后果。答案在C段，但是不那么明顯：Supermarketchains,forexample,caneasilytrackcustomerselasticity-howtheirbuyinghabitschangeinresponsetoapriceriseoradiscount.大的超市可以輕易追蹤客戶的彈性他們的添置習(xí)慣是如何對(duì)漲價(jià)或打折做出回響的。這個(gè)題需要理解一個(gè)常見(jiàn)的經(jīng)濟(jì)學(xué)術(shù)語(yǔ)：彈性。

elasticity：theextenttowhichpeoplewanttobuymoreorlessofaproductorservicewhenitspricechanges。

這個(gè)術(shù)語(yǔ)的概念根本吻合第五題所說(shuō)的。能夠了解客戶的需求彈性，也就了解了漲價(jià)或者降價(jià)的效果。

第六題，對(duì)產(chǎn)品定價(jià)首要的是根據(jù)客戶所容許支付的。答案是A的結(jié)果一句：basedontheirwillingnesstopay.。集于他們的支付意愿。這里的basedon對(duì)應(yīng)于thefirstsector。

第七題，粗糙的定價(jià)準(zhǔn)那么的廣泛應(yīng)用。答案在C段，有點(diǎn)隱晦：Butalthougha