蒙市圖書(shū)館的公關(guān)系活動(dòng)簡(jiǎn)介FRONCOVERY

1蒙市圖書(shū)館的公共關(guān)系活動(dòng)簡(jiǎn)介MPLibrary’sPublicRelationsActivities美國(guó)加州蒙特利爾市布萊格邁爾公共圖書(shū)館咨詢館員王紅MaggieWang,ReferenceLibrarianMontereyParkBruggemeyerLibraryMontereyPark,LosAngeles,CA,U.S.A.中國(guó)南寧2009年11月Nanning，ChinaNov.20092圖書(shū)館的公共關(guān)系之重要性PublicRelationsisessentialtopubliclibraries發(fā)展成功公共關(guān)系的基本要素ImportantelementsforsuccessfulPRcampaigns圖書(shū)館長(zhǎng)及員工的職責(zé)和作用LibraryDirector’sandstaff’srolesandduties雙管齊下的公關(guān)策略InternalandExternalPRApproaches未來(lái)面臨的挑戰(zhàn)

FutureChallenges演講要點(diǎn)：

MainTopics圖書(shū)館的公共關(guān)系之重要性PublicRelationsisessentialtoPublicLibraries

擴(kuò)大圖書(shū)館在社區(qū)中的影響 IncreasingLibrary’sVisibility推廣圖書(shū)館的各類服務(wù)和活動(dòng)

PromotingLibraryServicesandPrograms了解社區(qū)民眾對(duì)圖書(shū)館的需求

RaisingAwarenessofPublicandCommunity’sNeeds贏得民眾,社區(qū)和政府的支持

GettingSupportfromPublic,Community

andGovernment確保圖書(shū)館的資金人力來(lái)源

SecuringLibrary’sFundingandOtherResources32.發(fā)展成功公共關(guān)系的基本要素

ImportantelementsforsuccessfulPRcampaigns貫徹實(shí)施圖書(shū)館的使命ImplementingtheLibrary’sMissionStatement了解圖書(shū)館服務(wù)的社區(qū)和讀者UnderstandingtheCommunityandUsersWeServe保障圖書(shū)館擁有的各種公關(guān)資源

EnsuringAvailablePRResources及時(shí)評(píng)估鑒定,不斷改進(jìn)EvaluatingProgramsandImprovingQuality鼓勵(lì)全民積極參與公共關(guān)系活動(dòng)

EncouragingParticipationfromAllinPublicRelationsActivities

452.1蒙市公共圖書(shū)館的使命

TheMissionoftheMontereyParkBruggemeyerLibrary蒙市圖書(shū)館的宗旨是為該社區(qū)居民提供免費(fèi)開(kāi)放的資源和服務(wù),以滿足其文化,教育及信息各方面的需求ThemissionoftheMontereyParkBruggemeyerLibraryistomeetthecultural,educational,andinformationalneedsoftheresidentsoftheCityofMontereyParkbyprovidingfreeandopenaccesstoitsresourcesandservices52.2

蒙特利爾公園市簡(jiǎn)介

MPCity’sCharacteristics加州洛杉磯縣屬下88個(gè)城市之一

Oneofthe88citiesinLosAngelesCounty,CA于1916年五月29日正式成立

IncorporatedonMay29,1916占地7.73平方英里

7.73squaremilesinsize全市總?cè)丝诖蠹s6萬(wàn)人

Population:60,051(2000census)多種族裔及文化和睦相處的社區(qū)

Diversecommunity62.2蒙市人口及種族結(jié)構(gòu)變化圖(1960-2000)

DemographicChangesinMP(1960-2000)

72.2與所在的美國(guó)洛杉磯縣比較

ComparisonwithLosAngelesCounty,USA西裔47.3% HispanicorLatino:47.3%白人29.2%

White:29.2%黑人9.6%

Black:9.6%亞裔13%

Asian13%華人4%

ChineseAmerican:4%82.3

保障圖書(shū)館擁有的各種公關(guān)資源

EnsuringAvailablePRResources可供使用的公關(guān)資金

AnnualPRBudget設(shè)施場(chǎng)地及設(shè)備

FacilitiesandEquipmentAvailabletoLibrary所有參與人員

AllPersonnelInvolved社區(qū)的支持和資源

SupportandResourceswithintheCommunity92.4及時(shí)評(píng)估鑒定,不斷改進(jìn)

EvaluatingProgramsandImprovingQuality及時(shí)征集與活動(dòng)有關(guān)的統(tǒng)計(jì)報(bào)告

KeepingTimelyandAccurateStatisticsReportofProgram/EventAttendance征集活動(dòng)參與人的意見(jiàn)回饋

CollectingFeedbackfromProgram/EventAttendants征集活動(dòng)主持人的意見(jiàn)回饋

CollectingFeedbackfromProgram/EventSpeakersandHosts肯定成績(jī),不斷改進(jìn),提高質(zhì)量

PraisingtheAchievement,ConstantlyImprovingbasedonthoseFeedbacks102.5鼓勵(lì)全民民積極參參與公共共關(guān)系活活動(dòng)EncouragingParticipationfromAllinPublicRelationsActivities圖書(shū)館館館長(zhǎng)及管管理人員員LibraryAdministration圖書(shū)館所所有工作作人員及及義工LibraryStaffandVolunteers圖書(shū)館讀讀者及其其他用戶戶LibraryUsers圖書(shū)館所所在的社社區(qū)及各各類團(tuán)體體機(jī)構(gòu)TheCommunityandOtherOrganizations113.圖書(shū)館長(zhǎng)長(zhǎng)及員工工的職責(zé)責(zé)和作用用LibraryDirector’sandstaff’srolesandduties員工的職職責(zé)和作作用:積極參與與,提供建議議Staff’srole:participationandinput公關(guān)委員員會(huì)的職職責(zé)和作作用:團(tuán)隊(duì)合作作,相互溝通通PRCommittee:teamworkandcommunication圖書(shū)館長(zhǎng)長(zhǎng)的職責(zé)責(zé)和作用用:掌控全局局，帶領(lǐng)領(lǐng)團(tuán)隊(duì)LibraryDirector’srole:policymakerandteamleader12133.圖書(shū)館長(zhǎng)長(zhǎng)的職責(zé)責(zé)和作用用TheRoleandDutiesoftheLibraryDirector制定公共共關(guān)系政政策及活活動(dòng)預(yù)算算DevelopingaPublicRelationsPolicy&programbudget建立評(píng)估公共關(guān)系系計(jì)劃Creating&evaluatingPublicRelationsPlans鼓勵(lì)員工工參與公公共關(guān)系系活動(dòng)EncouragingStaffInvolvementinPublicRelationsActivities支持圖書(shū)書(shū)館之友友和基金金會(huì)SupportingtheFriendsoftheLibraryandLibraryFoundation代表圖書(shū)館參參與社區(qū)區(qū)公共關(guān)關(guān)系活動(dòng)動(dòng)RepresentingtheLibraryinCommunityPublicRelationsActivities與政府官員建立立并保持持良好的的合作關(guān)系EstablishingandMaintainingGoodRelationshipwithGovernmentOfficials與社區(qū)民民間機(jī)構(gòu)構(gòu)建立并保持良好好的合作關(guān)系系RetainingCordialPartnershipwithCommunityOrganizations13144.雙管齊下下的策略略InternalandExternalPRApproaches采取內(nèi)外外結(jié)合,雙管齊下下的方法法以取得得最好的的效果CombingInternalandExternalPRActivitiesforBestResults圖書(shū)館內(nèi)內(nèi)部公關(guān)關(guān)的各種種項(xiàng)目和和活動(dòng)Library’sInternalPRApproachandServicePrograms圖書(shū)館對(duì)對(duì)外公關(guān)關(guān)的各種種項(xiàng)目和和活動(dòng)Library’sExternalPRApproachandOutreachActivities14154.1圖書(shū)館內(nèi)內(nèi)部的各各種公關(guān)關(guān)活動(dòng)InternalPRandServiceActivities蒙市圖書(shū)書(shū)館MPPublicLibrary圖書(shū)館之之友及基金會(huì)會(huì)FriendsofLibrary&Foundation各項(xiàng)服務(wù)務(wù)活動(dòng)Services&Programs宣傳材料料PromoMaterials&WebSite圖書(shū)館委委員會(huì)LibraryBoard建筑及布布局Building,Display&Signs員工和義義工LibraryStaff&Volunteers15164.1圖書(shū)館內(nèi)內(nèi)部的各各種公關(guān)關(guān)活動(dòng)(1)InternalPRActivities圖書(shū)館委委員會(huì)LibraryBoard社區(qū)的代代言人RepresentingtheCommunity支持與圖圖書(shū)館有有關(guān)的立立法議案案及政策策SponsoringLegislativeAction/PolicyRelatedtotheLibrary共同商討討制定公公關(guān)政策策和計(jì)劃劃EstablishingPRPolicyandPlans支持各項(xiàng)項(xiàng)公關(guān)活活動(dòng)SupportingPRActivities協(xié)助圖書(shū)書(shū)館募捐捐HelpingLibrary’’sFundraising16174.1圖書(shū)館內(nèi)內(nèi)部的各各種公關(guān)關(guān)活動(dòng)(2)InternalPRandServiceActivities圖書(shū)館員員工和義義工LibraryStaffandVolunteers為員工創(chuàng)造造一個(gè)和諧諧友好的工工作環(huán)境CreatingaFriendlyandHarmoniousWorkPlaceforStaff提倡團(tuán)隊(duì)合合作,加強(qiáng)各方溝溝通EncouragingTeamWorkandCommunications鼓勵(lì)員工參參與社區(qū)內(nèi)內(nèi)各項(xiàng)活動(dòng)動(dòng)EncouragingStafftoParticipateCommunityActivities鼓勵(lì)員工全全體共同投投入公關(guān)活活動(dòng)EncouragingStafftoParticipatePRandCommunityOutreach17184.1圖書(shū)館內(nèi)部部的各種公公關(guān)活動(dòng)(3)InternalPRandServiceActivities圖書(shū)館之友友和圖書(shū)館館基金會(huì)FriendsoftheLibrary&LibraryFoundation支持與圖書(shū)書(shū)館有關(guān)的的立法議案案SupportingLegislativeActionRelatedtoLibraries擔(dān)任義工,為圖書(shū)館籌籌款VolunteeringandFundraising主辦多種文文化教育活活動(dòng),宣傳圖書(shū)館館HostingSpecialLibraryEventstoPromoteLibrary’sServiceandPrograms代表圖書(shū)館館聯(lián)絡(luò)社區(qū)區(qū)民間組織織NetworkingwithCommunityCivicOrganizationsonLibrary’’sBehalf18194.1圖書(shū)館內(nèi)部部的各種公公關(guān)活動(dòng)(4)InternalPRandServiceActivities圖書(shū)館的建建筑,布局及標(biāo)志志設(shè)置LibraryBuilding,Displays,andSignage圖書(shū)館建筑筑的外觀ExterioroftheLibraryBuilding館內(nèi)各部門門區(qū)域的布布局InteriorDesign館內(nèi)陳列展展覽區(qū)InternalDisplayandExhibitionAreas館內(nèi)指示標(biāo)標(biāo)志Signage19204.1圖書(shū)館內(nèi)部部的各種公公關(guān)活動(dòng)(5)InternalPRandServiceActivities各類宣傳資資料,圖書(shū)館以及及市政府網(wǎng)網(wǎng)站LibraryPRPromotionMaterials,andWebSite提前規(guī)劃安安排有關(guān)宣宣傳材料PlanningPRPromotioninAdvance設(shè)計(jì)能夠吸吸引讀者的的宣傳材料料CreatingEye-catching,attractivePromotionalMaterials利用各種渠渠道分發(fā)材材料,擴(kuò)大影響Establishingnetworksfordistribution充分運(yùn)用各各種新科技技開(kāi)展公關(guān)關(guān)UtilizingAllNewTechnologyforPRPromotion20214.1圖書(shū)館內(nèi)部部的各種公公關(guān)活動(dòng)(6)InternalPRandServiceActivities圖書(shū)館的各各項(xiàng)服務(wù)和和活動(dòng)LibraryServicesandPrograms為讀者提供供優(yōu)質(zhì)服務(wù)務(wù)ProvidingQualityCustomerService根據(jù)讀者需需要設(shè)計(jì)各各項(xiàng)活動(dòng)DesigningProgramsthatSatisfyingUsers’’Needs重視與讀者者交流的各各種機(jī)會(huì)ValuingEveryContactPointsandInteractionwithUsers通過(guò)讀者傳傳播信息AskingUsersto““SpreadtheWord””fortheLibrary21224.2圖書(shū)館對(duì)外外的公共關(guān)關(guān)系ExternalPRandOutreachActivities蒙市圖書(shū)館館MPPublicLibrary各級(jí)政府GovernmentAgencies社區(qū)團(tuán)體Community&Organizations教育機(jī)構(gòu)EducationInstitutions媒體Media商業(yè)機(jī)構(gòu)Businesses&ChamberofCommerce非盈利機(jī)構(gòu)構(gòu)Non-profitOrganization22234.2圖書(shū)館對(duì)外外的各種公公關(guān)活動(dòng)(1)ExternalPRandOutreachActivities各級(jí)政府GovernmentalAgencies聯(lián)邦政府FederalGovernment加州州政府府CaliforniaStateGovernment洛杉磯縣政政府LosAngelesCountyGovernment蒙市市政府府MontereyParkCityCouncilandotherElectedOfficials23244.2圖書(shū)館對(duì)外外的各種公公關(guān)活動(dòng)(1)ExternalPRandOutreachActivities與各級(jí)政府府機(jī)構(gòu)的交交流互動(dòng)CollaborationwithGovernmentalAgencies積極參與圖圖書(shū)館立法法日ParticipatingLibraryLegislativeDay出席市議會(huì)會(huì)常務(wù)會(huì)議議及部門會(huì)會(huì)議AttendingCityCouncilandDepartmentMeetings邀請(qǐng)各級(jí)政政府官員參參加圖書(shū)館館活動(dòng)InvitingGovernmentOfficialstoLibraryRelatedEvents與各政府機(jī)機(jī)構(gòu)聯(lián)合舉舉辦圖書(shū)館館活動(dòng)Co-sponsoringLibraryProgramswithCityDepartments24254.2圖書(shū)館對(duì)外外的各種公公關(guān)活動(dòng)(2)ExternalPRandOutreachActivities社區(qū)團(tuán)體CommunityOrganizations傳統(tǒng)的社區(qū)區(qū)聯(lián)絡(luò)團(tuán)體體和俱樂(lè)部部TraditionalCommunityandNetworkingClubs亞太和華裔裔社區(qū)團(tuán)體體AsianAmericanandChineseAmericanOrganizations西裔社區(qū)團(tuán)團(tuán)體Hispanic/LatinoAmericanOrganizations特殊興趣愛(ài)愛(ài)好組織和和俱樂(lè)部GroupswithSpecialInterestsandHobbies25264.2圖書(shū)館對(duì)外外的各種公公關(guān)活動(dòng)(2)ExternalPRandOutreachActivities與社區(qū)團(tuán)體體的交流互互動(dòng)CollaborationwithCommunityOrganizations建立良好的的長(zhǎng)期合作作關(guān)系EstablishingGoodLong-termRelationships積極參與社社區(qū)團(tuán)體的的集會(huì)和活活動(dòng)ActivelyParticipatinginCommunityOrganizations’Meetings&Activities有針對(duì)性地地宣傳圖書(shū)書(shū)館服務(wù)項(xiàng)項(xiàng)目和活動(dòng)動(dòng)PromotingtheLibrary’sServicesandProgramswithFocusedApproach尋求新點(diǎn)子子,共同舉辦圖圖書(shū)館活動(dòng)動(dòng)SharingNewIdeas,andCo-sponsoringLibraryPrograms26274.2圖書(shū)館對(duì)外外的各種公公關(guān)活動(dòng)(3)ExternalPRandOutreachActivities教育機(jī)構(gòu)EducationInstitutions公立學(xué)校，，包括中小小學(xué)及成人人學(xué)校PublicSchoolSystem(Elementary,Middle,High,&AdultSchools)高等院校CollegesandUniversities私立學(xué)校及及幼稚園PrivateschoolsandPreschools課外活動(dòng)中中心After-SchoolEducationCentersandFacilities27284.2圖書(shū)館對(duì)外外的各種公公關(guān)活動(dòng)(3)ExternalPRandOutreachActivities與教育機(jī)構(gòu)構(gòu)的交流互互動(dòng)CollaborationwithEducationInstitutions訪問(wèn)學(xué)校和和課堂,加強(qiáng)與學(xué)校校圖書(shū)館員員的聯(lián)系VisitingSchoolsandClassrooms組織安排學(xué)學(xué)生參觀圖圖書(shū)館及辦辦理圖書(shū)卡卡OrganizingLibraryVisitsandLibraryCardSigning-up圖書(shū)館與學(xué)學(xué)校共同舉舉辦活動(dòng)Co-sponsoringLibraryCenteredevents參加學(xué)校和和學(xué)區(qū)大型型活動(dòng)ParticipatinginSchoolandSchoolDistrictEvents28294.2圖書(shū)館對(duì)外外的各種公公關(guān)活動(dòng)(4)ExternalPRandOutreachActivities非營(yíng)利機(jī)構(gòu)構(gòu)及專業(yè)團(tuán)團(tuán)體Non-profitandProfessionalOrganizations政府資助的的各類社區(qū)區(qū)服務(wù)機(jī)構(gòu)構(gòu)GovernmentSponsoredNon-profitOrganizations民間出資贊贊助的各類類社區(qū)服務(wù)務(wù)機(jī)構(gòu)PrivateSponsoredNon-profitOrganizations專為青少年年提供服務(wù)務(wù)的機(jī)構(gòu)團(tuán)團(tuán)體Non-profitOrganizationsServingChildrenandYouth專為弱勢(shì)群群體提供服服務(wù)的機(jī)構(gòu)構(gòu)團(tuán)體Non-profitOrganizationsServingMinorityandHandicapped各類非營(yíng)利利的專業(yè)組組織和協(xié)會(huì)會(huì),以及其他圖圖書(shū)館Non-profitProfessionalOrganizationsandAssociations,andOtherLibraries29304.2圖書(shū)館對(duì)外外的各種公公關(guān)活動(dòng)(4)ExternalPRandOutreachActivities與非營(yíng)利機(jī)機(jī)構(gòu)及專業(yè)業(yè)團(tuán)體的交交流互動(dòng)CollaborationwithNon-profitandProfessionalOrganizations建立良好的的長(zhǎng)期合作作關(guān)系EstablishingGoodLong-termRelationships積極參與社社區(qū)團(tuán)體的的集會(huì)和活活動(dòng)ActivelyParticipatinginCommunityOrganizations’Meetings&Activities有針對(duì)性地地宣傳圖書(shū)書(shū)館服務(wù)項(xiàng)項(xiàng)目和活動(dòng)動(dòng)PromotingLibrary’sServicesandProgramswithFocusedApproach尋求新點(diǎn)子子,共同舉辦圖圖書(shū)館活動(dòng)動(dòng)SharingNewIdeas,andCo-sponsoringLibraryPrograms30314.2圖書(shū)館對(duì)外外的各種公公關(guān)活動(dòng)(5)ExternalPRandOutreachActivities商業(yè)機(jī)構(gòu)及及商會(huì)BusinessesandChamberofCommerce大型公司LargeCorporationandCompany各類加盟連連鎖公司NationalandRegionalChainStores蒙市商會(huì)及及其他商業(yè)業(yè)協(xié)會(huì)MontereyParkChamberofCommerceandOtherBusinessAssociations蒙市小型商商業(yè)公司MontereyParkLocalSmallBusinesses31324.2圖書(shū)館對(duì)外外的各種公公關(guān)活動(dòng)(5)ExternalPRandOutreachActivities與商業(yè)機(jī)構(gòu)構(gòu)及商會(huì)的的交流互動(dòng)動(dòng)CollaborationwithBusinessesandChamberofCommerce建立良好的的長(zhǎng)期合作作關(guān)系EstablishingLong-termWorkRelationships為商業(yè)機(jī)構(gòu)構(gòu)提供有針針對(duì)性的圖圖書(shū)館服務(wù)務(wù)ProvidingSpecialProgramstoEnticeandServeBusinessCommunities有針對(duì)性地地宣傳圖書(shū)書(shū)館服務(wù)項(xiàng)項(xiàng)目和活動(dòng)動(dòng)PromotingLibrary’sServicesandProgramswithFocusedApproach尋找贊助資資金,并共同舉辦辦圖書(shū)館活活動(dòng)RaisingfundsandCo-sponsoringLibraryPrograms32334.2圖書(shū)館對(duì)外外的各種公公關(guān)活動(dòng)(6)ExternalPRandOutreachActivities宣傳媒體Media各類報(bào)紙雜雜志及新聞聞簡(jiǎn)報(bào)Newspapers,Magazines,andNewsletters商業(yè)電視臺(tái)臺(tái)和社區(qū)有有線電視臺(tái)臺(tái)TVandCableTV無(wú)線廣播電電臺(tái)RadioStations社區(qū)指南和和宣傳手冊(cè)冊(cè)CommunityDirectoryandPromotionalBrochures地方政府及及社區(qū)資訊訊網(wǎng)站CommunityDirectoryandPromotionalBrochures33344.2圖書(shū)館對(duì)外外的各種公公關(guān)活動(dòng)(6)ExternalPRandOutreachActivities與宣傳媒體體的交流互互動(dòng)CollaborationwithMedia建立良好的的長(zhǎng)期合作作關(guān)系EstablishingLong-termWorkRelationships指定的圖書(shū)書(shū)館代言人人主動(dòng)及時(shí)時(shí)聯(lián)系媒體體TheDesignatedLibrarySpokespersonContactingMediaProactively提供引人注注目的新聞材料ProvidingEye-catching,AttractiveNewsMaterials擬定有針對(duì)對(duì)性的媒體體名單BuildingaTargetedMediaList345.未來(lái)面臨的的挑戰(zhàn)FutureChallenges科技飛速發(fā)發(fā)展RapidDevelopmentofTechnologyandInternet圖書(shū)館發(fā)展展的新動(dòng)向向NewTrendforLibraries資金缺乏LackingofFunding員工培訓(xùn)StaffContinueEducation3536問(wèn)題和意見(jiàn)見(jiàn)?QuestionsandComments?多謝參與!Thankyou!9、靜夜夜四無(wú)無(wú)鄰，，荒居居舊業(yè)業(yè)貧。。。12月月-2212月月-22Saturday,December31,202210、雨中中黃葉葉樹(shù)，，燈下下白頭頭人。。。14:30:2114:30:2114:3012/31/20222:30:21PM11、以我我獨(dú)沈沈久，，愧君君相見(jiàn)見(jiàn)頻。。。12月月-2214:30:2114:30Dec-2231-Dec-2212、故人江江海別，，幾度隔隔山川。。。14:30:2114:30:2114:30Saturday,December31,202213、乍見(jiàn)翻疑疑夢(mèng)，相悲悲各問(wèn)年。。。12月-2212月-2214:30:2114:30:21December31,202214、他他鄉(xiāng)鄉(xiāng)生生白白發(fā)發(fā)，，舊舊國(guó)國(guó)見(jiàn)見(jiàn)青青山山。。。。31十十二二月月20222:30:21下下午午14:30:2112月月-2215、比不不了得得就不不比，，得不不到的的就不不要。。。。十二月月222:30下下午午12月月-2214:30December31,202216、行動(dòng)動(dòng)出成成果，，工作作出財(cái)財(cái)富。。。2022/12/3114:30:2114:30:2131December202217、做前，能能夠環(huán)視四四周；做時(shí)時(shí)，你只能能或者最好好沿著以腳腳為起點(diǎn)的的射線向前前。。2:30:21下下午2:30下下午14:30:2112月-229、沒(méi)有失失敗，只只有暫時(shí)時(shí)停止成成功！。。12月-2212月-22Saturday,December31,202210、很多事事情努力力了未必必有結(jié)果果，但是是不努力力卻什么么改變也也沒(méi)有。。。14:30:2114:30:2114:3012/31/20222:30:21PM11、成功就是日日復(fù)一日那一一點(diǎn)點(diǎn)小小努努力的積累。。。12月-2214:30:2114:30Dec-2231-Dec-2212、世間間成事事，不不求其其絕對(duì)對(duì)圓滿滿，留留一份